Mother's Day spending is edging up, but inflation-weary shoppers are spending less per person than they did t ...
Today's Top News
Marketing DailyAutomotive TV Spending Rises 10.8% In March
"Basketball was on everyone's mind in March - including automotive advertisers," says Stuart Schwartzapfel, EVP, media partnerships at iSpot.tv. ...
Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlo ...
Ajaz Ahmed spoke publicly for the first time about his dispute with WPP CEO Mark Read over t ...
To boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they ref ...
The film had an average national TV ad spend, but analysts were concerned about whether it could ...
The Q1 decline was expected. CEO Mark Read said the firm has so far seen no "significant chan ...
In results announced at the annual shareholders meeting, voters rejected the proposed elimination of DEI policies. ...
Peanuts character duos like Charlie Brown & Snoopy adorn collectible acrylic charms featured in dine-in giveaway. ...
Video Usage, Paying Slowdown: Streaming, Pay TV, Video Services
Consumers used 9.9 different big-screen video platforms in Q4 2024 compared to 11.1 services in Q4 2023, accordi ...
Kickstarter Provides Creators With A New Tool To Manage Tariffs
Creators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delay ...
OpenAI Adds Search Shopping Features Independently From Seeing Ads
After code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday ...
Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions
Advertisers can use the new solution to streamline measurement and attribution. ...
Ron Zacapa Rum Collab With Fashion House Honors Latin-American Artisans
The limited-edition set features a bottle of rum and bag handcrafted by luxury Colombian fashion house Agua ...
News/Media Alliance Fights DOJ Reversal Of Protections For Journalistic Sources
The News/Media Alliance points out that freedom of the press is not a partisan issue. ...
'USA Today' Debuts Music Series To Benefit Emerging Artists
The series opener features the New York-Based band Laundry Day. ...
Washington Lawmakers Pass Tax On Advertising Services
The ANA, 4As and other industry organizations have asked Washington Governor Bob Ferguson to veto the bill, whi ...
Tech Groups Make New Plea To Block Florida Social Media Law
Florida's new lawsuit against Snap for allegedly defying the social media law makes the request for an injuncti ...
AT&T's 'The Walk' Celebrates Connected Learning Center Graduate
The Walk" tells the story of Gia Duarte, whose stint at a Connected Learning Center helped her g ...
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Find Out More »OPINION
Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speakers. ...
Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency. ...
Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time. ...
