SPORTS
by Jon Last on Apr 12, 3:02 PM
The start of the baseball season sees the introduction of significant rules changes aimed at speeding up the pace of play and making games more exciting.
QSR
by Evan Gettinger on Apr 12, 1:59 PM
Not if, but when, these restaurants evolve to something fully automated, how do brands ensure technology enhances rather than undermines the humanity of the experience?
MOMS
by Maria Bailey on Apr 10, 2:27 PM
For one: Don't over-curate your content. Trust your creators.
BABY BOOMERS
by Shelly Schroedl on Apr 7, 12:29 PM
Boomers have the greatest wealth of any cohort, drive the most actual spending, and aren't as hidebound as marketers think.
BEAUTY
by Jessica Phillips on Apr 6, 4:06 PM
One idea: Leverage UGC across all channels and product gifting programs.
by Scott Gillum on Apr 5, 3:45 PM
Somewhere down the line, account-based marketing (ABM) became a technology platform. Where did it go wrong?
SOCIAL MEDIA
by Stephen Glasco on Apr 4, 12:23 PM
For one, consider ways to diversify your content formats and platforms where your brand shows up.
STRATEGY
by David Mausolf on Apr 3, 2:16 PM
Incrementality testing, underutilized for years, is a great way to gain reliable information on value -- without privacy infringements.
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