The country is just one of multiple jurisdictions that will investigate whether the proposed M&A deal would restri ...
Today's Top News
MediaDailyNewsYouTube Changes How It Counts 'Shorts' Views
YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels. ...
And according to the firm, part of The Brandtech Group, the solution can cut launch time for med ...
ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of i ...
Advertising has become a major focus for DoorDash as it finds ways for brands it works with ...
Sunday viewing was up 13% to 10.1 million. The early evening window averaged a combined 15.3 million ...
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl's spotlights the mom behi ...
TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-a ...
IPG Mediabrands' Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths ...
iSpot Scales 'Outcomes' Product, Paramount First Client
iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the be ...
'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
The heavyweight cuddles pigeons and embraces his softer side for a new line of all-natural soaps. ...
Lee Enterprises Extends Shareholder Rights Plan In Reaction To Takeover Interest
The Hoffman Group of Companies now owns 9.8% of Lee's common stock, Lee says. ...
Court Refuses To Dismiss Copyright Suit By Newspapers Against OpenAI, Microsoft
The plaintiffs include eight publications owned by MediaNewsGroup and Tribune Publishing, along with the Center for Investigative Report ...
Not Luxury, But -- Choice Hotels Positions Itself As 'Welcoming, Comfortable'
Brand partnered with actor Keegan Michael-Key for his "comedic style" and approachability, says Choice CMO. ...
Five Primo Brands Named Official Waters Of Major League Baseball
The company partnered with four MLB stars to promote each of the sponsor brands. ...
With Nurse Staffing 'In A Pickle,' Hallmark Health Targets Harried Managers
Workforce management tech company used AI to simulate a pickle costume and hair on fire in its fir ...
Morning Brew Debuts Its 29th Franchise: Out There
Macy Gilliam will go out in the field, investigating different jobs. ...
Ford, Kentucky Derby Sign Multiyear Partnership
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, such as the all-new Ford Expedition. ...
Ex-FTC Commissioner Fighting Ouster
"I am the second FTC Commissioner in 120 years that a president has purported to fire. I wi ...
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Find Out More »OPINION
The second day of the Audience x Science conference echoed Day One's trust issues, underscored by discussions about the evolution of AI, the ANA's Project Aquila, and the continuing dominance of
walled garden data. ...
Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS' Grammy Awards telecast. In this week's edition I provide a brief history of TV audience measurement, a ...
The bill is in response to the trend of preteens buying makeup and skincare products with ingredients designed for adults. ...
