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MediaDailyNewsMicrosoft Bundles Gaming, CTV Ad Buys

Microsoft has quietly begun to offer ad media buys that combine CTV and gaming after discovering that 85% of people use other devices while watching TV, with gaming being the top streaming content. ...

Big Brands Boost Disaster Relief Efforts In Wake Of Hurricane Helene
Home Depot and Lowe's - both headquartered in the region impacted by the storm - were among t ...
Ugly Dogs Compete To Be 'Scariest Spokesb*tch' Courtesy Of Mango Shotta Tequila
The contest was inspired by the brand's "ugly" eerie skeleton dog mascot Arturo, who figures prominently on t ...
Jarritos Celebrates Frida Kahlo's Impact On Art And Culinary Culture
The brand's Hispanic Heritage Month campaign features recipes from the family of the surrealist artist. ...
Meta Competes With OpenAI, ByteDance With New AI-Powered Video Generator
Meta has introduced its beta version of Movie Gen, which can create 1080p HD video clips from te ...
19 Crimes Wine Launches Second Collab With Universal Monsters
Each bottle contains a QR code on the label that, when scanned, leads into an AR experience bringi ...
Meta's New Facebook Updates Prioritize Young Adults
The updates, which prioritize local communities, are part of an effort to persuade a new generation of you ...
Tech Group Seeks To Block Tennessee Social Media Restrictions
The new statute violates "bedrock principles of constitutional law and precedent from across the nation," NetChoice says ...
ViiV Brings HIV/AIDS Activations To HBCU Homecoming
GSK's ViiV Healthcare, the only pharma firm solely focused on HIV/Aids, sponsors an educational awareness activation at Alaba ...
Tree Hut Selects Bakery As AOR
The body scrub brand is popular among Gen Z customers and influencers. ...
Hello's New Spots Make 'Everyday' An Experience
Three ads feature kids and adults using hello's products and enjoying whimsical responses. ...

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