Forecasters point to 4% sales gains and resilient consumers. But given inflation and overstretched budgets, it may ...

The partnership is designed to bring a slate of creator-led vertical microdramas to the social-media app and i ...

Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, line ...

'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart usi ...

The features become available today globally across Google's Search, Shopping and Performance Max and will soon be availab ...

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwi ...

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people ...

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusti ...