Today's Top News

Television News DailyNielsen To Start Local TV Impressions Metric Measure In January 2022

Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement. ...

Apollo Global and Bryon Allen Bid On Tegna
Two groups -- Apollo Global Management/Standard General and a group led by Byron Allen -- are reportedly biddi ...
Hispanic Heritage Month Honors Demo As Food Industry Backbone
Hispanics comprise 25.5% of restaurant workers and 22.5% of "executive chefs" -- yet its chefs have never be ...
Subaru Launches First 'Wilderness' Spot
The spot shows two millennial adventure-seekers as they make their way up an epic mountain. ...
Zendesk Sell Forms B2B Marketing Integration With Act-On Software
The partnership will fuel email marketing campaigns and email use by individual salespeople for Zendesk clients. ...
Senator Blumenthal Still Aiming For Bipartisan Privacy Bill
Democratic Sen. Richard Blumenthal on Tuesday expressed optimism that he and Republican Sen. Jerry Moran of Kansas wi ...
Chapek: Disney+ Slows On Q4 Subscriber Expectations, COVID-19 Issues Cited
In its second fiscal quarter of 2021, Disney+ missed analysts' expectations. ...
Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech compa ...
TheMaven Rebrands As The Arena Group To Reflect Its Vertical Strategy
The "Sports Illustrated" publisher offers media verticals called "Arenas." ...
'The Washington Post' Launches Premium Ad-Buying Marketplace
Zeus Prime will allow brands and agencies to quickly buy and place ads on top publishing sites, t ...
Starcom Is Global Pitch King For First Half 2021
That's according to agency tracker COMvergence, which is out with a new "Business Barometer" report detailing media agen ...

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