Citing a strong macro economy and demand for digital and CTV advertising, it is Magna's fifth consecutive upgra ...
Today's Top News
Television News DailyDirecTV, Disney End Blackout, Deal Includes Streamers
The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week impasse between the companies affecting around a dozen of Disney's networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out. ...
Beginning next week, Meta says, its "AI Info" tag will appear within a menu in the top-right corn ...
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection f ...
Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites compani ...
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ...
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ...
The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ...
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ...
AI Models Start To Reason Before Responding
A new series of OpenAI models have begun to reason through complex questions before responding in science, codi ...
VW's Cupra Terramar Unveiled In Global Effort
The cinematic spot from &Rosas will roll out in 50 countries, with multiple formats for TV, digital a ...
Hawaiian Paper Uses AI To Create Newscasts
The presenters are total products of AI, but coverage is based on real news. ...
'Plus' Magazine Rebrands To Expand Coverage And Is Now 'Health Plus Wellness'
Magazine will now cover general health and wellness within the LGBTQ+ community. ...
Publishers Fight Tariffs On Printing Plate Imports
Printing, publishing, paper and mailing industries employ 8.5 million people, they claim. ...
Cocktail Industry Vets Launch RTD 'Bartender Quality' Espresso Martini
TV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philip ...
Chicken Salad Chick's 'Cookies For A Cure' Benefits Childhood Cancer Research
For September, all proceeds from the sales of the restaurant's limited-edition Lemon Burst Buttercream Cookies will go direct ...
TikTok Won't Face Privacy Class-Action Over Pixel Tracking
The company may still have to defend privacy claims brought by individuals, but won't have to face class-acti ...
Chamber Of Commerce, Others Want SCOTUS To Scuttle NY $15 Broadband Law
The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New Yo ...
Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. Expansion
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New Yo ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
Brand Insider Summit CPG
Brand Insider Summit QSR
Marketing: Automotive
Email Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
With new looks and a roadshow, it's hoping to find a winning style strategy. ...
It will be years before we will be able to see the true long-terms effects of the seismic touchpoint shift of the current decades. ...
"Flip Side" is a half-hour game show in which contestants are challenged to guess answers to questions for which others have been surveyed. ...
Volkswagen Refreshes Taos With Upgraded Tech, More Power
It's Official, X Has Lost Almost All Of Twitter's Brand Equity
Horizon: Younger People Have Their Own Take On Sports Fandom
Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
Google Improves Data Privacy Via 'Confidential Matching'
