August 21 - 24, 2022
Lake Tahoe, CA

The Retail Transformation 2022


For more than two years, the retail industry has been in constant flux. Supply chain issues, labor shortages, surging inflation and the war in Ukraine continue to disrupt the marketplace. Consumers’ expectations are also higher, and the path to purchase more complex. It’s imperative to seamlessly reach consumers both online and in-store. As a result, retailers have been forced to rethink their strategies and business models in order to compete in today’s ever-evolving shopping landscape.

The Retail Brand Insider Summit will cover:

  • Adapting to consumers’ growing demands
  • Leveraging data and personalization to enhance customers’ shopping experiences
  • Driving online purchase journeys vs. store traffic
  • Creating seamless customer experiences across virtual and in-store
  • Tracking and collecting 1st-party data through multiple channels
  • Social commerce
  • Driving LTV via loyalty programs, subscriptions, etc
  • Media planning in omnichannel environment
  • Media revenue opportunities

In case studies, discussion sessions and MediaPost's signature roundtables, we bring some of the most experienced Retail marketers together to share their best practices and examples of how they’re navigating today’s ever-fluctuating retail landscape.

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Agenda

Sunday, 08/21

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails Pavillion
8:00 PM Pacific
11:00 PM ET
VIP Private Dinner (Invite Only) Six Peaks Grille

Monday, 08/22

8:00 AM Pacific
11:00 AM ET
Coffee Service Available Alpine Foyer
8:15 AM Pacific
11:15 AM ET
VIP 1:1 Meetings Grand Sierra Room C
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks Alpine Ballroom
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote Alpine Ballroom
10:15 AM Pacific
1:15 PM ET
Case Study Alpine Ballroom
10:35 AM Pacific
1:35 PM ET
Sponsor Spotlight & Coffee Break Alpine Ballroom
11:00 AM Pacific
2:00 PM ET
Panel: Building an Omnichannel Strategy Alpine Ballroom
As shopping behaviors continue to shift to a post COVID world, what channels are proving most effective? Where are retailers allocating their budgets, creating partnerships and how are they measuring success? Hear how our panel of marketing gurus shifted their strategies and messaging to drive growth and strategically reach consumers in today’s omnichannel world.
Moderator
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
PanelistS
Cherie Boldt, Director Marketing, Crispy Green 
Laura Rowe, Manager of Marketing & Content Strategy, Scout & Nimble 
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
11:25 AM Pacific
2:25 PM ET
Case Study Alpine Ballroom
Presenter
Marina Addams, Channel Marketing Manager, Adore Me 
11:50 AM Pacific
2:50 PM ET
Roundtable: Diversifying the Media Mix Alpine Ballroom
Moderator
Dominic Bonadio, Director, Digital Marketing, 7-11 
11:50 AM Pacific
2:50 PM ET
Roundtable: Retail Partnerships Alpine Ballroom
Collaborating product offerings, campaigns and sharing data in privacy safe ways.
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation Alpine Ballroom
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating
Lake Tahoe Kayak Tour
Golf at Resort at Squaw Creek
6:30 PM Pacific
9:30 PM ET
Cocktail Party On Lake Tahoe at the famous Gar Woods Grill & Pier (shuttle service at 6pm)
7:30 PM Pacific
10:30 PM ET
Dinner On Lake Tahoe at the famous Gar Woods Grill & Pier

