"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing ...
Today's Top News
Television News DailyComscore Expands 48-Hour Measurement To All Local TV Markets
The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post data 48 hours after content airs in all markets. Comscore previously offered Pulse in the top 60 media markets, and in about half of those markets advertisers and TV station clients could also get campaign pacing or demographic viewing-level d ...
"[There is] ongoing softness in direct response advertising at the company's Fox News business," says Michael Morris, Guggenhe ...
The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25% ...
While IAS has done numerous platform integrations before, this is the first on a publishing services platform su ...
Frontier is also offering a $10 monthly discount on YouTube TV for the first 12 months. ...
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first president. He brings years of experience ...
The premium paint brand is introducing a limited-edition line that it says blends streetwear, workwear and a high-fashi ...
Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time ...
Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
People have been living in backyards for years now. A popular 'Game of Thrones' actor wants to he ...
Talon M&A Streak Continues With Purchase of Evolve
OOH agency Evolve has offices in London, New York and Singapore and its acquisition is the latest st ...
Fusion92 Taps Fasana To Head Client Services
Fasana is an omnichannel marketing expert, with deep experience in integrated marketing, retail and shopper strategy and digit ...
Disney Shutters Metaverse Unit As 7K Layoffs Commence
The unit was formed by former CEO Bob Chapek. Returned CEO Bob Iger could be planning to contin ...
General Motors, Macro Partner For Multicultural Marketing Exec Program
Participants will also take part in on-site experiential sessions and will be paired with a marketing or med ...
People Acting Like Dogs: Sounds Weird, But It's Actually Romantic
For Barilla pasta, a man and a woman re-enact a scene -- you can guess which one ...
Knight Foundation Head Alberto Ibarguen Announces Retirement
The Foundation disbursed $2.3 billion during his tenure. ...
AOP Chief Warns Against Tech Vendors Who Misuse Publisher Data
Bad actors are gleaning publisher meta data to built their own contextual audience segments. ...
B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
Sellers remain wary of tools that automate sales outreach, Databook reports. ...
Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mitto survey shows. ...
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Find Out More »OPINION
Now's your chance to predict the future. Or at the very least, some future futurists. ...
Making sense of "this free-form system of asymmetrical consumption and unlimited supply of content on many different devices," according to Evan Shapiro. ...
The meditation app's new content strategy draws on the awe inspired by America's most breathtaking places. ...
U.S. Ad Market Falls For 8th Consecutive Month In February
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
Biggest Google Ranking Factors On Conversions
Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
Disney Shutters Metaverse Unit As 7K Layoffs Commence
