Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12. ...
Today's Top News
Digital News DailyWarner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. ...
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Rating ...
Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, accordi ...
Users of FreeWheel's DSP now have access to Comscore's predictive audience profiling capabilities. ...
The Chamber of Commerce, Business Roundtable, Privacy for America and others are asking the FTC for extra ti ...
It's not really that people want more sex. (OK, some do.) What they're really craving is something ...
The NRF predicts consumers will spend $10.6 billion on Halloween this year. Microsoft's research suggests three tricks f ...
The "Future Tensions In Sustainable Advertising" site addresses big questions including greenwashing, carbon calculators and changing industry a ...
Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Ogury GM of the Americas Anthony Flaccavento was a high school athlete who had opportunities to play ...
Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement
Capabilities available for Roku media running through its OneView platform. ...
Tug Expands Operations, Opens New York Office To Take U.S. Brands Global
The agency currently has operations in Toronto, London, Sydney, Berlin and Singapore. ...
Jordan, Lee And Knight Latest One Club Creative Hall Of Fame Inductees
The inductions are based on a legacy of creative work that the trio collaborated on for Nike athlet ...
Citing Economy, Magna Downgrades U.S. Ad Growth Outlook For This Year And Next
The IPG forecasting arm now predicts 9.8% growth for this year with underlying growth of 8.1%. Growth ...
Duke Clinic Urges Fourth Circuit Court To Toss North Carolina's Criminal Libel Law
The disputed law is in conflict with the First Amendment, attorneys write. ...
Investor Wants To Take Lee Enterprises Private
Mason P. Slaine claims this would lead to more value for shareholders. ...
Converse Welcomes Rapper Baby Keem To Brand's Creative Community
Converse has expanded the roster of its continued "Create Next" campaign, which features emerging voices in music, spor ...
22% Of Consumers Would Rather Spend A Night In Jail Than Contact Customer Service, Study Finds
One bad experience is enough to turn 62% away from a brand, Twilio Flex reports. ...
Firms Are Gearing Up To Face Cybersecurity Threats
Almost all companies have adopted a heightened posture following the SEC rules proposal. ...
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Find Out More »OPINION
While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously
undiscovered bodies of ad spending. ...
It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group competition. ...
The premise of the new CW lawyer drama "Family Law" is eerily similar to the premise of the new "So Help Me Todd" on CBS. ...
AMC Networks Selects 'Known' As Media Agency Of Record
Hims: Americans Want Different Kinds Of Sex
HMX's Batson Steps Aside To Become U.S. Soccer Chief, Enter The Kassans
Columbia Sportswear CMO: Three Steps To A Future-Proof Brand
Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
