"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker's expectations. The catch? The ads didn ...
Today's Top News
MediaDailyNewsTime Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
"As consumers continue to cut discretionary spending in 2023 amid current consumer sentiment and other key macroeconomic conditions, media companies have had to readjust projections and act accordingly," explains PQ Media's Patrick Quinn, ...
Arkansas on Thursday joined Utah in passing legislation that would ban minors under 18 from most large soci ...
In haphazard attempts to monetize Twitter's blue check mark, CEO Elon Musk announced Thursday that Blue subscribers wi ...
A Walmart spokesperson said the retail giant has no details on whether its EV charging network will ...
Ayaz will lead in "elevating" Disney's brand across its platforms and consumer experiences and will remain president, marketi ...
NPR has deemed the tag "unacceptable" and an unfair and inaccurate assessment. NPR President and CEO John Lansi ...
Nielsen is starting up a local TV measurement service for OTT/streaming apps -- content not available on ...
Newsmax only two weeks ago resolved a dispute that kept it off DirecTV's platforms for a month. ...
Melted Chocolate On A Sub: Yummer Or Bummer?
Not everyone is complimentary about Subway's sandwich with a Cadbury Creme Egg filling, a limited giveaway in t ...
WIN Offers Internet Service Without A 'Toxic Contract'
Mixing fiction, terror, surrealism and humor, the campaign creates empathy for the telecom. ...
Tecovas Won't 'Go Gently' In First Brand Campaign
The new tagline and platform, courtesy of Austin-based Preacher, is the first since the agency won the accou ...
Stuck On A Choice Of Color? Pirates Can Help With That
Valspar's "Made for More" campaign envisions what would happen if paint color names manifested themselves in fun wa ...
Correction: Flipboard Did Not Consider Buying Twitter
An article on March 31 incorrectly reported that Flipboard had considered buying Twitter. It also cited Christel v ...
Top CMOs 'Spooked' About Musk's Coming MMA Appearance
An email string reveals ambivalence, particularly in light of Twitter's Elon Musk's racist rhetoric. ...
Muck Rack Unveils AI Tool To Write Press Releases And Target Journalists
PressPal.ai can draft a press release based on brief descriptions, Muck Rack says. ...
Conde Nast Plans To Reach Carbon Neutrality By 2030
Conde Nast expects to take a leadership role, encouraging suppliers to meet its standards. ...
Newsbridge Introduces Generative AI Video Indexing
The new tool can index more than 500 hours of video per minute, the company says. ...
Retail Sales Up By 4.7% In March, Growth Slows From February: Mastercard
Ecommerce sales jumped by 13%, consistent with earlier patterns. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Retail
Email Insider Summit
Outfront Forum
Search and Performance Insider Summit
Brand Insider Summit D2C
Publishing Insider Summit
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
"If a company injures consumers in a way that satisfies our test for unfairness when using or releasing AI, that company can be held accountable," FTC Commissioner Alvaro Bedoya said this week. ...
Last evening, I had the pleasure to speak to the current class of the Entrepreneur Roundtable Accelerator. Not surprisingly, it had a different tone than the first one I spoke at in 2011. ...
A new Hulu series is another TV show about a writer -- in this case, one who never reached her potential after a triumph back in college. ...
