Today's Top News

MADAmazon's Global $5 Billion Media Account Is Up For Grabs

Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabrands prevailed in a consolidation review in 2017. ...

Report: Top 10% Of QSR Loyalty Members Drive Half of All Loyalty Visits
Newly joined loyalty members prove to be most valuable, with programs responsible for an 18%-30% increase in bo ...
TikTok Offers Marketers New AI 'Creative Assistant' Tool
TikTok has launched an AI-powered virtual assistant designed to help brands and creators navigate their "creative journey" ...
MadeGood Highlights 'Highly Thoughtful Snacks' Brand Platform
The brand worked with its new creative agency Confidant to focus on the stories of customers dealing wi ...
Supreme Court Takes Up Battle Over Content Moderation
The Supreme Court on Friday agreed to consider the validity of laws in Florida and Texas that a ...
Viewing For Second GOP Presidential Debate Down 26%
Linear TV networks pulled in 9.3 million viewers, with digital and streaming viewership at 200,000, per Adobe Analytic ...
Acast, Warner Bros Discovery Enlarge Monetization, Distribution Ties
Acast will air podcasts from the Food Network, TLC, HGTV, Animal Planet, Discovery Channel and the Travel Chan ...
Wyoming Whiskey Toasts The Grand Tetons In Bourbon Launch
Limited-edition Wyoming Whiskey debuted the third chapter in its "Wide Open Spaces" campaign. ...
Transunion, Crackle Connex Offer Custom CTV, Redbox Audiences
Partnership will enable scoring advertisers' first-party data, extending audience reach. ...
2nd GOP Debate Viewership Slumps 26%, 30% Came Via Streaming
About 17% of streamed viewership came through Fox News and Univision streaming services, and 13% from YouTube a ...
Honda Keeps Dreaming In Brand Effort
The effort features a brand mural debuting in New York and Los Angeles which includes an interactive augment ...

Discover Our Publications