The new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands a ...
Today's Top News
MediaDailyNewsFTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Privacy Laws
Targeted advertising "can pose serious privacy risks to consumers," the FTC says in a new staff report. ...
The company said that the revenue declines were felt across the company's practice areas with technology services continui ...
The video generator turns one product image into a video clip of a few seconds in length, b ...
Roku says advertisers can buy and optimize ads not just on Roku but other streaming platforms such ...
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was a long-time WPP executive, including global custom ...
The House Committee On Energy and Commerce on Wednesday advanced the controversial Kids Online Safety Act, which wou ...
Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also pla ...
Stellantis Looks For New Maserati Marketing Leader
The job listing comes at an interesting time. Stellantis CEO Carlos Tavares is blaming marketing for the brand ...
Law360 Workers Agree On A Contract With LexisNexis
The tentative deal lifts wages by 12% and provides job protections. ...
Bloomberg Media Launches Second Part Of Its Brand Campaign
The campaign features a 30-second spot titled "Music in the Markets." ...
Net Neutrality Rules Protect Streaming Video, Tech Group Tells Court
Incompas -- which counts Amazon, Google, Netflix and Meta as members -- argues that without net neutrality rule ...
New Campaign Asks 'What's Your Venmo?' To Showcase Brand's Breadth
The campaign is the "most ambitious ever" from the PayPal-owned brand, running across channels including streaming/CTV, digital vide ...
Center for Employment Opportunities, Vote.org Team Up To 'Get Out The Vote'
The campaign is designed to provide justice-impacted individuals with education and resources to help them vote in th ...
Axel Springer Announces Breakup With KKR
KKR and CPP, outside investors, will take over the lucrative classified business from Axel Springer. ...
Auntie Anne's, Cinnabon Launch Spirit Halloween Costume Collab
Cinnabon and Auntie Anne's have teamed up with Spirit Halloween, the largest Halloween retailer in the U.S. wi ...
Twitch, Amazon Ads Launch Brand-Customizable Game In Fortnite
The new game aims to link brands with Twitch streamers while targeting gamers exploring the "integrated galaxy ...
YouTube Brings Ads To The Pause Screen
Google has decided to show YouTube users ads when they pause videos, marking a new space for advertise ...
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Working together on technology is a great bridge to Ukraine. ...
Sam Nelson Harris, lead singer of the X Ambassadors, performs an ode to a dishwasher, with lyrics pulled directly from online consumer reviews. ...
That's what an ARF town hall discussed Wednesday following its release of a "top 100" premium suppliers list, which ranks Hulu No. 1 and France's Le Figaro No. 100. ...
