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MADVisa Appoints W+K, Publicis Groupe For Global Advertising Duties

The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. ...

Report: Next Year Samsung's Smartphones Won't Jibe With Some Older Smartwatches
Report lists five watches that will be affected: the Galaxy Gear from 2013, The Gear 2, Gear ...
Facebook Sued For Allegedly Weaponizing' Consumer Data To Squelch Competition
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in ord ...
Pine-Sol's New Ecommerce Site Aids Black Women Entrepreneurs
Pine-Sol household cleaner just launched an ecommerce site selling holiday gifs, with all of the proceeds from t ...
Linkcard Launches Self-Managing Marketing Suite
The new tools help brands boost conversions via email signatures and mobile landing pages, the company says. ...
Retail Brands Sent Few Behavior-Based Emails In November: Study
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Major market local TV stations and their newscasts will get a boost with TV news content distribution dea ...
AAM Launches Third-Party Audit Program For Digital Publishers
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences ...
Babybel Cheese Turns Babies Into Brand Ambassadors
The "Babybel Boom" project was developed by Edible, a specialist agency within Daniel J. Edelman Holdings with addition ...

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