Following years of volatility, GroupM's new forecast projects the world ad market will expand at a compound annu ...
Today's Top News
MediaDailyNewsSearch Growth Slows As Retail Media Takes Lead In Agency Forecasts
WPP's GroupM and IPG Mediabrands' Magna have released data around annual predictions related to search, retail media, social and video. ...
"Advertising spending re-accelerated in the second half of 2023 after four slow quarters from mid-22 to mid-23," Magna ...
In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decli ...
The retailer is going all in with a single partner, making a different kind of seasonal splash. ...
Susie Nam was most recently U.S. CEO/Americas at Droga5 and will oversee Leo Burnett, Saatchi & Saatchi, Fallo ...
It's unclear whether the data from OAREX is a lagging or leading indicator for the ad market, b ...
Although the music concert movie “Renaissance: a film by Beyoncé” did not reach the same level as Tayl ...
The campaign's focus is that betting is a form of entertainment. ...
Marketers Dusting Off MMM With AI, ML Integrations
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' a ...
Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses ma ...
Meta's Threads App Is Outpacing X In Recent Downloads
Threads' daily downloads began gaining traction over the past week after months of declining interest thanks to t ...
EV Startup Rivian Partners With SiriusXM
Upon launch next year, all new and existing Rivian owners will be able to activate a three-month Sirius ...
Active Interest Media Acquires The Taunton Press
Companies share symmetry in the woodworking, gardening and homebuilding sectors. ...
Spotify Aims For Productivity And Efficiency, Cuts 1,500 Jobs
This is the third round of layoffs for the music streaming giant this year, and may be surprisi ...
Gannett Honored For LBGTQ+ Workplace Inclusion
Publisher attain perfect score in benchmarking survey, one of 543 companies to do so. ...
JanSport Rethinks Gen Z, One Backpack At A Time
With the launch of Liminal, the back-to-school brand takes an expanded look at how young consumers are shoulderi ...
Domino's Plans To Plow Its Way Through Winter
The chain is giving a $25,000 snowplow grant to 20 communities to make sure customers can get the ...
Sen. Markey Warns Automakers Against Selling Connected Car Data
His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnif ...
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Find Out More »OPINION
Gemini has been described as a next-generation AI, multimodal model that can process data including text, images and video. Its goal is to understand and generate text, images and websites based on a written description ...
If Elon Musk is as smart as many believe he is, he's already decided to change X's business model from an ad-supported one to something else. In that case, there was little risk in him cursi ...
The shift from "exclusion" to "inclusion" lists is perhaps the most important shift in media planning in recent years. Today, I'd like to propose a new one: the "delusion" list. ...
