Sunday, 08/18
6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Pavillion
Monday, 08/19
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Grand Sierra CD
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Pacific
12:45 PM ET
Keynote: The Future of the Outdoors: How Merrell is Redefining Hike through Omni-Channel Marketing
Join us for a session with Merrell Chief Marketing Officer Pallav Tamaskar to discover how the brand has transformed the hiking experience by seamlessly integrating marketing across channels. From media strategies to connecting with a personalized consumer journey, Pallav will share insights into how Merrell’s innovative Good Things Await campaign has come to life globally and elevated the brand’s cultural relevance.
- Keynote
- Pallav Tamaskar, CMO, Merrell
10:15 AM Pacific
1:15 PM ET
Panel: Next Gen Loyalty: The Balance Between Convenience and Value
We have a complicated relationship with the word value. Loyalty programs help drive repeat purchases, but customers want convenience, exclusivity, and expertise during their shopping experience – in addition to a good deal. And while price is a key decision factor, it doesn’t install long-term loyalty. How do we drive differentiation, loyalty, and trust that goes beyond markdowns and promotions? What new ways can we provide value without it being a race to the bottom?
- Moderator
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
- PanelistS
- Alison Colavito, Senior Director - CRM & Loyalty, Forever 21
- Asa Shiverick, Director of Demand Generation, Napa Auto Parts
- Karalyn Zamora, VP of Marketing, HigherDOSE
10:40 AM Pacific
1:40 PM ET
Coffee & Networking Break
11:10 AM Pacific
2:10 PM ET
Fireside Chat: Scratch The Sku: How to Build A Customer-First Strategy
It’s easy to get caught up in the product and price, especially in merchant-led retailers. But SKUs can only take you so far. How do we build authentic customer relationships and implement an audience-based approach that is rooted in a deep understanding of customers’ motivations, preferences, and future needs? Tamika Hewlett, Director of Audience Strategy at The Home Depot, joins us to talk about how she’s thinking through acquisition, retention and activation strategies to keep her core customers engaged while building long-term loyalty among Millennials and Gen Z.
- Interviewee
- Tamika Hewlett, Director - Audience Strategy & Customer Lifecycle, The Home Depot
- Interviewer
- Erin Everhart, Senior Director of Event Programming, MediaPost
11:35 AM Pacific
2:35 PM ET
Panel: Keeping Up with the Evolving Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, in-store merchandising, social commerce, websites, apps…it’s enough to make your head spin. How do we provide shoppers a unified experience across all channels and touchpoints? What opportunities exist for creative efficiencies? How do we eliminate as much friction as possible? What are the next big things we need to be thinking about? Join our panel of experts to cover this and more.
- Moderator
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
- PanelistS
- Nobles Crawford, Assistant Vice President of Consumer Activation, Couture, L'Oreal
- Brandi Stone Watkins, Director of Media & Multicultural Marketing, Carter’s
- Chrysten Strachan, Senior Manager - Digital Marketing, Ring
12:00 PM Pacific
3:00 PM ET
Roundtable: Loyalty Techniques That Drive Customer Frequency
- Featuring
- Alison Colavito, Senior Director - CRM & Loyalty, Forever 21
12:00 PM Pacific
3:00 PM ET
Roundtable: Must Haves for Multicultural Marketing
- Featuring
- Brandi Stone Watkins, Director of Media & Multicultural Marketing, Carter’s
12:00 PM Pacific
3:00 PM ET
Roundtable: Cross Channel Media Planning in a Luxury Brand
- Featuring
- Kelsey Ragsdale, Director of Digital Media, Gucci
12:00 PM Pacific
3:00 PM ET
Roundtable: Building The Best Supplier/Retailer Relationship
- Featuring
- Karalyn Zamora, VP of Marketing, HigherDOSE
12:50 PM Pacific
3:50 PM ET
Networking Lunch
2:00 PM Pacific
5:00 PM ET
Cable Car to High Camp - Incredible views, Refreshments - with optional guided Hike down
Lake Tahoe Kayak Tour
Golf at Everline Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Gar Woods Restaurant (Shuttle Departs at 6pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner
Gar Woods Restaurant
Tuesday, 08/20
7:45 AM Pacific
10:45 AM ET
Coffee Service Available
Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings
Grand Sierra CD
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Pacific
12:45 PM ET
Fireside Chat: Inside L'Oreal's omni-channel strategy
- Interviewee
- Nobles Crawford, Assistant Vice President of Consumer Activation, Couture, L'Oreal
- Interviewer
- Erin Everhart, Senior Director of Event Programming, MediaPost
10:15 AM Pacific
1:15 PM ET
Panel: Audience Segmentation Strategies To Improve Personalization
If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands, and you need both relevant, engaging content and clean, actionable data to make that happen. Learn hands-on tactics that marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.
