Articles by Bryan All articles by Bryan
- Google's Got A Search Monopoly -- So What Now? in
Marketing Insider on
10/09/2023
The smart thing for brand marketers to do is cast an analytical, skeptical eye on Google's place in their advertising portfolio. Here are some steps to take.
- How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs in
MAD on
06/23/2023
While layoffs at major marketing platforms have hit advertising support layers particularly hard, the platforms could be planning on leveraging AI and chatbot support to help advertisers navigate their ecosystems.
- It's Time To Reacquaint Yourself With Media Mix Modeling in
Marketing Insider on
06/01/2023
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
- Stop Scraping Funnel Bottoms: Go Upstream To Pan For Gold in
Marketing Insider on
05/30/2023
It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable.
- It's Time To Reacquaint Yourself With Media Mix Modeling in
Marketing Insider on
02/27/2023
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
- Focusing On Right KPIs Can Help Marketers Survive Economic Downturns in
Marketing Insider on
01/06/2023
For example: Kill last-click attribution and measure incremental impact instead.
- Focusing On Right KPIs Can Help Marketers Survive Economic Downturns in
Marketing Insider on
10/25/2022
For example: Kill last-click attribution and measure incremental impact instead.
- 3 Foundational Emails Every D2C Brand Should Build in
Marketing Insider on
06/20/2022
Without foundational emails, you risk missing out on revenue you could be getting if you were communicating with customers at the right moment.
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