The company has formed a unit called K-C One to service the account. It will be driven ...
Today's Top News
MADAmazon's Global $5 Billion Media Account Is Up For Grabs
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabrands prevailed in a consolidation review in 2017. ...
The new line, in partnership with Warner Brothers, celebrates the budget-conscious realities of teachers, with ads starring real-li ...
The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sit ...
AMC Networks launched an ad-supported AMC+ option this week for $4.99 a month. The new tier, which wi ...
Two advertisers who sued Google for allegedly inflating video ad metrics abruptly dropped their class-action complaint on Thurs ...
"I strongly urge you to pause the release of any AI chatbots until Meta understands the effect th ...
Included in a host of new privacy, ads, and location settings, Reddit is no longer allowing its use ...
YouTube believes videos with these topics can be a helpful resource when done correctly. Still, brands should careful ...
Report: Top 10% Of QSR Loyalty Members Drive Half of All Loyalty Visits
Newly joined loyalty members prove to be most valuable, with programs responsible for an 18%-30% increase in bo ...
TikTok Offers Marketers New AI 'Creative Assistant' Tool
TikTok has launched an AI-powered virtual assistant designed to help brands and creators navigate their "creative journey" ...
MadeGood Highlights 'Highly Thoughtful Snacks' Brand Platform
The brand worked with its new creative agency Confidant to focus on the stories of customers dealing wi ...
Supreme Court Takes Up Battle Over Content Moderation
The Supreme Court on Friday agreed to consider the validity of laws in Florida and Texas that a ...
Viewing For Second GOP Presidential Debate Down 26%
Linear TV networks pulled in 9.3 million viewers, with digital and streaming viewership at 200,000, per Adobe Analytic ...
Acast, Warner Bros Discovery Enlarge Monetization, Distribution Ties
Acast will air podcasts from the Food Network, TLC, HGTV, Animal Planet, Discovery Channel and the Travel Chan ...
Wyoming Whiskey Toasts The Grand Tetons In Bourbon Launch
Limited-edition Wyoming Whiskey debuted the third chapter in its "Wide Open Spaces" campaign. ...
Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
2nd GOP Debate Viewership Slumps 26%, 30% Came Via Streaming
About 17% of streamed viewership came through Fox News and Univision streaming services, and 13% from YouTube a ...
Honda Keeps Dreaming In Brand Effort
The effort features a brand mural debuting in New York and Los Angeles which includes an interactive augment ...
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Find Out More »OPINION
Wednesday night's Republican debate was like watching a schoolyard of bickering schoolchildren at noon recess. ...
"We believe that ISPs are situated to collect vast swaths of information about their customers, including personal information, financial information, and information regarding subscriber online
activity," the FCC's 129-page notice of proposed rulemaking states. ...
Even as Hollywood unions end their protracted strike, the long-term effects are projected to push U.S. linear TV ad prices down 5% this year, and reverberate worldwide. ...
