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MediaDailyNewsAd Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones

The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the year. Demand fell to an index of 194 in July from a 217 in June, matching January's 194 index as the weakest month of 2017, according to the US Ad Market Tracker, a collaboration of MediaPost and Standard Media Index ...

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