Warner Bros. Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf is departing, but will remain in that ro ...
Today's Top News
MediaDailyNewsMicrosoft Bundles Gaming, CTV Ad Buys
Microsoft has quietly begun to offer ad media buys that combine CTV and gaming after discovering that 85% of people use other devices while watching TV, with gaming being the top streaming content. ...
The Out Of Home Advertising Association of America worked with consultancy Benchmarketing (part of Omnicom Media Group) ...
In an exclusive, the retailer lands actress Cynthia Erivo for a national fall campaign. ...
Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming a ...
Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect them ...
The remit includes media, creative, social and digital for all client brands - Wyndham, La Quinta, Ramada a ...
Google on Thursday announced its rollout of AI-powered updates for search results and links, with AI Overviews a ...
The agency is offering clients and other agency and media partners access to a beta version of i ...
Big Brands Boost Disaster Relief Efforts In Wake Of Hurricane Helene
Home Depot and Lowe's - both headquartered in the region impacted by the storm - were among t ...
Ugly Dogs Compete To Be 'Scariest Spokesb*tch' Courtesy Of Mango Shotta Tequila
The contest was inspired by the brand's "ugly" eerie skeleton dog mascot Arturo, who figures prominently on t ...
Jarritos Celebrates Frida Kahlo's Impact On Art And Culinary Culture
The brand's Hispanic Heritage Month campaign features recipes from the family of the surrealist artist. ...
Meta Competes With OpenAI, ByteDance With New AI-Powered Video Generator
Meta has introduced its beta version of Movie Gen, which can create 1080p HD video clips from te ...
19 Crimes Wine Launches Second Collab With Universal Monsters
Each bottle contains a QR code on the label that, when scanned, leads into an AR experience bringi ...
Meta's New Facebook Updates Prioritize Young Adults
The updates, which prioritize local communities, are part of an effort to persuade a new generation of you ...
Tech Group Seeks To Block Tennessee Social Media Restrictions
The new statute violates "bedrock principles of constitutional law and precedent from across the nation," NetChoice says ...
ViiV Brings HIV/AIDS Activations To HBCU Homecoming
GSK's ViiV Healthcare, the only pharma firm solely focused on HIV/Aids, sponsors an educational awareness activation at Alaba ...
Tree Hut Selects Bakery As AOR
The body scrub brand is popular among Gen Z customers and influencers. ...
Hello's New Spots Make 'Everyday' An Experience
Three ads feature kids and adults using hello's products and enjoying whimsical responses. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
Brand Insider Summit CPG
Brand Insider Summit QSR
Marketing: Automotive
Email Insider Summit
Performance Marketing Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Not to sound too corny, but throughout a very difficult summer, Hallmark Happiness was everywhere. ...
Mondelez's retail media team is introducing the "Sour Translator," helping Gen Z make sense of those corporate emails. ...
What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" have in common? Well, we were all born in the U.S.A. and we also put country over party. ...
Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
WBD's Steinlauf To Exit, Ad Revenue Trends Worsening
Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
Baby Boomers Are Richest Generation Ever -- Gen X, Millennials, You Lose
