Fifteen networks aired the event, with Fox News Channel posting the best results, according to Nielsen preliminary results. ...
Today's Top News
MediaDailyNewsU.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
U.S. ad spending lagged the erosion of the U.S. economy going in and coming out of the 2020 recession, according to a MediaPost analysis of final quarterly estimates for quarterly ad spending from Standard Media Index and data from the U.S. Bureau of Economic Analysis. While the U.S. GDP fell 5% during the first quarter, which included the beginning of the U.S. shutdown related ...
Nielsen says local TV news continues to have the biggest average weekly "reach" for all demographics, at 54% ...
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and ...
Witherspoon's responsibilities include marketing communications, enhancing brand value, customer trust and product marketing. ...
As painful as the attacks and the boycott were, they put heat under Facebook to accelerate steps to ...
As part of a wide-ranging keynote about data, insights and human beings, Shell Brands CEO Dean Aragon drew ...
"Social media is about 5% of P&G marketing spending, but it's 150% of our problems," he said. ...
Dentsu, which last month announced it had achieved a several years' goal of having its office powered by ...
Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well
If you ask CMO Lesya Lysyj for an important ingredient in Boston Beer's success, she'll say it's operating ...
Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG ...
Apple And Google Sued Over In-App Purchases In Gaming Apps
Google and Apple were hit with class-action complaints this week for allegedly promoting illegal gambling by distributing gaming ...
Havas Narrows Organic Revenue Decline In Q3
The firm said all regions improved performances in the third quarter compared to the second, with the North ...
Facebook Finally To Launch Its Oversight Board
Facebook users will have the option to appeal the platform's decisions to censor some posts through an oversight ...
Dan Bongino's Conservative Site Tops Social-Media Engagements
Bongino's site posted a 727% increase in year-over-year unique visitors for August 2020, per TheRighting. ...
Clarification: Fox TV Earned 9.2M Viewers For First Game Of 2020 World Series
In the column “Sports TV Ratings Are Sharply Down, No FOMO Fears” (TV Watch, October 23), ...
Cart Abandonment And Personalization Drive High Email Benchmarks: Study
Bluecore also finds a correlation between cart size and email engagement based on analysis of email sends. ...
Gannett Sells 'Inquirer and Mirror,' Returns To Local Ownership
'The Inquirer and Mirror' is one of the oldest newspapers in the country. It was first published in ...
Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law
"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Email Insider Summit
Search and Performance Insider Summit
MediaPost All Stars
Agency of the Year
Creative Media Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Let me explain a few things about "the media" that every other administration learns in the first 10 minutes of their term. ...
Do Toobin's actions mean Conde Nast faces significant legal liability for creating a hostile work environment? ...
Linh Peters, currently VP of loyalty at Starbucks, has extensive data-driven marketing experience, including stints at Ulta Beauty and Target. ...
