Today's Top News

Marketing DailyFirst Forecasts: Holiday Spending To Increase 7+%

"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. ...

Twitter Unveils New Tools to Help Brands In Q4
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosti ...
Young Viewers 18-34 Choose Live TV Only 11% Of The Time After Turning TV On
Young viewers 18-34 choose Netflix 31% of the time after turning the TV. Good news for the fi ...
Slow-Mo Recovery: SMBs Are Worried About Delta And Rising Inventory Costs
A survey shows that 80% are concerned about their ability to recover, Alignable reports. ...
Marketing Tech Firm TTEC Suffers Cyber Outage
TTEC, whose clients include Bank of America, Verizon and Best Buy, suffered a cyber security incident, but apparent ...
Postal Center International Acquires Arrowmail
The company acquired Original Impressions five years ago, and is pursuing an aggressive growth strategy. ...
Senators Call Foul After Google Blocks Ads For 'Abortion Reversal' Pill And 'Pro-Life' Ads
Several U.S. senators today demanded to know why Google decided to pull "Abortion reversal" pill ads while continui ...
Semcasting Advances Employee-Based Title Targeting
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-langua ...
Publicis Health Urges Court To Toss Opioid-Related Deceptive Advertising Suit
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without me ...
Judge Orders Locast To Permanently Shut Down
A federal judge on Wednesday prohibited Locast from resuming its service, which transmitted television programs over the inter ...
Study: Most Publishers Use First-Party Data, But Face Challenges
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. ...

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