The committee plans to hold its first public event in April, and is expected to announce details, includi ...
Today's Top News
Search & Performance Marketing DailyYouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
The masthead, piloted in Q4 2022, aims to reach viewers during moments such as live sporting events that are some of the biggest activation opportunities of the year. ...
NBCU announced that iSpot and VideoAmp have been certified as currencies for "advanced audience" guarantees today at i ...
Ad industry groups responded to President Joe Biden's call for new privacy laws by reiterating their support f ...
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The current growth outlook for 2023 is ...
Microsoft and Baidu on Tuesday provided more information on integrating AI in each company's respective search engine, o ...
Fox cited strong demand from local political ad buys on Fox TV stations, and Tubi's growth that help ...
Horizon has been the incumbent on the business since 2009 when the company was known as Crown Impo ...
The news raises questions about the role of MediaLink founder and Hudson MX investor Michael Kassan, who w ...
Zoho Debuts Unified Communications Platform
The new feature is Zoho's first native desktop app for email and chat. ...
Honda, Raedio Partner On Music Competition Series
The series launched Feb. 7 with "Honda Hot16." Additional Honda and Raedio activations will be announced in t ...
Terror Victim's Family Presses SCOTUS To Restore Claims Against Google
The family of Nohemi Gonzalez, who was killed in a 2015 terrorist attack, are pressing the Supreme Cou ...
Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
The tech giant claims the Republican National Committee failed to show it deliberately blocked conservative emails. ...
Formula E 'Sonic Identity' Features Gen3 Race Car
The unique sound of the new Gen3 car will be infused in all marketing, production, and branding conte ...
Welch's Fruit Snacks Takes Data-Based Marketing Approach
Using the Fetch rewards program provides access to data that "allows us to make changes in real ti ...
RTD Beverage Brand JuneShine's Super Bowl Advice: Drink, 'Earth' Responsibly
The spot is an example of a mission-driven company not taking itself too seriously, says Humanaut founder a ...
Sesame Labs Raises $4.5M To Build Out Web3 Marketing Stack
Sesame Labs, a web3 marketing platform looking to build a marketing stack for the future of the interne ...
Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
Snapchat is using AR technology to expand its NFL partnership and giving fans a chance to prove the ...
Urology Tripleheader: Prostate, PD Campaigns, New ED Meds
"Man With a Plan," from pharma company Endo, aims to motivate men with symptoms of Peyronie's disease (curv ...
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That's because it's actually going to measure the resonance of your ad buys -- not just the reach, but the qualitative impact of it. ...
Sunday's Grammy Awards on CBS saw a 28% jump in audience from a year earlier, halting a nosedive in the ratings that started in 2020. ...
For Black History Month, retailers stock up on Black-owned brands in an effort to be more inclusive, How well is it working? ...
