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MediaDailyNewsHavas Plays In New Sandbox: Network Taps Meaningful Content, Tech, Fandom To 'Earn Consumer Attention'

The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. ...

Amazon To Lay Off 9,000 More, Advertising Among Hardest-Hit
Amazon's pandemic hiring spree is still coming back to bite the company, which last year had its worst-ev ...
PubMatic Names Sandro Catanzaro to VP Slot
Catanzaro will serve as VP of product management for CTV and video. ...
With Little Planet Mama, Carter's Moves Into Maternity
Carter's organic baby line makes its first move into adult clothing, expanding to include moms-to-be. ...
Runway Debuts Text-To-Video AI Technology
Users can type in a prompt and create a video. Runway's Gen 2 will soon be available. ...
KnowBe4, Cloudflare Collaborate To Provide Email Security Protection
KnowBe4 and Cloudflare are collaborating to give users the ability to configure their coaching campaigns to face threat ...
Eczema Cinema: Abbvie's Doc Grounds Effort To Counter Humira Losses
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie's name mentioned only in a "present ...
TrueCar Launches Confessional Video Series
The company took to the streets to ask people to confess their funniest, steamiest and most memorable momen ...
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifestyle -- which the brand credits f ...
DemandLab Debuts B2B Measurement, Attribution Tool
The tool from B2B digital marketing agency DemandLab enables large brands to track revenue across the buyer journe ...
Netflix Brings 40 New Titles To Mobile Games Library
On Monday, Netflix announced the addition of 40 games coming to the platform in 2023 and 2024, includi ...

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