by Laurie Sullivan on Nov 30, 11:38 AM
Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context around them.
by Laurie Sullivan on Nov 29, 11:42 AM
About 20% of marketers say they do not have one specific search engine optimization strategy, but rather spread their ideas across a few.
by Laurie Sullivan on Nov 28, 10:43 AM
Cyber Monday 2018 and the day after saw hikes in online traffic to websites via mobile devices. Traffic rose 17% to 50.23% on Monday and 43.06% on Tuesday compared with 2017. Desktop traffic fell by 10% to 43.46% and 48.07%, respectively.
by Laurie Sullivan on Nov 27, 3:04 PM
Google will not serve search queries from brands and websites that its algorithms believe can correctly answer them on its own. One SEO expert believes this is just the beginning.
by Laurie Sullivan on Nov 26, 4:07 PM
A funny thing happened to me on Thanksgiving Day this year. I'm not known for making impulse purchases. But I admit I made an impulse buy at Macy's on Thanksgiving Day.
by Laurie Sullivan on Nov 23, 9:00 AM
Retailers with high reputation scores generate 3.9% higher sales growth than stragglers.
by Laurie Sullivan on Nov 21, 4:50 PM
Like the jingle of bells on Santa's sleigh, the message of personalizing the experience for consumers who visit a brand's website or conduct a search on the Google and the Bing engines rings loud and clear.
by Laurie Sullivan on Nov 20, 12:20 PM
Internet advertising still seems pretty wild. At least one search marketer I contacted believes 1-800 Contacts secretly bullied its competition, but it's not clear how that went down.
by Laurie Sullivan on Nov 19, 2:54 PM
While it's not exactly "real-time" data, Google has managed to shorten the time between processing data and delivering it.
by Laurie Sullivan on Nov 16, 12:39 PM
Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand's website could disrupt ranking of that page and the site in Google's search engine. Google Senior Webmaster Trends Analyst John Mueller has some tips on the topic during a Webmaster Central hangout on Friday.