With special shopping events, large retailers hope to nudge consumers into earlier holiday decisions. ...
Today's Top News
Television News DailyParis Games Boost NBC Broadcast 8%, Peacock 39%
Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, as some individual streamers declined in share with fewer new-season releases. ...
Despite the concerns, the use of GAI is rising and only 9% of brands say they have ...
Walmart's plans to use its ad business and other digital services to build an Amazon-like flywheel strategy ...
The Lemon8 app has been described as a mix between Instagram and Pinterest, showcasing a variety of soci ...
The fading denim brand hopes new marketing can stem sales declines. ...
The Havas-commissioned study combines Lumen Research's predictive attention models with Brand Metrics' brand lift studies to understand t ...
The hilarious docu-drama-like series features popular players and coaches in a faux Applebee's training camp. ...
Citing a strong macroeconomy and demand for digital and CTV advertising, it is Magna's fifth consecutive upgrade sin ...
Hill Holliday Launches Healthcare Practice, Taps Pfizer Veteran To Run It
The practice will have offices in Boston and New York. 20-year Pfizer veteran Chirsty Lope will serve ...
IAB: Video Commerce Ads Closing Gap Between Discovery, Purchase
Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ...
Suntory Launches 'Unusual' U.S Campaign For -196 Vodka Seltzer
The -196 brand expanded to 25 U.S. markets in February, but the campaign is launching ahead of ...
McCann Designs NY Lottery Games, 'Grande' Campaign
The games are inspired by the New York bodega storefronts. The spot carries an original soundtrack. ...
Ad Industry Seeks Veto Of California Bill Mandating Browser-Based Opt-Out Signals
The ANA, IAB, 4As and others are asking California Governor Gavin Newsom to veto a bill that wou ...
Wendy's Names New SVP, U.S. Operations
Mary Greenlee joins Wendy's after spending over five years at Subway, most recently serving as VP of fie ...
New AI Tool Is Offered To Programmatic Advertisers
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, the firm says. ...
'The Sun' And 'Daily Mail' Make Staff Cuts In The U.S.: Report
At least one of the properties has been affected by sales declines and technological changes. ...
Gannett Signs Multi-Year Deal With BetMGM
BetMGM will provide betting odds across the USA Today Network. ...
Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bring some heat on Game Day. ...
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Find Out More »OPINION
There's an ever-increasing amount of research showing relationships with AI can create real bonds. Given that, can we find friendship in AI? Can we find love? ...
OpenAI co-founder Sam Altman and FBI Director Christopher Wray gave their perspectives on AI in "AI and the Future of Us," airing Tuesday night. ...
The Department of Justice has opened a door for advertisers, publishers and tech platforms' execs to begin discussing Google's hidden practices as the justice department continues to hear testimony. ...
