Domino's Delivered Most Ad Impressions In H2 2023

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Samba TV's "The State of Viewership" report, pizza chain Domino’s delivered the most ad impressions on linear television and over-the-top channels during the he second half of last year.

Last year was significant for Domino’s as the brand piloted delivery sharing with Uber Eats, the food delivery service run by the ride-hailing giant. The companies subsequently rolled out the service nationwide, driving the need for a campaign with broad reach.