Crown Media, Hallmark's parent company, reported upfront ad business across many categories, with emphasis on retail and telecommunicati ...
Today's Top News
Search Marketing DailyLegislation Would Force Google, Facebook To Report Value Of Customer Data To SEC
Senators Mark Warner and Josh Hawley want platform companies to estimate what consumers pay for services in data, and will introduce legislation Monday to require Google, Facebook and other companies that collect data to disclose the value of their users' data. The bill would require these companies to disclose annually to the SEC the aggregate value of all of their users' data, including details ...
Facebook and Google reportedly stopped the FEC's efforts to regulate digital political ads during the 2016 presidential election, ...
Starcom was runner-up and MediaCom, last year's winner, was third. ...
The deal is for $150 million -- $120 million in cash and $30 million in "time-based" equity. ...
Amazon's share was just 3% in 2018. Google's share is forecast to decline 1% due to the growing ...
CBS saw 3% to 5% revenue gains for its prime-time programming, and inked mid-single-digit percentage volume improvements in ...
Netflix was up 9% for the five-day period to $369.19. Google was up 4% to $1,124.25. ...
Data and technology are fueling demand for digital out-of-home media, making it more efficient, easier to plan and ...
Facebook Promotes Independent Oversight Body For Content Policy
Post Brewing Targets Millennials With First Advertising
Tests Show Emojis Don't Work In B2B Subject Lines
Firm Says Medical Cannabis Email Addresses Were Exposed
Houston Consulting Group Forms Email Division
Youthful Uniqlo Makes A Natural Tie-in With TikTok
New 'Woodbridge' Wine Campaign Focuses On Brand Heritage
'Mental Floss' Prints Special-Edition Magazine, Zeros In On Big Questions
Reuters Names Josh London Its First Chief Marketing Officer
'NY Daily News' Celebrates Centennial, Prints Special Edition With Iconic Photos, Stories
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OPINION
Here comes Libra -- a planned digital currency developed by Facebook, designed to run on the Libra blockchain. But leaders in the crypto space are hardly cheering Facebook's arrival. ...
If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value is assigned to them, because that's where the winners and losers will ...
The ICO has taken a look at RTB, and the industry has six months to become GDPR-compliant. ...
Wireless Industry Survey Shows Huge Yearly Increase In Mobile Data Usage
Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH Media
WPP's Mindshare Takes Media Network Of The Year Honors At Cannes
Cannes Conversation: DAN's Doug Ray Commands 'Attention'
LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
