As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counti ...
Today's Top News
Digital News DailyTexas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
"The government intervention sought by plaintiffs would do significant harm to the many businesses, large and small, who choose to use Google's effective advertising services, with a ripple effect of unintended consequences," Google tells a federal judge. ...
For example, in the Q1 2021, an average 19.1% of persons 2+ were using TV across total d ...
CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equiti ...
With nearly half of all Goldfish crackers eaten by adults, Pepperidge Farm is pivoting away from its chil ...
The number of bras Soma has recycled has a greenhouse gas emissions impact equivalent to 44.1 tons ...
Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who we ...
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis ...
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and superchar ...
The Weekly 'Forward' Newsletter Renamed 'Looking Forward'
The e-letter can be printed as a PDF so subscribers can read it over the Jewish sabbath. ...
Google Accidentally Reveals Sealed Allegations In Texas-Led Antitrust Suit
Texas Attorney General Ken Paxton reportedly alleged that Google operated a program named "Project Bernanke," which drew ...
Omnicom Encourages Asian Representation In Ads
Asian Americans' and Pacific Islanders' buying power is up 267% since 2000, making them the fastest-growing minority mark ...
Baymont Seeks 'Buddy Of The Year'
The pet ambassador will help the hotel brand show travelers that Baymont is ready to welcome the who ...
Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recove ...
Gen Z Desires Big-City Life And Jobs That Make A Difference, Study Finds
People also feel they are being blocked from achieving wealth, according to 'Brooklyn Gazette' and Macias PR. ...
Free App That Helps Simplify Inbox Now Available In Outlook
Twobird allows consumers to sort emails under Reminders, Low Priority and Done. They can also unsubscribe. ...
Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas ...
FTC And States Press To Proceed With Antitrust Claims Against Facebook
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increa ...
Correction: 'Godzilla vs.Kong' Takes In $48.5 Million At Opening Weekend
Correction: For the column, "Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can" (TV Watc ...
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Find Out More »OPINION
After agreeing to sell several other properties-those transfers are expected at the end of April-the company is now confirming that a sale of its HQ building is now under consideration, as part of a broader transformati ...
Accommodating the very real and justified fears of so many will be critical to making reopening work. ...
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. ...
VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
Publicis Groupe's Epsilon, Trade Desk Form Strategic Partnership
Tillamook Encourages Cream Cheese Breakups, Suggests 'Eligibles'
