Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges ...
Today's Top News
Digital News DailyFTC Probing YouTube Over Alleged Failure To Protect Kids, Improper Data Collection
The agency has been investigating YouTube about these issues since 2015, and a settlement may be coming, reports "The Washington Post." ...
Upfront-placed ad revenue for most of the last TV season was at $19.3 billion, down 3% on a ...
WPP's plan to sell a majority stake of its Kantar research division is on course, the company said ...
The video was created by M/H VCCP, reportedly one of the finalists in Audi UK's agency review. ...
The suit is a refiling of one made in 2017 against Dentsu's Fetch unit, which is not named ...
A study by the NYU Stern Center for Sustainable Business shows that sustainable products delivered 50.1% of packaged ...
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, ...
The IPG media agency won for a documentary film, 5B, about the nurses who established San Francisco's first ...
Nielsen's Gracenote Launches Video Popularity Score To Promote Content
Quibi's Pre-Launch Ad Commitments Already At $100 Million
AKQA Sao Paulo Wins Media Grand Prix
Havas Group Buys L.A. Agency Battery
Ruffles Signs NBA's Anthony Davis
GitHub To Buy Pull Panda, Expects Better Code Reviews
Gmail Outage Continued Into Tuesday
'Chicago Tribune' Redesigns Site, Mobile App, Runs On Arc Publishing Platform
MediaNews Group Buys 'Reading Eagle,' Plans To Lay Off 81 Staffers
Microsoft Advertising Editor Now Supports Price Extensions
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OPINION
It is reasonable to assume that "Reef Break" has been designed as a piece of summer TV escapism. ...
I've been analyzing television programming for roughly 30 years, and have seen many good pilots flop as regular series, but also more than a few poor performing pilots build into hits. Increasingly, however, the latter is ...
Agencies may have feared the wrong enemy, as the new opportunity is being a partner for growth. ...
Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
Colgate Invents Recyclable Toothpaste Tube, Will Offer Tech To Others
NBA Finals Down 19% In Viewers
Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics
Most Ad Execs Say Duration-Weighting Is Best Method, Will Benefit OTT
