- Corner Table Creative Debuts, Disrupts Conventional Agency Model
MAD, Fern Siegel - Friday, May 31, 2024
"We've deployed a model that doesn't make brands choose between having ...
- We Are Rosie Debuts New Creative Agency: Run By Rosie
MAD, Fern Siegel - Wednesday, May 29, 2024
Run by Rosie's goal is to eliminate the agency world's need f ...
- Digitas Adds 2 Execs To Creative Team
People on the Move, Fern Siegel - Wednesday, May 29, 2024
McKay Hathaway was formerly executive creative director at VML. ...
- Goodman Takes Creative Reins As Bald ECD
MAD, Fern Siegel - Tuesday, May 28, 2024
His remit is to attract the next wave of innovative partnerships. ...
- Amplify Launches Co.Labs To Intensify Strategic, Creative Partnerships
MAD, Fern Siegel - Friday, May 24, 2024
The entity offers creative content campaigns and long-term brand-ambassador programs. ...
- Ogilvy NY Selects Phelan As ECD To Oversee Top Clients
MAD, Fern Siegel - Friday, May 24, 2024
Before this, Wes Phelan worked as an executive creative director at Good ...
- Nulo Features Athletes With Their Pets Ahead of Olympics
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
The full suite of creative for the pet food brand launches Ju ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
MAD, Fern Siegel - Tuesday, May 21, 2024
Michael Meehan will expand the agency's AV capabilities into trailers, TV spo ...
- VB+P Ups Hutchins To Managing Director
MAD, Fern Siegel - Tuesday, May 21, 2024
Brittni Hutchins has already secured 17 new partnerships with established and emergi ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- DAVID Miami Taps Gianesi As Chief Creative Officer
MAD, Fern Siegel - Friday, May 17, 2024
Ed Gianesi will lead the agency's newest clients, Android and Pennington. ...
- Cadillac Plays Up Racing Program, Return To Le Mans
Marketing Daily, Tanya Gazdik - Thursday, May 9, 2024
Tangent Vector produced a 90-minute documentary that follows the Cadillac Racing team ...
- Quad Debuts Creative Agency Betty
MAD, Fern Siegel - Tuesday, May 7, 2024
The name honors the late Betty Quadracci, Quad's co-founder. All staff mov ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- GSD&M Appoints McAdorey Head Of Production
People on the Move, Fern Siegel - Tuesday, May 7, 2024
His work for the Austin agency includes Pizza Hut and Fruit ...
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Marketing Daily, Tanya Gazdik - Thursday, May 2, 2024
Since it is a digital-first effort, a lot of content was need ...
- Marketing Dribble: The Mistakes Made By Email Copywriters
Email Insider, Ray Schultz - Thursday, May 2, 2024
Emails are awash in irritating subject and opening lines. Are writers overwor ...
- 'Good Housekeeping' Publishes Its First Accessibility Issue
Publishers Daily, Ray Schultz - Tuesday, April 30, 2024
The magazine hopes to foster understanding between disabled and non-disabled people. ...
- Mother's Day Gift: Brands Give Consumers A Chance To Opt Out
Email Insider, Ray Schultz - Tuesday, April 30, 2024
Consumers who find this a painful holiday can halt marketing emails. ...
- M&C Saatchi Taps Jones As Creative Director
MAD, Fern Siegel - Friday, April 26, 2024
Seth Jones is the first in a series of planned new creati ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
People on the Move, Steve McClellan - Wednesday, April 24, 2024
Ad agency Innocean USA has named Gui Borchert as executive creative direct ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Chernoff Newman Appoints Jividen Group CD
People on the Move, Fern Siegel - Tuesday, April 23, 2024
Jividen has worked at various agencies, including Weber Shandwick, Energy BBDO a ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- Email Gamesmanship: New Tool Enables Discount Scratch-Offs
Email Insider, Ray Schultz - Thursday, April 18, 2024
Marketers can hide special offers behind peel-off layers, email marketing platform Litm ...