
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing ...
The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post data 48 hours after content airs in all markets. Comscore previously offered Pulse in the top 60 media markets, and in about half of those markets advertisers and TV station clients could also get campaign pacing or demographic viewing-level d ...
"Only ad networks/exchanges showed lift," reads an analysis from Standard Media Index, which shows video sites crashing ...
"[There is] ongoing softness in direct response advertising at the company's Fox News business," says Michael Morris, Guggenhe ...
The big gainers were CPG (+19%) and pharma (+14%), while the big decliners were tech (-29%), entertainment/media (-25% ...
While IAS has done numerous platform integrations before, this is the first on a publishing services platform su ...
Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first president. He brings years of experience ...
The premium paint brand is introducing a limited-edition line that it says blends streetwear, workwear and a high-fashi ...