Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time ...
Today's Top News
Marketing DailyAltria Considering Cannabis, Caffeine To Elevate 'Everyday Moments'
The company also revealed plans for a new heated tobacco-capsule technology branded Swic, a "spit-free" alternative to traditional moist smokeless-tobacco dips. ...
The premium paint brand is introducing a limited-edition line that it says blends streetwear, workwear and a high-fashi ...
"It's very concerning that the CEO of TikTok can't be honest and admit what we already know ...
For Barilla pasta, a man and a woman re-enact a scene -- you can guess which one ...
Siding with Twitter, NetChoice says Donald Trump has no grounds to revive claims that his First Amendment righ ...
The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index ...
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger ...
WPP is on a shopping spree for influencer agencies. Just a week after announcing a deal to acqui ...
General Motors, Macro Partner For Multicultural Marketing Exec Program
Participants will also take part in on-site experiential sessions and will be paired with a marketing or med ...
Knight Foundation Head Alberto Ibarguen Announces Retirement
The Foundation disbursed $2.3 billion during his tenure. ...
AOP Chief Warns Against Tech Vendors Who Misuse Publisher Data
Bad actors are gleaning publisher meta data to built their own contextual audience segments. ...
B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
Sellers remain wary of tools that automate sales outreach, Databook reports. ...
Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mitto survey shows. ...
Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Microsoft will automatically adjust campaign bids in real-time to increase the chances of a conversion. As of Apr ...
Snap Hires Regional Presidents, Including Rob Wilk As President Of Americas
Microsoft ad veteran Rob Wilk will be Snap's first ever President of Americas -- the most recent additi ...
Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
Streaming continues to be a business development marked by "volatility" with more cancellations as well as more addition ...
Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
The partnership will provide a product catalog, enhanced formats, activation and optimization solutions for ecommerce and retail advertiser ...
Apple Quietly Acquires Startup Working On AI-Powered Video Compression
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has been acquired by Apple. The startup w ...
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Find Out More »OPINION
Now's your chance to predict the future. Or at the very least, some future futurists. ...
Making sense of "this free-form system of asymmetrical consumption and unlimited supply of content on many different devices," according to Evan Shapiro. ...
The meditation app's new content strategy draws on the awe inspired by America's most breathtaking places. ...
U.S. Ad Market Falls For 8th Consecutive Month In February
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
March Madness Sees 22% Ad Gain, Steady Viewing
Biggest Google Ranking Factors On Conversions
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
