- 'L.A. Times' Debuts 'L.A. Influential,' Coverage Of Key People
Publishers Daily, Ray Schultz - Monday, June 3, 2024
The project includes profiles, essays, photography and video ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- TikTok Launches 'Change Makers Program' For Creators
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
TikTok today announced its "Change Makers Program," which highlights fifty international creato ...
- Credibility, Changing Audience Behaviors Are Key Challenges For News Media
Research Intelligencer, Robert Williams - Friday, May 10, 2024
Powerful creative tools such as generative artificial intelligence have led to concer ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- What Tarte's Bora Bora Faux Pas Tells Us About The Third Era Of Influence
MAD, Paul Greenwood - Monday, March 18, 2024
The backlash that Tarte received is a prime example of how we' ...
- RanaVerse Sets Up New Influencer Unit With Leaders In US, UK To Run It
MAD, Steve McClellan - Thursday, March 21, 2024
U.S. Vice President Natasha Zialor and UK Talent + Partnerships Manager Bec ...
- TikTok Users Recruited To Influence U.S. Bill That Could Ban App
Search & Performance Insider, Laurie Sullivan - Friday, March 8, 2024
TikTok sent an alert for the platform's users, urging them to ca ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Hinge Helps Lonely Gen Z Daters Unplug
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
To make the Global Day of Unplugging friendlier for young singles, t ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Saie Launches 'The Every Body Campaign' For Abortion Rights
Retail Insider, Sarah Mahoney - Wednesday, February 21, 2024
The clean-beauty brand is spearheading a group of more than 60 competitor ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Will Taylor Swift Endorse Biden? A 'Holy War' To Come?
TV Watch, Wayne Friedman - Tuesday, February 6, 2024
One Trump operative promises a "Holy War" against Taylor Swift if s ...
- Ford Enlists Actress Sydney Sweeney For Contest
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2024
The contest aims to celebrate those who defy stereotypes to pursue the ...
- Under Armor Taps Shadow As AOR For Celebrity, Media Relations
Accounts on the Move, Fern Siegel - Wednesday, January 31, 2024
Shadow intends to utilize fashion, sports and lifestyle publications for its n ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Billion Dollar Boys Beefs Up U.S. Operations
People on the Move, Fern Siegel - Monday, January 22, 2024
Influencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, includi ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
"We've been dominated by search algorithms and influencers, but consumers have start ...