Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. ...
Today's Top News
MADT-Mobile Puts $1.6 Billion Media Account In Review
The Bellevue, WA-based telecom company acquired Sprint in April for about $26 billion. Incumbents include Publicis Groupe and WPP agencies as well as Horizon Media. ...
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop ...
The deal prevents TikTok from sharing U.S. data with the Chinese government. The Chinese government must now sign ...
HBO won the most Emmys -- 30 to Netflix's 21 -- answering those who doubted that the cable ...
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountability Act" (SAFE DATA Act) would also ...
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
Four new spots from Wieden+Kennedy will run during news, scripted programming and sporting events. ...
Despite a deal confirmed earlier this week for Oracle to serve as its "trusted technology partner," TikTok and ...
Independent Agencies Unite For 'Small Agency Monday'
Billups, Worldwide Partners, Tribe Global and Magnet Global Network serve as founding members of this partnership. ...
More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 million homes) to 77.6 million traditional pay ...
'Real Simple' Designs Simple Home, 'Players Tribune' Debuts 'Truss Levelz' Podcast
This year, the shelter magazine host the third annual event at The Marbury, a landmarked edifice on the ...
Roku Stock Rises Sharply, Boosted By NBCU Carriage Deal For Peacock, NBC Apps
Roku stock was up nearly 16% to $184.32, while virtually all other major media stocks were down. "The ...
Today, I'm Brave Launches 'Empathy Masks' Project
In order to help support children and the homeless, two groups disproportionately impacted by COVID-19, TIB is releasing ...
Eyeota Integrates With ID5 For Identity, Privacy Verification
Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience ...
Roku, NBCU Settle Carriage Deal Issues, Peacock Added
Roku and NBCU have reached an agreement for continued carriage of 46 NBCU apps and a new carriage ...
Most Firms Suffer Outbound Email Data Breaches: Study
Breaches occur every 12 working hours, and work-at-home employees are compounding the problem, Egress reports. ...
Study Shows Few U.S. Consumers Want To Protect Their Email Data
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker repo ...
TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
How can Oracle adapt from an ad-tech company to supporting a consumer-facing application? Can a new partnership structure ...
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Find Out More »OPINION
If you had told me in advance what the latest installment of the TikTok saga would be -- the President of the U.S. making a deal contingent on receiving a $5 billion shakedown payment to fund ...
This week is not like any other first week in the history of fall TV seasons in one important aspect -- namely, the near-complete absence of new, original shows. ...
The first ad developed by the two groups condemns Graham's hypocrisy for backing Trump's effort to add a new conservative justice to the U.S. Supreme Court with less than two months to go before Election ...
