Proof Alliance Seeks To Prevent Fetal Alcohol Disorders

Non-profit Proof Alliance is partnering with Colle McVoy to raise awareness about the potential ill effects of drinking during pregnancy. The agency is also assisting the group with a brand makeover.  

The pro bono campaign includes OOH executions running in Minnesota, three microsites and three videos featuring kids diagnosed with fetal alcohol spectrum disorders. Sample the work here and here.

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