Countries submit their top nine winners to Japan as entries to the world contest -- on hold la ...
Today's Top News
MADGroupM, Hogarth, Team On Addressable Content Offering
This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to consumers at scale and speed. ...
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental heal ...
National TV ads were placed primarily on NFL Football and Major League Baseball programming, with Fox, NBC, CB ...
Tunnl has analyzed the audiences who are pro-climate action and anti-climate action and on which media they c ...
Study found most viewers would prefer to sit back and enjoy the ads. They don't want to intera ...
The client spends an estimated $5 million on digital media annually, according to agency research firm COMvergence. ...
"Stop the deaths. Stop the suffering. Please, get vaccinated. Please," Fox News host Neil Cavuto urged on "MediaBuz ...
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nomina ...
Facebook Papers Show Company Questioning Its Core Features
A series of internal documents recently leaked by Francis Haugen show Facebook is running internal tests that questi ...
Millions Of Crypto Email Addresses Exposed
But CoinMarketCap denies the leak came from its own services. ...
Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual Revenue
The company, which offers email visualization tools for web and mobile, will trade on Nasdaq. ...
Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27. ...
YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Malik Ducard spent a decade at YouTube, most recently spearheading the creation of content development funds, and help ...
'Politico' Names Jonathan Lemire As Washington Bureau Chief
Lemire will be doing triple duty, also hosting MSNBC's "Way Too Early" show, starting at 5 a.m., a ...
'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communicatio ...
'Guideposts' Acquires Abide, Christian Prayer App To Expand Impact
Inspirational brand expands its digital footprint shortly after reducing its print frequency. ...
Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages froz ...
CTV Viewers Skew Younger Than Legacy TV Viewers
For example, where viewers 55+ comprise the dominant share of traditional TV viewers -- 54% -- they a ...
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Find Out More »OPINION
One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting evidence they have become completely untethered. ...
Shutterfly continues its transition from a company that puts photos on mugs and T-shirts to what it hopes will be a modern customization machine. ...
"The 4400" was a sci-fi gem of the mid-'00s, but in a sign of the times, it has now been remade as a not-very-gemlike race allegory. ...
Dentsu Creates 'Attention' Metric For Media Planning And Buying
Coke's Attempt To Engage With Gamers Flames Out On YouTube
Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Alfa Romeo Unveils First Global Brand Campaign
Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
