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MediaDailyNewsWPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage

Just months after the loss of one big retail media partner -- Walmart -- another is weighing an acquisition of WPP's Triad Retail Media unit. Target is in discussions to acquire Triad, "The Wall Street Journal" reported late Thursday, citing anonymous sources. The move comes as Walmart will hold its own meetings with big brand marketers and their agencies in New York City this ...