
The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version wi ...
The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. ...
The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version wi ...
Google has always been against featuring more ads or paid promotional material than publisher content on a webpag ...
She will continue to lead the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americ ...
The "JIC" is trying to bring YouTube, which objects to limiting cross-media measurement standards to "long-form" video, in ...
IAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-supported plan following the partnership announcement ...
Warner Bros. Discovery says it will partner with Comscore and VideoAmp for "alternative currencies" when it comes ...