• Carmelo Anthony Has Priorities In Order In Foot Locker Ad
    Big Foot is finally captured on video. Airbnb recreates funky homes into birdhouses. Let's launch!
  • Best Friends Animal Society Launches PSA With Popular Pets With Instagram Accounts
    The Best Friends Animal Society launched a PSA campaign to encourage animal lovers to adopt a friend for life from their local  shelter. Rather than big-name celebrities, Internet pet celebrities are used to spread the word here. Perma-kitten @iamLilBUB, goofy-faced chiweenie @tunameltsmyheart, wide-eyed @nala_cat and the treat-loving super hero @ginny_jrt are big deals in the Instagram world. Who better to spearhead an adoption campaign than these adorable animals? A 60-second video is running in conjunction with the Instagram campaign, illustrating that “you can’t buy a best friend, but you can adopt one.” …
  • NEW! Acura And Jerry Seinfeld Make New Ads With Vintage Vibe
    Acura launched eight customized ads made for Jerry Seinfeld’s Web series “Comedians in Cars Getting Coffee.”  Written by Seinfeld and directed by Barry Sonnenfeld, the spots are stylized in a retro 1960s style as a spoof of old-time advertising. Acura is the exclusive sponsor for the show, which features Seinfeld picking up comedians in vintage automobiles and taking them out for coffee and chit-chat. Each set of two ads has a different theme, like astronauts late for an outer space mission and returning to their Acura with plenty of room to house …
  • NEW! The Holidays Are A Time For Love, Sweet Love, In K-Y Campaign
    The holidays are a time for love… sweet love. K-Y Touch Canada launched an online video campaign targeting, according to the company,  "zoomer" women – I guess we don’t call them boomers here? – encouraging them to “warm up to love again.” The 15-second videos combine slow jams with husbands doing average, everyday actions that the wives view in slow motion, like blow-drying his hair, starting the lawn mower and struggling to do a complete sit-up. See the videos here, here and here. DDB Canada created the campaign, directed …
  • NEW! Airbnb Video Recreates Home Listings Into Birdhouses
    When you have 4 and a half minutes to spare, check out the new Airbnb video that launched today. Directed by Tool's Alma Har'el, “Home To You” is part of Airbnb’s first national ad campaign, “Every Traveler Deserves a Home,” which also includes TV, print and cinema advertising. Travelers want to feel like they’re at home when traveling abroad or stateside. The same goes for migratory birds. So Pereira & O’Dell commissioned a team of artists to make 50 Airbnb listings into birdhouses. It’s pretty amazing just how …
  • NEW! 'Game Of Thrones' Launches Social Media Campaign For Fans To #RoastJoffrey
    I don’t watch HBO’s “Game of Thrones,” but judging by the popularity of a social media campaign launched Thursday, apparently I should. To promote the upcoming premiere of Season 4, the network launched a social media roast of the show’s King Joffrey Baratheon.  Using the hashtag #RoastJoffrey both fans and citizens of Westeros - no matter their loyalties – can participate in a comedic roast of the reviled king. Series regulars – like Arya Stark (Maisie Williams) and Hodor (Kristian Nairn) – celebrities and even major brands have roasted …
  • NEW! Photographers Find Infamous Mystery Creature In Killer Loop Video
    There's photographic proof that Bigfoot exists in a 2:15 online video for Killer Loop, an apparel brand designed for adventurers exploring extreme temperatures and altitudes. “The Hunt” follows a photographer and filmmaker through treacherous terrain – a forest set in a high altitude, with sub-zero temperature – as they search for an elusive creature. The pair stop suddenly when they hear movement in the trees. Cameras out, the men follow the sounds to see a large figure burst from the trees: Bigfoot, on skis. The video stops on a still of Bigfoot …
  • Johnny Conquest, Unofficial Volkswagen Salesman
    Volkswagen launched a pair of ads featuring Johnny Conquest, a man whose mission is showing people that they deserve a better car. He does this in one ad by infiltrating the lives of unsuspecting office workers and plying them with lunch. Johnny drives them in his VW Passat, spouting the advantages of the car’s German engineering. When one of the passengers asks if he works for Volkswagen, Johnny says, “No, I work for the company that we all work for… the place we just left.” See it here. Johnny Conquest carries …
  • ABC News Digital Revamps Mobile App
    Random App of the week: ABC News Digital redesigned its ABC News App for iPhone and Android devices. The free app, available in Google Play and the App Store, delivers up-to-the-minute news coverage and live streaming video, plus interviews and reports from ABC News anchors and correspondents. Personalized push alerts allow users to create their own customized news experience and receive news that interests them. The updated app is built around three areas of interest: “Top Stories,” “Best Reads” and “Daily Rewind.” With “Top Stories,” users can read …
  • NBA Welcomes The Return Of Kobe Bryant
    The NBA launched a TV spot this week to mark the return of Kobe Bryant of The Los Angeles Lakers after an eight-month absence with a torn Achilles tendon.  “Welcome Back” tells the story of Bryant’s career, via Bryant’s trademark rituals and mannerisms before taking a shot. Watching this montage made me realize just how long Bryant has been playing basketball. It’s been a while. Watch it here, created by Goodby Silverstein & Partners.   
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