- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- RSN Flexibility, Sports TV Desires: New Legacy Pay TV Life?
TV Watch, Wayne Friedman - Friday, May 3, 2024
DirecTV has renewed its deal with Diamond Sports Group, giving consumers t ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- Bonfire Of The Vulgar: Jeff Daniels Is 'A Man In Full'
TVBlog, Adam Buckman - Thursday, May 2, 2024
Jeff Daniels' direction for portraying a profane Atlanta real estate developer ...
- TV, Movie Content Discovery Still A Frustrating Process
Advanced TV Insider, Wayne Friedman - Wednesday, May 1, 2024
Frustration over the process of content discovery is an ongoing problem. ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Your Current Media Mind: Did We Forget About The 'Frenemy' Moniker?
TV Watch, Wayne Friedman - Tuesday, April 30, 2024
The "frenemy" situation comes at a cost -- given the precarious positi ...
- Fast-Food Ads Were 5% More Effective On Linear TV Than On Streaming
Research Intelligencer, Robert Williams - Monday, April 29, 2024
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming. ...
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Although Peacock added another three million paid subscribers in Q1 to ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Consumers were 5% more likely to engage with QSR ads on line ...
- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- Who's Who? In Hulu's 'The Veil,' Identities Are Shifty
TVBlog, Adam Buckman - Friday, April 26, 2024
Neither of the show's two principal characters is sure who the oth ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Spotify Submits EU iOS App To Apple, Following Previous Attempts
MediaDailyNews, Colin Kirkland - Wednesday, April 24, 2024
To avoid Apple's 30% fee on all subscriptions made via the A ...
- Consolidation In Streaming Is Coming - Small Apps First?
TV Watch, Wayne Friedman - Thursday, April 25, 2024
A key sign of what is to come is the prospect ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
TV Watch, Wayne Friedman - Monday, April 22, 2024
Are linear TV networks on streaming platforms confusing to the modern consu ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Pollen Season Meets 'Polin' Season As Flonase Teams With 'Bridgerton'
Marketing Daily, Les Luchter - Wednesday, April 17, 2024
The partnership is having fun with "Bridgerton" characters Penelope and Colin havi ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- More Bundles? Consumer Confusion Or Comparison Shopping Delight?
TV Watch, Wayne Friedman - Thursday, April 18, 2024
Charter will expand its differentiated packages under the new TV/streaming bundle: smal ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- Analysis Finds Linear Represents 85% Of CTV Inventory
Television News Daily, Wayne Friedman - Monday, April 15, 2024
"Linear is still the primary channel for mass marketing and a pivot ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- Free, Ad-Supported Streaming Disperses Television Viewership
Research Intelligencer, Robert Williams - Monday, April 15, 2024
Amid this crowded landscape, metadata about the programming have become more signific ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...