Today's Top News

Television News DailyComscore Expands 48-Hour Measurement To All Local TV Markets

The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post data 48 hours after content airs in all markets. Comscore previously offered Pulse in the top 60 media markets, and in about half of those markets advertisers and TV station clients could also get campaign pacing or demographic viewing-level d ...

Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
People have been living in backyards for years now. A popular 'Game of Thrones' actor wants to he ...
Talon M&A Streak Continues With Purchase of Evolve
OOH agency Evolve has offices in London, New York and Singapore and its acquisition is the latest st ...
Fusion92 Taps Fasana To Head Client Services
Fasana is an omnichannel marketing expert, with deep experience in integrated marketing, retail and shopper strategy and digit ...
Disney Shutters Metaverse Unit As 7K Layoffs Commence
The unit was formed by former CEO Bob Chapek. Returned CEO Bob Iger could be planning to contin ...
General Motors, Macro Partner For Multicultural Marketing Exec Program
Participants will also take part in on-site experiential sessions and will be paired with a marketing or med ...
People Acting Like Dogs: Sounds Weird, But It's Actually Romantic
For Barilla pasta, a man and a woman re-enact a scene -- you can guess which one ...
Knight Foundation Head Alberto Ibarguen Announces Retirement
The Foundation disbursed $2.3 billion during his tenure. ...
AOP Chief Warns Against Tech Vendors Who Misuse Publisher Data
Bad actors are gleaning publisher meta data to built their own contextual audience segments. ...
B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
Sellers remain wary of tools that automate sales outreach, Databook reports. ...
Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mitto survey shows. ...

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