Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth ...
Today's Top News
MADGroupM Foresees 11.8% Gain For 2021 U.S. Ad Spending
In its latest ad forecast, the company describes a "K-Shaped" recovery that finds this year's drop in spending won't be as bad as initially expected. ...
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, who will remain as a director ...
The Dec. 26 game won't be on national TV -- although it will be aired on local ...
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workou ...
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audience ...
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search f ...
Billings for the assignment are estimated at $300 million annually. The award followed a formal review that t ...
Ajit Pai, who shepherded the FCC's repeal of net neutrality rules, said he will step down Jan. 2 ...
Seismic Acquires Grapevine6, Launches New Social Tool
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, b ...
Nonprofits Challenge Cargill's 'Independent Family Farmers' Claims
"Cargill is egregiously misleading consumers... because the Products are in fact produced on large, corporate-controlled factory farms," complai ...
Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully select ...
New Oura Ring Campaign Advises People To Listen To Their Bodies
"You shouldn't have to feel like you're disappointing your tech," says Greg Hahn, founder of Mischief USA, t ...
Quiet Storm Restructures, Employees To Share In Profits
The 25-year-old London-based agency is shifting to an Employee Ownership Trust model. ...
Teleflora's Holiday Ads Spotlight Lonely Shut-Ins
Creative focuses on an "Impromptu Choir" and a floral arrangement left on a doorstep. ...
'Entertainment Weekly' EIC JD Heyman Is Out
Heyman had a short tenure, since June 2019. He succeeded Henry Goldblatt, who had led 'Entertainment Weekly' f ...
Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategie ...
Volkswagen Supports Soccer Groups For #GivingTuesday
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit
Search and Performance Insider Summit
Marketing: Politics
MediaPost All Stars
Agency of the Year
Creative Media Awards
Brand Insider Summit Retail
TV + Video Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
There seems to be a little more ignorance in the world, a little less compassion, a little more bullying and a lot less courtesy. ...
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels. ...
What does the stampede for In-N-Out Burger's new Colorado locations say about consumers' appetites? ...
Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
JibJab's Had It: '2020, You've Got to Go!'
UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Havas Media Wins Consolidated JDE Peet's Assignment
