January 25, 2023
Dentsu this morning unveiled a reboot of its global brand drawing on its 120-year heritage, but leveraging its modern day creative, media, data and technology strength.
Utilizing the new tagline, "innovating to Impact," Dentsu described the new branding as part of a "mid- to long-term strategy" positioning the Tokyo-based holding …
With due respect to dentsu's efforts, that video didn't strike me as compelling... not
much "sizzle" there.