MediaPost has selected GroupM's Wavemaker as its Media Agency of the Year for 2021. Other category winners f ...
Today's Top News
MADCarat USA CEO Steele Returning To Publicis Groupe In New Global Role
Steele has led Carat USA for the last two years. Earlier she spent more than a decade in leadership roles at its media agency Starcom. ...
Twitter co-founder Jack Dorsey, who posted the world's first tweet, today posted his last one as Twitter CE ...
Much of the marketing has been around TV promotional spots -- some 1,529 spots on NBCUniversal channels a ...
In the ad, from TBWA\Media Arts Lab, the snowman spends his time in the family freezer and oth ...
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week before up around 17%, according to Comscor ...
Consumers have spent $89.9 billion online to date during this holiday season. ...
One ad (from McCann) shows the "Schitt's Creek" actor entering the home of a man who just boug ...
The metaverse is reaching peak buzz, not just on Madison Avenue or in the consumer press, but al ...
Disney's Cable TV Nets Sink 10% In Subscribers YoY
Disney's annual report says its distributed U.S networks have each dipped some 8 million to 9 million subscribe ...
IKEA Cyber Attack Built On Reply-Chain Emails: Report
Reply-chain attacks are those in which bad actors steal legitimate corporate emails and embed the replies with lin ...
Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Over half of companies are now investing more in email and technology, Lytics reports. ...
Church & Dwight Will Add TheraBreath To Oral Care Portfolio
Church & Dwight Co. has emerged the winner in the auction-based acquisition of #2 non-alcohol mouthwash brand TheraBrea ...
'Euronews Culture' Launches, Structured Around 5 Senses
Euronews, a French-based pan-European TV news network and site, debuted its fourth vertical, highlighting the artists transforming t ...
Lee Enterprises Fights Back Against Hostile Takeover Bid
Lee's poison pill plan would effectively make it more expensive for Alden to gain a controlling stake ...
Cadillac Partners With Pro Tennis Player
A 90-second spot launched recently on digital and owned social, and will expand to broadcast in early 2 ...
'Shotface,' Winter Summerland Highlight Rum Campaigns
Bacardi spots invite consumers to take a "holiday from the holidays," featuring snow-covered scenes that turn into Caribbean-them ...
Adobe: Online Spending Hit $5.1B On Thanksgiving Day, Could Reach $9.6B On Black Friday
Salesforce reports a higher Thanksgiving tally of $6.9 billion, but predicts lower discounts for Black Friday. ...
Email Firm Sendlane Appoints 4 To Executive Positions
Michael Conway, Patrick Carmitchel, Andrew Christison and Danielle Porter-Condon join the company. ...
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Find Out More »OPINION
One can only imagine what went through John Wren's head when news broke Friday that the name of the latest COVID variant is Omicron. No, not Omnicom, but close enough. ...
If there's one place ecommerce hasn't been able to compete with brick-and-mortar, it's the traditional holiday store window. Until now, that is. ...
The holidays this year will be a little bit different for many of us, because we lost one of our most cherished people last week. We lost John Durham. ...
Online Spending Was Flat On Black Friday, But Should Be Strong On Cyber Monday, Adobe Reports
VW Group To Put $2.6 Billion Global Media Account In Review
Wavemaker Named Media Agency Of The Year For 2021
Combined WarnerMedia/Discovery Deal To Scoop $10B A Year In Advertising
Have A Coke And A Virtual Smile -- Snapchat Teams With Big Brands For Augmented Holiday Market
