The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version wi ...
Today's Top News
MediaDailyNewsHavas Plays In New Sandbox: Network Taps Meaningful Content, Tech, Fandom To 'Earn Consumer Attention'
The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. ...
Google has always been against featuring more ads or paid promotional material than publisher content on a webpag ...
She will continue to lead the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americ ...
A similar federal bill was dropped last year while facing ...
The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, in ...
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement ...
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes ...
Singer, who joins from head of strategy at Mother Design, previously served as strategy at Mother Los Angele ...
Amazon To Lay Off 9,000 More, Advertising Among Hardest-Hit
Amazon's pandemic hiring spree is still coming back to bite the company, which last year had its worst-ev ...
PubMatic Names Sandro Catanzaro to VP Slot
Catanzaro will serve as VP of product management for CTV and video. ...
With Little Planet Mama, Carter's Moves Into Maternity
Carter's organic baby line makes its first move into adult clothing, expanding to include moms-to-be. ...
Runway Debuts Text-To-Video AI Technology
Users can type in a prompt and create a video. Runway's Gen 2 will soon be available. ...
KnowBe4, Cloudflare Collaborate To Provide Email Security Protection
KnowBe4 and Cloudflare are collaborating to give users the ability to configure their coaching campaigns to face threat ...
Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie's name mentioned only in a "present ...
TrueCar Launches Confessional Video Series
The company took to the streets to ask people to confess their funniest, steamiest and most memorable momen ...
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifestyle -- which the brand credits f ...
DemandLab Debuts B2B Measurement, Attribution Tool
The tool from B2B digital marketing agency DemandLab enables large brands to track revenue across the buyer journe ...
Netflix Brings 40 New Titles To Mobile Games Library
On Monday, Netflix announced the addition of 40 games coming to the platform in 2023 and 2024, includi ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Data & Programmatic Insider Summit
Brand Insider Summit CPG
Marketing: Automotive
Marketing Automotive Awards
Brand Insider Summit Retail
Email Insider Summit
Outfront Forum
Search and Performance Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
A new musical series coming to Hulu on Friday takes place in New York in the final days of the 1990s. ...
"The data clearly debunks the perception of globalization going into reverse gear. Globalization is not just a buzzword, it's a powerful force that has transformed our world for the better," says DHL CEO John Pearson, addin ...
YouTube TV has become one of the priciest virtual pay TV providers. Although many say virtuals can be cheaper than traditional TV, they can also be more expensive, depending on the specific channels. ...
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Following West Elm Woes, Williams-Sonoma To Shift Marketing
UBS Analysts Estimate Costs Of Google Bard On Search Queries
