April 22 - 25, 2024
Austin, TX

Unraveling Retail’s Customer Journey

It’s no longer just online or in store. There are endless ways for people to find and shop your brand. Couple that with a price-conscious customer, tightened marketing budgets and ever-growing reliance on technology, retail marketers today have their work cut out for them. Oh, and it’s an Olympics and election year, which always sends media buying into a frenzy. Luckily, that’s where we’re here to help.

We’re bringing together the best marketers from the biggest retailers for real, in-depth conversations at this spring’s Retail Brand Insider Summit. From celebrity sponsorships and cross-brand partnerships to in-store experiences and the marketing technology that powers them, we’ll break down strategies for every step in the customer journey, including:

  • Celebrity and cross-brand partnerships
  • Integrated media planning
  • Omnichannel customer experiences
  • Retail media networks
  • Loyalty without over discounting
  • Modernizing in-store experiences
  • Technology and data prioritization and integration
Join the conversation #MediaPostInsiderSummits


Conference Content Programmers:


Erin Everhart
, Senior Director, Event Programming, MediaPost


Lisa Singer
, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost



VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Actively involved in marketing strategy and budget allocation for a major Retailer
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Some attendees of this event include:

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Monday, 04/22

6:30 PM Central
7:30 PM ET
Welcome Cocktails Pool Deck at Hotel ZaZa

Tuesday, 04/23

7:45 AM Central
8:45 AM ET
Coffee Service Available Gold Standard Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Toasts & Tributes Room
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Gold Standard Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Gold Standard Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: A Tale of Two Brands: How Hanes is Modernizing For Gen Z
You've probably heard of Hanesbrands. In fact, the 100+ year-old company is in 9 out of 10 households nationwide, but they had a brand awareness problem with people under 35 for two of their most iconic brands: Maidenform and Hanes Original. Sanda Moore, VP of Brand Marketing, shares a behind the scenes look in their recent campaigns to target the younger generation, starting with product development and ending with a 360 March Madness activation.
Keynote
Sandra Moore, VP of Marketing, Hanes Brands 
10:15 AM Central
11:15 AM ET
Case Study: How Sunglass Hut Revitalized its Paid Media Campaign Using the In-Store Experience

As consumers face an increasing array of choices in their purchasing decisions, coupled with an oversaturated media market, retail brands must find a way to showcase their points of differentiation or risk losing their customer base. With 52 years of perfecting their in-store experience, Sunglass Hut is now revitalizing its paid media strategy. Through a mix of short and long-form content, they highlight unique aspects that make their in-store shopping a must-visit experience to boost store traffic and secure a prominent position in the fiercely competitive retail landscape. Luxottica's Director of Global Media, Caroline Proto, will share learnings.

Presenter
Caroline Proto, Director, Global Media, Luxottica 
10:40 AM Central
11:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM Central
12:10 PM ET
Panel: Markdowns or Marketing: What Really Drives a Customer to Purchase?

It’s the age-old debate between merchants and marketers. On one side, you have the discount. On the other, you have the messaging and targeting. Which one is convincing customers to checkout? Would they have bought it regardless of the price drop? Would even the deepest discount fall short if no one knew it exists? Our panel of merchandising and marketing experts will attempt to settle the score right here, right now.

Moderator
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
PanelistS
Jennifer Peters, Senior Manager of eCommerce, OLLY 
Erin Stevens, Marketing Director, Sleep Outfitters 
11:40 AM Central
12:40 PM ET
Presentation: Generating Interest and Excitement Through Authentic Brand Partnerships

Customers can sniff out the forced, cross-brand promotions, making even the best campaign ideas fall flat. So when Bevel teamed up with Marvel Studios’ Black Panther: WakandaForever, they launched a limited edition all-Black Safety Razor Gift Set that maintained the authentic voice of culture and community that they serve. Girard Hardy, Walker & Company Brand Marketing Director, will share how the partnership came to fruition, insights learned along the way, and tips for how brands can foster cross-brand relationships that will matter most to your customers.

Presenter
Girard Hardy, Director Brand Marketing, Walker & Company Brands 
12:00 PM Central
1:00 PM ET
Roundtable: The Path to Authentic Brand Partnerships
Featuring
Girard Hardy, Director Brand Marketing, Walker & Company Brands 
12:00 PM Central
1:00 PM ET
Roundtable: The Intersection of Digital Media & the In-Store Experience
Featuring
Caroline Proto, Director, Global Media, Luxottica 
12:00 PM Central
1:00 PM ET
Roundtable: Keeping Up With Gen Z and Beyond
Featuring
Sandra Moore, VP of Marketing, Hanes Brands 
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation Gold Standard Ballroom
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Brewery Tour
Top Golf Outing
6:30 PM Central
7:30 PM ET
Cocktail Party Irene's Restaurant & Bar (Shuttle 6:15pm SHARP)
7:30 PM Central
8:30 PM ET
Dinner Irene's Restaurant & Bar

