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MADVisa Appoints W+K, Publicis Groupe For Global Advertising Duties

The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. ...

Pine-Sol's New Ecommerce Site Aids Black Women Entrepreneurs
Pine-Sol household cleaner just launched an ecommerce site selling holiday gifs, with all of the proceeds from t ...
Linkcard Launches Self-Managing Marketing Suite
The new tools help brands boost conversions via email signatures and mobile landing pages, the company says. ...
Retail Brands Sent Few Behavior-Based Emails In November: Study
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Major market local TV stations and their newscasts will get a boost with TV news content distribution dea ...
AAM Launches Third-Party Audit Program For Digital Publishers
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences ...
Babybel Cheese Turns Babies Into Brand Ambassadors
The "Babybel Boom" project was developed by Edible, a specialist agency within Daniel J. Edelman Holdings with addition ...
Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with ...
Zoom Urges Judge To Dismiss Lawsuit Over 'Zoombombing,' Data Sharing, And Encryption
Videoconferencing app Zoom, which surged in popularity this year, has asked a judge to throw out a potenti ...

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