In yet another sign of industry trade consolidation, the Advertising Research Foundation has acquired the Coalition for Innovative ...
Today's Top News
MADPapa John's Taps Havas Media As Its New Media AOR
The selection comes after a formal review. Havas replaces Initiative, which resigned the account in the summer after racist comments were made by the company's former chairman John Schnatter. ...
Triton Digital, a leading developer of digital audio technology, including ad serving and seminal programmatic media-buying offerings for ...
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target ...
Trump has "intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities," ...
Tom Hicks Jr., chairman of the super PAC America First, which is aligned with President Trump, is expected ...
Marketers suing Facebook over allegations of inflated video metrics say its errors were much worse than it previously ...
Candy's first brand campaign in five years launches with suave Mr. Tic Tac persuading shy guy to use ...
The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is ...
Study: For Smartphones, The Bigger, The Better
Fox News Taps TV Talent For Fox Nation Streaming Service
Marketo Works With OneTrust For Privacy Compliance
GetResponse Upgrades Digital-Email Platform, Names New Hires
Dow Jones' Flexible Paywall Helps Grow 3 Million Subscribers
Elite SEM Hires First CMO, Dalton Dorne Jumps From Merkle
Thunder Secures $6M To Build Privacy Data-Tracking Technology
New York AG Casts Wide Net In Probe Of Fake Net Neutrality Comments
'NYT,' Scribd Partner On Bundled Subscription Plan
Forrester Forecasts $151B In Online Holiday Purchases
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OPINION
I don't know whether Season Four of "Better Call Saul" will turn out to be the best show on television this year, but it provided a uniquely gripping viewing experience. ...
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, which includes the Turner Networks, HBO ...
We don't want to replace reality. We just want to nudge it a little -- according to a new study that tags AR as ready to overtake VR. ...
Dentsu Aegis Network On A Roll With Another Big Account Win: United Airlines
Big-Box Genius: Best Buy And Home Depot Lead Digital Race
Good Old FileMaker Platform Tweaks The Next Big Thing
ANA: Over Three-Quarters Of Our Members Have In-House Agencies
Campbell Soup Brand To Shift Focus From Millennials To Gen X
