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Digital News DailyGoogle To Automate Refunds For Ads Running On DoubleClick

Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology will scan more than 180 automated filters and detection algorithms to identify and prevent invalid traffic.The company also will build ads.txt standards into the process, which will require certification by partners. ...

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