The company says the metric will first be available via monthly reports, starting in July. Daily reports will ...
Today's Top News
Digital News DailyFacebook Builds Platform For Branded Content Campaigns
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number of video views they have amassed. ...
What began as a discussion about the role blockchain technology likely will play in removing friction and increasing ...
Just 17 global FMCG brands were chosen by consumers 1 billion or more times last year, according to ...
Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying ...
The first installment, which debuts in the May 25 issue, is Entertainment Weekly's first peel off cover unit ...
Unlike other TV networks, CBS isn't joining the crowd in cutting back on advertising inventory. Instead, it's offering ...
The new campaign, "Betta Getta Jetta," features a dozen tracks from Interscope Records artists to help showcase the ...
Pivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking the ad business, revised his estimates ...
Health Firms Vulnerable To Spoofing Attacks: Study
Bloomberg Reorganizes Verticals To Highlight More Content
Jim Sturm To Head Yes Lifecycle Marketing
Retrospect Offers Enhanced GDPR Compliance Tool
Amazon Dominant In DTC Video Subscription Space
Baidu AI Expert Qi Lu Steps Down
Xbox Introduces Controller For Gamers With Disabilities
Judge Sides With Contact Lens Purchasers In Antitrust Suit Over Search Campaigns
KFC Offers Dutch Treat In McDonald's Crispy Chicken Recipe Hack
Vegas Palms Casino Campaign Showcases $620 Million Renovation
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OPINION
The countdown has begun -- GDPR is looming, and many firms are still not prepared, an IBM survey found. ...
A year from now, how many of the new shows the networks announced with so much fanfare at the upfronts this week will still be on -- or even remembered? ...
"How can anyone promise sales outcomes -- and then also work with your competitors?" That was one of several questions posed by Joe Marchese on big industry stages this week, first at the Fox upfront presentation ...
