Digital Media Remain Popular Amid Loss Of Identifiers
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Concerns about data privacy have led to new regulations on how people’s personal information is used and to efforts by technology companies to give consumers more tools for data protection. Throughout the media and advertising industry, the gradual loss of tracking cookies and device identifiers was expected to have a negative effect on digital media spending.
However, a Nielsen survey of professionals with direct responsibilities for media planning, strategy and spending indicates that traditional digital channels will outpace connected television and streaming.
However, a Nielsen survey of professionals with direct responsibilities for media planning, strategy and spending indicates that traditional digital channels will outpace connected television and streaming.
