Today's Top News

MADWPP Production, APA Lock Horns Over Triple Bids

The documents reveal WPP's suggestions for avoiding triple bids. Steve Davies, CEO of the APA, calls it "a serious threat to the free market in commercials production." ...

Newsom Signs Ban On 'Addictive' Social Media Features
California Governor Gavin Newsom on Thursday signed a bill that outright prohibits social media platforms from providing "addicti ...
Cadbury Takes Kindness To Fashion Week
With its largest U.S. brand campaign, the brand introduces the world to "The Department of More." ...
Missed Field Goals Mean Big Prizes In Jim Beam's 'Hit the Beam' Campaign
In the spot, "Saturday Night Live" comedian Ben Marshall plays an unqualified coach to former NFL player K ...
Response Media Adds Healthcare Practice
A big selling point is a new AI tool called AdherenceIQ, which the company says can identify patien ...
Hellmann's, Pepsi Wooing Football's Foodies
Both companies are introducing new recipes to break through tailgate-culture clutter. ...
Yelp Must Face Texas Suit Over 'Crisis Pregnancy Center' Warnings
The Texas Supreme Court this week left in place a ruling that allows state Attorney General Ken Paxt ...
Appeals Court Again Rejects Amazon Bid To Block Perplexity
The 9th Circuit Court of Appeals on Thursday left in place a ruling that allows Perplexity to sh ...
Sony Briefed Foster's Legal Team On Its WPP Rebate Probe
In a court filing yesterday opposing WPP's demand to seal, Foster said that Sony brought the findings ...
Production Outlook: Broadcast 'Resilient' Vs. Streaming, Cable
From 2022-25, U.S.-produced linear "orders" fell 26% to 1,304 per year from 1,773 vs. a 41% decline f ...
U.S. Bank Scores Younger Demos With Mendoza
BarkleyOKRP handled the cross-platform creative spots. ...

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