Nielsen has named former Madison Avenue digital agency exec David Kenny CEO, succeeding Mitch Barns, who previously announced ...
Today's Top News
Television News DailyDow Drops 1,000 Points, Media Stocks Hard Hit
The media-tech heavy Nasdaq was down 2.5%, and the S&P 500 lost 2%. The big media losers were Charter Communications, Dish Network, Discovery, AMC Networks and CBS. ...
CNBC reports Amazon is looking to make a bid on those networks, valued to be worth around $22.4 ...
Melody Lee's first major project in the New York-based position will be focused on China. ...
Reports surfaced this weekend that Google Search will add a feature allowing users to leave a comment in ...
If history repeats itself, the advent of 5G smartphones might be one of the worst things to happen ...
Cadreon, the programmatic media-buying unit of IPG Mediabrands, has named Sean Muzzy president of North America. Muzzy, who ...
Jelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMedia says the acquisition allows the company ...
The targeted ad program was being tried out in Brazil, Australia, Canada and India, the company says. ...
Army Selects DDB To Manage Its $4 Billion Account
As Promo for 'Lego Movie 2,' Warner Bros. Plans One-Day Free Show Of Original, Via YouTube
Ally Bank Gives Back Via 'Banksgiving'
FCC Chair Wants To Allow Text-Message Blocking
Social Networks Double As Product Research Tools For Users
Italian Firm Offers Three Versions Of Email Delivery Tool
Karina Wilsher Elevated To Global CEO At Anomaly
BlueRISC Launches Service For 'Privatizing' Emails
Discovery Nearly Doubles 'Go' Streaming Library
'Kiplinger' Debuts First Weekly Podcast
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OPINION
Even with the best programmatic algorithms currently being used, the vast majority of the targeted advertising presented to me is off the mark. ...
Jeremy Perrott, who was chief creative officer at McCann Health until his dismissal in June, filed the suit in a federal court in Virginia. He says charges that he made comments to women like "nice rack" ...
"The brand position, and how that lines up with the technology...in many ways that's the most important thing," Rivian Founder RJ Scaringe says. ...
