Ad-measurement platform VideoAmp says the measurement tool combines data from smart TV automated content recognition data and set-top-b ...
Today's Top News
MediaDailyNewsStudy Finds Apple iOS16 Update Delivering Lowest Ad Fraud Levels To Date
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple's latest is good news for Madison Avenue. ...
Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management a ...
DoubleVerify Wednesday announced the launch of the DV Attention Lab with inaugural customers, Mondelez International. The measurement ai ...
The program, introduced last year, will be closed in early 2023. ...
The assignment, which covers the BMW and MINI brands, follows a competitive pitch that included incumbent GroupM's Wavema ...
The study by Basis Technologies found that better connected TV tech and targeting is political media's most promisi ...
In effect it's a rebranding of ad agency Zambezi's four-year-old media group, led by Chief Media Officer Gra ...
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairma ...
Honda, Nissan, Hyundai Send Vehicles To Rally
The 2023 Honda Pilot TrailSport will make its first public appearance this weekend at the 2022 Austin Ci ...
Former OMD Chief John Osborn To Lead Ad Decarbonization Initiative In The U.S.
Osborn, who stepped down ad CEO of OMD earlier this year following a 30-plus year career at Omnico ...
Subaru Gears Up For National Make A Dog's Day
The 30-second spot from Carmichael Lynch, "Long, Lonely Road," highlights some of the passed-over dogs, including pups w ...
Politico Magazine Promotes Bill Duryea, Maura Reynolds, Teresa Wiltz
The new appointments following the naming of Elizabeth Ralph as editor. ...
Buffalo Groupe Acquires Sports Marketing Surveys USA
Agency and media firm will benefit from new research capabilities, it says. ...
Automotive TV Spending Down 22% In September
The top five brands for the month are Honda ($21.2 million), Chevrolet ($19.3 million), Hyundai ($18.5 million), Toyo ...
Diageo Ups Liqueur Portfolio With Mr Black Acquisition
According to Diageo, Mr Black has grown to become the leading premium-priced coffee liqueur in the United Sta ...
6sense Debuts B2B Email Tool And Other Solutions
The email product has produced positive results for firms testing it in beta, 6sense says. ...
Pepsi Reprises 'Footlose' Song With Chloe Bailey
The video, via VaynerMedia, shows Bailey stepping into a soda shop where a sign says "No music. ...
Gannett Rebuys $24.8M Of Notes Due in 2026 For $19.9M
CEO Michael Reed says the company has repaid $130 of debt in 2022. ...
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Find Out More »OPINION
In "Reginald The Vampire," an accidental vampire learns that he must now live for an eternity with the same old problems he has always had. ...
A recent study shows that the algorithms behind search are built on top of the biases endemic to our society. ...
The 120-year-old store has completely reinvented its beauty business. ...
IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
Major Brands Pull Ads From Twitter After Appearing Next To Child Porn
IPG Revises Policy On Energy, Utility Clients
De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
