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MediaDailyNewsDAA Revamps Behavioral Targeting Opt-Out Mechanism

The self-regulatory privacy organization Digital Advertising Alliance is unveiling a downloadable browser extension that will enable people to opt out of receiving behaviorally targeted ads. ...

'WSJ' Campaign Targets Younger Demos, Highlights Business Journalism
This is the newspaper's first major brand campaign in years. The tag: "It's Your Business." ...
Elijah Craig Toasts The Father-Son Bond
Created by Method1, the new spot explores that singular relationship through the decades. ...
Fox/FreeWheel Expands Ad Serving Partnership
The companies have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- ...
Reliability Drives Automotive Brand Trust
That's according to a new report that also reveals where automotive brands need to improve their communication, a ...
Horizon Media Found Predictive Contextual Targeting For Automotive
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeting and audiences as a way ...
Coke Studio Teases 2024 Summer Artist Roster
Coke Studio Is partnering with artists including Karol G, NewJeans and South Korean singer Peggy Gou. ...
Congress Urged To Revise Privacy Proposal, Completely Override State Laws
The proposed American Privacy Rights Act "falls short of creating a uniform national standard due to its inadequa ...
Johnnie Walker Embraces New Era Of Golf, Partners With Apparel Brand
The Golf Collection features embroidered hats and T-shirts in "a more youthful and diverse departure from typical go ...
Flavor Flav Shows Red Lobster Some Crabfest Love Amid Chain's Turmoil
FlavorFlav posted, "I use my platform to help others and now I wanna use it to help sa ...
X Removes "Likes" From All User Profiles To Protect Their Public Image
Users will still be able to see who liked their own posts and the total like count f ...

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