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MediaDailyNewsGroupM: SVOD Emerges As Multibillion Ad Category, Growing Incrementally Per Year

Noting that two of the category's biggest players -- Netflix and AT&T -- already are spending about $1 billion each annually to market their SVOD (subscription video-on-demand) services direct to consumers, a new GroupM Business Intelligence report makes the case that SVOD marketing "could spend incremental billions on advertising each year." ...

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