Commentary
With No 'USPs,' Do The Upfronts Still Matter?
- by Steve Sternberg , Featured Columnist, May 10, 2024
As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of the “Upfront” season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
