Astonished shoppers encounter an apparently live, doll-size Guillermo in the toy aisle. ...
Today's Top News
MediaDailyNewsFive Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and made-for-advertising sites. ...
Dentsu's new forecast cites a slowing of the world's economy heading into 2024, but sees bright spots ...
Toyota Motor North America is the first U.S. automaker to use the Uber and Uber Eats advertising platfor ...
Formats include "advergames," in-show trivia games, and a dynamic unit that connects viewers to retailers for shopping a ...
Effort includes one-click on-screen buys of products via a DoorDash partnership. ...
Well, it's not exactly new, and questions abound about how to handle the "CMO" acronym, but the recommendati ...
Automotive brands are leaning into in-car entertainment to help attract and retain buyers. ...
"We urge your company to cease sticking its head in the ground to purposefully evade COPPA's critical priva ...
Google Gemini AI Coming To Search, Cloud, And More
Google Gemini launched Wednesday in a long-awaited debut of the company's most powerful AI large language model. ...
Kona Beer Wants Surfers To Share, Not Fight, Over Waves
Beer brand Kona Big Wave is out with a new film that highlights mayhem that can occur ...
Luis Fernandez Named Chairman Of NBCU Telemundo
Fernandez returns to Telemundo to succeed Beau Ferrari, who is transitioning to senior advisor. ...
Horizon's Night Market Taps Mindshare's Greenwald, Merge's Kelly
Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience at the Horizon commerce media unit. ...
Santa Teresa Rum's 'Greater Purpose' Highlights Brand, Social Advocacy
The campaign highlight's the brand's distinctions, as well as its ongoing work with ex-gang members through Project Alcat ...
Team Whistle, State Farm Play New 'Home' Season
The latest campaign promotes bundling home and auto insurance as a savings for consumers. ...
American Family Insurance, Time Unveil 'Dreamer Of The Year'
The project is part of American Family's broader brand platform, "Dream Fearlessly." This year's recipient developed a sustainabl ...
Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
The survey of holiday shoppers shows getting a discount on a product or service is the most importa ...
NCAA Considers Paying Athletes Directly From Colleges
In a move that would change the way the college sports business ecosystem works, the NCAA is pushi ...
Turo, Warner Brothers Partner For 'Elf' Promotion
Turo has created five limited-edition "Elf"-themed cars for guests to book in NYC from Dec. 6 to ...
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Find Out More »OPINION
Most of us would consider ourselves lucky if we could look back and say we worked for one of our heroes. I've been blessed to work for half a dozen of them, including Norman Lear. ...
The report is full of recommendations to optimize programmatic planning and buying, but not every tip is applicable to every brand, says Pranay Damji, programmatic & ad-tech consultant at ID Comms. ...
Brand culture wars aren't all about red-versus-blue politics. Maybe they stem from long-simmering consumer fury. ...
