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MediaDailyNewsU.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%

Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital media advertising, according to Standard Media Index. The U.S. posted an 8% Q3 gain for digital. Pharmaceutical drugs was the strongest-performing U.S. ad category, up 19%. Automotive manufacturers and dealers were down 19% year-over-year. ...

Shoppers Focused More On Local Economy This Holiday Season
That's one of the findings in a new study from Horizon Media that explores shopper attitudes and behaviors ...
Start-Up Proudly Sells Product To Throw Out In A Few Weeks
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." ...
iHeartMedia Launches Amy Brown Podcast Network
The three new podcasts focus on health ad wellness and begin launching this week. ...
New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
The new email marketing tool can be integrated with CRM systems, the company reports. ...
Nissan Elevates Witherspoon To CMO
Witherspoon's responsibilities include marketing communications, enhancing brand value, customer trust and product marketing. ...
COVID-19 Drives Decline In Customer Preference For Email: Study
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
PMC, MRC Create Joint Data Business
The new data business combines MRC Data (formerly Nielsen Music), Alpha Data and Variety Business Intelligence. ...
Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
The pandemic has changed the playbook. In a study of how people and brands have responded to the ...
Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to ...
Complex, Twitch Partner On Live Programming
The companies will produce three new programs on the Complex channel: a pop-culture talk show, a customization series, ...

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