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MediaDailyNewsTelmar Acquires 'Audience Intel' Platform Helixa

As part of the deal, Helixa clients gain access to Telmar's media-planning tools, while Telmar clients will gain access to Helixa insights. ...

TikTok Tests App To Let Brands, Sellers Manage Online Stores Via Smartphones
The TikTok Seller app--currently being piloted in Indonesia--is the next step in streamlining the management of campaigns a ...
Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Nielsen's Gracenote is launching a new tool to predict audiences for entertainment programming on all platforms. ...
Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
The win, which follows a review, includes strategy, creative, media planning and buying, as well as PGM's proprieta ...
GroupM's Essence Taps Morrison For Global Marketing, Communications Role
Morrison will oversee the agency's marketing, communications and editorial products across its 23 offices in 14 countries. ...
Telmar Acquires 'Audience Intel' Platform Helixa
As part of the deal, Helixa clients gain access to Telmar's media-planning tools, while Telmar clients will ga ...
150 Newspapers Have Filed Advertising Antitrust Suits Against Facebook, Google
The newspapers -- inspired by government antitrust suits against the platforms -- seek to recover past damages a ...
Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Neutronian, a data certification company, announced Wednesday that DoubleVerify, which develops online media verification and compliance software, receiv ...
Survey: Digital Restaurant Ordering Will Endure Beyond The Pandemic
The trend toward digital ordering comes from consumers' increased desire for --- and expectation of --- convenience. ...
Mini Sponsors Best Friends Animal Society Pet Adoptions
While adoptions were up the first year of the COVID-19 pandemic, the last six months have proven challengi ...
Wayfair Delivers On Promise To Open IRL Stores
Its first stores will showcase its Joss & Main and AllModern brands, with three Massachusetts shops scheduled ...

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