The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practi ...
Today's Top News
Television News Daily2023 National TV Ad Spending Projected To Sink 4.4%
National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast TV will sink 5.2% with cable TV networks losing 4%. ...
The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel le ...
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traff ...
He was previously Global CEO of MediaCom's creative transformation unit. He is also a co-founder of Mother a ...
"The bigger question to me relates to whether or not the bulk of advertisers who rely on ...
Metaverse hype probably hit its apogee in 2022, when Meta ran a Super Bowl ad featuring a stuff ...
The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in a ...
Iowa's new privacy law allows consumers to wield some control over their data but doesn't appear to gi ...
Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
The acquisition will enhance Publicis Sapient's global offerings, making Latin America the agency's third major global delivery cen ...
Arkansas Sues Facebook, Instagram And TikTok
"We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas ...
'Wall Street Journal,' News/Media Alliance Condemn Arrest Of Journalist In Russia
Evan Gershkovich, a U.S citizen, was detained on espionage charges on Wednesday. ...
DemandScience Offers Tool For Creation, Use Of B2B Sales Contact Lists
Sales leaders can use their dashboards to provide lists and monitor activity, the company says. ...
Flipboard Ditches Twitter For Rival Mastodon, Android Integration
Flipboard, a digital news-reading app deemed "the social magazine," has announced an Android integration with decentralized Twitter-rival Mastodo ...
For Spring Fashion, Target Focuses On Travel
With new collections from Agua Bendita, Fe Noel and Rhode, the retailer bets on family vacations, despite consumer ...
Meta Rolls Out AI-Powered Brand Suitability Controls For Facebook and Instagram
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verificati ...
Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to ma ...
System1 Tool Predicts Audio Ad Impact To Drive Market Share
Findings are calculated as a Star Rating, helping to predict long-term brand growth based on an ad's creati ...
Google Partnership With Replit Accelerates Creation Of Generative AI Applications
Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models v ...
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Find Out More »OPINION
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to the daily reach of TV. ...
AI for consumers is going to usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration. ...
When Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of his rival at Bell Labs. If he were doing it today, mo ...
U.S. Ad Market Falls For 8th Consecutive Month In February
Utah Restricts Teens From Using Social Media
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
