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MediaDailyNewsCiting 'Info Asymmetry,' ANA Calls For New C-Suite Role: Chief Media Officer

Well, it's not exactly new, and questions abound about how to handle the "CMO" acronym, but the recommendation comes from the just-released second edition of its programmatic transparency study. ...

TikTok Expands Partnership With Ticketmaster
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 markets, including countries across North America, t ...
Lawmakers Blast Meta's 'Callous Disregard' Of Childrens' Privacy
"We urge your company to cease sticking its head in the ground to purposefully evade COPPA's critical priva ...
How Pressure Driving Ad Performance Changes Media
A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from t ...
Nexstar Media Says CW Could Be Profitable In 2025
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its ro ...
Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of a ...
FreeWheel Launches Direct Integration Of Index Exchange
The integration aims to improve interoperability in premium TV and to streamline CTV buying. ...
Santa Delivers For New Hampshire Lottery
The holiday figure delivers scratch tickets to the good citizens of the Granite State. ...
AdLarge Taps Brady As VP, Sales
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
Samsung DSP Integrates Experian ID, Syndicated Audiences
Experian has data spanning 2,300 attributes per household and 250 per consumer, on average. ...
DirecTV, Cox Offer AR Version Of Andy Cohen Show
Augmented reality amplifies engagement and adds value for advertisers and distributors, says NBCU. ...

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