The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-dig ...
Today's Top News
MADDentsu Reports Q2 Growth Of 8.2%
Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. ...
Both Kohl's and Pandora have hired new marketing chiefs. ...
Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sale ...
The plan is to remove election-related misinformation about dates, locations, times and methods of voting; as well ...
In 2019 Altria invested $1.8B for 45% stake in Cronos Group, global cannabinoid company -- but has sin ...
Other companies the charging company has partnered with include grocery chains Kroger and The Save Mart Companies a ...
The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $ ...
The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year peri ...
Sinclair's Bally Sports+ Streamer To Launch In September
Bally Sports+ will launch Sept. 26 for $19.99 a month, across all 19 Bally Sports-brand regional sport network ...
Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a Web3 ad and technology company focused ...
WWE Returning Live Events Boost Q2 Revenue By 24%
Live events drove revenue growth, with higher ticket sales for its "Wrestlemania" event. Content licensing deals -- includi ...
Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
Rankings also cover mobile programmatic suppliers. ...
Twitter Intros Tracking, Conversion, Optimization Ad Tools
Twitter Pixel, Conversion API and App Purchase Optimization tools are available to all of the social platform's advertis ...
Google Not Liable For Links To Defamatory Content
Marking a victorious ruling for Google, a high Australian court found that the search engine cannot be consider ...
Canva's Latest 'Design' Effort Promotes Teams, New Products
The campaign showcases how teams can utilize the company's platform in a hybrid workplace. ...
Disney, Sony Rerelease Franchise Flicks In Theaters To Promote Upcoming Ones
Disney+ has quietly removed the original "Avatar" to encourage fans to go to theaters to see it befo ...
TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Independent media agency Canvas Worldwide has formed a partnership to tap into TransUnion's online and offline data, usi ...
Mediavine Forms Server-To-Service Link With The Trade Desk's OpenPath
The move will help publishers and streamline the programmatic supply chain, the firm claims. ...
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Find Out More »OPINION
Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," but Cheney is campaigning on something much more fundamental to Americans of all parties: our greatest task. ...
Having been a big fan of Breaking Bad, I was extremely skeptical, and didn't get why anyone would want to develop a series around Saul Goodman, the unlikeable, crooked strip-mall lawyer, who represented Walter White a ...
Publicis picked up the client's Europe Middle East and Africa region, its largest market by media spend, according to agency research firm COMvergence. Estimated spending in that region by the client is more than $500 millio ...
ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000
Here It Comes: Warner Bros. Discovery Lays Off 70 HBO Max Staff In Restructure Moves
July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Amazon's 'TNF' First Live-Streaming Program Included In Nielsen Ratings
