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MADVisa Appoints W+K, Publicis Groupe For Global Advertising Duties

The company spent $60 million on measured media in the U.S. last year according to Kantar Media, and an estimated $200 million globally. ...

Meijer Holiday Ad Addresses Pandemic Pouting
Meijer always takes a soft-sell approach with its holiday ads, says John Condon, founder and chief creative offic ...
Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of a ...
Starbucks CEO Kevin Johnson Joins Amperity Board
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2 ...
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video a ...
Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
In a rare move, consumers will gain the opportunity to choose the ads they want to see, than ...
'People,' State Farm Team For Campaign Around People-Of-The-Year Franchise
'People' is celebrating this year's selections franchise with four covers, featuring George Clooney, Dr. Anthony Fauci, Selena Gom ...
MKG Strengthens Leadership Team, Lands 5-Year Deal With Marines
The agency has elevated Lauren Austin to Chief Creative officer and Christine Capone to president. ...
'Southern Living' Records Strong Audience Growth Cross-Platform
The magazine's ad revenue for its December issue is up 51%, compared to last year, due to ...
Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to tho ...
LWD Wins Burlington Stores Offline Media AOR
Incumbent Horizon Media, which participated in the pitch, has handled the business for the past two years. ...

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