MediaDailyNewsGoogle Search Ruling Appealed By DOJ, States
The Department of Justice and 38 states on Tuesday appealed a judge's order sanctioning Google over antitrust violations. ...
By Laurie Sullivan
With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. ...
By Sarah Mahoney
Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for t ...
By Steve McClellan
"If we keep the status quo where AI bots can leverage publisher content at will, the internet wi ...
By Wendy Davis
The pilot program features a "new methodology enhancement." ...
By Wayne Friedman
Developed in collaboration with experiential and creative agency DE-YAN, The "Luma Dream Brief" challenges creatives to use Lu ...
By Steve McClellan
AI-driven improvements could unlock up to $26 billion in incremental media investment and another $6 billion in productivi ...
By Robert Williams
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can u ...
By Laurie Sullivan
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, t ...
By Joe Mandese