Mindshare, part of WPP's GroupM, was the incumbent. Earlier this week American Express confirmed it was assessing its ...
Today's Top News
MADFiat Chrysler Puts U.S. Media Assignment In Review
Interpublic's UM is the incumbent and will participate in the review, according to the client. ...
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly ...
NBC and CBS will take the top spot in key broadcast networks' viewing metrics -- 18-49 viewing and ...
YouTube TV had been added to Nielsen's national audience ratings through the firm's Digital In TV Ratings last ...
Media execs applaud networks that are reducing ad clutter, but are not likely to pay a big premium ...
The number of vendors running this ad format is up 300% compared to the same quarter last year, ...
If there was any doubt that Starbucks is as much a media platform as it is a coffee ...
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who ...
Kia Launches Summer Sales Event Sans Gimmicks
'New York Times' Forms Team To Create Parenting Paid Product
Apps Outpacing Mobile Web In Impression Growth
Ad Watchdog Tells T-Mobile To Stop Boasting Of 'Best Unlimited Network'
'Family Handyman' Expands Social Reach Through Ultimate Shed Campaign
Politico Announces Content Partnership With Hong Kong-Based 'South China Morning Post'
UK's ICO Fines University For Data Breach
Dierks Bentley Joins Pepsi's Generations Campaign
Senators Want FCC To Probe Fake Net Neutrality Comments
Braze Opens Office In Singapore To Serve Messaging Clients
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OPINION
After a lifetime in marketing, I am now sitting on the other side of the table. Actually, I'm sitting on all sides of the table. In my newest venture it's just me, so I have to ...
A fifth goes to the platforms before anyone else is paid. Surely blockchain's transparency is the answer? ...
Saturday's televised royal wedding was the kind of crowd-pleasing telecast a TV critic would be crazy to nitpick over. ...
