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Digital News DailyIAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences

Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other interaction, says the new outlook report. ...

Groove Snares $45 Million In Series B Funding
Company helps brands using Salesforce integrate their CRM systems, leading to greater adoption, it claims. ...
Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
Prominent security experts issue a new warning against any attempt to combat crime by engaging in "bulk surveillanc ...
Email Hot Cars: NASCAR Soups Up Its Personalization Engine
Birthday messages deliver greater conversions and revenue, thanks to interactive feature from Sailthru and Liveclicker. ...
Hotel Magnate Plans To Debut 'Baltimore Banner' To Challenge The 'Sun'
The new publication will be a nonprofit entity and start with an annual operating budget of $15 milli ...
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to i ...
Broadcasters And Locast Agree To Settle Streaming Battle
Broadcasters have agreed to settle their dispute with Locast, a now shuttered service that streamed television programs. ...
With Cancer Death Rates Down, PSA Pleas For More Donations
The ad tries to rally viewers to donate to keep the momentum going. ...
Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
The ad, from Fred & Farid for Ladder positions the firm's life insurance as "so good they're goi ...
'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Netflix may have its biggest worldwide hit ever with "Squid Game" -- but U.S. account holders aren't a ...
Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Glenfiddich insists that being rich means much more than your personal monetary worth. ...

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