STRATEGY
by Jose Villa on Aug 16, 12:22 PM
Too often, marketing is generalized as an expense and is usually one of the first line items cut by companies when they are facing difficulties and tightening budgets.
HISPANICS
by Mario Carrasco on Aug 15, 10:43 AM
Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.
CUSTOMER EXPERIENCE
by Michael Boumendil on Aug 14, 1:53 PM
As branding opportunities in-store get stripped away, brands must turn to sensory and experiential alternatives to ensure their product is top of consumers' minds while shopping.
SPORTS
by Jon Last on Aug 13, 12:33 PM
Holding a game on the actual "Field of Dreams" farm site in Iowa immortalized in the movie checks the box for both creativity and broader cultural relevance,
STRATEGY
by Pamela Webber on Aug 12, 12:22 PM
For example, don't choose colors based on personal preferences, or pick a too-trendy look that will get quickly outdated.
MULTICULTURAL
by Isabel Rafferty on Aug 9, 2:39 PM
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences.
TRAVEL
by Harvey Chipkin on Aug 8, 9:42 AM
Many travel companies are dealing with the dilemma in sensible way by steering travelers to other destinations and encouraging travel in the off season.
CUSTOMER EXPERIENCE
by Dave Kilimnik on Aug 7, 1:08 PM
Airlines and wireless service providers will gain most by improving poor experiences rather than refining good experiences.
TEENS
by Aaron Paquette on Aug 6, 1:52 PM
According to a recent article in 'The Wall Street Journal,' online relationships among teens are fast becoming the "new normal."
MULTICULTURAL
by Karla Fernandez Parker on Aug 5, 2:33 PM
Latinx millennials are spending 34% of their streaming time on Netflix -- more than any other millennial group -- according to a recent report.