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MADT-Mobile Puts $1.6 Billion Media Account In Review

The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. Incumbents include Publicis Groupe and WPP agencies as well as Horizon Media. ...

Independent Agencies Unite For 'Small Agency Monday'
Billups, Worldwide Partners, Tribe Global and Magnet Global Network serve as founding members of this partnership. ...
More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 million homes) to 77.6 million traditional pay ...
'Real Simple' Designs Simple Home, 'Players Tribune' Debuts 'Truss Levelz' Podcast
This year, the shelter magazine host the third annual event at The Marbury, a landmarked edifice on the ...
Roku Stock Rises Sharply, Boosted By NBCU Carriage Deal For Peacock, NBC Apps
Roku stock was up nearly 16% to $184.32, while virtually all other major media stocks were down. "The ...
Today, I'm Brave Launches 'Empathy Masks' Project
In order to help support children and the homeless, two groups disproportionately impacted by COVID-19, TIB is releasing ...
Eyeota Integrates With ID5 For Identity, Privacy Verification
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience ...
Roku, NBCU Settle Carriage Deal Issues, Peacock Added
Roku and NBCU have reached an agreement for continued carriage of 46 NBCU apps and a new carriage ...
Most Firms Suffer Outbound Email Data Breaches: Study
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. ...
Study Shows Few U.S. Consumers Want To Protect Their Email Data
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker repo ...
TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure ...

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