The new iProspect entity will be led by Global President Amanda Morrissey, who was hired several months a ...
Today's Top News
PolicyBlogFertility App Must Inform Users About Privacy Prosecution, FTC Says
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. ...
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience ...
The company is starting a Move with the Sun at Sunrise Challenge, promoted by ASICS athletes and ambassado ...
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will ...
The hypothetical price tag: $2,196,506. ...
Research shows that clients place increased importance on an agent's ability to leverage technology to show a h ...
In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, impli ...
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend do ...
Brands Face Hurdles In Delivering Superior CX: Study
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap repo ...
Salesforce Launches Platform To Help Brands Manage Loyalty
The new tool can be utilized by both B2B and B2C brands across several industries, the company s ...
Former Kia Exec Lands At Maserati
The 105-year-old Italian brand is targeting 75,000 in annual sales and a 15% profit margin. ...
Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
It's the first national television campaign for Bodyarmor Lyte, and will run through the summer. ...
White Ops Finds App Scam Serving Multiple Unexpected Ads
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick t ...
Vanguard Appoints Razorfish As Its New Media Agency
The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporti ...
Wondery Debuts Podcast Series About Business Innovators
The first season focuses on Walt Disney, the creator of Mickey Mouse, who built an entertainment empire. ...
Google Reportedly Hiding Some Australian News Site Content In Search Results
Reports suggest Google has been hiding some Australian news sites from search results, a move that shows h ...
Integral Ad Science Acquires Amino Payments
Digital ad verification company IAS had already partnered with Amino on Total Visibility, a programmatic ad spending monitori ...
Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
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What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. ...
Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. ...
Like many other events in the past year, the Cannes Lions 2020 festival was converted to a virtual event. The awards portion was postponed. The organization cautioned that attendance this year could
be limited. ...
IPG's Initiative Wins $2 Billion T-Mobile Media Business
Rumors Swirl About Potential Publicis Groupe Transaction
GM Unveils New Logo, Brand Identity
Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus
Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
