Streaming Subscribers Are Accepting Ad-Based Services
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According to KPMGWhile's "Consumers loyal to streaming, but at what price?" report, some consumers may dislike the idea of sitting through ads on a paid streaming service, most are accepting the arrangement for the cost savings. Its survey found that about a third of people already pay for an ad-based subscription, while 23% said it’s worth sitting through ads for a lower subscription fee and would consider switching to such an arrangement in the next six months.
