Fan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of t ...
Today's Top News
MADVisa Appoints W+K, Publicis Groupe For Global Advertising Duties
The company spent $60 million on measured media in the U.S. last year according to Kantar Media, and an estimated $200 million globally. ...
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the Ne ...
Eight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leadi ...
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movies for next year will also ...
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khakis to the Boys & Girls Clu ...
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, B ...
A statement from CuriosityStream, the five-year-old "factual entertainment" streaming rival launched by Discovery's own founder, Jon Hendricks, allud ...
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobi ...
Meijer Holiday Ad Addresses Pandemic Pouting
Meijer always takes a soft-sell approach with its holiday ads, says John Condon, founder and chief creative offic ...
Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of a ...
Starbucks CEO Kevin Johnson Joins Amperity Board
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2 ...
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video a ...
Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
In a rare move, consumers will gain the opportunity to choose the ads they want to see, than ...
'People,' State Farm Team For Campaign Around People-Of-The-Year Franchise
'People' is celebrating this year's selections franchise with four covers, featuring George Clooney, Dr. Anthony Fauci, Selena Gom ...
MKG Strengthens Leadership Team, Lands 5-Year Deal With Marines
The agency has elevated Lauren Austin to Chief Creative officer and Christine Capone to president. ...
'Southern Living' Records Strong Audience Growth Cross-Platform
The magazine's ad revenue for its December issue is up 51%, compared to last year, due to ...
Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to tho ...
LWD Wins Burlington Stores Offline Media AOR
Incumbent Horizon Media, which participated in the pitch, has handled the business for the past two years. ...
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Find Out More »OPINION
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which opposes Apple's default anti-tracking settings, is criticizi ...
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. ...
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by little more than we saw 2001. It will certainly be better th ...
