Black Audiences Are Changing With Growth Of Foreign-Born Migrants
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Black America is becoming more diverse as the number of foreign-born migrants expands, challenging marketers to be mindful of cultural differences within a significant audience group. The portion of foreign-born Black people will grow from about 7% of the U.S. Black population in 2000 to 15% by 2060, according to a U.S. Census estimate.
“With such a large infusion of people and cultures expected in the coming decades, complemented by the importance of media within the Black community, the globalization of Black America sets the stage for brands and programmers looking to engage with this diverse audience in a rapidly expanding media landscape,” audience-measurement company Nielsen said in a recent report.
“With such a large infusion of people and cultures expected in the coming decades, complemented by the importance of media within the Black community, the globalization of Black America sets the stage for brands and programmers looking to engage with this diverse audience in a rapidly expanding media landscape,” audience-measurement company Nielsen said in a recent report.
