Brands' Views On Customer Experience Vary By Country
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According to a survey by Havas, 94% of executives said their companies are customer-centric. However, only 40% of customers globally agree.
“The research shows that to create a unique and memorable consumer experience, brands must resolve workflow issues, use CX to inform their strategic vision, and use creativity to make a difference,” Havas said in a statement
“The research shows that to create a unique and memorable consumer experience, brands must resolve workflow issues, use CX to inform their strategic vision, and use creativity to make a difference,” Havas said in a statement