Wednesday, 04/24

7:45 AM Central
8:45 AM ET
Coffee Service Available Gold Standard Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Toasts & Tributes Room
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Gold Standard Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Gold Standard Ballroom
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Fireside Chat: Optimizing for Success | Collaborating Across Brand and Retail Media
With the retail media industry poised to reach $129 billion in revenue this year, it is the biggest growth opportunity for retailers right now. The need for cross-collaboration within an organization is paramount to ensure the success of these networks. Join us for a fireside chat with Albertsons Companies' Director of Content Marketing, JoAnne Anderson, and Albertsons Media Collective’s Director of Creative Operations, Nicole Kent, to discuss how they come together from the brand and RMN side. Nicole and JoAnne will outline how their collaboration comes to life for campaigns, the importance of standardization, and the biggest opportunities between brand marketing and retail media teams.
IntervieweeS
JoAnne Anderson, Director of Content Marketing, Albertsons 
Nicole Kent, Director of Creative Operations, Albertsons Media Collective 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
10:15 AM Central
11:15 AM ET
Panel: Building and Reinforcing Engagement Throughout the Customer Journey
As marketers, we’re happy with a one-time purchase, but we all crave the committed customer. Retail marketers obsess over order frequency and lifetime value, but the only way to get there is through carefully crafted touchpoints across every step in the funnel. This session will discuss engagement tactics top retail marketers have used to turn that one-time purchaser into a loyal customer.
Moderator
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost 
PanelistS
Tiffany Mitsui, Director of Product Marketing, AT&T 
Shahan Rabbani, Head of Customer Lifecycle Marketing, Wayfair 
10:40 AM Central
11:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM Central
12:10 PM ET
Panel: Reinventing Retail Loyalty in an Uncertain Economy
While the average inflation rate has steadied since its peak in 2022, we’re still grappling with higher prices across the board. Retailers turn to loyalty programs to drive acquisition and retention, but how do you craft sustainable discount strategies so we’re not in a race to the bottom? And while price is a key decision factor, it’s not the only thing that makes a customer loyal. Join us for an in-depth discussion with loyalty experts from top retailers on how they’re rethinking their 2024 programs.
Moderator
KC Simmons, Senior Digital Marketing Manager, Quiksilver 
PanelistS
Jacklyn Alston, Email Marketing Manager, Haggar Clothing 
Mike McGee, Director of Customer Experience, Mugsy 
Natalie Olson, Director of Product Management - Marketing Technology, Neiman Marcus Group 
11:35 AM Central
12:35 PM ET
Case Study: Selling Better Sleep: Inside Casper’s New Store Strategy
At a time when consumers are inundated with mattress options and flooded with empty promises, Casper, the award-winning sleep company, now provides customers with a comfortable, engaging, and educational environment to find the best products for a great night’s sleep. Inspired by its research and development, Casper’s new store design brings to life digital and physical elements so guests can experience the innovation behind Casper’s product technology – including Casper’s first Snooze Bar, a dedicated consultation area for all things sleep, Pillow Lab, Bunkhouse getaway for kids to enjoy while their parents shop, and complimentary nap appointments. Director of Retail, Douglas Atchison, will share the strategy behind this first-of-its-kind mattress store and the customer journey of product discovery.
Presenter
Douglas Atchison, Director of Retail, Casper 
12:00 PM Central
1:00 PM ET
Roundtable: The Intersection of Brand Marketing & Retail Media
Featuring
JoAnne Anderson, Director of Content Marketing, Albertsons 
Nicole Kent, Director of Creative Operations, Albertsons Media Collective 
12:00 PM Central
1:00 PM ET
Roundtable: Measuring and Validating Your Customer Journeys
Featuring
Kevin Washington, Director of Product Management, Best Buy 
12:00 PM Central
1:00 PM ET
Roundtable: Personalization During the AI Revolution
Featuring
Shahan Rabbani, Head of Customer Lifecycle Marketing, Wayfair 
12:45 PM Central
1:45 PM ET
Lunch
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Golf at River Place Country Club
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party Perfect Strangers Hotel Bar
7:30 PM Central
8:30 PM ET
Dinner La Barbecue (Shuttle 7:30pm SHARP)

