Today's Top News

MADInforma Completes $1.5 Billion Acquisition Of Ascential

Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and economic conditions. ...

Google's Market Share Slips, Amazon's Rises
Google claims competition thrives in search and advertising. That argument might have been less convincing before the laun ...
Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. ...
DirecTV Starts A FAST Platform - MyFree DirecTV
MyFree DirecTV will give users "curated" content, an on-demand library, and number of FAST "channels" as part ...
Kluin Takes Reins As Iris' Global Chief Creative Officer
Kluin will relocate to London, while maintaining a strong focus on the U.S. market. ...
Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
Rethink is turning reusable water bottles into ad space and paying customers to advertise on them. ...
Stellantis Launches Social Effort Comparing Fiat To Tesla
It's not meant to be a traditional comparison spot that asserts one vehicle is better than the othe ...
Apple TV+ To Launch On Prime Video
Apple TV+ joins other premium streamers that exist as separate add-on channels on the Prime Video platform: Ma ...
News/Media Alliance Lauds DOJ Google Antitrust Remedies
But the group thinks the DOJ should have mandated competitive rates for traditional search. ...
Corporation For Public Broadcasting Announces $2.65M In Grants
The funds will support coverage of local governments. ...
'The Washington Post' Names Gregg Fernandes As Chief Of Print Operations
CEO Will Lewis says print will be an important part of the "Post's" strategy. ...

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