
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they pa ...
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audiences, with the promise that OpenID will increase the speed of "audience activation" and "reporting lag." ...

By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they pa ...

Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a ye ...

Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past ...

The company said that all business lines and most major markets returned to growth while client spending show ...

One plus: U.S. ad revenues benefited from the addition of its premium streaming platform, discovery+. ...

Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from ...

The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identi ...