Some 12,000 users clicked on the new agency link within five days, including senior executives at Coca-Cola, Heineke ...
Today's Top News
Publishers Daily'The National Enquirer' Is Being Sold To Joint Venture
VVIP Ventures will expand the Enquirer's digital footprint, the new owners say. ...
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed the sales of the last 5% ...
Separately Razorfish promoted Michael Burgess to Chief Client Officer and Scott Holmes to Chief Growth Officer. ...
$7B went to Amazon Originals, live sports and licensed third-party video content, up from $5B in 2021. ...
In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisi ...
"Over the last couple of weeks the MRC has received numerous inquiries from our members and others requesti ...
The Martin Sorrell-led firm reports that Q4 revenue was about what the firm expected, while second half organ ...
The firm is calling the move a first for a holding company. It's part of a global campai ...
Website Visits To ChatGPT Owner OpenAI Hit 672M
Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,57 ...
WhatsApp Ad Doesn't Disparage Wireless Carriers, Self-Regulatory Group Finds
Siding with Meta Platforms, an industry self-regulatory appellate panel has rejected the wireless industry's challenge to a WhatsA ...
Dentsu Creative Launches New Entertainment Unit/Investment Fund
The core of the new unit is Dentsu's previous Entertainment business, The Story Lab. Juan Woodbury has be ...
TelevisaUnivision Taps Rogers To Market All U.S. Networks
Based in Miami, Rogers reports to U.S. Networks President Ignacio "Nacho" Meyer, and will oversee the strategic developmen ...
Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India. ...
American Honda Partners With Topgolf
The deal will help the automaker get in front of next-gen buyers, since millennials and Gen Z represe ...
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Google's partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar ...
Guest Articles And Video Are The Most Popular Content Forms: Study
Podcasts are the second-most utilized online content form, company reports. ...
Editors Use AI To Research And Produce Articles In Test
The test takes place as the Arena Group, which helps titles like 'Sports Illustrated' and 'Men's Journal,' for ...
Oikos Returns To Super Bowl With (Even More) Of Deion Sanders' Clan
Yogurt brand Oikos is piling on members of the Sanders football family to stress the connection between prote ...
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Find Out More »OPINION
That's what a veteran source asked when we reported that OpenAP formed a "JIC" to create new ad currencies in advance of the 2024 upfront marketplace. "Good question," I answered, adding, "And where are the advertise ...
I put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality images for my personal avatar, at low cost and with very l ...
In "Not Dead Yet," Gina Rodriguez plays a single woman on the verge of 40 who writes obituaries for a southern California newspaper. ...
