Tuesday, 02/16
3:00 PM
Opening Remarks - ALL times EST
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
3:10 PM
Keynote: Weis Markets' People-First Data Strategy
Weis Markets has been building a best of breed personalization strategy that weaves data, tech, internal organization and human (yes human) interactions with customers. Ron Bonacci, who helped build the famous loyalty program at Kroger, explains how he has used this platform to find category and customer voids, build a recommendation engine that expanded both in-store and ecomm carts and points the way towards a more seamless omnichannel retail experience.
- Keynote
- Ron Bonacci, VP of Marketing and Advertising, Weis Markets Inc.
3:35 PM
Panel: Beyond Bricks and Clicks: The Seamless Experience
Melding your customer's online and live interactions with your brand is no longer an aspirational goal of ominichannel efforts but a necessity. Customers don't understand why your bricks don't retain and understand the click they already made with you online. We ask marketers who are bringing digital into the live retail experience what it takes to execute this vision. What unified brick and click experiences resonate most with consumers and give a retailer competitive advantage? What have marketers learned about reorganizing internally, retraining live and digital staffing and recasting marketing for the melded customer journey?
- Moderator
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
- PanelistS
- Shannon Symalla, VP Customer Experience, Party City
- Dan Williams, CRO, 3 Day Blinds @easyquestion
4:05 PM
Break
4:15 PM
Fireside Chat: Grocery Outlet's Social Strategy Goes Local
As Grocery Outlet showed during the pandemic of 2020, a firm social strategy for retailers can be used quickly to empower the in-store crews on the ground and across diverse locations. CMO Layla Kasha explores how she built GO's platform strategy to be adroit and powered by local creativity. How do you train, empower and coordinate such a network of brand ambassadors that are in closest contact with your customers?
- Interviewee
- Layla Kasha, CMO, Grocery Outlet
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
4:30 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:30 PM
Roundtable: Rethinking Social Media
The Covid pandemic exercised new muscles among retailers' social channels. In this open discussion we invite brands to share how their creative uses of organic social, UGC, influencers and even paid media helped deepen relationships with customers during their time of need.
- Featuring
- Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst
- Beth McKenna, Director of Global Marketing Strategy, Reebok
- Matthias Paisdzior, Head of North America, GOT BAG
Wednesday, 02/17
3:00 PM
Welcome Back & Marketer Survey Results - ALL times EST
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
3:10 PM
Keynote: MAC Merges In-Store With In-Home
The pandemic not only accelerated the merging of digital and retail experiences, it forced everyone to imagine new integrations. MAC was among several retailers who quickly retrained their sales associates to become virtual beauty consultants. MAC CMO Sonia Gupta Anand shows us what it takes to pivot your infrastructure, training, and sales techniques to accommodate a wholly new retail environment. And moving forward, what are the opportunities here for growth, customer relationships, as well as the traditional in-store experience?
- Interviewee
- Sonia Gupta Anand, Director, Global Omni-Channel Experiences, MAC Cosmetics
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
3:35 PM
The Media Re-Mix: Driving Traffic in 2021
As bricks and clicks intertwine, as ecommerce surges, as foot traffic returns in fits and starts - what does the retail media mix look like now? Is TV as powerful as search when you are trying to drive omnichannel habits? Is performance media driving brand? Our panel of retailers share their media plans for 2021.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- James Brohamer, Omnichannel Marketing Director, Purple @JMBrohamer
- Elisa Giorgi, Digital Marketing Manager, Pandora
- Melissa Mewdell, Director Of Marketing, Bailey Nelson
4:05 PM
Trivia Contest: Sponsored by Ad.net
4:15 PM
Case Study: The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestream with major brands like Crayola last year. The live interactivity, planned shopping events and features (think Santa via ZOOM) explored new ways of experiencing the mall ritual. MoA and Crayola share the learnings from merging bricks and mortar with live TV.
- PresenterS
- Jill Renslow, SVP, Business Development and Marketing, Mall of America
- Peter Wright, Marketing and Sales Manager, Crayola
4:45 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:45 PM
Roundtable: Vetting the Omnichannel MarTech Stack
From CRM to identity resolution, media buying platforms to CX and CDP - technology is critical to omnichannel execution. We discuss how marketers are evaluating and integrating new technology into their MarTech stack.
- Featuring
- Joshua Zelman, Senior Director, CRM, Barnes & Noble