The bipartisan group of prosecutors from at least 10 states will investigate Instagram's methods for wooing and keepi ...
Today's Top News
Digital News DailyHouse Democrats Reintroduce Sweeping Ad-Targeting Restrictions
Two House Democrats have reintroduced a sweeping privacy bill that would impose broad restrictions on companies' ability to use online data for ad targeting or content personalization. ...
Anchoring the campaign is an ad featuring Kacey Musgraves reimagining the Coldplay classic, "Fix You." ...
NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impac ...
The new position makes him responsible for development of Dentsu International's 2025 product strategy and roadmap. ...
The biggest challenge is being able to profile audiences across media touchpoints. ...
A series of new tools will help both users and advertisers customize and control what they see ...
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilities. ...
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG ...
Grocery Retailers Are Using Bright Colors And Whitespace In Emails: Study
U.S. and European brands are also focusing on loyalty programs and weekly offers. ...
Spotler Group Acquires Pure360, Email Marketing/Web Personalization Platform
UK-based Pure360 serves such brands as NHS and Whirlpool. It furthers Spotler Group's geographic market expansion, firm s ...
Shoppers Are Worried About Late Delivery Of Gifts, Study Shows
Many are making alternative plans such as creating their own gifts or experience, QuestionPro reports. ...
Today's Homeowner Media To Acquire On The House Media, Continue Radio DIY Shows
On The House Media's owners and hosts, James and Morris Carey, are retiring from their 35-year home-improvement med ...
NBCUniversal Scores Premier League's Soccer In Multi-Year Billion-Dollar Deal
NBCU will air 380 games through 2028 on NBC, USA Network, Telemundo, Universo and Peacock, its streaming platfor ...
Leichtman: Pay-TV Subs Down 650K In Q3, Vs. 1.23M Loss In Q2
AT&T's spun-off DirecTV, U-verse and AT&T TV collectively lost 412,000 subs in the quarter. ...
Nielsen's October 'Gauge' Remains Relatively Flat For Streaming
Cable TV still commanded the biggest share -- 38% -- which was the same as July, but do ...
Shopping Your Own Data: The Uses And Hurdles Of Data-Driven Marketing
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. ...
Email App Users Can Now Send Bulk Emails From Google Sheets
Mail Merge for Gmail, from cloudHQ, facilitates bulk personalized emails and texts. ...
Mailchimp Purchase Helps Intuit Raise Its Revenue Guidance For Fiscal 2022
Intuit's operating income has suffered a 7% drop, but earnings per share have seen an uptick. ...
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Find Out More »OPINION
That media continues to be credited for the effectiveness of a campaign would, I am sure, not amuse late media planning guru Erwin Ephron. ...
Political disagreement, essential to the effective functioning of a liberal democracy., should not become so dramatic that both sides Balkanize around non-political issues like public health. ...
Netflix claims its South Korean survival drama is its most-watched new series ever - the latest worldwide phenomenon in a string of major global hits, which also include, "Money Heist" (Spain), "Lupin" (France), "Elite" (Spain), "Dar ...
NBCU Devises Framework For New Metrics Efforts
House Democrats Reintroduce Sweeping Ad-Targeting Restrictions
GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
Dentsu Taps iProspect's Philips As Global Media Products Chief
Peacock Strikes Direct Access DSP Deals With The Trade Desk, Yahoo
