With viewership of major league baseball declining among Gen Z, in particular, losing YouTube TV could eventually hu ...
Today's Top News
Television News DailyMedia Owner Committee To Pitch 'JIC' Progress At NBCU One23
Key execs from the MOC pushing alternative new currencies will appear on a panel at the Feb. 8 NBCU developer conference. The panel will also include four agency Chief Investment Officers. ...
With Peacock having reached 20 million paid subscribers, Comcast is doubling down on the paid business model. ...
Amazon Publisher Direct, announced at Unboxed 2022, expanded an agreement with Paramount Global giving advertisers access to mo ...
The athletic giant, which sued Lululemon last year for patent infringements in connected fitness, now says Lulu ...
"Social media companies are now facing an existential question: does the First Amendment protect their ability to ke ...
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at t ...
In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture a ...
"The truth is somewhere closer to what [Standard Media Index] is seeing," said an executive from an agen ...
Twitter Moves Forward With Payments System, May Include Crypto
Under the watch of CEO Elon Musk, Twitter is moving forward with plans to disrupt the payments indust ...
Roku, Cox Automotive Strike Data-Sharing Deal
The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad ti ...
Advocates Lobby Congress On Encryption, 'Commercial Surveillance'
"Encryption and anonymity are essential to protecting privacy here at home, as well as globally," advocacy groups s ...
Formula E, New Era Enter Headwear Deal
New Era and Formula E will also collaborate on bespoke and limited-edition styles, such as unique designs f ...
eBay Partners With Notable Live For Sports Memorabilia NFTs
Interactive, virtual events platform Notable Live has announced a new partnership with eBay, in which it will he ...
Consumers Reject Use Of Generative AI In Social Media Advertising
Many are also worried about privacy and the chance of images being used in deep social media po ...
Marketers Are Leaning Into Podcast Advertising: Study
But fewer than half fully understand programmatic advertising, Acast reports. ...
Cision Names Cali Tran As CEO
Platinum Equity's Brandon Crawley is stepping down after serving on an interim basis since 2021. ...
Litehouse Ranch Dressing 'Fanatic' Shows Off His Merch -- And His Band
When he's snacking, Litehouse dips fanatic Ranch Guy plays guitar in his rock-and-ranch band called Captain Ranch &am ...
Honda Promotes Marketing Executives
Hruska's promotion is the latest in a series of domino effect moves in the American Honda marketing departm ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Creative Media Awards
Brand Insider Summit Pharma & Health
Digital OOH Insider Summit
TV + Video Insider Summit
Data & Programmatic Insider Summit
Brand Insider Summit CPG
Marketing: Automotive
Brand Insider Summit Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
The Grammy Awards will try again this Sunday to turn its ratings fortunes around after viewership nosedived in 2021 and 2022. ...
The benefits of "overthinking" expansive thoughts that won't get interrupted, while in a peaceful locale, can't be overstated. ...
I didn't attend the IAB's conference, so I was as surprised as anyone to read about Cohen's "extremist" attack on -- well, everybody from Amy Klobuchar to Ted Cruz to Shoshana Zuboff -- as well ...
ANA/4A's Blast IAB's 'Extremist' Rhetoric
Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
ChatGPT To Media Planners: Reduce Ad Spending In A Recession
ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
National TV Ad Decline Moderates In December, Falls 2%
