Creating Text Is Top Way For Marketers To Use Artificial Intelligence
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Artificial intelligence is being adopted among a wide range of marketing applications as computing power grows and algorithms are trained on bigger sets of data. The introduction of apps such as ChatGPT and DALL-E 3 has helped to make the technology more mainstream.
Almost three quarters (73%) of marketing professionals said they use AI for text-based content generation, while 65% use the technology for image and video creation and editing, according to asurvey by the AI Marketers Guild. It found that popular use cases include ad creative and design (70%), personalized content delivery (39%) and campaign optimization (35%).
Almost three quarters (73%) of marketing professionals said they use AI for text-based content generation, while 65% use the technology for image and video creation and editing, according to asurvey by the AI Marketers Guild. It found that popular use cases include ad creative and design (70%), personalized content delivery (39%) and campaign optimization (35%).
