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Television News Daily2023 National TV Ad Spending Projected To Sink 4.4%

National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast TV will sink 5.2% with cable TV networks losing 4%. ...

Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
The acquisition will enhance Publicis Sapient's global offerings, making Latin America the agency's third major global delivery cen ...
Arkansas Sues Facebook, Instagram And TikTok
"We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas ...
'Wall Street Journal,' News/Media Alliance Condemn Arrest Of Journalist In Russia
Evan Gershkovich, a U.S citizen, was detained on espionage charges on Wednesday. ...
DemandScience Offers Tool For Creation, Use Of B2B Sales Contact Lists
Sales leaders can use their dashboards to provide lists and monitor activity, the company says. ...
Flipboard Ditches Twitter For Rival Mastodon, Android Integration
Flipboard, a digital news-reading app deemed "the social magazine," has announced an Android integration with decentralized Twitter-rival Mastodo ...
For Spring Fashion, Target Focuses On Travel
With new collections from Agua Bendita, Fe Noel and Rhode, the retailer bets on family vacations, despite consumer ...
Meta Rolls Out AI-Powered Brand Suitability Controls For Facebook and Instagram
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verificati ...
Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to ma ...
System1 Tool Predicts Audio Ad Impact To Drive Market Share
Findings are calculated as a Star Rating, helping to predict long-term brand growth based on an ad's creati ...
Google Partnership With Replit Accelerates Creation Of Generative AI Applications
Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models v ...

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