My penny loafers didn’t look this stylish when I was growing up. G.H. Bass & Co. launched a print brand campaign for its Penny Loafer shoes, paying homage to Weejuns, the original penny loafer that was first introduced in 1936. Even Abraham Lincoln gets a mini makeover in the “Power to the Penny” ads, where models are wearing outfits that combine preppy and outdoor styles. To the left of the models is a penny outfitted in the same attire as the Weejuns showcased. See the ads here, here, …

Never go grocery shopping on an empty stomach, and never let your kids go trick-or-treating without eating dinner first. The result can be horrific. Papa Murphy’s launched a cute Halloween-themed TV spot that begins in color, following adorable kids collecting candy on Halloween. Soon the spot takes a dark turn, running in black and white, as children are shown fighting over candy, having temper tantrums and crying profusely. “Never trick-or-treat on an empty stomach” closes the ad, promoting the brand’s Jack-o-lantern-shaped Halloween pizza. See it here, created by Wong, …

The New York Times intentionally runs two blank pages. Fast-moving zombies. Let's launch!

Random iPhone App of the week: McDonald’s Germany launched an augmented reality app, "McMission," to educate consumers on the company's commitment to sustainability. Through four interactive mini-games, players can learn about the societal and environmental initiatives that McDonald's is involved with. There's "Eco-Spinning,” "Origin Puzzle," “Recycling Crash Course," and "Waste-dunking" where players learn about proper waste disposal. Each mission concludes with a quiz on the information delivered. Scanning items in McDonald’s like a box of French Fries can launch the games. Metaio developed the augmented reality portion of the app alongside LessingvonKlenze, …

If you have a physical copy of today’s New York Times close by, take a look at section A, the main news portion of the paper. Notice anything strange? Like two consecutive blank pages? Intentionally done, the pages are part of a 20th Century Fox ad campaign to promote its upcoming film “The Book Thief.” The first page of the ad is completely free of any text or images, while the second page shows only the URL for the film, wordsarelife.com, printed in a 12-point font on the bottom of …

The Climate Reality Project is launching its 3rd annual global broadcast on Tuesday, called "24 Hours of Reality: The Cost of Carbon." The event will stream from Los Angeles for 24 hours, detailing the price people are paying around the world for carbon pollution and why world leaders need to take a stand and make changes. Supporting the event is a website, "The Cost of Carbon," that takes user-generated data and calculates an individual’s daily cost of carbon depending on where they live. People can connect to the site …

Tim Hortons tastes great and is fun to play with. The brand launched a 60-second stop animation ad that tells a story through coffee grounds. As a way to highlight the care and craftsmanship that goes into a cup of Tim Hortons coffee, a man creates pictures using coffee grounds, illustrating how Tim Hortons coffee is picked, packed, shipped and roasted. The ad was shot over a 17-day period. See it here. In addition to the TV spot, Tim Hortons is inviting customers to create and submit their own …

The latest brand to jump on the zombie bandwagon is Sears' DieHard battery -- an ideal fit for those living in a post-apocalyptic world. A man and woman are running for their lives, fleeing a large group of fast, hungry zombies. The pair scales a fence; the man easily makes his way over, while the woman struggles. Along with the zombies, chivalry is also dead because the man leaves his lady to struggle, assuming the zombies will get her. He runs to the nearest car and the battery is dead. At this …

James Earl Jones can recite the phone book and I’d be a happy camper. For Sprint’s "Everything's Important" campaign, he recites the content of mundane phone calls, with help from Malcolm McDowell. Rather than showcase the big happenings on Sprint’s network, the ad pays tribute to a minor conversation between a husband and wife, looking for one another in a store. Better still, Jones and McDowell are dressed in tuxedos as they recite the phone conversation. The spouses describe the sections of the store they are in but the wife keeps moving …

The interns at BBH Barn this summer had to create a campaign using the brief "Do Good, Famously" -- and did so with Speak for ALS. They partnered with the ALS Association to create a Web platform that crowdsources voices so that people living with ALS (Lou Gehrig’s Disease) can speak. In many cases, people with ALS lose their voice. Speak for ALS reached out to four people with the disease and asked them what they wished they could say to those who matter most. A touching video was created, with various …