Today's Top News

MediaDailyNewsAd Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact

Three-quarters (74%) of ad executives say the impact of the pandemic on their advertising plans is worse than the effect the financial crisis had in 2008 and 2009, according to results of a survey or nearly 300 advertisers and agency executives conducted last week by the Interactive Advertising Bureau (IAB). ...

Discover Our Publications