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Television News DailyNBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments

NBCU says it has closed the upfront with record results, with total volume at more than $7 billion, according to media execs, and Peacock more than doubling its upfront commitments at over $1 billion vs. last year. For its broadcast platforms, including NBC TV Network and Telemundo, NBCU says it saw 20% growth in broadcast entertainment, the NFL and multicultural programming. ...

Gallery Media Group Names Chief Revenue Officer
Chris Anthony, previously of Group Nine Media, will be responsible for all advertising sales efforts at Gallery, publish ...
Gmail Design Changes Now Being Rolled Out
Users will now see the new look by default, but can revert to classic Gmail. ...
Twitter Is More Popular Among Journalists Than The General Public, Study Finds
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the gener ...
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the compa ...
DCMN Eyes NA Expansion, Appoints Figueroa Head Of U.S. Operations
Berlin based marketing agency DCMN focuses on digital brands and startups. The firm has worked with hundreds ...
Netflix Stars Blend Well With Nature Made's Wellblends
Home organizing experts with their own Netflix series plug a new supplement line. ...
Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Rapper brings back the classic jingle in a video for Bayer's brand-new Alka-Seltzer Hangover Relief. ...
Hyundai Extends Collaboration With Rhode Island School Of Design
Faculty members helped Hyundai delve into sustainability issues with the support of three dozen student researchers. ...
Google Manipulates Users Into Allowing Tracking, Groups Tell FTC
Google unfairly manipulates people who create accounts into consenting to the collection and use of data, advocacy grou ...
Bounceback Bounty: The Rates Are Going Up Even As Engagement Improves, Study Says
Four in five marketers say that at least 20% of their database is out of date, Outbase repo ...

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