WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals in
Television News Daily on
05/15/2024
At its upfront event, Netflix announced it will start up its own ad-tech platform as well as new partnerships with demand-side and supply-side platforms as well as third-party measurement companies.
- Will Two Presidential Debates Amp Up Ho-Hum TV Network Viewing? in
TV Watch on
05/16/2024
Two debates with the former president known for his maverick, wild, free-ranging style and the tough-minded but not shy incumbent President will take place in late June and September.
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push in
Television News Daily on
05/15/2024
WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual targeting and new interactive video formats, said Jon Steinlauf, WBD chief U.S. ad sales officer.
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst in
Television News Daily on
05/15/2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for its ad-sales effort and could generate $185 million in combined ad revenue with a projected top $50 cost-per-thousand viewers, according to Guggenheim Securities.
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers in
Television News Daily on
05/14/2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netflix and Apple TV+ in a package deal for cable, broadband and mobile subscribers at a discount monthly rate.
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal in
TV Watch on
05/15/2024
What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming?
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat in
Television News Daily on
05/14/2024
Total day viewing for all streaming platforms for age 2+ slipped 2% vs. March with broadcast share down 3% to a 22.2% share. Cable was the only category that improved month-to-month, up 3% - boosted by the NCAA tournament, NBA playoffs and NFL draft. Cable-aired sports programming only showed viewing growth of 28%.
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More in
Television News Daily on
05/14/2024
Nielsen is currently making measurement changes to revamp its system, which has undercounted Spanish-language audiences for years. TelevisaUnivision president of U.S. ad sales & marketing Donna Speciale says the business needs to move further.
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads in
Advanced TV Insider on
05/15/2024
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company.
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?' in
TV Watch on
05/14/2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: "What even is prime time?"
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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