Meta Platforms wants the Supreme Court to hear an appeal of an order allowing advertisers to proceed wi ...
Today's Top News
MADInforma Completes $1.5 Billion Acquisition Of Ascential
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and economic conditions. ...
From late July- October 9, Democrats have spent $1.1 billion on advertising that has aired or reserved futu ...
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that ...
The recent ruling "destabilizes established law in ways that threaten profound consequences for countless websites across the Intern ...
The government floated a proposal to force Google to separate its search services from the Chrome browser a ...
TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in preparati ...
Brazil's Supreme Court Justice Alexandre de Moraes ended the ban after Elon Musk complied with orders to p ...
An OpenAI exec told publishers the company does not intend to share ad revenue from its AI sear ...
Google's Market Share Slips, Amazon's Rises
Google claims competition thrives in search and advertising. That argument might have been less convincing before the laun ...
Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. ...
DirecTV Starts A FAST Platform - MyFree DirecTV
MyFree DirecTV will give users "curated" content, an on-demand library, and number of FAST "channels" as part ...
Kluin Takes Reins As Iris' Global Chief Creative Officer
Kluin will relocate to London, while maintaining a strong focus on the U.S. market. ...
Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
Rethink is turning reusable water bottles into ad space and paying customers to advertise on them. ...
Stellantis Launches Social Effort Comparing Fiat To Tesla
It's not meant to be a traditional comparison spot that asserts one vehicle is better than the othe ...
Apple TV+ To Launch On Prime Video
Apple TV+ joins other premium streamers that exist as separate add-on channels on the Prime Video platform: Ma ...
News/Media Alliance Lauds DOJ Google Antitrust Remedies
But the group thinks the DOJ should have mandated competitive rates for traditional search. ...
Corporation For Public Broadcasting Announces $2.65M In Grants
The funds will support coverage of local governments. ...
'The Washington Post' Names Gregg Fernandes As Chief Of Print Operations
CEO Will Lewis says print will be an important part of the "Post's" strategy. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
OMMA Awards
Brand Insider Summit CPG
Brand Insider Summit QSR
Marketing: Automotive
Email Insider Summit
Performance Marketing Insider Summit
Agency of the Year
Brand Insider Summit Pharma & Health
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what's important to read and what's not. ...
Compare the female president in Donna Karan's "In Women We Trust," to Kamala Harris, and the 1993 campaign seems eerily prescient. ...
Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors
of a new white paper. ...
