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Marketing DailyP&G Sales Soar As Retiring CEO Extols Marketing Spend

"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. ...

Horizon Taps UM's Hunt As West Coast President
Hunt fills a void left when Horizon West Coast General Manager Serena Duff died earlier this year. ...
Let The Agency Games Begin: McGarrah Jessee Unveils Adland Gaming League
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league where industry gamers can compete, socialize, a ...
Salesforce To Acquire RPA, Automation Firm Servicetrace
The RPA provider will become part of MuleSoft, another Salesforce company. ...
SmartBrown Marketing Becomes LeadCoverage
The Atlanta-based company offers email conversion and other lead-generation and supply-chain services. ...
Are Detergent Pods Pollutants? Plastic Oceans International Vs. American Cleaning Institute
Study say pods leak untreated PVA into the environment; ACI claims the films enclosing cleaning pods "dissolve completel ...
Amazon Shows How 'Prime Changes Everything'
If she'd had a Prime Membership, Rapunzel could have simply ordered a ladder for same-day delivery. ...
Amy Walter Takes Charge As Editor, Publisher Of 'Cook Political Report'
New management befits a new name. The independent, nonpartisan newsletter is now called "The Cook Political Report wi ...
YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscripti ...
News Corp. To Acquire Oil Price Information Service For $1.15 Billion
The deal will provide Dow Jones with analytics and benchmark capability for the oil, natural gas liquids a ...
Pals Socks Names Terri & Sandy Its First AOR
The brand's purpose is to inspire children to be more inclusive, open-minded and accepting of people's differences. ...

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