How Pressure Driving Ad Performance Changes Media
MediaDailyNews – 1 hour ago
A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from t ...
Nexstar Media Says CW Could Be Profitable In 2025
Television News Daily – 2 hours ago
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its ro ...
Advertisers Challenged By TikTok Deepfakes Of Hamas Victims
MediaDailyNews – 3 hours ago
TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of a ...
FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews – 3 hours ago
The integration aims to improve interoperability in premium TV and to streamline CTV buying. ...
Santa Delivers For New Hampshire Lottery
MAD – 3 hours ago
The holiday figure delivers scratch tickets to the good citizens of the Granite State. ...
AdLarge Taps Brady As VP, Sales
MAD – 3 hours ago
Previously, Brady handled audio sponsorships for ESPN and Disney. ...
Samsung DSP Integrates Experian ID, Syndicated Audiences
MediaDailyNews – 4 hours ago
Experian has data spanning 2,300 attributes per household and 250 per consumer, on average. ...
DirecTV, Cox Offer AR Version Of Andy Cohen Show
MediaDailyNews – 5 hours ago
Augmented reality amplifies engagement and adds value for advertisers and distributors, says NBCU. ...
Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews – 13 hours ago
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' a ...
Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
Marketing Daily – 20 hours ago
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses ma ...