April 16 - 19, 2023
Hilton Head, SC

Personalization & Efficiency: Driving the Omnichannel Media Plan

With continued inflation and economic uncertainty, we’ve seen a tremendous shift in consumer behavior and expectations. Retailers must embrace technology and adapt new ways to connect, not only to engage and acquire new customers but to maintain customer loyalty as well. Certainly a challenge in today’s climate of price-conscious shoppers and the growing competition against e-commerce giants like Amazon and Retail Media Networks. As a result, retailers’ online presence needs to play an integral part in a brand's overall success.

Online, in-store, SMS, apps…there’s no shortage of where to meet consumers, but with that comes an even bigger challenge for marketers. At MediaPost's spring Retail Brand Insider Summit we challenge retail marketing execs to share how they’re managing their multichannel mix. How are they ensuring that they’re talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers’ preferred channels and meeting them there? How are they leveraging tech and first-party-data to to create a more personalized and meaningful shopping experience?

We will explore:

  • Collecting and leveraging first-party data to create impactful cross-channel strategies
  • Social & mobile commerce opportunities
  • Effectively measuring ROI & campaign success
  • Loyalty lifecycle strategies; preventing churn and keeping consumers engaged
  • Interactive content like gaming and experiential
  • Hybrid shopping & seamless customer journey
  • Partnerships and retail media networks
  • Enhancing customer experience via tech

In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced Retail marketers together to share their best practices and examples of how they’re navigating today’s ever-fluctuating retail landscape.

Join the conversation #MediaPostInsiderSummits


Conference Content Programmers

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Event Details Previous Events

Previous Brand Insider Summit Retail Attendees

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Sponsor Presentations

Agenda

Sunday, 04/16

6:30 PM ET
Welcome Cocktails

Monday, 04/17

9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM ET
Keynote
Interviewee
Matt Lafone, President and GM of Americas, The Athlete’s Foot 
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
Panel: Revamping Today's Omnichannel Shopper Experience
Consumers today are much more reliant on technology, and as a result we’re seeing a major shift in their behavior. Whether it’s instore or online, they’re looking for a seamless customer journey. What are retail marketers doing around omnichannel orchestration? What channels are they testing? Are they talking with their target audience on the right channel and in the right way? How has the messaging evolved? What digital and tech are they investing in to build customer relationships? This panel of marketers will dive into all of it- what’s working and what’s not in today’s multi-channel environment.
11:10 AM ET
Presentation: Storytelling & SEO: Driving 'Free' Traffic in a Cluttered Marketplace
Today's marketplace for nearly every category is more cluttered than ever. How do brands and retailers drive traffic given the high costs of doing so? MAC has centered efforts around "Makeup Trends" and makeup looks, and employed tactics and storytelling to successfully drive 'free' traffic. Learn how with SEO and content, as Amy Madonia, Estee Lauder’s senior executive, global ecommerce, details MAC’s journey to drive traffic and sales.
Presenter
Amy Madonia, Executive Director, of Global Ecommerce, The Estée Lauder Companies 
11:35 AM ET
Case Study: Adore Me
Presenter
Marina Addams, Channel Marketing Manager, Adore Me 
11:55 AM ET
Roundtable: Tech solutions for the Retail Industry
11:55 AM ET
Roundtable: Navigating the Omnichannel Landscape
12:40 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Afternoon Activities
Sailboat Cruise
Golf at Palmetto Dunes - Oceanfront course
Hilton Head Beach games & Hang-out
6:30 PM ET
Cocktail Party
7:30 PM ET
Dinner
9:30 PM ET
After Party

Tuesday, 04/18

9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
Notes from the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM ET
Keynote
10:10 AM ET
Sponsor Spotlight & Coffee Break
10:40 AM ET
Panel: Modernizing Loyalty Programs to Reach More Shoppers
Shopper expectations have never been higher. Retailers need to adapt and find new ways to meet their target audience’s needs. What are some tactics around consumer engagement and loyalty lifecycle? What tools are they leveraging to meet consumers both online and off, and how are they preventing churn? Hear how this panel of experts are rethinking the loyalty equation to better engage and retain their customers.
Panelist
Karin Zimmer, Senior Programming Manager, Lifecycle Marketing, REI 
11:10 AM ET
Panel: RMNs as a Brand Growth Strategy
As Retail Media Networks become obvious revenue growth opportunities for Retailers, less obvious are the possible synergies with other parts of a retailer’s marketing plan. We want to bring together executives from a retailer’s consumer marketing side and its RMN to discuss how they can work together to enrich both sides of the house? Co-marketing agreements? Partnerships that extend the retailer brand into new audiences? Can an RMN be built to serve more than the bottom line?
11:35 AM ET
Case Study: Retailtainment & Experiential
11:50 AM ET
Roundtable: Playing Nice with Partners
11:50 AM ET
Roundtable: Experiential Marketing
11:50 AM ET
Roundtable: Loyalty Tactics Keeping Consumers Engaged
Featuring
Karin Zimmer, Senior Programming Manager, Lifecycle Marketing, REI 
12:35 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Afternoon Activities
Kayaking tour
Golf at Palmetto Dunes - Arthur Hills course
Lagoon fishing
Pool Cabana hang-out
6:30 PM ET
Cocktail Party
7:30 PM ET
Dinner

Wednesday, 04/19

8:45 AM ET
Presentation
9:40 AM ET
Case Study: Social & Mobile Commerce Opportunities
10:00 AM ET
Panel: Breakthrough Creative
We close the Retail Brand Insider Summit with Show and Tell. We ask our brands to share examples of creative that have broken through and tell us how and why it worked.

