The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ...
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Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. ...
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these a ...
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ...
Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channe ...
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ...
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ...
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Huds ...