Coca-Cola Taps Singer Tyla In Appeal For Gen Z To 'Enjoy The Moment'
Marketing Daily – May 27, 2025
The campaign follows the brand's revival of "Share a Coke" this spring, and features Tyla's new track, "Bli ...
From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
Marketing Daily – May 27, 2025
If women get comfortable with saying the words, "we can then be better advocates for ourselves when ...
Gavin Felder Named President Of Smoothie King
Marketing Daily – May 27, 2025
Felder has served as the company's chief financial officer since May of last year and will also rema ...
1800 Tequila Partners With 'Best Bar In North America'
Marketing Daily – May 27, 2025
For the "Obsessed with Taste" campaign, 1800 collaborated with Mexico City's Handshake Speakeasy, No. 1 on Perrier's li ...
Google Slammed By News/Media Alliance
MediaDailyNews – May 23, 2025
One SEO change from Google has cost a coupon site publisher "tens of millions of dollars per year ...
First-Half TV Network Ad Market: Major Nets Down 2% In Revenues
Television News Daily – May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketpla ...
Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
Marketing Daily – May 27, 2025
In a year of rising prices, shoppers reward brands that feel like allies -- and punish those w ...
Attivo Acquires The Next Practice To Fuel AI Growth
MAD – May 27, 2025
The move follows Attivo's 2024 acquisitions of Hill Holliday and Deutsch NY last year. ...
Iris Rebrands Image, Champions Creative Commitment
MAD – May 27, 2025
The changes include a simplified strategic framework and a new label: "global creative micro-network." ...
Local Planet Is Top Ranked Agency Network In Q1 New Business
MAD – May 27, 2025
That's according to a new business report from COMvergence. Local Planet is a global consortium of independent agenci ...