Sunday, 08/29
7:30 PM
7:30 PM ET
Opening Cocktails - On Site @ Hyatt Lake Tahoe
Monday, 08/30
12:00 PM
12:00 PM ET
Opening Remarks - ALL Content Sessions are EASTERN Time
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
12:10 PM
12:10 PM ET
Keynote Q&A: Foot Locker’s CMO Plus: When Product Becomes the Marketing Plan
The future of the physical retail experience may be murky, but product innovation, creativity, relevance and meaning will always drive consumer interest. Foot Locker has launched literally hundreds of sneaker models in the last year, many tied to everything from human rights issues to breakfast cereal, sports stars to Gummy Bears. It is part of a customer acquisition and brand building strategy that brings CMO Jed Berger and his team to the center of the product development cycle. What does it take to reorganize thinking, people and budgets around a product-centric marketing model?
- Interviewee
- Jed Berger, Chief Marketing Officer, Foot Locker
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Media Mapping the New Omnichannel Journeys
Clicks or feet? Being "channel agnostic" is nice in theory but in a new omnichannel retail environment what are media planners and buyers supposed to do about a media mix that has to drive a range of very different real and virtual world behaviors? We ask media thinkers to share how they plan against their customer behaviors. How do you allocate for driving online purchase journeys vs. store traffic, brand building vs. performance, customer acquisition vs. LTV? It's getting complicated.
- Moderator
- Lisa Singer, Event Editorial Manager, MediaPost
- PanelistS
- Meagan Finucan, Director of Performance Marketing, Tecovas
- Jesse Miller, Director of Growth, Goodlife Clothing
1:15 PM
1:15 PM ET
Sponsor Spotlight
1:25 PM
1:25 PM ET
Fireside Chat: Personalizing the High-End: Neiman Marcus’s AI Concierge
Poised to make a half billion dollar investment in digital and tech over the next three years, Neiman Marcus intends to redefine the luxury retail experience. Using advanced AI the company is building a recommendation engine that anticipates desire while it also surprises and delights. The brand that for decades defined upper-end retail shares its vision for combining digital and human experiences for a next-generation of luxury shopping.
- Interviewee
- Daz McColl, CMO, Neiman Marcus
- Interviewer
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
1:45 PM
1:45 PM ET
Roundtable: Building the Better MarTech Strategy - LIVE IN LAKE TAHOE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
- Featuring
- Jennifer Kim, Senior Director, Demand Generation, LG Electronics
1:45 PM
1:45 PM ET
Roundtable: Building the Better MarTech Strategy - ONLINE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
- Featuring
- Andrew Eklund, Founder and CEO, Ciceron @aeklund
2:00 PM
2:00 PM ET
Catamaran Cruise on Lake Tahoe
Golf at Incline Village Championship Course
7:00 PM
7:00 PM ET
Cocktail Party
Hyatt beach overlooking Lake Tahoe.
8:00 PM
8:00 PM ET
Dinner
Hyatt Lake Tahoe
Tuesday, 08/31
12:00 PM
12:00 PM ET
Welcome Back & Retailer Survey Report - ALL Content Sessions are EASTERN Time
12:10 PM
12:10 PM ET
Keynote Interview: Beyond Retail: Petco’s Whole Pet Strategy
Petco doesn’t consider itself merely a pet “retailer” so much as a pet health and wellness company with a retailer inside. By serving holistically the needs of pet owners, not just selling goods, the brand is also reorganizing how it leverages data across touchpoints and expanding a service-oriented product mix. As we explore with CMO Tariq Hassan, the ultimate vision uses every channel, including in-store devices, to know what pet parents need as they click on the site, open the app or walk in the store door.
- Interviewee
- Tariq Hassan, CMO, Petco
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
12:35 PM
12:35 PM ET
Sponsor Spotlight
12:45 PM
12:45 PM ET
Panel: Personalization Across the Experience
Consumers are looking for concierges not just buy buttons. Extending the personalized marketing model from email subject line into the store visit, from the loyalty program to sales reps, will be the new normal of 2024. How are retailers working on next-level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives more sales.
- Moderator
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- PanelistS
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Dan Williams, CRO, 3 Day Blinds @easyquestion
1:15 PM
1:15 PM ET
Sponsor Spotlight
1:25 PM
1:25 PM ET
Reviving the Brand: Save A Lot’s Marketing Journey
As the 40+ year-old value grocery chain moved from a retail to a wholesale and licensed model, Save A Lot has launched a top-to-bottom rebrand. Everything from store design to logo, product packaging to media messaging were developed out of comprehensive research with customers, focus groups, owners and agency partners. Tim Shroder explores what he and the brand have learned about differentiating a brand in this cluttered environment by creating emotional connections with customers.
- Interviewee
- Tim Schroder, Senior Vice President of Marketing, Save A Lot
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
1:45 PM
1:45 PM ET
Roundtable: Leveraging Loyalty - LIVE IN LAKE TAHOE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
- Featuring
- Michelle Metzger, Sr. Manager of Strategy & Loyalty, H-E-B
- Jesse Miller, Director of Growth, Goodlife Clothing
1:45 PM
1:45 PM ET
Roundtable: Leveraging Loyalty - ONLINE
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
- Featuring
- Lisa Erickson, Sr. Director Customer Relationship Management, Loyalty and Creative Production Services, Sleep Number
2:00 PM
2:00 PM ET
Lake Tahoe Kayak Tour
Horseback Riding at Zephyr Cove Stables
7:00 PM
7:00 PM ET
Cocktail Party - At Gar Woods
8:00 PM
8:00 PM ET
Dinner - At Gar Woods
Hyatt Regency Lake Tahoe Resort, NV