The data also reveals it has been a "long tail" recovery, with the top 10 ad categories recedi ...
Today's Top News
MediaDailyNewsFull-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. ...
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content bas ...
"Age vibrantly," recommends a multivitamin ad, followed by one encouraging users to "take your pleasure beyond vibration." ...
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content a ...
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing a ...
Tim Irwin was previously CEO of the agency's EMEA region and is succeeded in that role by Ry ...
The company has confirmed the departure and TikTok's global chief operating officer Vanessa Pappas will fill in f ...
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitche ...
Most CIOs Expect To Face Cybersecurity Issues In 2022
Security is "no longer just a technology issue," according to a study by IDG Communications. ...
FCC Chair Aims To Increase Broadband Options In Apartments
FCC Chair Jessica Rosenworcel has circulated an order that would prohibit broadband providers from forging deals with landlor ...
Epic Takes Battle With Apple To Appellate Court, Says App Store Policies Are Anticompetitive
"Apple has made itself the exclusive distributor for all apps by prohibiting distribution of apps outside Apple's proprieta ...
Google Urges Judge To Gut Texas-Led Antitrust Lawsuit
Google on Friday urged a judge to dismiss federal antitrust claims brought by a coalition of state attorne ...
Neustar Adds Email Tool To Contact Center Suite
The new offering can help brands see email impact while reducing compliance risks, Neustar says. ...
Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Americans express just as much resistance to being placed in target segments as they do to being target ...
DeepMind Co-Founder Leaves Google To Join VC Firm Greylock Partners
At Greylock, Suleyman will spend his time advising early-stage companies and investing in promising startups in the ...
Field & Stream,' 'Outdoor Life' Report Rapid Audience Growth in 2021
The growth came in both users and pageviews. Field & Stream hit an all-time web traffic high la ...
Acquired TV Content Dominates Streaming Platforms
The top 15 acquired programs on streaming platforms in 2021 averaged 19.62 billion minutes among persons two yea ...
Havas Group Acquires Control Of Spanish PR Agency Tinkle
The agency, with offices in Madrid, Barcelona and Lisbon will be aligned with Havas Group's strategic advisory netwo ...
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Find Out More »OPINION
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. ...
Masks have one purpose and one purpose only: to prevent pathogens from entering and exiting your body. Full stop. ...
The pilot episode of a new Amazon Prime show about a group of autistic adults is pure magic from start to finish. ...
Sports Illustrated Asks Brands To 'Pay With Change,' Serves Ads With A Very Different Vibe
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
Raising the Stakes: Disrupting the Eco-Friendly CPG Industry
Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
