by Jon Last on Feb 13, 12:32 PM
Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.
GRANDMAS
by Maria Bailey on Feb 12, 4:07 PM
Surprise! Fewer of today's grandmothers are babysitting, and Nona, Nana to Gigi and GaGa are replacing the historical "granny" title.
GEN Z
by Jess Lloyd, Peter Nicholson on Feb 9, 3:04 PM
This year's Super Bowl is poised to be the first one that's all about this generation -- but brands that take an obvious approach at capturing their attention could fumble.
STRATEGIES
by Billy Mansmann, Ken Schaefer on Feb 8, 4:45 PM
Traditional metrics like clicks and website visits just don't matter as much anymore. Instead, the priority needs to be on delivering precise information seamlessly.
by Maria Bailey on Feb 7, 3:30 PM
The oldest of the Gen Z cohort are now becoming moms -- and their buying behaviors and attitudes are different from millennial mothers'.
CMO
by Steve Cody, Francesco Lagutaine on Feb 6, 12:34 PM
Any enterprise jettisoning its CMO for short-term cost reduction is the epitome of penny-wise and pound-foolish.
STRATEGY
by Elise Stieferman on Feb 5, 4:49 PM
For one, micro-target niche audiences. And cut out the fat in media buying.
FASHION
by Carly McCracken on Feb 1, 2:05 PM
By now you have probably seen videos on TikTok or Reels of women decked out in fur coats, touting gold jewelry and bringing out their boldest lipsticks.
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