The unit is called Publicis Vita, powered by Starcom and the remit includes media strategy, planning, partnerships a ...
Today's Top News
MediaDailyNewsANA Opposes FTC Proposal To Crack Down On Fake Reviews
The FTC's proposed regulations aimed at curbing fake reviews could chill legitimate commercial speech, advertisers told the agency Friday. ...
Spotify says this is the first step in launching a CTV partner network. ...
"I will be overseeing the agency's holistic media practice - bringing together strategy, planning, investment, activation and measureme ...
Competition from streamers for sports rights helped push spending across seven major Western markets up to $34.9 billi ...
TikTok has launched an AI-powered virtual assistant designed to help brands and creators navigate their "creative journey" ...
The Microsoft Bing Chatbot powered by AI is being injected with malicious ads that promote fake download sit ...
Amazon confirmed it is seeking submissions for a global review. Incumbent Mediabrands prevailed in a consolidation review ...
The company has formed a unit called K-C One to service the account. It will be driven ...
Microsoft's Nadella Calls Google's Search Testimony 'Bogus'
Nadella dismissed an argument Google made, calling it "bogus." Google testimony suggested it is easy to change defaul ...
FAST Network Growth: It's Easy To Find
Free Ad-Supported Television (FAST) services are making major gains, partly due to their ability to facilitate content discove ...
OMD USA Taps Amazon's Hobba As Chief Media Officer
The move comes less than a week after Amazon confirmed that it has launched a global media agen ...
Krak Boba Names InnoVision Marketing Group AOR
The agency will drive marketing and advertising campaigns, as well as the brand's plans for franchising. ...
Ritz-Carlton Gets 'Better,' Invites Guests To A Transformative Experience
The global marketing campaign focuses on travel as enriching and enlightening. ...
Google Extended Gives Publishers A Way To Block Bard's AI Training Model
Google announced a way for publishers to opt-out of having data from their website used to train t ...
HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTube. The media buy is part ...
Infiniti Focuses On Intimate Moments
Elegantly designed interiors help cars become safe, comfortable place for all, including introverts, says Bill Carlson, Group Creati ...
Caramel Aims To Take Stress Out Of Private-Party Auto Sales
The Los Angeles-based company launched in March after raising $12 million in funding. Four of the founders start ...
Society Of Professional Journalists Faces Deficits, May Move Functions To A Management Company
Interim director Jennifer Royer decries complaining and pessimism. ...
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Find Out More »OPINION
Substitute the word "fragmentation" for "heat" in thermodynamics, or the word "chaos" in more general terms, and you'll get my drift. The question is, how do media planners create order in an increasingly chaotic media marketpl ...
But almost half have cancelled or 'renegotiated' subscriptions, study says. ...
Bing was the default search engine on Apple products from 2013 to 2017. Google took over after Apple chose Alphabet's search engine as its preferred partner for iPhones, iPads, and other products. ...
Amazon's Global $5 Billion Media Account Is Up For Grabs
Publicis Wins Kimberly-Clark's $340 Million U.S. Media Assignment
Meta's New Chatbots Could Fuel 'Manipulative' Advertising, Lawmaker Warns
ANA Opposes FTC Proposal To Crack Down On Fake Reviews
TikTok Offers Marketers New AI 'Creative Assistant' Tool
