The event's original intent was to drive Prime membership, but Prime Day now eclipses Black Friday and Cyber ...
Today's Top News
MediaDailyNewsSo Much For Conventional Wisdom, Study Finds Consumers Connecting Longer On Long-Form Connected TV Ads
In a finding suggesting the shift to shorter-form video ad units may not apply to connected TV, a new study finds consumers watch more of longer-format ads via connected TV sets. The average time spent watching connected TV (CTV) commercials has moved up slightly for 30-second units, but is flat for 15-second units, according to an analysis of first-quarter 2019 data from ad-tech firm ...
Comscore entered into a definitive agreement with an unnamed institutional investor for approximately $20 million. ...
Lerer will continue to invest in new online publishers as part of venture capital firm Lerer Hippeau Ventu ...
Facebook on Tuesday began rolling out "transparency tools" for anyone interested in placing ads about social issues, elections ...
"It is incumbent upon the FTC to enforce federal law and act as a check against the ever ...
The news was disclosed in a company memo from Philippe Krakowsky, Chairman-CEO of IPG Mediabrands. ...
Advertisers and media buyers are using multiple, disparate sets of data to target audiences and buy digital media, ...
With manipulated videos looming as the next big disinformation disruptor, The Washington Post is expanding its role in ...
Lululemon Launches Sweat-Life Personal Care Line
Netflix Losing Key Exec to Disney+, 'The Office' To NBCU
Marketing Today: How to Diagnose A Brand By Mark Ritson
Refinery 29, Kate Spade Produce Sponsored Videos By Female Directors
Moore DM Group Names Fundraising Veteran Jeff Nickel As Chief Client Development Officer
Cottonelle Wipes Don't Clog Up Sewer Plants! How About Yours?
6 Florida Newsrooms Combine Forces To Cover Climate Change
UK Telecom Fined For Sending Direct Marketing Messages Without Consent
Yelp Adds Portfolios, Highlights To Business Profiles
Return Path Owner Validity Acquires AppBuddy
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit Europe
Brand Insider Summit CPG
Data & Programmatic Insider Summit
Marketing In-App
OMMA Awards
EIS Awards
View All Events »
Subscribe to Research Intelligencer today to gain access to the daily newsletter, every article we publish, exclusive data, first-look research and daily insights from Joe Mandese, Editor in Chief.
OPINION
Politically and socially, we're in the middle of a swing to the right. But this will be countered inevitably with a swing to the left. ...
A weekend newspaper story about obesity in America did not explore TV's role in promoting the consumption of unhealthy foods. ...
If you ask me, that's where the real controversy should begin -- not with the duration-weighted impression, or common denominator -- but how value is assigned to them, because that's where the winners and losers will ...
LiveRamp Buys TV Attribution Company Data Plus Math, Expands Into TV Space
Hallmark Networks Upfront Records Double-Digit Rises In CPMs, Dollars
Ad Execs Struggle To Harmonize Disparate Targeting Data, Default To 1st-Party
Post Brewing Targets Millennials With First Advertising
Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access
