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MediaDailyNewsYouTube Changes How It Counts 'Shorts' Views

YouTube has redefined what a "view" means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels. ...

iSpot Scales 'Outcomes' Product, Paramount First Client
iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the be ...
'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
The heavyweight cuddles pigeons and embraces his softer side for a new line of all-natural soaps. ...
Lee Enterprises Extends Shareholder Rights Plan In Reaction To Takeover Interest
The Hoffman Group of Companies now owns 9.8% of Lee's common stock, Lee says. ...
Court Refuses To Dismiss Copyright Suit By Newspapers Against OpenAI, Microsoft
The plaintiffs include eight publications owned by MediaNewsGroup and Tribune Publishing, along with the Center for Investigative Report ...
Not Luxury, But -- Choice Hotels Positions Itself As 'Welcoming, Comfortable'
Brand partnered with actor Keegan Michael-Key for his "comedic style" and approachability, says Choice CMO. ...
Five Primo Brands Named Official Waters Of Major League Baseball
The company partnered with four MLB stars to promote each of the sponsor brands. ...
With Nurse Staffing 'In A Pickle,' Hallmark Health Targets Harried Managers
Workforce management tech company used AI to simulate a pickle costume and hair on fire in its fir ...
Morning Brew Debuts Its 29th Franchise: Out There
Macy Gilliam will go out in the field, investigating different jobs. ...
Ford, Kentucky Derby Sign Multiyear Partnership
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, such as the all-new Ford Expedition. ...
Ex-FTC Commissioner Fighting Ouster
"I am the second FTC Commissioner in 120 years that a president has purported to fire. I wi ...

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