"Viewers won't see your ad more than they should as they navigate across YouTube, Hulu or any ...
Today's Top News
MADBurger King Parent RBI Launches $500 Million U.S. Media Agency Review
Burger King is also reassessing creative duties, handled by David. Horizon Media is the media AOR for RBI which also includes Tim Horton's and Popeye's. ...
NBC has sold out all ad inventory for Super Bowl LVI across NBC, Telemundo and all digital platfor ...
Publicis gained momentum in the second half of last year. Fourth-quarter organic growth was 9.3% vs. Q4 20 ...
Comscore resubmitted its TV service to the MRC's accreditation process in October 2021, and the audit report ...
CFO David Wehner said Apple's iOS privacy policy changes could negatively impact Meta's 2022 advertising revenue "in t ...
On Monday, software and cybersecurity company Norton LifeLock introduced a new feature intended to help customers better prote ...
For some brands, getting started is a challenge. "Look at your business," Mindshare Global CEO Adam Gerhart sa ...
They join a growing list of global marketers now representing $43 billion in carbon-neutral marketing commitments. ...
Priceline Enlists Actress Kaley Cuoco For Brand Campaign
William Shatner has been the face of of travel deals as the Priceline Negotiator for 23 years. ...
Sendlane Adds SMS/MMS Tools To Its Suite
Sendlane contends that SMS/MMS work better when used with email marketing. ...
Acxiom Teams Up With Treasure Data On Identification
The arrangement will help brands market in a cookieless ecosystem, the firm says. ...
Indiana Senate Passes Bill Giving Consumers Right To Reject Ad Targeting
Indiana Senate Bill 358 would allow consumers to learn what personal information about them is held by companie ...
Nestle Piles On The Protein With Majority Stake In Orgain
Orgain is the leading plant-based protein powder and organic nutritional protein ready-to-drink shake in the United States, accordi ...
Automotive TV Spending Flattens Out, Impressions Wane
For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot ...
Twitch Embraces Recording Industry By Partnering With Indie Licensing Firm Merlin
Live-streaming service Twitch announced a partnership Wednesday with independent music-licensing firm Merlin, which aims to create a dedicat ...
ACLU Ads Rebrand Anti-Abortion Stance As Forced Pregnancy
"We want to change the narrative by changing the words we use" -- from pro-life to pro-forced pregnan ...
Dentsu's Isobar Taps Kasprzycki For Post Of NA President
Kasprzycki is tasked with driving growth in the region, finetuning its strategy and positioning and devising new tale ...
Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change
"The IOC has shown leadership in adopting its own climate action plan, and now it's time to u ...
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Find Out More »OPINION
A statement Whoopi Goldberg made on "The View" seemed to minimize the role Nazi racism played in the Holocaust. ...
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying. ...
Given the media industry's love for hyperbole, I suppose it was only a matter of time, but now we don't just have apps, we have "super apps." ...
1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
Google Ad Revenue Surges 33%, Search Up 35%, YouTube 25%
Meta Shares Plunge 20% As Facebook Reports First User Loss, Warns Of Ad Slowdown
