Fan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of t ...
Today's Top News
MADVisa Appoints W+K, Publicis Groupe For Global Advertising Duties
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. ...
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the Ne ...
Eight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leadi ...
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movies for next year will also ...
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khakis to the Boys & Girls Clu ...
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, B ...
A statement from CuriosityStream, the five-year-old "factual entertainment" streaming rival launched by Discovery's own founder, Jon Hendricks, allud ...
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobi ...
Pine-Sol's New Ecommerce Site Aids Black Women Entrepreneurs
Pine-Sol household cleaner just launched an ecommerce site selling holiday gifs, with all of the proceeds from t ...
Linkcard Launches Self-Managing Marketing Suite
The new tools help brands boost conversions via email signatures and mobile landing pages, the company says. ...
Retail Brands Sent Few Behavior-Based Emails In November: Study
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Major market local TV stations and their newscasts will get a boost with TV news content distribution dea ...
AAM Launches Third-Party Audit Program For Digital Publishers
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences ...
Babybel Cheese Turns Babies Into Brand Ambassadors
The "Babybel Boom" project was developed by Edible, a specialist agency within Daniel J. Edelman Holdings with addition ...
Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with ...
Zoom Urges Judge To Dismiss Lawsuit Over 'Zoombombing,' Data Sharing, And Encryption
Videoconferencing app Zoom, which surged in popularity this year, has asked a judge to throw out a potenti ...
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Find Out More »OPINION
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which opposes Apple's default anti-tracking settings, is criticizi ...
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. It will certainly be better th ...
Automotive TV Spending Continues To Rise
Visa Appoints W+K, Publicis Groupe For Global Advertising Duties
Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
CuriosityStream Throws Shade On Discovery+ Model
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
