INFLUENCER MARKETING
by Justin Levy on Jan 17, 1:15 PM
Tip #1: Influencer prowess is more than a number.
STRATEGY
by Scott Weller on Jan 14, 3:00 PM
For example, offer active, not passive, brand experiences.
ECOMMERCE
by Katie Giuditta on Jan 13, 1:00 PM
The q-commerce space is relatively unsaturated in the U.S compared to global markets. Here's a primer on how to get on the q-commerce expressway.
METRICS
by Aaron Morrissey on Jan 12, 4:09 PM
To evaluate brand health, replace your vanity metrics with ones that offer real insights.
by Jon Last on Jan 11, 2:35 PM
In its simplest form, sports creates kindred spirits in times where physical social connection continues to be limited or compromised.
STRATEGY
by Elise Stieferman on Jan 10, 3:06 PM
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure?
STRATEGY
by Lee Powney on Jan 7, 1:59 PM
How to identify and act upon cultural and technological trends.
STRATEGY
by Christopher Spong on Jan 6, 2:52 PM
For one, invest in an employee advocacy program.
STRATEGY
by Drew Kerr on Jan 5, 1:54 PM
Using the same words as everybody else over and over again, a brand's tent poles begin to crumble.
DIVERSITY
by Haley Paas on Jan 4, 12:16 PM
Inaction is the biggest hurdle to meaningful DEI progress in advertising -- and polite agreement is the henchman of inaction.