Big opportunities exist for brands to build loyalty during Amazon Prime Day, but one major challenge is the ...
Today's Top News
Television News DailyAmazon Ramps Up TV Ad Spend For Prime Day
Some $7.9 million has been spent to date -- June 30 to July 15 -- with big dollars spent on Univision ($1.3 million), NBC ($705,000) and ABC ($604,000). ...
Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital ...
Despite an overall decline due to fewer school-bound munchkins, the NRF predicts record spending on a per-child ba ...
Klarman will oversee all Fox news media brands: Fox News Channel, Fox Business Network, Fox News Digital, Fox ...
This open-book policy means the agency engages the publisher or tech platform to negotiate and place media, but ...
The current President's @realDonaldTrump account on Twitter is followed by 19% of Twitter users, about 25% fewer users ...
"Companies that are this big and that have the potential to threaten democracy this much should not be ...
The Federal Trade Commission has reportedly voted to fine Facebook approximately $5 billion for running afoul of its ...
First 5G Mobile Roaming Service Launches In Switzerland
Toyota Plays Up Supra's Performance, Style
Study: Millennials Worry About Media's Impact On Democracy
China Privacy Policy Tougher Than GDPR, Attorney Writes
Amperity Lands $50 Million In Funding Round
Email Rules In Prime Day Run-Up As Amazon And Its Rivals Flood Inboxes
AT&T Wants Location Privacy Suit Sent To Arbitration
McClatchy Taps Cynthia DuBose To Head Special Projects For Local Newsrooms
La Colombe Launches First Cold Brew Campaign, Shakira Invests In High Brew
Smells Like Team Spirit: P&G's Secret Donates $529K To U.S. Women's Soccer Team
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OPINION
With Amazon's Prime Day now on everyone's mind, you can't blame consumers for a bit of skepticism about which product "deals" are really deals. ...
Many D2C brands succeed because they help eliminate the pain points or friction that behavioral economists simply call sludge. ...
The year is 2199, and Pandora is a new student from outer space on the campus of Earth's Space Training Academy. ...
