Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12. ...
Today's Top News
Digital News DailyMajor Brands Pull Ads From Twitter After Appearing Next To Child Porn Accounts
Research conducted by cybersecurity group Ghost Data shows that 30 advertisers including Disney, NBCUniversal, Coca-Cola and a Texas-based children's hospital appeared on the pages of Twitter accounts promoting links to child pornography, according to a report by Reuters. ...
TikTok removed over 113 million video clips from April-June this year -- an 11% increase over Q1. T ...
The FDA first defined the nutrient-content claim of "healthy" in 1994, and its guidelines have shifted over t ...
Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed co ...
It's not really that people want more sex. (OK, some do.) What they're really craving is something ...
The deal will provide "four-screen measurement" across traditional TV, CTV, desktop and mobile in Nielsen Total Ad Rating ...
Users of FreeWheel's DSP now have access to Comscore's predictive audience profiling capabilities. ...
Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple S ...
Substack Acquires Yem, Firm That Helps Writers Build Lists
The purchase is part of a broader set of recent developments at Substack. ...
Dynamic Yield Unveils A New Personalization System
The new technology supports email and other current and future digital channels, the company says. ...
The 4A's Latest Mission: Drawing Up 'Recession Proof' Plan For Agencies
4A's President and CEO Marla Kaplowitz says that agency executives should focus on three key areas as th ...
Thorne HealthTech Helps Train Esports Athletes
Gaming's Team Liquid has begun using Thorne's supplements in players' health/wellness routines. ...
With New D2C Platform, Kevin's Natural Foods Seeks 'Chief Health Hacker'
Co-founder of company appears in one spot along with a woman whose health hack is making a smooth ...
Shoppers Like Black Friday-Cyber Monday Emails
Most consumers plan to shop online, but some are spending less, Wunderkind reports. ...
Marketing Club Of New York Names Silver Apple Winners
Seven individuals will be honored, along with one company -- Adstra -- by the Marketing Club of N ...
BBC World Services To Increase Digital, Cut Some Programs
BBC Arabic radio and BBC Persian radio will be eliminated. ...
Public Media Outlet To Acquire, Serve As 'Anchor' For North Texas Paper
The transaction is being facilitated by the National Trust for Local News. ...
Direct TV Scores One For Women's Empowerment
Pro soccer player and Olympic gold medalist Sydney Leroux goes undercover as a sexist male coach. ...
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Find Out More »OPINION
While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively sustainable growth thanks to new, previously
undiscovered bodies of ad spending. ...
It's the first time since 2012 that a holding company other than WPP has taken the top spot in the Global Effie holding group competition. ...
The premise of the new CW lawyer drama "Family Law" is eerily similar to the premise of the new "So Help Me Todd" on CBS. ...
Hims: Americans Want Different Kinds Of Sex
IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
Starcom Launches Site Devoted To 'Sustainable Media,' Seeks To Identify Solutions
Warner Bros. Discovery Sued For Allegedly Inflating HBO Max Sub Numbers
Nielsen Strikes 'Four Screen' Measurement Deal With Roku
