Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable chann ...
Today's Top News
Television News DailyNielsen To Start Local TV Impressions Metric Measure In January 2022
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement. ...
The board thanked the Wall Street Journal and other journalists for shedding "greater light" on Facebook's inconsistent decisi ...
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as th ...
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2 ...
Personalized search results have been touted by Google for some time, but now there's a tab users c ...
Barclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman on the 32nd floor of MGM-owned Mandal ...
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarte ...
With Museletter, writers can charge for content and publish content to outside email lists, Google says. ...
Apollo Global and Bryon Allen Bid On Tegna
Two groups -- Apollo Global Management/Standard General and a group led by Byron Allen -- are reportedly biddi ...
Hispanic Heritage Month Honors Demo As Food Industry Backbone
Hispanics comprise 25.5% of restaurant workers and 22.5% of "executive chefs" -- yet its chefs have never be ...
Subaru Launches First 'Wilderness' Spot
The spot shows two millennial adventure-seekers as they make their way up an epic mountain. ...
Zendesk Sell Forms B2B Marketing Integration With Act-On Software
The partnership will fuel email marketing campaigns and email use by individual salespeople for Zendesk clients. ...
Senator Blumenthal Still Aiming For Bipartisan Privacy Bill
Democratic Sen. Richard Blumenthal on Tuesday expressed optimism that he and Republican Sen. Jerry Moran of Kansas wi ...
Chapek: Disney+ Slows On Q4 Subscriber Expectations, COVID-19 Issues Cited
In its second fiscal quarter of 2021, Disney+ missed analysts' expectations. ...
Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech compa ...
TheMaven Rebrands As The Arena Group To Reflect Its Vertical Strategy
The "Sports Illustrated" publisher offers media verticals called "Arenas." ...
'The Washington Post' Launches Premium Ad-Buying Marketplace
Zeus Prime will allow brands and agencies to quickly buy and place ads on top publishing sites, t ...
Starcom Is Global Pitch King For First Half 2021
That's according to agency tracker COMvergence, which is out with a new "Business Barometer" report detailing media agen ...
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Find Out More »OPINION
Attention measurement and metrics stole the show during the first day of the ARF's annual Audience x Science Conference along with the whole topic of streaming and video measurement consumption across
devices. ...
"Our Kind of People" is a prime-time soap about super-rich African-Americans living in a black enclave on Martha's Vineyard. ...
"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers. "I'm destroying you." ...
