Dentsu International's Carat unit has named veteran media agency exec Mike Parker executive client president overseeing its glob ...
Today's Top News
Email Marketing DailyAdobe: Online Spending Hit $5.1B On Thanksgiving Day, Could Reach $9.6B On Black Friday
Salesforce reports a higher Thanksgiving tally of $6.9 billion, but predicts lower discounts for Black Friday. ...
The metaverse is reaching peak buzz, not just on Madison Avenue or in the consumer press, but al ...
Incumbent OMD held the account for two decades and participated in the review. Lilly spends an estimated $5 ...
Black Friday will mark the launch of the new Snap Holiday Market, an immersive eCommerce experience accessible ...
For the most recent nine-month period in 2021, combined ad revenue totaled $7.8 billion. Discovery brought in $4 ...
In the film, Maurizio Gucci (Adam Driver) and future wife and murderer (Lady GaGa) craft a lemon-twisted marti ...
The Fox-owned AVOD says it is now distributed on 29 different platforms. ...
Omnicom Media Group's PHD, which won the business in 2016, will defend. The current media contract expires ...
Theatrical Movie Revenues Grow Over Thanksgiving Weekend
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week before up around 17%, according to Comscor ...
Online Spending Was Flat On Black Friday, But Should Be Strong On Cyber Monday, Adobe Reports
Consumers have spent $89.9 billion online to date during this holiday season. ...
'Shotface,' Winter Summerland Highlight Rum Campaigns
Bacardi spots invite consumers to take a "holiday from the holidays," featuring snow-covered scenes that turn into Caribbean-them ...
Email Firm Sendlane Appoints 4 To Executive Positions
Michael Conway, Patrick Carmitchel, Andrew Christison and Danielle Porter-Condon join the company. ...
'Newsweek' Initiative Encourages Gen Z To Debate Impact Of Social Media
This project centers the voices of Gen Z. Their lives have been shaped by social media and th ...
Apple's Heartwarming Holiday Story Of A Girl And Her Little Snowman
In the ad, from TBWA\Media Arts Lab, the snowman spends his time in the family freezer and oth ...
BMW Renews Golf Sponsorships
Each year, the more than 100,000 guests who attend the BMW Championship have the opportunity to engage a ...
Ram Marks Seventh Year In Thanksgiving Parade
The Ram Truck brand provided the Macy's parade with more than 60 trucks and Ram ProMaster commercial v ...
Jimmy Fallon Rolls Out Family, Holiday Mirth-Making For Frito-Lay
Fallon assumes various wacky characters while singing about leaning Christmas trees, tangled lights and orange Cheetos stains ...
PostcardMania Forms A Digital Marketing Unit For Small Businesses
Firm adds Gmail, Instagram and YouTube ad and other services. ...
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Find Out More »OPINION
The holidays this year will be a little bit different for many of us, because we lost one of our most cherished people last week. We lost John Durham. ...
"The Waltons' Homecoming" is genuinely heartfelt and because of the quality of its production, it is very attractive to look at too. ...
The internet evolved as a wide-open network forged by starry-eyed academics and geeks who really believed it might make the world better. ...
Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3
Roku Seeks To Boost Ads By Developing 50 New Originals
VW Group To Put $2.6 Billion Global Media Account In Review
Citing Dangers Of Social Media, Lush Cosmetics Deactivates Its Accounts
