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MediaDailyNewsMRC Blows Whistle On Nielsen Big Data + Snafu

The industry ratings watchdog disclosed major problems with Nielsen's Big Data + panel measurement service causing "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues. ...

Disney's 'Hoppers' Hops To A $46M Opening
Pixar's "Hoppers" was a surprise success as an early March original animated film. Warner Bros. had a differe ...
Ford Explorer Is Latest 'Popemobile'
Ford CEO Jim Farley gave Pope Leo XIV a one-of-a-kind 2026 Ford Explorer Platinum hybrid, built 5 mil ...
Yeztugo Targets HIV Prevention To Broad Audience
"Women, Latino and Black communities historically have some of the highest incidence of HIV," says VP marketing ...
Move Over, Ikea: Subway Eyes 'Million Meatball Monday' Milestone
The chain aims "to sell more meatballs than every Scandinavian furniture company combined," says Subway CMO. ...
Mall-Store Mojo: Sales Rise At Gap, Abercrombie, Victoria's Secret, AEO
Consumers may be reining in spending somewhere, but it's not at their favorite mall stores. ...
Trump Administration Sued Over TikTok Deal
A startup law firm is suing the Trump administration for approving the sale of a U.S. version ...
Google, Microsoft To Continue Work With Blacklisted Anthropic On Non-Defense Projects
The company's decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertiser ...
Maine Senate Passes Broad Privacy Bill
"If enacted, LD 1822 would make the state's approach to privacy an outlier in ways that would ha ...
M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account
The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing. ...
Franco Joins BBDO New York As ECD, Leads InBev Accounts
Before his appointment, Ricardo Franco was a top creative at BBH New York. ...

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