Paid media and other direct costs range between $48 and $68 million per year, based on historical pricing ...
Today's Top News
MediaDailyNewsMedia Stocks Finish Week With Average 4% Declines
Big media and technology stocks highlighted the suffering: Netflix was down 7% and Google (Alphabet) lost 5.7%. Among traditional media companies, Comcast dropped 4.1%, while Walt Disney was down 3%. ...
Target shoppers looking for the perfectly sized artificial Christmas tree can now virtually place a tree in their ...
Chicken in various formats accounted for half of 10 delivery, pickup orders that had biggest jumps in popularity ...
Despite boasts among many networks that they would reduce ad clutter to improve viewer experiences and boost ratings, ...
Facebook-related properties -- including Messenger, Instagram, WhatsApp, and Facebook's flagship app -- grew by just 1% in the ...
It takes more than 70% of readers over a month to decide to subscribe to a publication, and ...
Agencies continue to unleash their festive creativity on behalf of clients this holiday season. ...
The hope is that the format will be more palatable to consumers already facing an ad overload. Because ...
'Tis The Season For Agency Holiday Wishes And Client Gifts
Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
Honda Brings Holiday Cheer To Hospitalized Children
'Billboard' Taps Hannah Karp As Top Editor
Nigerian Scammers Move To UK And Use Commercial Data To Target Victims: Report
Marriott Breach Email Did Not Appear To Be Legit: Report
YouTube Star Brands Gillette Venus Razor
New Streamer Quibi Plans To Be Baked Into Smartphone Plans
'Allure' Launches Podcast That Delves Into Beauty, Identity
Intensified Digital Marketing Plans Drive Strong Sales At Lululemon
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Marketing: Politics
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Agency of the Year
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OPINION
In 2007, Hugh MacLeod, aka Gapingvoid, coined Hugh's Law: "All online social networks eventually turn into a swampy mush of spam." ...
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant. ...
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consider yourselves fortunate -- and cooperate. ...