Tuesday, 08/23

8:00 AM Pacific
11:00 AM ET
Coffee Service Available Alpine Foyer
8:15 AM Pacific
11:15 AM ET
VIP 1:1 Meetings Grand Sierra Room C
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Welcome Back Alpine Ballroom
9:40 AM Pacific
12:40 PM ET
Keynote Presentation: Growing a Billion Dollar Brand via Engagement, Product & Omnichannel Presence Alpine Ballroom
A founding member of Kendra Scott, Cheryl Mills Knight shares how the business has exponentially grown over the last 20 years driven by its core values of Family, Fashion, and Philanthropy, which continue to serve as the brand’s North Star today. From creating unique products and an omnichannel experience that authentically engages with their customers and communities, Cheryl will discuss the brand's strategies to meet their customers where they are. 
Keynote
Cheryl Mills Knight, SVP of Brand and Culture, Kendra Scott 
10:10 AM Pacific
1:10 PM ET
Case Study: Affiliates & Partnerships: Where Brand and Lower Funnel Merge Alpine Ballroom
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only is there a chance of playing nice, but there's also an option to create win-win strategies and tactics for everyone! As a lower funnel marketer, Kristina Smith shows how these channels have given her the ability to help out her Brand colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
Presenter
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
10:30 AM Pacific
1:30 PM ET
Sponsor Spotlight & Coffee Break Alpine Ballroom
11:00 AM Pacific
2:00 PM ET
Panel: Thinking Beyond Brick-And-Mortar Alpine Ballroom
As consumers venture back into stores, they’re expecting much more than business as usual. Whether beginning their shopping journey in a store and then purchasing online, or vice versa, the experience needs to be frictionless at every touchpoint. From leveraging tech like AR and CRM to trending services like ship-to-store and same day delivery, our panel of retail marketers discuss how they’re complementing offline with online strategies, building brand loyalty and the innovative ways they’re engaging with customers.
Moderator
Mike Feldman, SVP, Head of Commerce and Retail Media, dentsu 
PanelistS
Michelle Metzger, Director of Strategy & Loyalty, H-E-B 
Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number 
11:30 AM Pacific
2:30 PM ET
Case Study Alpine Ballroom
11:50 AM Pacific
2:50 PM ET
Roundtable: Future Proofing For Retail Alpine Ballroom
Future Proofing For Retail: with changing consumer behavior, growing ecommerce, uncertain economic trends, etc; how are brands preparing?
Featuring
Mike Feldman, SVP, Head of Commerce and Retail Media, dentsu 
11:50 AM Pacific
2:50 PM ET
Roundtable: Driving Brand Awareness & LTV Alpine Ballroom
Featuring
Adam Reynolds, Director of Loyalty & Mobile Marketing, Sleep Number 
12:35 PM Pacific
3:35 PM ET
Sponsor Lunch Presentation Alpine Ballroom
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
Sailboat Cruise on Lake Tahoe
Horseback Riding at Zephyr Cove Stables
Golf at Coyote Moon Course
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Wednesday, 08/24

9:00 AM Pacific
12:00 PM ET
Coffee & Breakfast Buffet Opens Alpine Foyer
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Welcome Back Alpine Ballroom
9:40 AM Pacific
12:40 PM ET
Keynote Alpine Ballroom
10:00 AM Pacific
1:00 PM ET
Case Study: Generating Revenue via Social Commerce Alpine Ballroom
Special Events

Featured Speakers

Cherie Boldt

Crispy Green
Director Marketing

Michelle Metzger

H-E-B
Director of Strategy & Loyalty

Cheryl Mills Knight

Kendra Scott
SVP of Brand and Culture

Adam Reynolds

Sleep Number
Director of Loyalty & Mobile Marketing

Laura Rowe

Scout & Nimble
Manager of Marketing & Content Strategy

Kristina Smith

Big Island Coffee Roasters
Head of DTC

Marina Addams

Adore Me
Channel Marketing Manager

Dominic Bonadio

7-11
Director, Digital Marketing

Mike Feldman

dentsu
SVP, Head of Commerce and Retail Media

Sarah Mahoney

MediaPost
Editor, Marketing D2C

Lisa Singer

MediaPost
Deputy Editorial Director, Events

Albert Thompson

Walton Isaacson
Managing Director of Digital Innovation

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Cable Car to High Camp for Swimming (Heated), Cocktails and Roller Skating

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you can enjoy a multitude of summer activities (extra costs apply) like roller skating, hiking, disc golf, pool/hot tub, restaurants, a free tour the Squaw Valley Olympics exhibit and more! Bring your suit if you wish to swim. Skate rentals available up top. Tickets available at the Summit registration desk.

Monday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate

Monday 2 p.m.

Golf at Resort at Squaw Creek

Surrounded by six majestic Sierra peaks, the Links at Squaw Creek is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe.  This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley.  The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.




Tuesday 2 p.m.

Sailboat Cruise on Lake Tahoe

The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters.  Join fellow Summiters for a one-of-a-kind experience!


Tuesday 2 p.m.

Horseback Riding at Zephyr Cove Stables

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

Tuesday 2 p.m.

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.
Activities Signup Form

Venue

The Resort at Squaw Creek Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Resort at Squaw Creek offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room
To secure a room for the Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To book your discounted room at the Resort at Squaw Creek in Lake Tahoe, CA. here: https://www.hyatt.com/en-US/group-booking/RNODH/G-O0C8 

This discounted rate and our inventory block will EXPIRE Monday, August 1st, 2022 at 5pm EST!!

If your room is not booked by Monday, August 1st, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.