Featured Speakers

Marina Addams

Adore Me
Channel Marketing Manager

Matt Lafone

The Athlete’s Foot
President and GM of Americas

Amy Madonia

The Estée Lauder Companies
Executive Director, of Global Ecommerce

Karin Zimmer

REI
Senior Programming Manager, Lifecycle Marketing

Lisa Singer

MediaPost
Senior Director, Event Programming

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Sailboat Cruise

Join fellow Summit-ers aboard the Star & Stripes sailboat as you take in the amazing beauty of the area with a refreshing beverage in tow - and keep your eyes peeled for wildlife in the area such as the Atlantic bottlenose dolphin, osprey fish hawk, American bald eagle, great blue heron, West Indian manatee and more! A great way to get outdoors, take in the beauty of the Hilton Head area and network with new friends and old.

Monday 2 p.m.

Golf at Palmetto Dunes - Oceanfront course

Palmetto Dunes sports one of only two oceanfront holes on Hilton Head Island. It is widely renowned for its open, inviting layout and challenging yet fair play. It is the most open of the three and breezes roll off the Atlantic Ocean to constantly affect play.  Ranked one of Golfweek’s “Best Resort Courses” this course appeals to novices and experienced players alike.

Monday 2 p.m.

Hilton Head Beach games & Hang-out

Enjoy some calculated "down-time" with fellow Summit attendees at our Beach hang-out for the afternoon.  Refreshing drinks mixed with some fun beach games will make for great networking and conversation. 

Chaise lounge chairs and umbrellas are complimentary for Omni guests, so be sure to check in at the Beach shack on the right side of the property as you walk out to the beach to get yours, if desired.  Enjoy meeting new friends and old in the perfect afternoon activity!



Tuesday 2 p.m.

Kayaking tour

The calm, 11-mile lagoon at Palmetto Dunes is perfect for kayaking or canoeing. The lagoon is stocked full of fish and is home to an abundant variety of native wildlife.  An amazing way to explore the area's ecosystem and log some quality time with fellow Summiters... oh, and get a little exercise too!  A GREAT outing!

Tuesday 2 p.m.

Golf at Palmetto Dunes - Arthur Hills course

Arthur Hills is another architect who is rightly praised for his work on Hilton Head Island. The Arthur Hills Golf Course at Palmetto Dunes is one of the most unique layouts within the entire state and has been included in the ‘Top 30 Best Courses You Can Play in South Carolina’.

Accuracy and precision will reign over distance, and this is best demonstrated by the fact that ten holes feature water hazards. It is difficult to find a more creative layout throughout the island and provides a formidable test for even the best golfers.

Tuesday 2 p.m.

Lagoon fishing

Try some of the best island fishing on Hilton Head in the flat, calm waters of the Palmetto Dunes Resort lagoon system. A nursery to a variety of saltwater fish species, this lagoon system holds giant redfish, trout, bluefish, black drum, flounder, and even tarpon.  Led by an expert area guide the boat can accommodate up to three adult anglers.  Bragging rights will abound at the cocktail reception and dinner later that night - this is for certain!

Tuesday 2 p.m.

Pool Cabana hang-out

Relax in style at the outdoor pool with the scenic Atlantic Ocean as your backdrop at Omni Hilton Head resort.  A great way to get some downtime with Summit friends old and new, while enjoying beautiful sunshine and of course some cold, refreshing drinks from the pool bar!






Activities Signup Form

Venue

Omni Hilton Head Oceanfront Resort
23 Ocean Lane
Hilton Head, South Carolina, 29928

Located on sugar sand beaches off the coast of South Carolina on the #1 island in the Continental United States, as ranked by Travel + Leisure, and the #1 island in the US by Condé Nast Traveler. As part of the prestigious Palmetto Dunes Oceanfront Resort community, we offer access to an 11-mile lagoon system with bike trails, tennis courts and three championship golf courses. Paired with sparkling pools and delicious dining, you will be captivated by this perfect getaway.

 


Booking your Room at The Omni Hilton Head Oceanfront Resort

To secure a room for MediaPost's Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Omni Hilton Head Oceanfront Resort, go to:
https://www.omnihotels.com/hotels/hilton-head/meetings/mediapost-04162023

This discounted room block will EXPIRE on Friday, 3/24/23!!

In addition to needing to be a registered attendee of the event, you will also be asked to show proof of the COVID-19 vaccination in order to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).
Omni Hilton Head Oceanfront Resort

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.