- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2024
With the deprecation of browser cookies, the focus is on pulling togeth ...
- Aruba Tourism Continues Focus On Island's Emotional Impact
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
After an extensive research process and creative iteration, the agency determined th ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- BIC Rekindles Partnership With Martha Stewart, Snoop Dogg, Willie Nelson With 4/20 Marathon
Marketing Daily, Danielle Oster - Thursday, April 11, 2024
Following the viral success of last year's "Most Borrowed Lighter" entry, t ...
- Ford Highlights 'Freedom Of Choice'
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
The brand messaging is "very relevant to Ford and the Ford DN ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- Pedigree Uses AI To Help Shelter Dogs
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2024
The first-of-its-kind initiative combines proprietary AI technology to create picture-perfect ads f ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Snap Awards Dedicated Agency Partners With Exclusive Ad Tools
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
The "Advanced Partner Program" offers participating agencies an exclusive badge and curat ...
- TV's Surprise Ad Boon: Abortion
Red, White & Blog, Joe Mandese - Friday, April 5, 2024
New data reveals TV is taking nearly nine out of every ...
- Microsoft Pursues Automated CPC Bidding
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
As Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Cute Dinosaur Helps Sell Asthma Med
Marketing Daily, Les Luchter - Monday, April 1, 2024
Standard rescue inhaler albuterol is compared to a dinosaur -- who howev ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...
- Why The Black Press Is Key To A 2024 Campaign Victory
Marketing Politics Weekly, Charles Cantu, Benjamin Chavis - Monday, April 1, 2024
President Biden wouldn't have won the 2020 presidential election without the Bla ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- Sailing Across The Channels: How Brands Might Personalize Their Messaging
Email Insider, Ray Schultz - Monday, March 25, 2024
Intelligent Messaging - a tool from Merkle created by Dentsu's Integrated Solutio ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- Reddit Takes 'Snoo' Public As Stock Pops At Open
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
A video conveys what Reddit says are the brand's four traits: delightful ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Joint Venture Formed To Assist Brands In Entering International Markets
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
AccuraCast and Motivity have formed a joint venture to help brands rea ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...