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Search & Performance Marketing DailyGartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue

Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down from 11% in 2020 and 10.5% in 2019, according to Gartner. ...

Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Schneider will have oversight over the Bally Sports-branded D2C sports business content, which will come from 19 Bal ...
Starbucks Gives Away Four Volvo EVs In Road-Trip-Themed Contest
The automaker and the fast-casual chain are installing 60 Volvo-branded EV charging stations at 15 Starbucks locations betwe ...
Watch Data Buyers Go Up In Smoke
This Apple ad should be quite satisfying -- and educational -- for consumers concerned about privacy. ...
Popeyes Takes To OOH, Print To Help Consumers Visualize, 'Hear' Crunchy Chicken
Ads in magazines encouraged people to tear them out and crumple them --- a process that produced t ...
Most Consumers Say: We Can't Live Without Small Businesses
Consumers want to support small businesses even as they notice more closing, Constant Contact and Ascend2 report. ...
E.W. Scripps, Now Broadcast TV Company, Seeks Print Journalists To Staff Its Newsrooms
Applicants will be provided extensive training in video-based storytelling and mentoring, plus job shadowing, hands-on work and individu ...
Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
With an Apple AirTag, the suitcase enables buyers to track luggage using the Find My app. It's pa ...
Streamers' National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
The estimated media value of advertising from March 23-May 22 placed on streamers' sister TV network airwaves a ...
Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Rakuten and The Golden State Warriors renewed a partnership that will drive Warrior fans to use the Rakut ...
Feds Nail Money Launderer In Business Email Compromise Scam
The BEC scam defrauded law firms and other companies of more than $1 million, the U.S. Attorney f ...

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