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Television News DailyMarch TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%

YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributing to streaming's continuing virtual dominance -- up 12% in viewers age 18+ year-over-year, according to Nielsen. ...

Omnicom Off To A Good Start With 4% Q1 Growth
The company altered its outlook slightly for the year indicating that it now expects organic growth to ...
Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
"The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, a ...
Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
The campaign also includes a sweepstakes tied to Messi's 2024 soccer season. ...
Mini USA Debuts New Vehicle In Cross-Country Roadshow
The roadshow will follow four regional routes concurrently, across Mini's central, southern, eastern and western region dealer netwo ...
Crunch Finds A New Metaphor For How Hard Life Can Be
The latest in the gym's "Feel Good, Not Bad" campaign puts a new twist on feeling stuck ...
Olay Cozies Up To Loyalists In AI Challenge
The top-selling skincare brand invites its biggest fans to take the woman-versus-machine test. ...
News/Media Alliance Asks DOJ, FTC To Probe Google's Partial News Cutoff In California
Alliance asks if Google is violating the Lanham Act, the Sherman Antitrust Act and the Federal Trade Commissi ...
East Coast Wings + Grill Adds Ashley Mitchell As VP, Marketing
Mitchell joins the company after several decades of consumer marketing experience with such brands as The Walt Disn ...
Kenvue Launches Versalie, Virtual Menopause Brand
Telehealth services, a curated D2C shopping portal and educational materials come together in Kenvue's new menopause platform Versa ...
DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
From October 24, 2023-March 14, 2024, DoubleVerify's dashboard showed the wrong data for X advertisers, resulting in ...

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