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MediaDailyNewsMRC: VAB Incorrectly Represents Nielsen Undercounting

The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustment factor" in linear TV undercounting from March 2020-May 2021. One slide in the VAB's presentation said: "MRC confirms Covid-related undercounting, due to panel maintenance issues, issues first-ever adjustment factor." This is not correct, the MRC says. ...

Report: Price Hikes Spurred Wineries To Record D2C Numbers in 2021
2021's increased price-per-bottle jived nicely with what could be termed a move by D2C wine drinkers toward "premiumizati ...
Egress Adds To Team As It Seeks To Help Firms Avoid Data Breaches
Jessie Coan will serve as vice president of corporate marketing, and Duncan Mills as senior director of produ ...
Facebook Messenger Updates Encrypted Chat Feature
Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group chats and calls. Attempting to rival Snapcha ...
Hyundai Partners With SoFi Stadium, Rams, Chargers
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Park campus. ...
HawkSoft And Pathway Partner To Help Insurance Agents Send Email And Texts
The API partnership can help joint clients field timely emails such as renewal reminders, HawkSoft says. ...
Infiniti Launches Videos Highlighting Women Involved In Creating QX60
The four-part series titled "Voices of QX60" can be found on Infiniti's YouTube and social channels. ...
Smart Shopping, Local Campaigns Will Transition To Performance Max
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max. Marketers can transform vid ...
Marketing Firm Justuno Moves To 4-Day Workweek
The company hopes to fight burnout and help employees cope with the impact of the pandemic. ...
Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Advocacy groups are urging lawmakers to move forward with a bill endorsed by the Network Advertising Initiative th ...
Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
Avin Narasimhan worked PHD for seven years and before being promoted to the top strategy post a ye ...

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