Experts expect 142 million to shop on one of the season's biggest days, with more consumers planning in-sto ...
Today's Top News
MediaDailyNewsThe Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
The DSP's product VP warns that the 'hypercomplicated' privacy system is likely to depress CPMs, and benefit no one but Google. ...
The Federal Trade Commission is asking a federal judge to dismiss Meta Platforms' lawsuit claiming that agency enforceme ...
The ad, created by M&M's' longtime Super Bowl teammate BBDO New York, will run in in one ...
The weight-loss app is rolling into diet season with new ads and tools. ...
The Kraft Heinz snack brand partnered with Project Backboard, whose mission is to "strengthen communities by renovating publ ...
The deal adds RocketMill's 200-person team, bringing PMG's global workforce to 900. ...
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies and clients with first-mover data heading in ...
"Some advertisers may even be holding back spend at the end of 2023 in anticipation of these opportuniti ...
Google Reveals Chrome's Third-Party Cookie Phaseout Date
Google will begin testing a new feature on its Chrome browser, rolling out Tracking Protection to 1% ...
Threads Officially Launches In The EU
One day after Meta CEO Mark Zuckerberg announced it may be joining the "fediverse," Threads officially launched ...
States Newsroom Starts A North Dakota News Site
This is the 39th site created by States Newsroom. It hopes to cover all 50 states. ...
Metaverse Marketing: Virtual Games Deliver For Brands, Consumers in 2023: Report
Virtual gamified experiences thrived in 2023 and are expected to keep expanding next year, according to a n ...
TGI Fridays Expands Team With 2 Executive Hires
Ray Risley has been hired as the chain's U.S. president and chief operating officer. ...
A Penny For Your Pop: Wendy's Promotes LTO Of Drinks For 1 Cent
The Coca-Cola Freestyle kiosk-type drink dispensers allow customer the choice of over 100 different beverages, all in o ...
Hulu To Co-Air Premiere Of Disney+'s 'Percy Jackson' Series
Teaser may inspire some Hulu-only subscribers to sign up for the newly Hulu-content-infused Disney+. ...
Traffic Accident Victims Remembered Via 'Add Place' In Google Maps
The campaign serves as a memorial to victims but also a caution to drivers about dangerous spots ...
Toyota Creates Tacoma Dog Toy For Giveaway
The automaker says it will give away 500 limited-edition Tacoma T.R.D. (Tough and Rough Dogs) chew toys. ...
NIQ Lab Launches, Takes New Direction For AI Client Innovations
The launch signals the next wave of AI-powered innovation at NIQ, with a focus on optimizing coding, da ...
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Find Out More »OPINION
The ad industry group Privacy for America this week urged the Federal Communications Commission to avoid issuing new privacy regulations for broadband providers. ...
"Every penny we donate will go to support like-minded candidates and oppose candidates who aim to kill America's advanced technological future," says Andreessen Horowitz's Ben Horowitz. ...
A reported $5.8 billion bid for Macy's has raised the old question: Does anybody need department stores? ...
Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
PMG Continues Buying Spree, Acquires London-Based RocketMill
6 Big Streamers' $1B In Ad Spend In 1st 10 Months Was Down 8% YoY
2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
CEO Switch At Publicis Health As Farquhar Takes The Reins
