The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ...
Today's Top News
MediaDailyNewsGoogle Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. ...
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these a ...
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ...
Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channe ...
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ...
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ...
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Huds ...
Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media ap ...
Yuzu Teams With Boba Guys To Engage Young Asian American Voters
Asian American dating app's election campaign includes a voter registration drive and a #YuzuYourVote drink. ...
Search Ads Slide As A Way To Reach Consumers
A shift in shopping trends could influence media buys this holiday season. ...
PHD Taps GroupM Veteran To Fill New C-Suite Role
Vincent Rebeix has been named the agency's first Global Chief Operating Officer. He joins from EssenceMediacom where ...
Jameson, Julian Edelman Onboard For NFL Game In Dublin
The company's Q1 survey found 80% of football fans would travel to an international city to watch ...
Paramount, Ad Council Campaign For Young Voters
More than 40 million Gen Zers are eligible to vote in the 2024 elections. Half are young peop ...
MindgruveMacarta Merges With Icon Commerce
The combined entity has expertise in CPG, B2B, healthcare, financial services, and technology sectors, as well as platfo ...
'The New York Times' To Open A News Bureau In Vietnam
The prior bureau was closed in 1975 when the Vietnam War ended. ...
Insomnia Cookies Rewards Sleepless Members With PJ Party Return
PJ-clad guests who visit one of Insomnia's 300+ locations Sept. 17 will receive free cookies, giveaways and tempora ...
Ross Clark To Serve As CEO Of New Media Holding Company
Adventure Media Holdings has been created as trade shows and other events recover from the pandemic. ...
Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To Teens
Texas Attorney General Ken Paxton is urging a federal judge to leave in place new curbs on soci ...
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Find Out More »OPINION
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's about to change. ...
All meaningful signals -- polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices -- point to Kamala Harris being the favorite to win the election. ...
Kamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the televised debate. ...
