Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams. ...
Today's Top News
MediaDailyNewsMusk Withdraws Boycott Suit Against Twitch, Other Defendants Unaffected
Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch without prejudice, according to court papers filed this week in Texas. ...
The ESPN streaming platform will initially be priced at $29.99 a month for the first 12 months, maki ...
Nismo Electric Racer Tokyo was developed in an 8-bit visual style and is a retro-inspired game, the ki ...
TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with AI to streamline the process of turni ...
Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 ...
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Temptations Calls On 'People' Magazine To Recognize Sexy Cat Dads
A recent survey commissioned by Temptations found 67% of Gen Z adults believe that cat dads make bett ...
WFA Urges Judge To Toss Musk's Boycott Suit
The trade group World Federation of Advertisers says Texas courts lack jurisdiction over Musk's ad boycott allegations. ...
Netflix Upfront: Growing Ad Suite Takes Root, 170M Monthly Active Viewers
"People are watching our ad plans almost as much as they are watching our standard plan without ads ...
Qdoba A Gives Graduation Caps A Cheesy Makeover
Brand is awarding the Chips & Queso Graduation Cap to sweepstakes winners. ...
Study: US 'Tequila Seekers' Desire Additive-Free, Aged Tequila
Despite the affluent status of tequila drinkers, a whopping 75% still buy their liquor of choice at t ...
YouTube Plans Its First Live NFL Broadcast (For Free)
For the first time, YouTube, the official NFL home of NFL Sunday Ticket, will be broadcasting a fu ...
Court Won't Revisit Paramount Privacy Victory
A federal appellate court won't reconsider its recent decision in favor of Paramount in a battle over vid ...
Microsoft's Job Cuts To Directly Impact LinkedIn Workforce
Microsoft says LinkedIn employees will be affected, but has yet to name exactly how many jobs will ...
WBD's Streamer 'Max' Rebrands Back To 'HBO Max'
WBD's Max will be rebranded back to "HBO Max" starting this summer - the premium streamer's original nam ...
Google Search Up 49% One Year After AI Overviews Launch
One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49 ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. ...
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit. ...
The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live events that command national attention. Sports, award shows, and tentpole cultural momen ...
