Avrio's first big push for its Slow-Mag supplements addresses 40-year-old men whose age may be slowing them down.  The creative is designed to humorously highlight middle-aged moments, like “getting out of the pool without using a ladder” and “opening the garage door the old-fashioned way.” The campaign includes digital display and video, print, cover wraps, digital audio, sponsored content and a full package redesign, in addition to a sports marketing component. Slow-Mag is sponsoring four Slow Pitch softball leagues in New York, Rochester, Denver and Grand Rapids, Mich.  The brand consolidated its business with the agency Walrus in Q4 2017 …

In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta.

The digital video component of the campaign features actress Kristen Bell as she pretends to be the brand's biggest fan.

A total of $100,000 in prizes, experiences and merchandise will be awarded. The contest is supported with TV ads and social media.

Merlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about its immersive experience by hosting the Miss Piggott’s (Not-So) Nice Cream Pop-up Parlor on Friday the 13th. Created in partnership with experiential marketing agency Sense New York, the one-day activation at the Fisherman's Wharf celebrates TSFD's macabre history with a menu that serves dirty ice cream topped with "candy covered critters, including real insects, scorpions and worms."   Visitors will spin the “Wheel of Misfortune” to determine their flavor, as well as a chance to win free tickets to TSFD. Guests are encouraged to share their experience across social media by …

Outdoor ad firm Adams+Fairway is donating more than 700 billboards in 21 states to display the renderings of lettering artists initially designed as part of an Instagram competition. The designs came from digital type design platform Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, where nearly one million lettering professionals and enthusiasts discover and connect with one another.   Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from …

The campaign was launched after last week's federal court decision ordering the Trump Administration to reunite thousands of parents and children.

Calling it a first, Delta Airlines and Equinox Fitness are using real-time flight data to dynamically trigger the creative content on  digital billboards. The companies worked with Wieden+Kennedy, OMA, Clear Channel Outdoor, Lamar Advertising Company and Wow Media on the project.  The #SweatLag campaign first distributes free, one-day gym vouchers to passengers on select red-eye flights. Then, digital billboards in proximity to LAX will display messages intended specifically for these passengers.  Using data from FlightAware, the billboard content features the flight number and city of origination to remind them to "sweat their jet lag away." This billboard content will …

The Krystal Company, the southern fast food chain known for its White Castle-like square hamburgers, is launching the first work created under the brand’s new CMO Dominic Losacco, with new AOR, Knoxville-based The Tombras Group. Krystal’s #SquareTalk campaign is designed with a heavy emphasis on digital and social. One TV spot features a talking piñata to promote Krystal’s new pimento cheese bites. A second spot, “Pool Party”, supports Krystal’s party pack, which includes 24 shareable burgers in a single box.  This isn't the first time Krystal has chased after millennials citing similar tactics and goals. Three years ago, …

Sprout Foods and agency Walrus are revealing the food brand's "first-of-a-kind" voice skill app to encourage parents to serve its products to their children.  "This isn’t an ad," states Deacon Webster, co-founder/chief creative officer, Walrus, citing the fact audio skills for kids are the fastest growing category of skills for Amazon's voice assistant Alexa. "It’s a tool that can be used over and over again." The "skill" is designed around three common mealtime circumstances. First, it plays songs about fruits, vegetables and plant-based proteins. For example, if a family is having a breakfast of oatmeal and blueberries, a talking plant …