The longtime Publicis executive is leaving to pursue "new opportunities and interests," wrote Publicis Media CEO Steve King ...
Today's Top News
Television News DailyTokyo Olympics Now At More Than $1 Billion In National TV Advertising
Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues -- a double-digit percentage gain vs. the same time period prior to the 2016 Rio Summer Olympics. Dan Lovinger, executive vp of ad sales, NBC Sports Group, says about half of the Toyko Olympic advertisers are new marketers, coming from ...
Interpublic is once again restructuring the management of its Golin unit, naming Matt Neale sole CEO, ending an ...
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, ...
With the new service, advertisers can buy TV inventory across Vizio's SmartCast platform, including partner OTT apps, and ...
The two AT&T units describe the move as a logical one reflecting more than a year of collaboration ...
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad ...
"Our current partners are working close to us on this transformation journey," the company says. ...
Xandr CEO Brian Lesser said the format is non-interruptive, 100%-viewable and brand-safe. Until now, pause ads have been ...
Maurice Saatchi Departs Agency He Co-Founded
Digital Sports Video Viewing Growing On Mobile, Low Completion Rates
PubPlus Launches Research Arm, Helps Publishers Maximize Profits
ViacomCBS Begins Layoffs, Starting Small
Acorn TV Parlays Hit 'Miss Fisher' Into 'Tears' Movie, Before Streaming Debut
Walmart To Test Driverless Grocery Deliveries
Twitter's #BestOfTweets 2019 Honors Marketing Campaigns
TiVo Taps SpotX As Its Ad-Supported CTV Inventory SSP
SodaStream Partners With Jonathan Van Ness In ASMR Video Attempt
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
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Find Out More »OPINION
No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS Building. ...
The Nielsen Norman study looks at how a more visually rich and complex search results page impacts user interaction with the page. ...
But is the channel fair, or a breeding ground for unsubstantiated claims? ...
A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process
Ad Execs Question Ethics, Legality Of Disney-Like Pitch Terms
IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Tide May Be Turning For Beleaguered Campbell Soup Brands
Sprint Takes GumGum's 'Breakthrough' In-Video Ad Unit In Beta For A Spin
