- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Google Limits Serving For Advertisers With Unproven Track Records
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Google on Thursday announced a new policy, Limited Ads Serving, which ai ...
- Google To Comply With The Digital Services Act
Search & Performance Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- Behind Amazon's Move To Expand Ads On Third-Party Sites
Search & Performance Insider, Laurie Sullivan - Friday, August 18, 2023
Skai has worked with Amazon for several years. Nich Weinheimer, Skai E ...
- YouTube, Hasbro, Others Press Judge To Toss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Wednesday, August 16, 2023
Google and other companies are urging a judge to throw out ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- The Fallout From Repetitive Ads Is Worse Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, July 21, 2023
Excessive repetition on streaming services isn't just annoying -- it depresses purcha ...
- Meta Ordered To Pause Behavioral Ad Targeting In Norway
Digital News Daily, Wendy Davis - Monday, July 17, 2023
Privacy regulators in Norway have ordered Meta to either obtain users' conse ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- Google, Facebook, Microsoft Partially To Blame For Water Deficits
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Arizona is running out of water, and tech companies like Google, Faceboo ...
- Basis Automates TikTok Ads Performance Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
The move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- Google MSA New Transparency Policy Provides More Campaign Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Google plans to give advertisers more information on the ads they ser ...
- Microsoft Will Serve Only Verified Ads Beginning August 1
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
Microsoft Advertising plans to enforce the ad-verification requirement August 1. All a ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Inscape Expands Linear TV 'Commercial Feed' To Include Streaming
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Lawmakers Reintroduce Bill To Restrict Data Collection From Teens
Digital News Daily, Wendy Davis - Sunday, May 7, 2023
Senators Ed Markey and Bill Cassidy reintroduced a bill that would prohib ...
- How Many Ad Trackers Load With A Page And Slow Browsers On Average?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 24, 2023
On average, one in five domain-name system requests from a browser a ...