In what could be one of the greatest returns on advertising investment (ROAI) this year, Walt Disney Co. ...
Today's Top News
Digital News DailyVerizon Deal Promotes YouTube TV's Goal: More Market Share
The deal will result in special offers for Verizon customers, perhaps reducing the cost of YouTube TV. ...
The film will feature both the all-electric Audi e-tron Sportback concept and the all-electric Audi e-tron GT conc ...
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company ...
Deal spans 35 markets, includes online game, sweeps, TV, digital, in-store promotion. ...
Raymond James & Associates expect Facebook's advertising revenue to reach $14.8 billion, a more than 25% jump, year-over-y ...
The Supreme Court's conservative judges appear inclined to allow the Department of Commerce to include a question about ...
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an ...
Kohl's, expanding its partnership with Amazon, will now sell Amazon tech products in 200 stores. ...
For NFL Draft Campaign, Lowe's Goes 'Pro'
Facebook Braces For Billions In FTC Fines
Tentrr Expands Glamping To 33 States, Adds State Parks
Pennzoil Launches 'Proof' Campaign
Puerto Rico Tourism Launches First Campaign In Five Years
CMO Explains Why NFL Still Important To Hyundai
AT&T Has So-So Q1, But WarnerMedia, Wireless Hold Their Own
Brightback, New Retention Business, Starts With $11 Million In Funding
Time 100 Summit Brings Together Influential Names Across Key Industries
Trustworthy Accountability Group Reaches Milestone With 500th Member
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OPINION
The second episode of the current season of "Game of Thrones" this past Sunday on HBO was mainly an hour of waiting for war. ...
Troubled Kraft Heinz tapped AB InBev's former marketing chief, and marketing investments are paying off at PepsiCo, Unilever, among others. ...
Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself on being a fairly rational person. ...
With $100 Hyperlocal Jeans, Wrangler Brings Sustainability Home
North Face Climber Tragedy Overshadows Earth Day Marketing
Crossmedia Takes The High Ground, Launches Cannabis Media Division
'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
Audi Teams With Marvel Studios For 'Avengers: Endgame'
