For more than two years, the retail industry has been in constant flux. Supply chain issues, labor shortages, surging inflation and the war in Ukraine continue to disrupt the marketplace. Consumers’ expectations are also higher, and the path to purchase more complex. It’s imperative to seamlessly reach consumers both online and in-store. As a result, retailers have been forced to rethink their strategies and business models in order to compete in today’s ever-evolving shopping landscape.
Premier Sponsor
The Retail Brand Insider Summit will cover:
Adapting to consumers’ growing demands
Leveraging data and personalization to enhance customers’ shopping experiences
Driving online purchase journeys vs. store traffic
Creating seamless customer experiences across virtual and in-store
Tracking and collecting 1st-party data through multiple channels
Social commerce
Driving LTV via loyalty programs, subscriptions, etc
Media planning in omnichannel environment
Media revenue opportunities
In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced Retail marketers together to share their best practices and examples of how they’re navigating today’s ever-fluctuating retail landscape.
Panel: Building an Omnichannel Strategy
Alpine Ballroom
As shopping behaviors continue to shift to a post COVID world, what channels are proving most effective? Where are retailers allocating their budgets, creating partnerships and how are they measuring success? Hear how our panel of marketing gurus shifted their strategies and messaging to drive growth and strategically reach consumers in today’s omnichannel world.
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Lake Tahoe Kayak Tour
Golf at Resort at Squaw Creek
6:30 PM Pacific
9:30 PM ET
Cocktail Party
On Lake Tahoe at the famous Gar Woods Grill & Pier (shuttle service at 6pm)
7:30 PM Pacific
10:30 PM ET
Dinner
On Lake Tahoe at the famous Gar Woods Grill & Pier
Tuesday, 08/23
8:00 AM Pacific
11:00 AM ET
Coffee Service Available
Alpine Foyer
8:15 AM Pacific
11:15 AM ET
VIP 1:1 Meetings
Grand Sierra Room C
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Welcome Back
Alpine Ballroom
9:40 AM Pacific
12:40 PM ET
Keynote Presentation: Growing a Billion Dollar Brand via Engagement, Product & Omnichannel Presence
Alpine Ballroom
A founding member of Kendra Scott, Cheryl Mills Knight shares how the business has exponentially grown over the last 20 years driven by its core values of Family, Fashion, and Philanthropy, which continue to serve as the brand’s North Star today. From creating unique products and an omnichannel experience that authentically engages with their customers and communities, Cheryl will discuss the brand's strategies to meet their customers where they are.
Case Study: Affiliates & Partnerships: Where Brand and Lower Funnel Merge
Alpine Ballroom
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only is there a chance of playing nice, but there's also an option to create win-win strategies and tactics for everyone! As a lower funnel marketer, Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
As consumers venture back into stores, they’re expecting much more than business as usual. Whether beginning their shopping journey in a store and then purchasing online, or vice versa, the experience needs to be frictionless at every touchpoint. From leveraging tech like AR and CRM to trending services like ship-to-store and same day delivery, our panel of retail marketers discuss how they’re complementing offline with online strategies, building brand loyalty and the innovative ways they’re engaging with customers.
Moderator
Mike Feldman, SVP, Head of Commerce and Retail Media, dentsu
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.
Monday 2 p.m.
Lake Tahoe Kayak Tour
Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak. Paddle along a section of developed waterfront and picturesque beaches. You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe. We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate
Monday 2 p.m.
Golf at Resort at Squaw Creek
Surrounded by six majestic Sierra peaks, the Links at Squaw Creek is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe. This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley. The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.
Tuesday 2 p.m.
Sailboat Cruise on Lake Tahoe
The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters. Join fellow Summiters for a one-of-a-kind experience!
Tuesday 2 p.m.
Horseback Riding at Zephyr Cove Stables
Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.
Tuesday 2 p.m.
Golf at Coyote Moon Course
Coyote Moon Golf Course is one of the finest mountain golf experiences in the country. Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.
Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room To secure a room for the Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference. If you haven't done so yet, you may register for the event here.
To book your discounted room at the Resort at Squaw Creek in Lake Tahoe, CA. here: https://www.hyatt.com/en-US/group-booking/RNODH/G-O0C8 This discounted rate and our inventory block will EXPIRE Monday, August 1st, 2022 at 5pm EST!!
If your room is not booked by Monday, August 1st, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.
In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).
Those flying in will arrive at Reno-Tahoe International Airportin Washoe County. The Airport Code is RNO. It will take approximately 45 minutes to an hour to transfer to Resort at Squaw Creek.
Recommended Local Transportation
Shuttle Services To reserve a spot with North-Lake Tahoe Express please follow this link or call (866) 216-5222. Private Cars or Limousines:
Reno-Tahoe International Airport provides convenient access to nine different rental car agencies. Alamo, Avis, Budget, Dollar, Enterprise, Hertz, National, and Thrifty vehicles are located just outside Baggage Claim in the Parking Structure. Please follow this link for more information.
The Official Packing List & Survival Guide
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For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.
Quality Pledge
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.