- Moderator
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
- PanelistS
- Lisa Perrone Cirelli, Director - Product Recommendations and Personalization, Neiman Marcus
- Jennifer Peters, Director of DTC, Martech, and Digital Compliance, OLLY
- Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys
10:45 AM Pacific
1:45 PM ET
Coffee & Networking Break
11:15 AM Pacific
2:15 PM ET
Presentation: Unlocking AI For Audience Segmentation in Multicultural Marketing
Curacao Retail is the largest Hispanic-serving retailer on the West Coast. With 90% of their transactions tied to their private-label credit card, they were sitting on a treasure trove of customer data, but they weren't using it for marketing. CMO Ariela Nerubay Turndof joins us to talk about how they've unlocked audience segmentation to better communicate with their multicultural audiences and how they're thinking about AI to optimize language and tone while maintaining cultural relevance.
- Presenter
- Ariela Nerubay Turndorf, CMO, Curacao Retail
11:35 AM Pacific
2:35 PM ET
Panel: Put Down The Pitchforks: How Marketing, Product, and Engineering Can Work Together
Marketing, product, and technology managers are finding themselves working closer together than ever before. In the throes of our day-to-day jobs, it’s easy to forget that we’re all on the same team. Between competing priorities, misaligned goals, and the bugs that inevitably happen in digital, fingers get pointed and discussions get heated. How do we enable better collaboration between these orgs? What can product marketers do to enable backlog transparency? How can brand marketers provide clearer business requirements upfront?
- Moderator
- Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s
- PanelistS
- Dan Heneghan, Sr Manager Digital Merchandising, Zoro.com
- Cara Lewis, Senior Manager, Product Management, Eddie Bauer
- Kevin Washington, Director of Product Management, Best Buy
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating The Next Era of Paid Media
- Featuring
- Alan Roof, Sr. Manager Paid Media, Skechers
12:00 PM Pacific
3:00 PM ET
Roundtable: Breaking Down The Product, Marketing, & IT Silos
- Featuring
- Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s
12:00 PM Pacific
3:00 PM ET
Roundtable: Launching (and Maintaining) Authentic Celebrity Partnerships
- Featuring
- Sarah DeThomasis, Head of Social, Minted
12:50 PM Pacific
3:50 PM ET
Networking Lunch
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Horseback Riding at Alpine Meadow Stables
Golf at Coyote Moon Course
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
Sun Deck (near golf pro shop at hotel)
7:45 PM Pacific
10:45 PM ET
Dinner
22 Bistro Restaurant (Shuttle Departs at 7:30pm SHARP)
9:30 PM Pacific -- After Party
Iron Road bar (next to golf pro shop at hotel)
Wednesday, 08/21
8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens
Alpine Foyer
9:15 AM Pacific
12:15 PM ET
Presentation: Tackling the Family Holiday Card with The Kelce Family
Just like the family holiday card is one of parent's hardest hurdles during the season, finding the right celebrity partnership is just as daunting for a brand. Especially when the retail industry is flooded with endorsements. Last year, Minted teamed up with the Kelce Family for a photoshoot that celebrates the humor, joy and chaos of the holiday season. Hear from Sarah DeThomasis, Head of Social Media, how they brought this Webby Award-winning campaign together in just ten days to capitalize on cultural moments and authentic partnerships.
- Presenter
- Sarah DeThomasis, Head of Social, Minted
9:45 AM Pacific
12:45 PM ET
Case Study: TikTok Shop
From Tik Tok Live to Affiliate Partnerships to Tik Tok Shop, Windsor Fashion's VP of Marketing, Catherine Seaton, will explore the complexities of TikTok and the opportunity to drive brand awareness while scaling sales at ROAS.
- Presenter
- Catherine Hoffman Seaton, Vice President Marketing, Windsor Stores
10:15 AM Pacific
1:15 PM ET
Summit Concludes