"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesti ...
Today's Top News
Marketing DailyBest Buy Thinks Big For Super Bowl: 85-Inch-Big
In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisions. ...
The FTC reportedly is determining whether or not to file an antitrust lawsuit against Amazon. The report d ...
The Martin Sorrell-led firm reports that Q4 revenue was about what the firm expected, while second half organ ...
The firm is calling the move a first for a holding company. It's part of a global campai ...
MRC CEO George Ivie said today that a new OOH standard is "imminent," adding that the group expec ...
Netflix has told media agencies it now has 600,000 "monthly active users" for its ad option -- thr ...
Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts' expectations ...
The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Debor ...
American Honda Partners With Topgolf
The deal will help the automaker get in front of next-gen buyers, since millennials and Gen Z represe ...
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Google's partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar ...
Guest Articles And Video Are The Most Popular Content Forms: Study
Podcasts are the second-most utilized online content form, company reports. ...
Editors Use AI To Research And Produce Articles In Test
The test takes place as the Arena Group, which helps titles like 'Sports Illustrated' and 'Men's Journal,' for ...
Oikos Returns To Super Bowl With (Even More) Of Deion Sanders' Clan
Yogurt brand Oikos is piling on members of the Sanders football family to stress the connection between prote ...
Hyundai Develops First Campaign for Asian American Market
"Our first Asian American creative campaign places a strong emphasis on family values," says Hyundai CMO Angela Zep ...
Converting SMB Software Buyers Is No Easy Thing, Study Finds
But most SMBs plan to invest more in software this year, Gartner Digital Markets reports. ...
Italian Martech Company TeamSystem To Acquire Email Marketing Platform MailUp
The deal, which should close in June, is worth EUR70 million. ...
KFC Goes National With Wraps
Wraps come in two options: The Classic Chicken Wrap (with regular chicken tenders) and The Spicy Slaw Chick ...
Senator Urges Google And Apple To Oust TikTok
"In its current form," TikTok poses "an unacceptable threat to the national security of the United States," Senat ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Pharma & Health
Digital OOH Insider Summit
TV + Video Insider Summit
Data & Programmatic Insider Summit
Brand Insider Summit CPG
Marketing: Automotive
Brand Insider Summit Retail
Email Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
More options for reaching target customers, more ways to measure those efforts, more tools available -- all this means more opportunities for agencies. ...
The new "Frasier" will have Dr. Frasier Crane living in Boston, the city where the character got his start on "Cheers" in 1984. ...
Red is a hot color, right? It's often associated with what's current and trendy in popular culture and elsewhere. Agencies make it their business to be all over hot trends. ...
