Pact Would Help Media Owners Manage Programmatic And Direct Sales
Publishers Daily – 1 hour ago
Magnite and FreeWheel launch integration to facilitate unified ad decisioning. ...
'Barbie' Rockets To A Record $1.03B In Global Box Office In 17 Days
MediaDailyNews – 2 hours ago
"Barbie" remains solidly on top of the domestic theatrical box-office results with $53 million for the most rece ...
U.S. Credit Rating Downgrade: How Does It Affect Advertising?
Search & Performance Marketing Daily – 2 hours ago
The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kev ...
Automotive TV Spending Down 3.8% In July
Marketing Daily – 7 hours ago
While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reali ...
PressReader, Gannett Team Up To Deliver 'USA Today' Network Content In Canada
Publishers Daily – 8 hours ago
The deal includes material from 50 local publications. ...
Court Allows Google To Seek Dismissal Of Some Gannett Antitrust Claims
Publishers Daily – 8 hours ago
Charges mirror those in a 'Daily Mail' action and some surpass the statue of limitations, Google states. ...
Genesis Drills Down On Design Details
Marketing Daily – 19 hours ago
Themed "Luxe is in the Details," the effort features three 30-second TV spots focusing on the Genesis GV6 ...
Red-Hot E.L.F. Leads Beauty Biz With 76% Jump In Sales
Marketing Daily – Aug 7, 2023
The popular budget brand just notched its 18th consecutive quarter of sales gains, proving that its hefty ...
Pet Owners Still Look To Traditional Ad Channels
Marketing Daily – Aug 7, 2023
Pet parents more likely to use traditional advertising for information are ages 45-54 (46%, vs. 36% ages 18-3 ...
Klaviyo Adds 3 New Board Members
Email Marketing Daily – Aug 4, 2023
The new members are Chano Fernandez, Roxanne Oulman and Susan St. Ledger. ...