Retail Media Networks Saw Highest Ad Growth On Black Friday
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Skai's report finds retailers that sell digital advertising experienced the fastest growth in media spending on Black Friday compared with social media and internet searches.
The fastest-growing categories of products that advertised on retail media were computers and consumer electronics (+535%), apparel (+353%) and hobbies and leisure (+300%), “all of which are traditionally strong categories for consumer sales events,” according to Skai.
The fastest-growing categories of products that advertised on retail media were computers and consumer electronics (+535%), apparel (+353%) and hobbies and leisure (+300%), “all of which are traditionally strong categories for consumer sales events,” according to Skai.