Thursday, 04/25

8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens Gold Standard Ballroom Foyer
9:00 AM Central
10:00 AM ET
Keynote Fireside Chat: Navigating Retail’s Evolving Digital Landscape
It’s not easy working in e-commerce these days. Consumer expectations are high, technology is constantly improving, and the marketplace is more crowded than ever. How do you manage your digital business with all these complexities? Join us for a fireside chat with Mary Beth Findlay Sisti, Director of Product Management at Lowe’s, as we talk digital storytelling, customer journeys, merchant buy-in, and all the things value could mean (Hint: It’s not just price).
Interviewee
Mary Beth Findlay Sisti, Director, Product Management, Lowe’s 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:30 AM Central
10:30 AM ET
Panel: Driving Innovation Through Experimentation
No industry moves faster than retail. We work in a time when we need to turn ideas into launches as fast as possible, but how do we slow down enough to test, validate and measure our assumptions? Whether it’s a marketing campaign or a digital product, if it doesn’t match your customers’ expectations, no amount of media dollars will make it a success. Learn from top marketing and product leaders on how to slow down long enough to test while keeping up with the changing industry.
Moderator
Dustin Humphreys, Senior Vice President of Digital Innovation, Rite Aid 
PanelistS
Dave Rubini, Sr. Manager Online Product Management, The Home Depot 
Kevin Washington, Director of Product Management, Best Buy 
10:00 AM Central
11:00 AM ET
Summit Concludes

Featured Speakers

Jacklyn Alston

Haggar Clothing
Email Marketing Manager

JoAnne Anderson

Albertsons
Director of Content Marketing

Douglas Atchison

Casper
Director of Retail

Mary Beth Findlay Sisti

Lowe’s
Director, Product Management

Girard Hardy

Walker & Company Brands
Director Brand Marketing

Dustin Humphreys

Rite Aid
Senior Vice President of Digital Innovation

Nicole Kent

Albertsons Media Collective
Director of Creative Operations

Mike McGee

Mugsy
Director of Customer Experience

Tiffany Mitsui

AT&T
Director of Product Marketing

Sandra Moore

Hanes Brands
VP of Marketing

Natalie Olson

Neiman Marcus Group
Director of Product Management - Marketing Technology

Jennifer Peters

OLLY
Senior Manager of eCommerce

Caroline Proto

Luxottica
Director, Global Media

Shahan Rabbani

Wayfair
Head of Customer Lifecycle Marketing

Dave Rubini

The Home Depot
Sr. Manager Online Product Management

Erin Stevens

Sleep Outfitters
Marketing Director

Kevin Washington

Best Buy
Director of Product Management

Erin Everhart

MediaPost
Senior Director of Event Programming

Sarah Mahoney

MediaPost
Senior Reporter, Marketing Daily

KC Simmons

Quiksilver
Senior Digital Marketing Manager

Activities

Tuesday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Tuesday 2 p.m.

Brewery Tour

Join fellow summit attendees aboard Austin’s only concert on wheels! The Twisted Texas Tour bus features a local band riding on board, providing the jams for a good time as we visit THREE local breweries. At each of the breweries, they will serve up local craft brews. You’ll get to try seasonal releases and small batch brews not found anywhere else. Your tour guide will also give a little information about the local craft beer scene and the brews on tap.

Tuesday 2 p.m.

Top Golf Outing

Topgolf is the premier golf entertainment complex where the sport meets some serious networking and fun!  Challenge fellow Summiters to addictive point-scoring golf games that ANYONE can play. No golfing ability? No problem!  We got you covered.  Score points by hitting micro-chipped golf balls at all distances. The closer you get your ball to the various targets, the more points earned.  At very least, it's one heck of a good time!



Wednesday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!

Wednesday 2 p.m.

Golf at River Place Country Club

Over 6,600 yards of rolling hills, twisting creeks and rocky canyons comprise this memorable and challenging golf course. The course was originally opened in 1984, with a redesign in 1995 through the combined efforts of Tom Kite and Roy Bechtol. The championship design, as well as one of Austin's premier Hill Country settings, makes this golf course a truly spectacular gem.



Wednesday 2 p.m.

Kayak on Austin Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for its 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

Venue

Hotel ZaZa Austin
400 Lavaca Street
Austin, Texas, 78701

Find yourself exactly where you want to be: in the vibrant heart of downtown Austin. Surrounded by world-class restaurants, shopping, and entertainment, Hotel ZaZa Austin offers both business and leisure travelers unparalleled comfort, style, and convenience in an ideal location.
Booking your Room at Hotel ZaZa

To secure a room for MediaPost's Brand Insider Summit Retail, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Hotel ZaZa, go to:
https://reservations.hotelzaza.com/booknow/?hotelcode=ZAZAAUS&startDate=4%2F22%2F2024&endDate=4%2F25%2F2024&code=MED422&utm_source=sales&utm_medium=group&utm_campaign=austin 

This discounted room block will EXPIRE on THURSDAY, 3/28/24!!
None

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.