The client spends close to $10 million annually on measured media in the U.S. according to agency resear ...
Today's Top News
Digital News DailyIAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to to ad-light and ad-free content offerings that deliver relevant ads that allow for transactions and other interaction, says the new outlook report. ...
Michael Komasinski's recent appointment to global CEO of Merkle comes at a pivotal time for dentsu as t ...
An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. ...
The company now expects to generate organic revenue growth of between 8.5% and 9% for the full ye ...
Heinz has moved from the condiment aisle to the costume rack with a "Tomato Blood Costume Kit." ...
The Group is called Meet The People and it is headed by Tim Ringel the former Global C ...
OMG unseated long-time incumbent WPP to win the French luxury brand's business. ...
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nomina ...
Groove Snares $45 Million In Series B Funding
Company helps brands using Salesforce integrate their CRM systems, leading to greater adoption, it claims. ...
Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
Prominent security experts issue a new warning against any attempt to combat crime by engaging in "bulk surveillanc ...
Email Hot Cars: NASCAR Soups Up Its Personalization Engine
Birthday messages deliver greater conversions and revenue, thanks to interactive feature from Sailthru and Liveclicker. ...
Hotel Magnate Plans To Debut 'Baltimore Banner' To Challenge The 'Sun'
The new publication will be a nonprofit entity and start with an annual operating budget of $15 milli ...
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to i ...
Broadcasters And Locast Agree To Settle Streaming Battle
Broadcasters have agreed to settle their dispute with Locast, a now shuttered service that streamed television programs. ...
With Cancer Death Rates Down, PSA Pleas For More Donations
The ad tries to rally viewers to donate to keep the momentum going. ...
Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
The ad, from Fred & Farid for Ladder positions the firm's life insurance as "so good they're goi ...
'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Netflix may have its biggest worldwide hit ever with "Squid Game" -- but U.S. account holders aren't a ...
Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Glenfiddich insists that being rich means much more than your personal monetary worth. ...
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Media companies should watch the crypto space very carefully. I believe they will be watching their own future. ...
When a TV show comes along that bills itself as a "social experiment," it is not difficult to react skeptically. ...
The new scent line is called Priceless, and is part of Mastercard's ongoing effort to appeal to all senses, the company says. ...
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Mastercard Moving Into Fragrance Biz
Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
'Squid Game' Had Slow Start In The U.S.: Nielsen Data
