The Path to AI-Powered Growth: How Marketers Can Become AI-Ready
Wednesday Mar 20th, 2024 - 1:00 PM
Join Acceleration as we help demystify how marketers can strategically implement AI for greater media and marketing performance. You’ll learn how to: - Develop an AI strategy anchored in business outcomes to drive short-term results & long-term value. - Build strong data and tech foundations that support connected & scalable AI use cases. - Leverage AI to prepare for cookie loss and to scale the impact of 1PD. - Extract maximum value from your existing data & tech investments and capitalize on the AI capabilities already at your fingertips. Speakers: Adam Alter, Managing Director, Acceleration North America Nadia Carta, Head of Data Transformation, Google Jim Kensicki, Executive Director, US at GroupM Nexus Johnny Won, Global Head of MAD Tech & Ops, EssenceMediacom |