Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 ...
Today's Top News
MediaDailyNewsMRC Proposes 100% Viewable Cross-Media Video Ad Standard, Defers Duration Weighting Until 2021
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads distributed across platforms from TV to smartphones, the Media Rating Council today released a draft of its cross-media audience measurement standards. The draft, which will be open for public comment for 60 days before becoming finalized, punts an important and ...
An email phishing scheme led Google and Facebook to pay out about $120 million in two years, netting ...
More than 800,000 specially marked bonus packs of Hanes men's underwear, including Comfort Flex Fit boxer briefs, will ...
Spotify is poised to overtake Pandora as the dominant digital audio service in the U.S., according to new ...
The plane will eventually become a cocktail lounge at the TWA Hotel, which opens May 15. ...
More than 70% of U.S. homes watch TV and movies through streaming services vs. 80% that watch through ...
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditing and retail workshops and collaborate on ...
Sales from Nike Direct initiatives saw double-digit gains in both apparel and footwear. ...
TheSkimm To Tour 10 Cities With Launch Of First Book
Google's $11 Million AdSense Settlement Gains Final Approval
Core Power Unveils New Ad For NCAA Tourney
Is Government Intervention The Solution To Fake News?
Pinterest Revenues Grow 60%, Plans IPO In April
Viacom Renews Carriage Deal With AT&T, Stock Rises
Proximity Taps Fraser To Fill North America CEO Role
Roam Launches Roam TV Streaming Video Channel
KIng To Head Engineering For Pinterest
Former 'Recode' EIC Plans 'New Consumer, ' Dedicated To Startups, Tech Giants
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OPINION
Facebook, Google and other tech giants may soon have to disclose otherwise secret details of their data-handling practices to the Federal Trade Commission, Chairman Joseph Simons recently told the
Senate. ...
A simple data glitch is just the beginning as companies push the boundaries of permission-based marketing and customer match from companies like Adobe, Google, Bing and LiveRamp. ...
The company announced a Christmas cookie-baking competition series and a reality show that will make over an entire town for Christmas. ...
