Incumbent Zenith has serviced the account for nearly a decade, and it was not clear if the agen ...
Today's Top News
Search & Performance Marketing DailyGoogle Introduces Topics For Targeting, Kills Off FLoC
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. ...
The first event will be scheduled for March 22 in New York City -- a "developer" conference ...
German publishing giant Axel Springer, along with other advertisers and publishers in that country, reportedly have asked regulato ...
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to impro ...
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now "a heightened desire for mindful cocktails" h ...
"There is no better way to show that DEI is a central element of our business,' Horizon chi ...
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technol ...
Lauded as a "futurist," Cutler held senior positions at McCann-Erickson and FCB/Leber Katz Partners, and was credited wi ...
NFL Divisional Games Grow 22% In Viewership YoY
Four highly competitive division-found postseason NFL games notched a strong 22% higher average viewership to 37.3 million viewe ...
Ziff Media Group Appoints Editors in Chief At 'PCMag,' 'Mashable'
Wendy Sheehan Donnell is promoted to editor-in-chief of "PCMag." Alesha Williams Boyd was hired as top editor ...
Bowery Farming Cultivates Whimsical Moments With 'Feel Good Greens'
Campaign centers on balancing awkward moments with the tagline "If nothing else, feel good about your greens." ...
Dawn Enlists Monday Talent To Support Members' Recruitment, DEI Efforts
The talent firm was formed in 2020 by recruitment industry veterans Jamie McLaughlin, Carly Mednick and Gillian William ...
Simply Put, Coca-Cola And Molson Coors Are Now An Item
Brands announce summer launch of Simply Spiked Lemonade, "inspired" by Simply juices Coke's second-largest brand revenue-wise ($1 billio ...
Groupon Wants You To 'Party Like A Player' At Gronk's Place
The marketplace is running an experiential sweepstakes tied to the Super Bowl, where fans get a chance ...
Peugeot Appoints Former Infiniti Exec To Head Marketing
The brand is not currently sold in the U.S. market, although there have been periodic rumblings of pla ...
UK Email Signature Firm Exclaimer Buys Appointment Scheduling Firm Periodic
The purchase will fuel Exclaimer's expansion into the U.S., the company says. Exclaimer provides email signature tools f ...
Privacy Pastiche: State Law Jumble Could Cost Businesses $1 Trillion Over 10 Years, Group Says
Small businesses would be particularly hard hit as they try to comply with multiple regulations. ...
Americans Cutting Back On Instagram Use To Improve Their Mental Health
Insights agency Opinium found that 17% of users hold social media companies responsible for managing users' mental heal ...
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Find Out More »OPINION
This series about a strange visitor from another planet who crash-lands on Earth was one of last year's most pleasant surprises. ...
In the run-up to National Squirrel Appreciation Day (Jan. 21), BarkBox offered dogs the chance to join A.S.S., or the new Anti-Squirrel Squirrel Club. ...
When we asked a second question about the liability for advertisers, there was more of a disconnect. ...
SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
New Bill Would Outlaw Most Forms Of Behavioral Targeting
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Weber Grill Apologizes For Meatloaf Recipe
