iSpot Scales 'Outcomes' Product, Paramount First Client
Television News Daily – 35 minutes ago
iSpot says brands can see conversion-rate tracking - specifically which programs, dayparts and audience segments generate the be ...
'Moisture Mike Tyson,' Dr. Squatch Tell Men It's OK To Be Tender
Marketing Daily – 8 hours ago
The heavyweight cuddles pigeons and embraces his softer side for a new line of all-natural soaps. ...
Lee Enterprises Extends Shareholder Rights Plan In Reaction To Takeover Interest
Publishers Daily – 11 hours ago
The Hoffman Group of Companies now owns 9.8% of Lee's common stock, Lee says. ...
Court Refuses To Dismiss Copyright Suit By Newspapers Against OpenAI, Microsoft
Publishers Daily – 11 hours ago
The plaintiffs include eight publications owned by MediaNewsGroup and Tribune Publishing, along with the Center for Investigative Report ...
Not Luxury, But -- Choice Hotels Positions Itself As 'Welcoming, Comfortable'
Marketing Daily – 13 hours ago
Brand partnered with actor Keegan Michael-Key for his "comedic style" and approachability, says Choice CMO. ...
Five Primo Brands Named Official Waters Of Major League Baseball
Marketing Daily – 14 hours ago
The company partnered with four MLB stars to promote each of the sponsor brands. ...
With Nurse Staffing 'In A Pickle,' Hallmark Health Targets Harried Managers
Marketing Daily – 14 hours ago
Workforce management tech company used AI to simulate a pickle costume and hair on fire in its fir ...
Morning Brew Debuts Its 29th Franchise: Out There
Publishers Daily – 16 hours ago
Macy Gilliam will go out in the field, investigating different jobs. ...
Ford, Kentucky Derby Sign Multiyear Partnership
Marketing Daily – 16 hours ago
Ford will showcase vehicles assembled up the road in Louisville, Kentucky, such as the all-new Ford Expedition. ...
Ex-FTC Commissioner Fighting Ouster
MediaDailyNews – 17 hours ago
"I am the second FTC Commissioner in 120 years that a president has purported to fire. I wi ...