SUSTAINABILITY
by Rachel Schnorr on Aug 15, 1:32 PM
Per the EPA, the groups most susceptible to extreme climate events include "low-income households, communities of color... and immigrant populations."
by Jay Milliken, Jill Steele, Kristen Wong on Aug 14, 4:01 PM
Analyzing companies on their ESG performance, we found they fell into several different categories, from Leaders to Laggards.
by Jordan Harper on Aug 11, 4:14 PM
QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also actionable.
by Aaron Paquette on Aug 10, 12:44 PM
What can brands learn from these three hits? For one, Involve consumers in marketing.
SOCIAL MEDIA
by Emily Smith on Aug 9, 2:51 PM
The "Shop" tab combines product listings from multiple retailers, giving users the freedom to browse a range of products and categories and shop without leaving TikTok.
by Jon Last on Aug 8, 12:01 PM
As sports continue their quest to be more accessible and inclusive, there's potentially much to be gained by a greater focus on mental health, holistic well-being and rejuvenation.
by Mara Greenwald on Aug 7, 3:49 PM
For one, Buy Now, Pay Later is growing in the grocery arena.
STRATEGY
by Nick Drabicky on Aug 3, 9:10 AM
In a world where customers don't care about channels, be omnipresent.
STRATEGY
by Nicole Baragwanath on Aug 2, 3:25 PM
In a world saturated with brand messages, how can you cut through the noise? For one, be unexpected -- and embrace the second screen.
by Judith Ingleton - Beer on Aug 1, 12:02 PM
Marketers need to grapple with three key issues: things ChatGPT can do better than humans, things humans can do better, and legal and ethical grey areas.
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