"For the price of [an in-game] Super Bowl spot, you could have had every single out-of-home asset ...
Today's Top News
MADStagwell's Assembly Wins T. Rowe Price Media Account
Client spending was up exponentially last year (to $65 million) according to figures supplied by agency research firm COMvergence. ...
Creative is reported to center around the upcoming film "Ant-Man and The Wasp: Quantumania," which premieres a we ...
Four new tools in the Promote ad feature are designed to help brands and small businesses quickly tu ...
Philippe Krakowsky also told analysts that the pitch pipeline is likely to "pick up steam" following a decli ...
The committee plans to hold its first public event in April, and is expected to announce details, includi ...
Only 10% of the 300-plus execs surveyed in December said they planned to reduce their 2023 ad budget ...
The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events th ...
NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at i ...
Kargo Selects Pelino As Chief Strategy Officer
Pelino been instrumental in advising top brands, retailers and agencies how to effectively employ tech, analytics and da ...
Sling TV Launches FAST With Paid Access Options
Sling is making it easy for users of the free service to add or drop a paid Sli ...
In Super Bowl 'We Get Groceries' Ad, DoorDash Moves Beyond Restaurants
Three unlikely chefs says that people can count on DoorDash to deliver groceries as well as restaurant me ...
Yelp Reports Advertising Revenue Rose 15% In 2022
Yelp CFO David Schwarzbach noted that while demand for home-service providers has softened since the middle of t ...
A360 media Names Three To Executive Positions
Carey Witmer, Susan Parkes and Amanda Dameron join company. ...
News Corp. Sees 7% Revenue Drop In Q2, Plans 5% Workforce Cut
The revenue slump was partly offset by higher Dow Jones revenues, company says. ...
AI-Written Article In 'Men's Journal' Was Riddled With Errors, Doctor States
Piece on low testosterone in men provided a "profoundly warped understanding of health issues," critic reports. ...
Facebook Hit With $1 Million Fine For Misconduct In Litigation Over Cambridge Analytica
"It's almost as if Facebook and Gibson Dunn spent the better part of three years trying to gaslig ...
Crunchy, Not Greasy Seafood: Gorton's Air Fryer Taste Without The Air Fryer
A mother heats Gorton fillets in an oven for her family, all fanned by a breeze, in ...
ImOn Channels Abbott And Costello In Regional Super Bowl Spot
Instead of "Who's on First?" the routine goes back and forth with the question "Who are you on ...
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But new data from SMI shows the category has been declining on its own accord, down nearly 10% in 2022. ...
A panel at NBCU Advertising's One23 conference voiced support for a future with multiple currencies for streaming and linear video ad ratings. ...
All streaming services are not created equal, which means that, for the smaller ones, their best shows do not get the exposure that the shows on the bigger streamers do. ...
Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
Sell-Side Effort Moves Closer To True JIC, Big Agencies Show Support At NBCU Event
Disney Q1: Streaming Bled $1B, Disney+ Shed 2.4M Subs, 7K Jobs On The Block
