EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at t ...
Today's Top News
Digital News DailyJustice Department Should Urge SCOTUS To Review Social Media Laws, Group Says
"Social media companies are now facing an existential question: does the First Amendment protect their ability to keep consumers safe online through content moderation?" the Chamber of Progress says in a letter to AG Merrick Garland. "If left unanswered, the consequences could be dire." ...
In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture a ...
Instagram's co-founders have announced the development of personalized newsreader Artifact, which reports suggest will be a modern versi ...
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decli ...
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency team ...
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agen ...
A survey underpinning the report found that 88% of respondents believe they are somewhat or heavily influenced ...
The firm is calling the move a first for a holding company. It's part of a global campai ...
Formula E, New Era Enter Headwear Deal
New Era and Formula E will also collaborate on bespoke and limited-edition styles, such as unique designs f ...
Nike Sues Lululemon (Again)
The athletic giant, which sued Lululemon last year for patent infringements in connected fitness, now says Lulu ...
eBay Partners With Notable Live For Sports Memorabilia NFTs
Interactive, virtual events platform Notable Live has announced a new partnership with eBay, in which it will he ...
Consumers Reject Use Of Generative AI In Social Media Advertising
Many are also worried about privacy and the chance of images being used in deep social media po ...
Marketers Are Leaning Into Podcast Advertising: Study
But fewer than half fully understand programmatic advertising, Acast reports. ...
Cision Names Cali Tran As CEO
Platinum Equity's Brandon Crawley is stepping down after serving on an interim basis since 2021. ...
Litehouse Ranch Dressing 'Fanatic' Shows Off His Merch -- And His Band
When he's snacking, Litehouse dips fanatic Ranch Guy plays guitar in his rock-and-ranch band called Captain Ranch &am ...
Honda Promotes Marketing Executives
Hruska's promotion is the latest in a series of domino effect moves in the American Honda marketing departm ...
Momentive Adds Survey Features To Survey Monkey
One new tool is a multilingual email collector that lets users to send email or SMS invitations ...
Returns Shot Up By 20% During Holiday, Post-Holiday Season
Cyber Monday was the biggest day for returns, ShipStation reports. ...
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Find Out More »OPINION
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. ...
I didn't attend the IAB's conference, so I was as surprised as anyone to read about Cohen's "extremist" attack on -- well, everybody from Amy Klobuchar to Ted Cruz to Shoshana Zuboff -- as well ...
Can you believe it? The word "colonial" is still being bandied about without a care in the world on HGTV's "House Hunters." ...
ANA/4A's Blast IAB's 'Extremist' Rhetoric
Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
ChatGPT To Media Planners: Reduce Ad Spending In A Recession
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
National TV Ad Decline Moderates In December, Falls 2%
