The new entity will house It will house the creative studio Atlantic Re:think; brand agency Atlantic 57; a ...
Today's Top News
Television News DailyNFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling disruptions as well as lower persons using television (PUT) data. ...
"We looked for high-profile partners to create a series of events and creative elements" to showcase the sedan, ...
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic ...
Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and ...
A new campaign from Mischief @ No Fixed Address includes distributing 75 kits to high-profile influencers. Each kit ...
The timing couldn't be worse. Jerry Harris, who rose to celebrity through being featured in Netflix's "Cheer" docuseries, ...
"I like to look at it as an indication that the creative resonated with consumers and with the ...
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent ...
TikTok Plans U.S. IPO To Gain Trump's Approval, Reportedly Recruits Instagram Co-Founder Kevin Systrom As CEO
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure ...
Layoffs Hit Meredith, Bloomberg, News Corp
Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due ...
California Urges Judge To Leave Net Neutrality Law In Place
"The central importance of free and open Internet access to modern life has never been more apparent than ...
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Looking to increase its share of advertising beyond existing deals, Roku has used ad technology to secure NBCU ...
iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising ...
Report: Domestic Traveler Confidence Grows, International Not So Much
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety ...
Republicans Introduce Privacy Bill That Would Override State Laws
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also ...
Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% ...
Merkle Taps Huge's Stein For New Customer Experience Role
Stein joins Merkle from IPG digital shop Huge where he was CEO, leading a team of 1,200 people ...
LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Real Time Inbox delivers personalized images on demand when the email is opened, LiquidPixels says. ...
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Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. ...
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper than you know -- and it will last a long time." ...
How do you convince cable TV networks to let a competitor's ad platform unit -- sister company to Turner cable networks -- sell its inventory? ...
