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MADVolkswagen Sticks With Omnicom's PHD Following Review

The German auto giant spent an estimated $2.2 billion in measured media last year according agency research firm COMvergence. ...

Spotify Launches In-House Creative Agency For Custom Marketing Campaigns
Spotify has announced its first in-house marketing agency - "Creative Lab," designed to drive revenue through the developme ...
It's A Wrap: What's New In Food Chains 6.14.24
Schlotzsky's has added two Cinnabon dessert menu offerings, both using Cinnabon's signature cream cheese frosting and chocolate ch ...
Disney Launches 'Advergames' On Hulu, ESPN
The new, gamified ad products on Hulu and ESPN are an attempt to "push the limits of wh ...
Lionel Messi, Mastercard Kick Off Copa America Campaign With 'Giving Back'
The campaign coincides with Mastercard's 30th year as a sponsor for the soccer tournament. ...
Summer Merch Drop Arrives At Shake Shack
Branded collection features a graphic T-shirt, an oversized forest green cotton boat tote and a water bottle. ...
Pinterest Announces Automated Ad Tools For Brand-Safety Measurement, Campaign Performance
In preparation for Cannes Lions, Pinterest is sharing how it is leveraging automation with new tools to impro ...
Google Must Face Trial Over Charges It Monopolizes Display Ads
A federal judge on Friday rejected Google's bid for judgment in its favor in an antitrust lawsuit broug ...
BLK Dating App Celebrates Queer Event Curators With 'It's Giving Space'
A video highlights Brooklyn's Global Warming collective -- which, as one of its founders explains, gets its na ...
NBA Finals Ad Sales Soar 40% On Flat Viewing
National TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through thr ...
App Behavior Identifies Multicultural Nuances Using Massive Household Graph
App Science has entered into a multi-year contract with Pivot Marketing Group to support clients including Toyota Mot ...

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