The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity da ...
Today's Top News
MADPublicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for developing marketing programs to get doctors to prescribe Purdue's opioids. ...
The Coors Pure tag is, "It's organic -- but chill about it," so ad shows woman who we ...
Marketers appear to have less value for many media than consumers do, according to a new study th ...
Nielsen One -- a single currency for linear TV and streaming and digital video -- will be rea ...
Stellantis CMO Olivier Francois originally thought Grohl would be a good fit for Jeep even before learning ...
In what may be the most compelling argument yet to finally end the ad industry's practice of targeti ...
"In April 2017, the country's largest broadband companies banded together to fund a campaign to generate millions ...
The TV advertising trade group says Nielsen's return to maintaining its national TV panel in late March h ...
Readers Define Big TV Networks, Newspapers As Mainstream Media
Pew reports that seven out of 13 outlets, ranging from CNN to Fox News, are seen as mainstr ...
Most U.S. Consumers Are Concerned About App Privacy: Study
Shoppers feel Apple and other companies should block advertisers from tracking them. ...
Everalbum Finalizes FTC Settlement, Will Delete Facial-Recognition Algorithms
The settlement resolves allegations that Everalbum misled users about its use of controversial facial-recognition technology. ...
Webbula Data For Hashed Emails Will Be Offered By Narrative
Narrative and Webbula say hashed emails are the future of multichannel marketing. ...
Long-Time Agency Veteran Neil Christie Exits Wieden + Kennedy
Most recently Christie served in a global role supporting the agency's offices in Brazil, China, India and Ja ...
As WFH Models Proliferate, Work Marketplace Upwork Rebrands, Launches Global Campaign
The effort comes as many industries are preparing for the post-pandemic era when remote working and various hybr ...
Substack Adds Sections To Its Newsletter Platform
Publishers can offer multiple newsletters or podcasts on the platform. ...
Fortnight Collective Leads Brewery Coalition To Help CO Shooting Victims
All proceeds from a limited-edition can of beer will go to support CHF which was created in 20 ...
AMC Records Sinking Ad, Distribution Revenues In Q1
The cable network group's total revenues were down 6% to $691.7 million, with a 2% decline in n ...
Roger West Taps Lever Interactive's Peyton As Director Of Digital Strategy
Tampa-based Roger West Creative & Code has named Tim Peyton director of digital strategy, making him responsible f ...
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Find Out More »OPINION
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
FAANG can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. ...
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who have something to say can attract new audiences. ...
