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MediaDailyNewsMagna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year
Amid concerns of a looming U.S. economic downturn, the U.S. ad market expanded 7.6% during the first half of 2019 and is on track to grow a total of 6.3%, according to revised estimates released today by IPG Mediabrands' Magna unit. That is a significant improvement from the 2.4% U.S. ad expansion Magna predicted back in December 2018, when it released its last forec ...
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Magna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year
