Brand Safety At Risk As Viewers See More Objectionable Content Online
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More than two-thirds (69%) of U.S. consumers said the amount of objectionable content they have seen online has increased or “increased substantially” in the past year, according to a study by Integral Ad Science. The trend is worrying for marketers that seek to protect their brands.
The survey also found that 82% of consumers think it’s important that the content surrounging online ads is appropriate. Among categories of content considered most objectionable are hate speech (68%), adult content (65%) and terrorism (64%), according to IAS.
The survey also found that 82% of consumers think it’s important that the content surrounging online ads is appropriate. Among categories of content considered most objectionable are hate speech (68%), adult content (65%) and terrorism (64%), according to IAS.
