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MediaDailyNewsSearch Growth Slows As Retail Media Takes Lead In Agency Forecasts

WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictions related to search, retail media, social and video. ...

Marketers Dusting Off MMM With AI, ML Integrations
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' a ...
Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses ma ...
Meta's Threads App Is Outpacing X In Recent Downloads
Threads' daily downloads began gaining traction over the past week after months of declining interest thanks to t ...
EV Startup Rivian Partners With SiriusXM
Upon launch next year, all new and existing Rivian owners will be able to activate a three-month Sirius ...
Active Interest Media Acquires The Taunton Press
Companies share symmetry in the woodworking, gardening and homebuilding sectors. ...
Spotify Aims For Productivity And Efficiency, Cuts 1,500 Jobs
This is the third round of layoffs for the music streaming giant this year, and may be surprisi ...
Gannett Honored For LBGTQ+ Workplace Inclusion
Publisher attain perfect score in benchmarking survey, one of 543 companies to do so. ...
JanSport Rethinks Gen Z, One Backpack At A Time
With the launch of Liminal, the back-to-school brand takes an expanded look at how young consumers are shoulderi ...
Domino's Plans To Plow Its Way Through Winter
The chain is giving a $25,000 snowplow grant to 20 communities to make sure customers can get the ...
Sen. Markey Warns Automakers Against Selling Connected Car Data
His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnif ...

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