Meta has introduced generative AI tools designed to help advertisers capitalize on changing user behavior across Facebook a ...
Today's Top News
MADMediaplus Wins Multinational Bosch Media Assignment
Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence. ...
Cukaj will oversee Fox's linear TV and digital businesses as well as advanced ad products, portfolio marketing a ...
The strongest-performing show for the month was Fox News' "The Five," earning 3.3 million viewers. ...
Horizon Media today announced a partnership with Akkio, an AI marketing data analytics startup that is designed to streamli ...
Starting on Tuesday, the social media company will begin testing "Sponsored Snaps" with Disney in users' personal inbo ...
The partnership builds on previous joint efforts by the companies on behalf of brands like Danone and Chur ...
Warner Bros. spent a modest $17.3 million in national TV advertising for this latest version of the franchis ...
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextual, attention and creative product lines ...
Avid To Acquire Wolftech Broadcast Solutions
The firms hope to streamline the news production process for clients. ...
Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And Economy
Small and medium-sized businesses were surveyed to identify who they believe is the best candidate to support SM ...
Why Brands Need Creators To Stay Relevant
The creator economy is exploding-it's estimated that it will grow by $500 billion over the next four ye ...
MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
MetLife Pet Insurance will donate $5 for every pet insurance quote the company processes through metlifepetinsurance.com/jets or metlifepetinsurance.com/gi ...
Currax Fights Food Cravings With Awareness Campaign
"Quiet the Food Noise" includes one videos in which a pint of ice cream tempts a woman. ...
Ramada By Wyndham Seeks A 'Chief Eats Officer'
This "CEO" will create culinary travel content to be featured on Ramada's website and social channels. ...
TikTok Harms Teens' Mental Health, AGs Claim In New Lawsuits
TikTok is aware that "compulsive use" of the platform is "wreaking havoc on the mental health of millio ...
Court Won't Revive 1-800 Contacts' Battle With Warby Parker Over Search Ads
"The mere act of purchasing a competitor's trademarks in the context of keyword search advertising does not constitu ...
Criteo Supports Retail Media Network Launch For Department Store Belk
The partnership will provide customers with a personalized multichannel experience ahead of the upcoming holiday shopping season. ...
Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
The latest entry in Dr Pepper's college football campaign features an appearance by the Aflac duck. ...
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Find Out More »OPINION
Ask a Democrat and the answer is Walz. Ask a Republican and it was Vance. Ask a prediction scientist and the answer is 'who cares." ...
The new "traditional" TV season is off to a relatively slow start with fiery political debates, scrappy news analysis, thrilling baseball games and a tantalizing preview of an upcoming new series atop the short list ...
Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors
of a new white paper. ...
Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
Mediaplus Wins Multinational Bosch Media Assignment
Fox News Prime-Time Viewers Up 10% In September, MSNBC And CNN Decline
Hospital Sets OOH Campaign To Help New Yorkers 'Stay Amazing'
Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
