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MADHorizon Media Prevails In Hershey's U.S. Media Review

The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's international markets. ...

Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
The new product relies on household IP addresses collected from chat and email, the company says. ...
Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. ...
For Earth Week, P&G Asserts 'It's Our Home,' Touts Sustainability Efforts
New ad has "Louisa, explorer of galaxies," picking earth as her home and pushing for "resource conservation." ...
Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amaz ...
Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today'
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claim ...
Startup Will Allow Journalists To Share In Subscription Revenue; Jon Kelly Named Editor
The new company will help writers drive traffic via audio, newsletters and events. ...
Amazon Grows Total Video-Music Spend To $11 Billion
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video a ...
No Longer A Virus 'Epicenter,' LA Promotes Its Culture, Diversity To Draw Tourists
The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of t ...
Google Misled Consumers Over Data Location Setting, Australian Court Finds
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believ ...
'Deseret News' Names Ritch As Publisher, Promotes Wilks To Executive Editor
The newspaper drew 10 million readers last month, most of them outside of Utah. ...

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