KBC Bank Wants Clients To Embrace Their Quirky Sides

by Amy Corr @MediaPostOTL, March 30, 2016

KBC bank in Ireland launched "You Be You, We'll Be Your Bank," encouraging customers buying their first home to embrace their quirky side when it comes to making a house a home. The ad, created by KK Outlet and MassiveMusic, features Gloria Gaynor's hit "I Am What I Am," and showcases new homeowners adding personal touches to their new abodes. One couple is taking DIY to a new level, while another makes the family room a place for singing and dancing. "You do the home bit and we'll do the house bit," closes the ad, seen here.

ad campaign, banks, tv

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