Today's Top News

Marketing DailyAltria Considering Cannabis, Caffeine To Elevate 'Everyday Moments'

The company also revealed plans for a new heated tobacco-capsule technology branded Swic, a "spit-free" alternative to traditional moist smokeless-tobacco dips. ...

General Motors, Macro Partner For Multicultural Marketing Exec Program
Participants will also take part in on-site experiential sessions and will be paired with a marketing or med ...
Knight Foundation Head Alberto Ibarguen Announces Retirement
The Foundation disbursed $2.3 billion during his tenure. ...
AOP Chief Warns Against Tech Vendors Who Misuse Publisher Data
Bad actors are gleaning publisher meta data to built their own contextual audience segments. ...
B2B Sellers Should Include Financial Data In Emails, Not Sound Robotic: Study
Sellers remain wary of tools that automate sales outreach, Databook reports. ...
Mitto Forms Integration With Shopify As Study Shows Acceptance Of Texts
Consumers respond favorably to cart-abandonment reminders by SMS and text, a Mitto survey shows. ...
Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Microsoft will automatically adjust campaign bids in real-time to increase the chances of a conversion. As of Apr ...
Snap Hires Regional Presidents, Including Rob Wilk As President Of Americas
Microsoft ad veteran Rob Wilk will be Snap's first ever President of Americas -- the most recent additi ...
Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
Streaming continues to be a business development marked by "volatility" with more cancellations as well as more addition ...
Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
The partnership will provide a product catalog, enhanced formats, activation and optimization solutions for ecommerce and retail advertiser ...
Apple Quietly Acquires Startup Working On AI-Powered Video Compression
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has been acquired by Apple. The startup w ...

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