After Omnichannel: The Bricks + Clicks Convergence

Omnichannel marketing was retail table stakes in 2020, but we're beyond that now. Physical and digital customer experiences are converging. After this last year, there is no “online vs offline” anymore. Shoppers are coming to expect seamless handoffs from their digital interactions with your site to their in-store exchanges with staff to customer service and beyond. In order for traditional retail to survive beyond 2021, it will need to merge bricks and clicks to create compelling, unified experiences with their brand at every touchpoint.

At MediaPost’s Retail Brand Insider Summit, marketers gather to share the early lessons on their journey towards cross-channel convergence.

We will explore:

Melding online and offline customer experiences
What tech marketers are using to drive omnichannel programs
How legacy retailers build online street cred
The social media and influencer tactics that touched customers in 2020
How to build a media plan when you are truly channel agnostic
At this year’s Retail Brand Insider Summit we dig into the next great convergence

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Venue

Hyatt Regency Lake Tahoe Resort, NV
111 Country Club Drive
Incline Village, Nevada, 89451

Discover an alpine paradise at Hyatt Regency Lake Tahoe Resort, Casino and Spa. Nestled within the Sierra Mountain Range, the stunning locale of this AAA Four Diamond Lake Tahoe hotel is the ideal setting for year-round pampering. Take a cruise on one of their private boats, then tempt Lady Luck in the Casino. Ease tired muscles with a deep-tissue massage in the world-class spa, or bask in the sunshine on the private beach. Reconnect with family – and yourself – while enjoying the natural wonders in and around the remarkable Lake Tahoe, Nevada hotel.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.