"The pandemic created a quickly evolving marketing landscape - pushing brands to shift away from IRL touch poin ...
Today's Top News
Television News DailyNBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
NBCU says it has closed the upfront with record results, with total volume at more than $7 billion, according to media execs, and Peacock more than doubling its upfront commitments at over $1 billion vs. last year. For its broadcast platforms, including NBC TV Network and Telemundo, NBCU says it saw 20% growth in broadcast entertainment, the NFL and multicultural programming. ...
The British Red Cross has a 10-year strategy to focus on disasters and emergencies, health inequalities and displaceme ...
Other than Bronson's promotion to a global role, the agency didn't say how it was expanding the offer ...
Nexstar would secure a 75% equity stake, leaving former 50-50 co-owners Paramount Global and Warner Bros. Discovery ea ...
The HR-V is an aspirational vehicle positioned as the gateway of the Honda lineup, says Jessika Laudermilk, seni ...
The offer, available through Sept. 1, comes on the heels of new misinformation ad adjacency standards unveiled ...
Just as Instagram tries out a suite of new age-verification tools for younger users on its platform, t ...
"Advertising Week," which began as a gleam in the eye of long-time ad man Ron Berger to bri ...
Gallery Media Group Names Chief Revenue Officer
Chris Anthony, previously of Group Nine Media, will be responsible for all advertising sales efforts at Gallery, publish ...
Gmail Design Changes Now Being Rolled Out
Users will now see the new look by default, but can revert to classic Gmail. ...
Twitter Is More Popular Among Journalists Than The General Public, Study Finds
Twitter ranked highest for journalists conducting work-related tasks, but scored only 13% among social platforms where the gener ...
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the compa ...
DCMN Eyes NA Expansion, Appoints Figueroa Head Of U.S. Operations
Berlin based marketing agency DCMN focuses on digital brands and startups. The firm has worked with hundreds ...
Netflix Stars Blend Well With Nature Made's Wellblends
Home organizing experts with their own Netflix series plug a new supplement line. ...
Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Rapper brings back the classic jingle in a video for Bayer's brand-new Alka-Seltzer Hangover Relief. ...
Hyundai Extends Collaboration With Rhode Island School Of Design
Faculty members helped Hyundai delve into sustainability issues with the support of three dozen student researchers. ...
Google Manipulates Users Into Allowing Tracking, Groups Tell FTC
Google unfairly manipulates people who create accounts into consenting to the collection and use of data, advocacy grou ...
Bounceback Bounty: The Rates Are Going Up Even As Engagement Improves, Study Says
Four in five marketers say that at least 20% of their database is out of date, Outbase repo ...
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Find Out More »OPINION
That means probably 95% of the tech stack that powers the real-time programmatic world won't be needed. ...
Three new summer game shows coming to ABC prime time in July will bring the network's summer game show total to seven hours. ...
CEO Ivie breaks down the MRC's greatest hits, and explains what the council hopes to accomplish in the next two years. ...
