The new entity will house It will house the creative studio Atlantic Re:think; brand agency Atlantic 57; a ...
Today's Top News
Search & Performance Marketing DailyOracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign off on the transaction for it to go forward. As part of the proposal, Oracle will become TikTok's trusted technology provider, responsible for hosting all U.S. user data and securing associated computer systems to ensure national security requirements are fully satisfied. ...
"We looked for high-profile partners to create a series of events and creative elements" to showcase the sedan, ...
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of ...
Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due ...
Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and ...
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure ...
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic ...
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent ...
Roku, NBCU Settle Carriage Deal Issues, Peacock Added
Roku and NBCU have reached an agreement for continued carriage of 46 NBCU apps and a new carriage ...
Most Firms Suffer Outbound Email Data Breaches: Study
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. ...
Study Shows Few U.S. Consumers Want To Protect Their Email Data
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker repo ...
California Urges Judge To Leave Net Neutrality Law In Place
"The central importance of free and open Internet access to modern life has never been more apparent than ...
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Looking to increase its share of advertising beyond existing deals, Roku has used ad technology to secure NBCU ...
iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising ...
Report: Domestic Traveler Confidence Grows, International Not So Much
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety ...
Republicans Introduce Privacy Bill That Would Override State Laws
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also ...
Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% ...
OkCupid Promotes The Sexy Side Of Voting
A new campaign from Mischief @ No Fixed Address includes distributing 75 kits to high-profile influencers. Each kit ...
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Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. ...
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper than you know -- and it will last a long time." ...
How do you convince cable TV networks to let a competitor's ad platform unit -- sister company to Turner cable networks -- sell its inventory? ...
NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
On A Tear, Empower Racks Up $100-Plus Million In New Accounts
Omnicom Installs New CEOs At PHD, Hearts & Science
Publicis Groupe's Steve King On Media Recovery, Virtual Pitches, Commerce And Jet Lag
Subaru Targets Hispanic Audience For Crosstrek
