Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews – 2 hours ago
Advancements in machine learning, automation, and data analytics continue to push media-mix modeling back into marketers', advertisers' a ...
Why Snyder's Of Hanover Built Pretzel Cabins For Gingerbread People
Marketing Daily – 9 hours ago
The brand is protesting the fact that every holiday, gingerbread people "are forced to live in houses ma ...
Meta's Threads App Is Outpacing X In Recent Downloads
MediaDailyNews – 9 hours ago
Threads' daily downloads began gaining traction over the past week after months of declining interest thanks to t ...
EV Startup Rivian Partners With SiriusXM
Marketing Daily – 9 hours ago
Upon launch next year, all new and existing Rivian owners will be able to activate a three-month Sirius ...
Active Interest Media Acquires The Taunton Press
Publishers Daily – 9 hours ago
Companies share symmetry in the woodworking, gardening and homebuilding sectors. ...
Spotify Aims For Productivity And Efficiency, Cuts 1,500 Jobs
MediaDailyNews – 9 hours ago
This is the third round of layoffs for the music streaming giant this year, and may be surprisi ...
Gannett Honored For LBGTQ+ Workplace Inclusion
Publishers Daily – 10 hours ago
Publisher attain perfect score in benchmarking survey, one of 543 companies to do so. ...
JanSport Rethinks Gen Z, One Backpack At A Time
Marketing Daily – 10 hours ago
With the launch of Liminal, the back-to-school brand takes an expanded look at how young consumers are shoulderi ...
Domino's Plans To Plow Its Way Through Winter
Marketing Daily – 10 hours ago
The chain is giving a $25,000 snowplow grant to 20 communities to make sure customers can get the ...
Sen. Markey Warns Automakers Against Selling Connected Car Data
MediaDailyNews – 10 hours ago
His letter to CEOs of 14 car companies says that selling consumer information to data brokers would "magnif ...