Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and ...
Today's Top News
Search & Performance Marketing DailyOracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign off on the transaction for it to go forward. As part of the proposal, Oracle will become TikTok's trusted technology provider, responsible for hosting all U.S. user data and securing associated computer systems to ensure national security requirements are fully satisfied. ...
"We looked for high-profile partners to create a series of events and creative elements" to showcase the sedan, ...
The new entity will house It will house the creative studio Atlantic Re:think; brand agency Atlantic 57; a ...
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of ...
Meredith Corp. is letting go of 180 staffers. Up to 400 may be cut at News Corp, due ...
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic ...
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent ...
Judge Blocks Trump Administration's WeChat Ban
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop ...
Ford Launches Creative Highlighting Manufacturing
Four new spots from Wieden+Kennedy will run during news, scripted programming and sporting events. ...
Eyeota Integrates With ID5 For Identity, Privacy Verification
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience ...
Roku, NBCU Settle Carriage Deal Issues, Peacock Added
Roku and NBCU have reached an agreement for continued carriage of 46 NBCU apps and a new carriage ...
Most Firms Suffer Outbound Email Data Breaches: Study
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. ...
Study Shows Few U.S. Consumers Want To Protect Their Email Data
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker repo ...
TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure ...
California Urges Judge To Leave Net Neutrality Law In Place
"The central importance of free and open Internet access to modern life has never been more apparent than ...
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Looking to increase its share of advertising beyond existing deals, Roku has used ad technology to secure NBCU ...
iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Marketing: Financial
OMMA Awards
EIS Awards
TV + Video Insider Summit
Brand Insider Summit QSR
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. ...
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper than you know -- and it will last a long time." ...
How do you convince cable TV networks to let a competitor's ad platform unit -- sister company to Turner cable networks -- sell its inventory? ...
NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
On A Tear, Empower Racks Up $100-Plus Million In New Accounts
Omnicom Installs New CEOs At PHD, Hearts & Science
Publicis Groupe's Steve King On Media Recovery, Virtual Pitches, Commerce And Jet Lag
Roku, NBCU Settle Carriage Deal Issues, Peacock Added
