The Publicis Media unit now projects 2024 global ad spending will rise only 5.3%, down from the +6. ...
Today's Top News
MediaDailyNewsCiting 'Info Asymmetry,' ANA Calls For New C-Suite Role: Chief Media Officer
Well, it's not exactly new, and questions abound about how to handle the "CMO" acronym, but the recommendation comes from the just-released second edition of its programmatic transparency study. ...
Shenda Loughnane move from global managing director of 360i to global brand president of Dentsu X. ...
Automotive brands are leaning into in-car entertainment to help attract and retain buyers. ...
Following years of volatility, GroupM's new forecast projects the world ad market will expand at a compound annu ...
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictions related to search, retail media, soci ...
"Advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23," Magna ...
In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decli ...
His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnif ...
How Pressure Driving Ad Performance Changes Media
A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from t ...
Nexstar Media Says CW Could Be Profitable In 2025
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its ro ...
Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of a ...
FreeWheel Launches Direct Integration Of Index Exchange
The integration aims to improve interoperability in premium TV and to streamline CTV buying. ...
Santa Delivers For New Hampshire Lottery
The holiday figure delivers scratch tickets to the good citizens of the Granite State. ...
AdLarge Taps Brady As VP, Sales
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
Samsung DSP Integrates Experian ID, Syndicated Audiences
Experian has data spanning 2,300 attributes per household and 250 per consumer, on average. ...
DirecTV, Cox Offer AR Version Of Andy Cohen Show
Augmented reality amplifies engagement and adds value for advertisers and distributors, says NBCU. ...
Marketers Dusting Off MMM With AI, ML Integrations
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' a ...
Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses ma ...
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"Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers," the ANA said this morning as part of the recommendations coming from the second edition of its programmatic supply cha ...
The holding company said that for the first time its expanded offering will align buy and sell side retail specialists to optimize the "shared objective" of driving sales. ...
If Elon Musk is as smart as many believe he is, he's already decided to change X's business model from an ad-supported one to something else. In that case, there was little risk in him cursi ...
