Super Bowl Ads Give Biggest Lift To NYX, DoorDash, Uber Eats
}
Sunday’s night Super Bowl set a television record with 123.7 million viewers on average, perhaps helped by the presence of pop megastar Taylor Swift at the game to watch boyfriend Travis Kelce play for the Kansas City Chiefs.
Swift’s appeal among younger women may be a key reason that health and beauty advertisers increased their ad airings during the regular NFL season, according to news reports. A study published this week indicates the beauty category performed well during the big game.
Swift’s appeal among younger women may be a key reason that health and beauty advertisers increased their ad airings during the regular NFL season, according to news reports. A study published this week indicates the beauty category performed well during the big game.
