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TikTok's Shopping Platform Is Most Popular With Gen Z

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CivicScience's survey found that one out of every 10 Americans this year shopped for holiday gifts on TikTok, but differences remain broad among age groups.

According to the report, the survey found that 32% of Gen Z consumers had either shopped for gifts on TikTok or planned to do so. In contrast, Gen Xers and Baby Boomers generally said they hadn't shopped on the app and didn't plan to do so.