In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear a ...
Today's Top News
MADHorizon Media Prevails In Hershey's U.S. Media Review
The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's international markets. ...
The company believes the audit would help explain why there was a 20% loss of the Nielsen ...
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, nation ...
The lists are updated automatically, addressing advertisers' struggles to keep up with changes when they've used Google Ad ...
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube wi ...
H&M and Old Navy are moving into Earth Week with a fun take on fashion's future. ...
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, whi ...
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. ...
Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
The new product relies on household IP addresses collected from chat and email, the company says. ...
Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. ...
For Earth Week, P&G Asserts 'It's Our Home,' Touts Sustainability Efforts
New ad has "Louisa, explorer of galaxies," picking earth as her home and pushing for "resource conservation." ...
Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amaz ...
Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today'
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claim ...
Startup Will Allow Journalists To Share In Subscription Revenue; Jon Kelly Named Editor
The new company will help writers drive traffic via audio, newsletters and events. ...
Amazon Grows Total Video-Music Spend To $11 Billion
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video a ...
No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists
The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of t ...
Google Misled Consumers Over Data Location Setting, Australian Court Finds
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believ ...
'Deseret News' Names Ritch As Publisher, Promotes Wilks To Executive Editor
The newspaper drew 10 million readers last month, most of them outside of Utah. ...
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Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showing on web pages. ...
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. ...
Sadly, Robinson had a confrontation with the authorities similar to the recent one in Virginia. ...
Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
Mindshare Taps Wavemaker's Richman As North America CEO
Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
U.S. Now Has More Streaming Subscriptions Than People: Report
In First Year-Over-Year Pandemic Comp, U.S. Ad Spending Surges 22% In March
