- X To Start Smart TV App
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Moving more fully into the TV/video marketplace, X is starting up ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- India's Connected TV Ad Spending To Grow 30% A Year
Research Intelligencer, Robert Williams - Friday, March 1, 2024
About half of households in India said they own a smart T ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- 89% Of U.S. Households Now Have Streaming Video Services, 66% Smart TVs
MediaDailyNews, Karlene Lukovitz - Friday, January 12, 2024
More than half use their smart TVs as the primary device f ...
- Vizio's Inscape 'Tuner Data' Goes Deeper For Local TV Measurement
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Vizio's Inscape smart TV data unit says it can now tap direct ...
- Despite Hurdles, NextGen TV Touts 22% Growth in 2023, New Initiatives For 2024
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
NextGen will be accessible by 75% of U.S. households in early 202 ...
- Cox Media Group Claims It Can Target Ads Based On Conversations
MediaDailyNews, Wendy Davis - Friday, December 15, 2023
"It's True. Your Devices Are Listening to You," the Cox Media Gro ...
- Roku, Samsung Lose Share, Global TV Sales Down 2.1%
Television News Daily, Wayne Friedman - Friday, December 15, 2023
Samsung and Roku are the best-selling TVs in the U.S. ranked ...
- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Consumers express high loyalty to their default apps or sources. ...
- Samsung Touts FAST Viewership Growth, Product Update
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
Viewership is up 60% globally in past year, across 2,400 ad-supported chann ...
- 54% Of Smart TVs Now Used For Streaming Only, Just 5% For Pay-TV/OTA Content Only
Advanced TV Insider, Karlene Lukovitz - Thursday, November 16, 2023
Share of smart TVs used for both streamed and traditionally sourced conte ...
- Vizio To License Its CTV Operating System To Other TV Makers
Television News Daily, Wayne Friedman - Friday, November 10, 2023
Looking to accelerate its connected TV footprint, Vizio Holdings is pursuing partnershi ...
- Basis Adds ACR Data From LG TVs For CTV Political Targeting
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
The political advertising platform now offers data from 35M smart TVs throu ...
- Vizio Hosts Shoppable Home Depot Holiday Series With Jordin Sparks
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
DIY-themed videos integrate scannable product QR codes, take brand storytelling beyond tradition ...
- The Numbers Behind AI-Enabled Contextually Targeted Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2023
A recent survey suggests viewers pay less attention, are less interested a ...
- Spanish-Language National TV Ad Revenues Grow 13% Through Q3
Television News Daily, Wayne Friedman - Tuesday, October 3, 2023
Spanish-language TV keeps getting better news vs. the English-language TV business wi ...
- Consumer Streaming Now Costs $62 A Month, Study Finds
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
From March to June this year, LG Ad Solutions surveyed more th ...
- Vizio TVs Now Offer Access To ESPN App, ESPN+, Disney Bundle
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Another deal that gives Disney access to millions of potential streaming subscribe ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- Roku Expands Ad Reach In Mexico Via TV Azteca Deal
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
Roku has been building its advertising business in the market since 2 ...
- Netflix Now Testing Games On CTVs, Computers
Digital News Daily, Karlene Lukovitz - Tuesday, August 15, 2023
Up to now, the exclusive-to-subscribers games have been mobile-only. ...
- Use Of Non-TV Features Growing On Smart TV Sets
Television News Daily, Wayne Friedman - Tuesday, August 15, 2023
Non-traditional TV usage of smart TV continues to evolve, with consumers usi ...
- First-Half 2023 TV Impressions Up 5%, Ad Spend Down 7%
Television News Daily, Wayne Friedman - Monday, July 17, 2023
For "first-airings" on linear TV, excluding regional sports networks, CBS took t ...
- Musk: Twitter Developing Smart-TV Video App
Digital News Daily, Karlene Lukovitz - Monday, June 19, 2023
Video, creator and ecommerce partnerships are Twitter's focus for expanding its reven ...
- Hard-To-Reach 'Light' Linear TV Audiences Continue To Move To Streaming Platforms
Television News Daily, Wayne Friedman - Saturday, June 17, 2023
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overal ...