SPORTS
by Jon Last on Nov 14, 3:51 PM
Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.
STRATEGY
by Elizabeth Cagen on Nov 13, 1:36 PM
Interconnectivity is the solution, with a foundation of data, media, and people-fueled ideas.
HOLIDAY
by Scott Harkey on Nov 10, 12:41 PM
One way is through emotional resonance. Brands that make shoppers feel something get them to spend. Nothing new -- but especially true when the marketplace is this competitive.
STRATEGY
by Lauren Ramaska on Nov 8, 2:58 PM
For one, many brands plan from the bottom of the funnel up -- which means they also miss important branding and engagement opportunities.
STRATEGY
by Alex Dahan on Nov 7, 3:33 PM
There will likely be a future where AI-driven brand mascots become integral components of a brand's digital identity.
ANALYTICS
by Mike Ruff on Nov 6, 12:41 PM
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than one data point.
STRATEGY
by Brisa Vicente on Nov 2, 3:15 PM
With great feeling comes great trust - and great advertising.
MULTICULTURAL
by Anabela Bonuccelli on Nov 1, 12:32 PM
For one, there's diversity within the diversity. One size has never fit all.
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