The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ...
Today's Top News
MediaDailyNewsGoogle Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. ...
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these a ...
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ...
Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channe ...
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ...
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ...
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Huds ...
Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media ap ...
VW's Cupra Terramar Unveiled In Global Effort
The cinematic spot from &Rosas will roll out in 50 countries, with multiple formats for TV, digital a ...
Hawaiian Paper Uses AI To Create Newscasts
The presenters are total products of AI, but coverage is based on real news. ...
Plus Magazine Rebrands As Health Plus Wellness, Expands Coverage
Magazine will now cover general health and wellness within the LGBTQ+ community. ...
Publishers Fight Tariffs On Printing Plate Imports
Printing, publishing, paper and mailing industries employ 8.5 Million people, they claim. ...
DirecTV-Disney Ends Blackout, New Carriage Deal Includes Streamers
The deal includes streaming services, Disney+, ESPN+, and Hulu, as well as the forthcoming ESPN flagship D2C servic ...
Meta To Make Labels For Content Edited, Modified By AI Tools Less Prominent
Beginning next week, Meta says, its "AI Info" tag will appear within a menu in the top-right corn ...
Cocktail Industry Vets Launch RTD 'Bartender Quality' Espresso Martini
TV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philip ...
Chicken Salad Chick's 'Cookies For A Cure' Benefits Childhood Cancer Research
For September, all proceeds from the sales of the restaurant's limited-edition Lemon Burst Buttercream Cookies will go direct ...
TikTok Won't Face Privacy Class-Action Over Pixel Tracking
The company may still have to defend privacy claims brought by individuals, but won't have to face class-acti ...
Chamber Of Commerce, Others Want SCOTUS To Scuttle NY $15 Broadband Law
The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New Yo ...
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Find Out More »OPINION
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's about to change. ...
All meaningful signals -- polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices -- point to Kamala Harris being the favorite to win the election. ...
Kamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the televised debate. ...
