August 29 - September 1, 2021
Lake Tahoe, NV • Virtual & IN-Person Event

Clicks to Bricks Personalization: Understanding 'This' Customer


As the phygital retail experience brings digital expectations into B&M, it won't be enough for retail marketers to understand "the customer." It is time to understand this customer - the one right in front of you this second - the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.

The Retail Brand Insider Summit will cover:

  • Media buying in the omnichannel customer journey
  • Personalization across channels
  • Building the better martech stack
  • Leveraging loyalty programs
  • The personalized retail experience

As retailers plan their 4th quarter marketing strategies, MediaPost gathers some of the best minds in the business to show their work and chart the next generation of personalization. Welcome to the concierge era of retail.

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Event Sponsors

Sponsor Presentations

Agenda

Monday, 08/30

12:00 PM
Opening Remarks - All Times EST
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:10 PM
Keynote
12:35 PM
Sponsor Spotlight
12:45 PM
Media Mapping the New Omnichannel Journeys
Clicks or feet? Being "channel agnostic" is nice in theory but in a new omnichannel retail environment what are media planners and buyers supposed to do about a media mix that has to drive a range of very different real and virtual world behaviors? We ask media thinkers to share how they plan against their customer behaviors. How do you allocate for driving online purchase journeys vs. store traffic, brand building vs. performance, customer acquisition vs. LTV? It's getting complicated.
1:10 PM
Sponsor Spotlight
1:25 PM
Case Study
1:45 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:45 PM
Roundtable: Building the Better MarTech Strategy
2:00 PM
Golf at Incline Village Championship Course
Catamaran Cruise on Lake Tahoe
7:00 PM
Cocktail Party
Hyatt beach overlooking Lake Tahoe.
8:00 PM
Dinner
Hyatt Lake Tahoe

Tuesday, 08/31

12:00 PM
Welcome Back and Retailer Survey Report - All Times EST
12:10 PM
Keynote Interview
Interviewee
Tariq Hassan, CMO, Petco 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
Sponsor Spotlight
12:45 PM
Panel: Personalization Across the Experience
Consumers are looking for concierges not just buy buttons. Extending the personalized marketing model from email subject line into the store visit, from the loyalty program to sales reps, will be the new normal of 2024. How are retailers working on next-level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives more sales.
1:15 PM
Trivia
1:25 PM
Case Study
1:45 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:45 PM
Roundtable: Leveraging Loyalty
2:00 PM
Lake Tahoe Kayak Tour
Horseback Riding at Alpine Meadows
7:00 PM
Cocktail Party - At Gar Woods
8:00 PM
Dinner - At Gar Woods

Featured Speakers

Lisa Erickson

Sleep Number
Sr. Director Customer Relationship Management, Loyalty and Creative Production Services

Tariq Hassan

Petco
CMO

Steve Smith

MediaPost
VP, Editorial Director, Events

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Golf at Incline Village Championship Course

A classic 18-hole public Lake Tahoe golf course featuring a Robert Trent Jones Sr. design and beautiful lake views. This par-72 course was completely renovated in 2003 and gets many accolades. The Championship Course in North Lake Tahoe Nevada was voted #10 in GolfAdvisor's 2018 "Best Courses in Nevada" list and always at or near the top of their "Top Rated Courses in the Tahoe Area" list, the "Best in State" 2012 - 2015 by Golf Digest magazine, "Best Courses to Play" in 2011 and "Best State-by-State Courses" in 2020 by Golfweek magazine, this course deserves your attention. 

Monday 2 p.m.

Catamaran Cruise on Lake Tahoe

An experience like not other!  The 2-hour Catamaran Cruise features breathtaking scenery of Lake Tahoe's untouched Northern and Eastern shores while as you relax with a refreshing beverage on webbed mesh netting as Tahoe's turquoise water pass below.  Epic panoramas of this incredible setting awaits.

Tuesday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay.
Level of Difficulty: Easy to Moderate

Tuesday 2 p.m.

Horseback Riding at Alpine Meadows

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.
Activities Signup Form

Venue

Hyatt Regency Lake Tahoe Resort, NV
111 Country Club Drive
Incline Village, Nevada, 89451

Discover an alpine paradise at Hyatt Regency Lake Tahoe Resort, Casino and Spa. Nestled within the Sierra Mountain Range, the stunning locale of this AAA Four Diamond Lake Tahoe hotel is the ideal setting for year-round pampering. Take a cruise on one of their private boats, then tempt Lady Luck in the Casino. Ease tired muscles with a deep-tissue massage in the world-class spa, or bask in the sunshine on the private beach. Reconnect with family – and yourself – while enjoying the natural wonders in and around the remarkable Lake Tahoe, Nevada hotel.

To book a room at the Hyatt Lake Tahoe Resort and attend the IN-person gathering, you may do so here: https://www.hyatt.com/en-US/group-booking/TVLLT/G-MPCS

The cut-off date for booking rooms with this discount is August 9th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You can register here if you have not already.

 
 
 
Hyatt Regency Lake Tahoe Resort, NV

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.