A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 ...
Today's Top News
Marketing DailyFirst Forecasts: Holiday Spending To Increase 7+%
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. ...
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagr ...
The tagline "champions each of us to become the most inspirational and aspirational version of our selves," sa ...
Apps "are routinely caught playing fast and loose with user data, leaving users' sensitive health information susceptible ...
A business can choose any of the company's messaging platforms and Facebook will plant the chat app direct ...
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday folk who use "their inner spy ...
"Morning Mantras" finds inspiration where many of us are: home. Nichols says she believes in the power ...
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication ...
Twitter Unveils New Tools to Help Brands In Q4
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosti ...
Young Viewers 18-34 Choose Live TV Only 11% Of The Time After Turning TV On
Young viewers 18-34 choose Netflix 31% of the time after turning the TV. Good news for the fi ...
Slow-Mo Recovery: SMBs Are Worried About Delta And Rising Inventory Costs
A survey shows that 80% are concerned about their ability to recover, Alignable reports. ...
Marketing Tech Firm TTEC Suffers Cyber Outage
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffered a cyber security incident, but apparent ...
Postal Center International Acquires Arrowmail
The company acquired Original Impressions five years ago, and is pursuing an aggressive growth strategy. ...
Senators Call Foul After Google Blocks Ads For 'Abortion Reversal' Pill And 'Pro-Life' Ads
Several U.S. senators today demanded to know why Google decided to pull "Abortion reversal" pill ads while continui ...
Semcasting Advances Employee-Based Title Targeting
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-langua ...
Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without me ...
Judge Orders Locast To Permanently Shut Down
A federal judge on Wednesday prohibited Locast from resuming its service, which transmitted television programs over the inter ...
Study: Most Publishers Use First-Party Data, But Face Challenges
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. ...
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Find Out More »OPINION
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement. ...
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. ...
Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? ...
P&G's Olay Takes On Beauty Bias With New Campaign
Facebook, Ray-Ban Create Smart Glasses - But Will Consumers Buy Them?
Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
Ad Industry Defends 'Inaccurately Maligned' Targeting
Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
