Many Social Media Users Want Brands To Avoid Touchy Issue
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Numerous studies indicate that younger consumers are more mindful than their older counterparts of brands that promote social good. Many of these consumers want to support brands whose ethical principles are aligned with their values.
However, brands must be mindful of topics that are too polarizing or divisive. About half (46%) of consumers don’t want brands to post about political parties, according to a survey by Hootsuite. As billions of people worldwide go to the polls this year, political rhetoric is likely to reach a fever pitch.
However, brands must be mindful of topics that are too polarizing or divisive. About half (46%) of consumers don’t want brands to post about political parties, according to a survey by Hootsuite. As billions of people worldwide go to the polls this year, political rhetoric is likely to reach a fever pitch.
More than a third (37%) of consumers said they don’t want brands to post about religious and spiritual topics, and almost a third (31%) don’t want to see posts about gender identity.
