MediaPost has inducted nine new industry executives into its annual "All Stars," including: Fender's Evan Jones, Wendy's Ca ...
Today's Top News
MADWFA Agencies Comfortable Pushing Back On Performance Evaluations
A survey and report that WFA conducted with Decideware finds that 68% of agencies are now comfortable telling their clients (most of the time) what needs changing at their end, compared to just 45% two years ago. ...
Seven individuals, along with Unilever, were elected by the Advertising Hall of Fame Council of Judges. ...
Shield Mode allows streamers to pre-set safety settings and can be used when planning sensitive subject matter ...
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, while Fox's "Tucker Carlson Tonight" has t ...
The metaverse activation is designed to engage Fortnite players through an NFL-inspired social hub, attract new and existi ...
Building on its deal with Disney Advertising, VideoAmp will gain access to Disney's "clean room" operations. VideoAmp's ...
As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to a ...
MediaPost has selected GroupM as its holding company, and its Mindshare unit as our media agency of t ...
'USA Today' Will Stream Its Sports Channel On Sling TV, Using An Ad-Supported Model
Sports fans can view a variety of programs from Sports+ and Golfweek to docuseries. ...
The Economist' Seeks To Increase Digital Presence With PressReader Partnership
PressReader will become the exclusive thid-party digital replica distributor in public libraries, hotels and other vertical spaces. ...
Automotive TV Spending Drops 11.3% In November
The World Cup is giving automaker brands a unique opportunity to get in front of massive audiences, sa ...
Intuit To Acquire Credit-Building Company SeedFi
Last year, SeedFi formed a partnership with Intuit's Credit Karma to offer its Credit Builder product. ...
Loyalty Rewards Were Redeemed In 123% Surge Over Black Friday Weekend, Study Finds
More consumers opened loyalty emails during the Black Friday weekend period, LoyaltyLion reports. ...
Judge Throws Out Lawsuit Accusing Google Of 'Spying' On Android Users
Google has again defeated a lawsuit brought by two Android users who accused the company of "spying" ...
Startup Offers B2B Benchmarking Service
Chris Golec, who worked on account-based marketing technology for Demandbase, has started Channel99 with $5 million in se ...
Cryptocurrency Most Searched Financial Category For Sponsorships
About $461 million in major league sporting club sponsorship revenue was generated in the 2022 season, according ...
Meta Sued Over Data Collection From Tax Preparation Sites
"Several of the nation's largest online tax-preparation services installed the Pixel on their websites and thereby transmitted 't ...
Discord Expands Earning Opportunities For Creators
Discord has begun expanding its server subscription program, which will allow more creators to charge viewers subscription fe ...
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MediaPost All Stars
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Find Out More »OPINION
I'm not a doctor, and do not understand the mental health issues of @kanyewest, @realDonaldTrump or even @elonmusk, but I believe Twitter is the equivalent of a media fentanyl rush that only
exacerbates their conditions. ...
Two of the biggest drivers in the future of digital advertising and marketing will now be just a simple button push away for AWS customers. ...
Shaquille O'Neal is a big presence on TV, most recently as the subject of a new four-part documentary that premiered on HBO earlier this month. ...
Mindshare Named Media Agency, GroupM Holding Company Of The Year
Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
AMC Networks Chairman Dolan Says 'Large Scale Layoff' Coming
CNN 'Gut Punch': Layoffs Commence
