The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consid ...
Today's Top News
MediaDailyNewsGoogle Improves Data Privacy Via 'Confidential Matching'
Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands. ...
Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these a ...
Brand Finance, which has dropped X from its "Media 50" ranking, estimates its brand equity has dropped 8 ...
Traditional sports viewing is down among younger audiences, but they are engaging with sports increasingly through other channe ...
The Digital Advertising Alliance is coming out with guidance for displaying the AdChoices icon to connected television view ...
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, and provides "connectors" to more than 6 ...
"Ascential also believes that it is unlikely that any sale will be structured as a divestment of Huds ...
Based on evidence from tobacco studies, Surgeon General Vivek Murthy believes that warning labels on social media ap ...
Walmart Makes A Fashion Statement
With new looks and a roadshow, it's hoping to find a winning style strategy. ...
Cocktail Industry Vets Launch RTD 'Bartender Quality' Espresso Martini
TV personality Nigel Barker, host of the "Shaken & Stirred" podcast along with fellow beverage industry veteran Philip ...
Chicken Salad Chick's 'Cookies For A Cure' Benefits Childhood Cancer Research
For September, all proceeds from the sales of the restaurant's limited-edition Lemon Burst Buttercream Cookies will go direct ...
TikTok Won't Face Privacy Class-Action Over Pixel Tracking
The company may still have to defend privacy claims brought by individuals, but won't have to face class-acti ...
Chamber Of Commerce, Others Want SCOTUS To Scuttle NY $15 Broadband Law
The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New Yo ...
Meta, TikTok, Snap Partner To Protect People Against Self-Harm Content
Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites compani ...
Spanish Ad Group Taps Former Dentsu Exec To Spearhead U.S. Expansion
Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New Yo ...
Father Time Gets A Makeover At Orange Twist
Father Time, apparently feeling too old, decides to get "age-defying treatments like facials and lasers" from a cha ...
Yuzu Teams With Boba Guys To Engage Young Asian American Voters
Asian American dating app's election campaign includes a voter registration drive and a #YuzuYourVote drink. ...
Search Ads Slide As A Way To Reach Consumers
A shift in shopping trends could influence media buys this holiday season. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
Brand Insider Summit CPG
Brand Insider Summit QSR
Marketing: Automotive
Email Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
As editor of trade pubs focused on where advertisers and agencies plan and buy media, I've struggled for years to understand why gaming isn't more of the mix. That's about to change. ...
All meaningful signals -- polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices -- point to Kamala Harris being the favorite to win the election. ...
Kamala Harris looked at Trump as if he was a three-legged chicken - and in the process, she scored a visual victory in the televised debate. ...
