Not surprisingly, the board's questions were mostly about the impact AI will have explicitly on agency creative, med ...
Today's Top News
Digital News DailyLinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage data from marketers' LinkedIn page and Campaign Manager settings. The new feature is based on a result from the company's B2B Marketing Benchmark, which provides insights on B2B trends and strategies. ...
The partnership with GSTV aims to bring TikTok content to GSTV's audience of over 116 million monthly U. ...
Apple News+ subscribers will be able to listen to audio stories from leading magazines and newspapers. ...
The widespread availability of Meta's advanced AI "raises serious questions about the potential for misuse or abuse," Senato ...
Amazon is planning to launch a platform-wide ad-supported tier of its Prime Video streaming service, according to "T ...
The new place-based digital video ad network is rolling out to 1,000 bowling centers nationwide. ...
The quarterly report is first to offer local-market metrics on TV app usage and streaming to-the-glass, the compa ...
Other new elements included in the template include definitions and provisions for audits, "non-transparent services," and ESG a ...
Appeals Court Weighs Battle Over Search Ads
Contact lens retailer 1-800 Contacts on Friday asked a federal appellate court to revive a lawsuit accusing riv ...
Braze Reports Revenue Uptick For Q1 Of Its 2024 Fiscal Year
Braze said its subscription revenue also rose, but there was a greater GAAP net loss. ...
WhatsApp Launches 'Channels' For Private Broadcasting Experience
WhatsApp has announced a new broadcasting tool called Channels, which allows users to follow creators in the a ...
Netflix Gets Spike In Sign-Ups After Password-Sharing Crackdown: Antenna
Since its decision to curb password sharing, Netflix had the four single largest days of U.S. user acquisiti ...
Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
The potential and power of creativity is part of being human, at least for ad and media exec ...
Brian Millham Takes On New Responsibilities At Salesforce: Report
Millham is being mentioned as possible successor to Salesforce CEO Marc Benioff. ...
New Gatorade Brand Exec Tees Up Nostalgic Blast
In the first ad under new chief brand marketer Anuj Bhasin, the sports drink giant brings back ' ...
Reddit Contextual Keyword Targeting And Product Ads Launch
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertisers on the platform. ...
NHL Boosts Sponsorship Deals Up 21% - Gaining On Other Sports
The NHL has outperformed all major professional sports leagues in sponsorship revenue for its teams, up 21% th ...
Senators Reintroduce Bill Requiring Platforms To Share Data With Researchers
The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about conte ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Digital OOH Insider Summit
Brand Insider Summit D2C
EIS Awards
OMMA Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
On the internet, nobody knows you're an AI-generated news site. And there already are more than 150 of them, and they're growing much more rapidly than the human-generated kind. ...
OpenAI's large language model ChatGPT might be able to write essays, diagnose some diseases, and even pass the bar exam, but the technology comes with a pretty significant drawback -- it sometimes spits out incorrect informat ...
Good luck to whomever gets picked to lead CNN -- because they're gonna need it. ...
Amazon Reportedly Planning Ad Option For Prime Video
Licht Out At CNN, Leavy Joined By Interim Programming Leadership Team
Disney Takes Record $1.5B Write-Off After Pulling Content From Streamers
ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
