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MediaDailyNewsAmazon To Introduce Ads To Prime Video, Charge For Ad-Free Service

The video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime members. ...

Bloomberg Says He Will Leave Media Empire To His Foundation
Bloomberg says that, at 81, common sense dictates that he have a succession plan. ...
Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
The testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to bra ...
Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Adviso ...
Horizon Taps MMB's Lukas As SVP-Human Intelligence
Lukas, who joins from MMB, where he was head of strategy, has held a variety of agency, speaki ...
35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
Poll of 3,200 fans finds higher rates of piracy among fans of certain teams and those who li ...
Green Giant Utilizes Corn Kid To Promote Vegetables
The new campaign, the brand's first in seven years, focuses on three key values: convenience, goodness and fla ...
Yahoo Advertising Joins Key Partners To Optimize CTV Ads
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS to maximize media spend and ROI f ...
Millennials, Social, Streaming Will Drive Holiday Spending: Survey
Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV a ...
'The New Yorker' Unveils Critics at Large Podcast
Weekly podcast will feature staff writers Vinson Cunningham, Naomi Fry, and Alexandra Schwartz. ...
News Organizations Embrace AI But Worry About Ethics, Global Survey Finds
A third of newsrooms have an institutional AI strategy or are working on one. ...

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