In the new role Hagedorn is tasked with designing what the company described as "agile" and "complex' go-to-mark ...
Today's Top News
MediaDailyNewsLegacy Media Stocks Pulled Down By Snap's Ad Warning
Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. MoffettNathanson Research senior research analyst/co-founder Michael Nathanson says there are some concerns that Q2 may end a bit soft. Many companies sank to new 52-week lows. ...
A federal appeals court has blocked the bulk of a Florida law that sweepingly restricts large social med ...
Wang spent the last six years years at The Allen Lewis Agency, where she was the multicultural communicatio ...
Walt Disney's ESPN has sold out all its ad inventory in its upcoming original series about New Yo ...
Google Marketing Live highlights also include the rollout of YouTube Short Ads, adding 3D and augmented reality ...
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% ...
Arby's, throwing shade at "mediocre" burgers, jumps into the fray with a limited-edition Wagyu Steakhouse Burger. ...
The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing. ...
Hyundai Joins Honda As NHL Sponsor
Starting in 2022-23, Honda is the official automotive partner in the U.S. only, while Hyundai Auto Canada tak ...
Digital Advertising's Woes And The Return To 'Traditional' Channels
Research suggests traditional media channels outperform digital channels in terms of reach, attention, and engagement relative to cost ...
Keystone, Busch Beers Court Rural America
Keystone Light launched a :15 spot, "Bar Barn," in which a man welcomes friends to his barn, whi ...
Many Consumers Will Shop Elsewhere If Preferred Electronics Products Are Out Of Stock, Study Finds
But most consumers want to be notified when the item is back in stock, the majority by emai ...
Entrust And Red Sift In New Move To Help Brands Adopt BIMI Email Standard
The partnership allows email senders to use a single service platform to manage BIMI. ...
Trader Joe's, HEB Grocery, Patagonia Tops In Brand Reputation
"Companies delivering on time and keeping their promises despite supply-chain issues are being held in high regard," sa ...
Kids Gently Chastise Parents For Adult-Only Virgin Voyages
In a 1980s-style music video, a bunch of kids sing about Virgin taking their parents away to enj ...
Google Urged To Shed Data That Could Identify Women Seeking Abortions
"Google cannot allow its online advertising-focused digital infrastructure to be weaponized against women," lawmakers say in a lett ...
Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' World
New subscribers to BarkBox will receive a box containing "Stranger Things" dog treats and a variety of to ...
How Obsessed Is Your State With Social Media?
A study by digital marketing agency Hennessey finds North Carolina is the most social media-obsessed state, followed ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
EIS Awards
OMMA Awards
Brand Insider Summit D2C
TV + Video Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
It's time for cultural influencers and professional persuaders to engage. There is common ground in framing gun safety as a matter of personal responsibility. The talented people in our industry have the capacity to halt t ...
The "TV Blog" revisits the reviews published here that greeted the premieres of this year's cancelled shows not so long ago. ...
Meta will be adding new information to its Ad Library on ad-targeting choices for social-issue, electoral, and political ads. ...
Snap Shares Plunge 39% After More Bad News, Other Ad Platforms Also Impacted
Smart-Luggage Brand Partners With YouTube Celeb iJustine For New Product Launch
Hulu AVOD Promo Slashes Price 85%, To $1 Per Month
Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
