By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they pa ...
Today's Top News
Television News DailyOpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate all TV campaigns as OpenID audiences, with the promise that OpenID will increase the speed of "audience activation" and "reporting lag." ...
Like WPP, Interpublic returned to organic-growth mode for the first time since lockdowns began just over a ye ...
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past ...
The company said that all business lines and most major markets returned to growth while client spending show ...
One plus: U.S. ad revenues benefited from the addition of its premium streaming platform, discovery+. ...
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from ...
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identi ...
"If Congress does not act promptly, the FTC will be far less effective in its ability to prote ...
Mini Updates Website With Build-Your-Own Experience
The changes were informed by "extensive" dialogue with both consumers and dealers, according to the automaker. ...
Prospective Adobe Tool Will 'Read' Content To Measure Style Impact
Project Catchy Content is one of seven possible solutions unveiled during The Adobe Summit. ...
Firms Partner To Bring Style Suggestions To Triggered Emails
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...
'Field & Stream' Digitizes Its Magazine
The venerable title will now be digital, and subscribers will have access to archives and other benefits. ...
Litmus Integrates Email Building Tools With HubSpot And Adobe Campaign Standard
The integrations allow users to create emails with a drag-and-drop modular building capability, Litmus says. ...
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactio ...
Amazon May Be Liable For Defective Hoverboard, Court Rules
Amazon has lost another battle in California over whether it can be held liable for injuries caused ...
Summer Stimulation: Bud Light Offers $10M Ticket Giveaway To Games, Concerts
Ad shows actor Sam Richardson reciting program perks in the style of a Washington bureaucrat reading details ...
Google Sees Consumers Post 67% Of Reviews
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retai ...
NewsGuild Study Finds Pay Disparities At Gannett
White males hold most jobs at the 14 newsrooms studied, although the 'Arizona Republic' has the best diversi ...
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Find Out More »OPINION
Scanning the Oscar reviews published here over the last half-decade, I find many of the same themes, words, criticisms and complaints. ...
If an Apple user blocks his or her identity and no one is around to track it, does it make a sound way of measuring it? ...
For many agencies today, the CIO is really an experienced television buyer. This stems from the history of media buying. ...
