- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- Advertisers That Use The Most Publishers Do Better In Search: Study
Publishers Daily, Ray Schultz - Thursday, May 9, 2024
Companies with a wider deployment pull more clicks on Google, Yext repo ...
- Podcasts Perk Up: IAB Forecasts Return To Double-Digit Ad Growth This Year
Publishing Insider, Ray Schultz - Thursday, May 9, 2024
Advertising revenue grew by only 5% in 2023, IAB reports. ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
Marketing Daily, Les Luchter - Wednesday, May 8, 2024
"We Can Do This" campaign resulted in an $89.54 return in societ ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- What Reddit Trending Search Terms Tell Advertisers
Search & Performance Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
Fox Corp.'s Q1 advertising declined $640 million in the company's most rece ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
MAD, Fern Siegel - Tuesday, May 7, 2024
Budweiser created UninterruptAds, an initiative that converts songs that mention the brand ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- Disney Reports Small D2C Profit, Overall Mixed Results, Stock Sinks 10%
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
Disney posted profitability earlier than expected in its Q2 period at so ...
- Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
MediaDailyNews, Wendy Davis - Monday, May 6, 2024
Meta Platforms is urging a federal appellate court to reconsider a rece ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Why Initial Standard Will Be Two Steps Forward For Out-of-Home
Planning & Buying Insider, Joe Mandese - Tuesday, May 7, 2024
Following some criticism that was a step backwards for out-of-home, MRC chi ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Spotify highlighted its video ad opportunities at its first NewFront event, a ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimat ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...