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MADGroupM, Hogarth, Team On Addressable Content Offering

This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to consumers at scale and speed. ...

Facebook Papers Show Company Questioning Its Core Features
A series of internal documents recently leaked by Francis Haugen show Facebook is running internal tests that questi ...
Millions Of Crypto Email Addresses Exposed
But CoinMarketCap denies the leak came from its own services. ...
Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual Revenue
The company, which offers email visualization tools for web and mobile, will trade on Nasdaq. ...
Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27. ...
YouTube Head Of Content Partnerships Exits To Become First CCO At Pinterest
Malik Ducard spent a decade at YouTube, most recently spearheading the creation of content development funds, and help ...
'Politico' Names Jonathan Lemire As Washington Bureau Chief
Lemire will be doing triple duty, also hosting MSNBC's "Way Too Early" show, starting at 5 a.m., a ...
'Hillbilly Elegy' Author Urges Court To Declare Google A Common Carrier
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communicatio ...
'Guideposts' Acquires Abide, Christian Prayer App To Expand Impact
Inspirational brand expands its digital footprint shortly after reducing its print frequency. ...
Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages froz ...
CTV Viewers Skew Younger Than Legacy TV Viewers
For example, where viewers 55+ comprise the dominant share of traditional TV viewers -- 54% -- they a ...

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