At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowest since the 1988 Seoul games open ...
Today's Top News
MediaDailyNews2021 U.S., Worldwide Consensus Jumps On Zenith Ad Revisions
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. ...
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, vers ...
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, ...
In the new role, Fields will oversee several business units and functions including business development, Horizon Media Cana ...
Only 14% of ad execs believe the industry's standard for handling media payment risk -- so-called "sequential liabilit ...
Destined specializes in digital transformation strategy, Salesforce platform implementation, integration strategy and execution, managed services, and training a ...
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, b ...
Clearview Draws Support In Privacy Battle Over Faceprints
"In the United States, privacy laws cannot ban the collection, analysis, or subsequent disclosure of information that ...
Law Firm's Email System Mixed Up Personal Pronouns: Report
Personal pronouns he/him were changed to she/her and vice versa. The issue should concern email marketers. ...
American Express Kills Email For Platinum Card Concierge Requests
The card issuer says: "We believe that this service is most effective and efficient by phone." ...
Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking wi ...
B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
For the first time, more than half of B2B marketers' digital spend will focus on phones and table ...
Google Rolls Out Spam-Blocking Feature In Google Drive
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. ...
FCB Inferno Helps Prosthetic Maker Boost Its Profile
The agency has developed a line of stylish covers that align with the company's "stand out, stand prou ...
'Sports Illustrated' Inks Podcast Deal With iHeart Media
HeartPodcast's network will distribute the titles on iHeartRadio along with SI's existing podcasts. The magazine's new series, "Spor ...
Back-To-School Spending Rises, But Looks Different This Fall
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertisi ...
Texas Probe Of Twitter Over Trump Ban Violates First Amendment, Civil Rights Groups Argue
Texas Attorney General Ken Paxton's probe of Twitter's editorial decisions "inflicted injury from the moment it was announced ...
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For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. ...
GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital media platforms. ...
Cesar Millan and Bob Costas, both top talents in their respective fields, return to TV with new shows this coming Friday. ...
