The FTC's recent report about online privacy "failed to discuss or acknowledge the vast and varied benefits th ...
Today's Top News
Television News DailyOctober NFL Unit Ad Pricing Soars 9%, September Up 7%
For week 8 of the NFL season, average pricing across NBC, CBS, Fox, ABC/ESPN and Amazon Prime Video is set to rise 11% to $543,000 per 30-second commercial time. A year ago, for the entire 2023-24 NFL season, total TV ad revenue from NFL TV networks rose 13.7% to $5 billion - the first time to ever hit that mark. ...
Elon Musk's X Corp. has dropped its claims against the food company Unilever, one of the businesses su ...
The idea for Stagwell's "Future Of News" project, CEO Mark Penn told an Advertising Week crowd, had be ...
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less like ...
In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - wi ...
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it ...
Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for t ...
That's according to creative effectiveness ad tester System1, which bases its assessments on long-term brand-building creative characteristics. ...
Lyft, AXS To Integrate Rides Into Ticket Experience
The partnership, brokered by AEG Global Partnerships, makes Lyft an official partner of AXS in North America. ...
Lee Enterprises Recognizes Racine Union
The Racine NewsGuild is part of the Kenosha Newspaper Guild. ...
'Tampa Bay Times' Continues Publishing Despite Crane Collapse During Hurricane
Nobody was in the eight-story "Tampa Bay Times" building when the crane fell into it. ...
'The Atlantic' Restores Print Schedule To 12 Monthly Issues Per Year
The magazine has been publishing 10 issues since 2002. ...
Google Puts Data-Retention Limits On Advertising
Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 ye ...
TikTok Pushes In-Stream Shopping With Fall Deals Promotion
TikTok is launching a new fall promotion on its ecommerce platform that will offer discounts across thousands ...
Hot, But Not TOO Hot: Whataburger Launches Bacon Blaze Jalapeno Double
Brand launched a new TV effort, created by McGarrah Jessee, to support the burger's release, playing on t ...
United Airlines Hires First Director Of Creative Strategy, Content
Christina O'Rourke will be tasked with shaping creative strategy for the brand, while reporting to Chief Advertising Offic ...
Cytokinetics Educates Docs On Non-Physical Ordeals Of Cardio Condition
"HCM Beyond the Heart" is an awareness campaign featuring the stories of five actual hypertrophic cardiomyopathy patients. ...
Utah Appeals Order That Blocked Restrictions On Social Media
Utah officials plan to ask a federal appellate court to allow enforcement of a new law that wou ...
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Consumer packaged goods will still rank second in total digital dollars spent, second only to retail. ...
The live-streamed event, which began at 7 p.m. PT with 50 minutes of techno music and trippy CGI images, was viewed by more than 3.7 million people. ...
Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the latest tech company to be part of an explosion to make technolo ...
