In response to the JIC's plan to begin certifying media audience-measurement services next year, MRC chief George Iv ...
Today's Top News
MediaDailyNewsAuthors Guild Sues OpenAI For 'Theft On A Mass Scale'
The Authors Guild and a group of popular writers are suing OpenAI for allegedly using copyrighted works of fiction books to train chatbots. ...
The U.S. JIC has granted "conditional certification" to three alternative ad currencies -- Comscore, iSpot and VideoAmp ...
The Clemson, N.C. restaurant will temporarily be known as Shipotle -- nickname of the Clemson Tigers player honori ...
According to a report by Bloomberg this morning, Ascential is reevaluating its plan to split the company ...
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was formed in 2013 when the agency w ...
Google has been testing the conversational experience with a small group of advertisers and gained feedback on h ...
With faster growth than Facebook, it's "only a matter of time" before Instagram becomes the world's largest soci ...
A video ad offering allows advertisers to create online video and CTV ad campaigns in the Microsoft Advertisi ...
Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
The direct, server-to-server connections allow CTV publishers to easily extend their inventory and advertisers to access it direc ...
WDB's Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airings for an estimated national TV spend/med ...
ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
ID5 announced a collaboration with Microsoft Advertising as the "advertising world gets ready to pivot on its acce ...
'The New Republic' To Fight Censorship With Banned Book Tour
The tour will visit locations with the highest incidence of banning, the magazine says. ...
Axel Springer Partners With Connatix To Leverage Video
The arrangement will start with Axel Springer's German properties. ...
'Sports Illustrated' Brand Extended To Resorts In College Sports Towns
Tuscaloosa, Alabama will see the first of the sports-themed vacation spots. ...
Bacardi Acquires Ilegal Mezcal
Ilegal's super-premium plus category of mezcal spirits is forecast to grow at a compounded annual growth rate ...
Here Comes Fright Night: NRF Predicts Record Halloween Spending
New research hints at record participation, with spending expected to top pre-pandemic levels. ...
Republican FTC Nominees Say Congress Should Lead On Privacy
Congress is in the best position to create new privacy rules, Republican FTC nominees Andrew Ferguson and Melis ...
Chili's: Grown-Ups Deserve Chicken Crispers More Than Kids Do
An adult interviews kids about all the stuff grown-ups face that kids don't have to: credit scores, a ...
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It's the most intense of any political market and a new Assembly report warns of high prices, low inventory, preemptions and altered consumer mindsets in Las Vegas and other tight political markets. ...
Stagwell agencies Code And Theory, Gale and Multiview will create a variety of custom sponsorship and programmatic advertising units as well as new email content opportunities for advertisers. ...
The biggest thing missing from Peacock's new "John Wick"-derived series is John Wick. ...
