Out-Of-Home Ads Score Well For Effectiveness
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Out-of-home media have been a fast-growing category of advertising channels as marketers seek to reach consumers who were itching to leave their homes after the end of pandemic lockdowns. OOH advertising can be even more effective with efforts to push the boundaries on its creative content, according to a report by researcher Ipsos.
“The creative power of OOH sits in crafting compelling narratives, leveraging the environment and seamlessly integrating with the surroundings to create an immersive and unforgettable brand experience,” the report says. “OOH’s effectiveness lies in its ability to increase brand visibility and brand association.”
“The creative power of OOH sits in crafting compelling narratives, leveraging the environment and seamlessly integrating with the surroundings to create an immersive and unforgettable brand experience,” the report says. “OOH’s effectiveness lies in its ability to increase brand visibility and brand association.”
