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Television News DailyNets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV

Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatically change the national TV ad marketplace. ...

Spark Foundry Wins Humana Media AOR
The Publicis media agency will handle most media chores with the exception of DRTV which remains with Ra ...
60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say th ...
Wyss Drops Out Of Bidding For Tribune Publishing
Move comes after due diligence reveals it would cost too much to turn the 'Chicago Tribune' into ...
Senator's Bill Would 'Bust Up' Amazon, Google, Others
The Bust Up Big Tech Act would ban tech companies that market cloud services, search engines, marketplaces, a ...
Amazon Prime Members Hit 200M, Prime Video To Spend $650M On S1 Of 'Lord Of The Rings"
Prime's 200 million members have access to Prime Video, though Amazon still isn't revealing active user numbers f ...
Former Colorado Official Battles Rep. Boebert Over Twitter Block
Republican U.S. Representative Lauren Boebert of Colorado should be ordered to immediately stop blocking former state lawmaker Brian ...
Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
The new product relies on household IP addresses collected from chat and email, the company says. ...
Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. ...
Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amaz ...
Court Sides With YouTube In 'Censorship' Battle With 'Misandry Today'
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claim ...

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