"We are seeing an increased focus on planning and buying for attention, over pure reach, as more bran ...
Today's Top News
MediaDailyNewsMedia Alliance Labels Google Updates 'Reckless,' Calls For Regulatory Probe
The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google's recent policy change that it believes puts legitimate, reliable media properties at risk of being removed from search results if they publish affiliate links or partner content. ...
In his new role, Kunz will be developing a new generation of the Sandy Hook shop's "Precision Brandin ...
The department store giant beat expectations, but questions remain about the potential family buyout. ...
As it restructures into a for-profit company from a non-profit, OpenAI is hinting it will add advertising ...
A French court is holding a hearing Wednesday December 4 on a motion by CIAM to force Viven ...
"We're sidelining the celebrities and turning the camera on the fans who already make Taco Bell what ...
The $50 product will answer queries voice to voice, Perplexity CEO Aravind Srinivas says. ...
Ipsos said there was "no guarantee" that it would make "any offer" and that it "will communicate ...
PubMatic And Western Union, A 173-Year-Old Company, Expand Collaboration
Western Union is using first-party data online to offset audience extensions via PubMatic's Convert platform - designed f ...
Meta Explains Its 'Andromeda' Ad Retrieval Method
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and ...
Leigh Gilmore Joins Bloomberg Media As Head Of Live Experiences
Gilmore previously was general manager of live events at Dow Jones. ...
Perion Launches Retail Media Capability For Publishers
Publishers can use the new offering to leverage their retail media budgets, the company claims. ...
Court Upholds Meta's $25 Million Fine Over Political Ad Disclosures
A Washington appellate court has upheld Meta's $25 million fine for violating a state law requiring online compani ...
Festive Bucket, Streetwear Drop Mark KFC Holiday Promotions
The KFC Holiday Collection features T-shirts, sweaters, hoodies, beanies, socks and more festive items developed by German desi ...
Informa Tech And TechTarget Combine Into One Entity
The new company employs hundreds of journalists and publishes several B2B trades. ...
Surprise -- Gen Z Is Using Dating Apps To Find Friends As Well As Romance
"The biggest shift we're seeing is the evolution of dating apps into full-fledged social hubs," says marketing he ...
Domino's Rewards 'Squid Game' Players With Emergency Pizza In Netflix Partnership
On Dec. 12, low-scorers in "Squid Game: The Experience," an interactive immersive gaming attraction in NYC, will w ...
FTC Restricts Mobilewalla From Collecting RTB Location Data
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers' location da ...
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Find Out More »OPINION
Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting hell for six years. Thirteen million dollars spent, with no results. ...
Tech support scammers last month targeted eBay customers through fraudulent Google ads. Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser
accounts. ...
Teen sings Crosby, Stills, Nash and Young's "Our House" to her dad, who puts in his Air Pods to hear the song clearly. ...
