Today's Top News

MediaDailyNewsCommissions Rebound As Agency Comp Model: Fees, Incentives Begin To Recede

After years of erosion, Madison Avenue's original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings from the Association of National Advertisers latest "Trends In Agency Compensation" report. The report shows that after bottoming out at a low of 3% of compensation models cited by respondents in 2010, media commissions has grown to the preferred model among 12% in ...

Discover Our Publications