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MediaDailyNewsU.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack

The U.S. ad market expanded 3.1% in May vs. the same month in 2018, according to the latest data from Standard Media Index. The U.S. Ad Market Tracker, a collaboration of SMI and MediaPost, slid slightly from April, falling 1.2% on a sequential basis. May nonetheless posted the strongest index of media-buying demand for the month since SMI began tracking it in 2011. ...

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