Royal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Total Eclipse of the Heart" with Joe ...
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MediaDailyNewsAd Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones
The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the year. Demand fell to an index of 194 in July from a 217 in June, matching January's 194 index as the weakest month of 2017, according to the US Ad Market Tracker, a collaboration of MediaPost and Standard Media Index ...
GroupM has appointed Amanda Richman U.S. CEO of the new agency -- which is called NewCo for now ...
The ad features the company's founder, who asks viewers to contact Ryan Zinke, Secretary of the Interior, and ...
The Playtex launch, which includes a brand video, comes at a time when the bra market is going ...
From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according ...
Some 42% of shoppers say they had seen some of Walmart's back-to-school messaging, for example, but that's down ...
The firm said Thursday it is strengthening its viewability standard for social and mobile newsfeed environments. It is ...
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These ...
