Not everybody is psyched about the return to parties. The retailer is inviting people to take a holid ...
Today's Top News
MediaDailyNewsMusk Courts SMBs, After Telling Big Advertisers 'F*ck You'
X has a new ad strategy -- to support small and medium-sized businesses. Musk wants to attract smaller companies to fix X's failing ad business after he told big brands boycotting his social media platform to f*ck off. ...
It's unclear whether the data from OAREX is a lagging or leading indicator for the ad market, b ...
The retailer, with weak sales and declining profits, is pivoting to more affordable pet food. ...
Both will serve as AdWeek seeks to reinvent itself. ...
Meta Platforms on Wednesday escalated its battle with the FTC over teens' data by claiming in a n ...
The ban "oversteps state power and infringes on the Constitutional rights of users and businesses," U.S. District Cou ...
The long-time CEO of the Radio Advertising Bureau will be succeeded by Mike Hulvey, CEO of Neuhoff Me ...
MediaPost has selected IPG Mediabrands' Kinesso as our Media Agency of the Year for 2023. Other category winne ...
In A First, Saks Teams Up With Dior For Holiday
The retailer is going all in with a single partner, making a different kind of seasonal splash. ...
Collin Campbell To Head NPR Podcasts
Campbell, who previously served at Gimlet, says, "I've seen boom, I have seen bust." ...
Vox Staff Hit By New Round Of Layoffs
Union members comment that this "makes it harder" for the employees who remain to do their jobs. ...
Maserati North America CMO Elevated To CEO
Kelly MacDonald joined the luxury brand earlier this year as CMO after most recently serving as head ...
What YouTube Product Drops Updates Mean For Advertising
Timing is everything, according to YouTube, which has updated its Product Drops feature to improve the way conte ...
Disney Hits Launches First Multispot Ad Campaign
The campaign spotlights how Disney Hits brings musical enchantment to fans by aggregating the most iconic Disney son ...
How Smart Is MyQ? Just Ask Your Garage Door
"Just Download," informs folks that most garage doors can be opened from anywhere with the myQ smart ...
Meta Takes Down Almost 5,000 Fake China-Based Facebook Accounts
The accounts may have been created to influence the 2024 U.S. presidential election by posing as Americans spreadi ...
Threads To Launch In The EU
Threads is making moves to expand across the EU, and should become available to millions of European use ...
It's A Wrap: What's New In Fast Food This Week
Wendy's announced the Pretzel Baconator, a limited-time-only version of its well-known combo of beef, cheese and bacon ...
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Find Out More »OPINION
The shift from "exclusion" to "inclusion" lists is perhaps the most important shift in media planning in recent years. Today, I'd like to propose a new one: the "delusion" list. ...
The ad-tech industry is ripe for consolidation, right? Maybe not. Maybe the industry is most ripe for a bunch of liquidations. Here is why: ...
What was once known as "the late-night wars" is a thing of the past. ...
