- Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
NetChoice has asked Vermont Governor Phil Scott to veto a bill th ...
- Microsoft Advertising Flies On OpenAI's GPT Coattails
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
Traffic data on the day OpenAI made its last announcement shows anoth ...
- Court Deals Setback To Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, May 15, 2024
A federal appeals court will reconsider whether Shopify can be sued ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- The New Flywheel In Omnicom's Ointment
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holdi ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Shopping For Data: B2B Marketplace Debuts
Email Insider, Ray Schultz - Wednesday, May 15, 2024
The new platform, Melissa Marketplace, takes its lead from consumer online marketplac ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Car Manufacturers Could Face Privacy Crackdown, FTC Suggests
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
"The FTC will take action to protect consumers against the illegal collectio ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- A Principled Approach To AI
Media 3.0, Daniel Hagen - Wednesday, May 15, 2024
Adoption of generative AI has outpaced both smartphones and tablets. Now ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Media Firm Ordered To Remove Birthdates And Addresses Of Voters From Sites
Publishers Daily, Ray Schultz - Monday, May 13, 2024
Dan Proft's Local Government Information agreed to the removal last week. ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Judge Throws Out X's Claims Against Data Scraper
MediaDailyNews, Wendy Davis - Friday, May 10, 2024
A federal judge has dismissed X Corp's lawsuit against Israeli company Brig ...
- Cost Per Lead Increased For 19 Of 23 Industries
Search & Performance Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Attorneys General Pan Proposal To Override State Privacy Laws
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
"While we welcome new federal protections, any national privacy bill cannot foreclo ...
- Maryland Enacts Privacy Law Opposed By Ad Industry
MediaDailyNews, Wendy Davis - Thursday, May 9, 2024
Ad industry groups said the law includes "the most onerous and restricti ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- New Ad-Supported Streaming Options See Little Backlash, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, May 9, 2024
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streami ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...
- Firms Partner To Help Publishers Deal With Cookie Loss And Privacy
Publishers Daily, Ray Schultz - Wednesday, May 8, 2024
Optable and Raptive team up to provide identity management and data collaborati ...
- What Reddit Trending Search Terms Tell Advertisers
Search & Performance Insider, Laurie Sullivan - Thursday, May 9, 2024
Top Reddit search-term data gathered via Pacvue through technology from clickstream da ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, May 7, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...