MediaDailyNewsAmazon Reboots Ads System, Agents For Advertising
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool supported by
agentic AI, which can generate creative, build campaigns, recommend targeting and write complex Amazon Marketing Cloud queries using natural language. ...
By Laurie Sullivan
Any Microsoft Advertising clicks coming from pages that do not have its Clarity analytics tool will be filter ...
By Laurie Sullivan
Brands built on images of plenty now face a season defined by scarcity -- and a consumer mo ...
By Sarah Mahoney
The agency claims the recently acquired data enables its homegrown Alli system to operate light years ahead ...
By Joe Mandese
Reddit is testing a customizable interactive ad format with select advertisers. "Interactive Ads" introduces various ad types th ...
By Colin Kirkland
Nevada can proceed with a lawsuit alleging that TikTok's design features, such as videos that play automatically, inju ...
By Wendy Davis
"Interactive Video Ads," introduced Monday, expands Amazon Ads' national ad capabilities into local communities, enabling advertisers to ma ...
By Laurie Sullivan
BBDO's new holiday work taps into family tradition -- and a market that's holding steady even as shoppe ...
By Sarah Mahoney
The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadersh ...
By The Editor