The ad industry believes the new standard will have the greatest positive effect on online and over-the-top video, ...
Today's Top News
MediaDailyNewsU.S. Ad Market Expands 3.1% In May, Top Advertisers Pace The Pack
The U.S. ad market expanded 3.1% in May vs. the same month in 2018, according to the latest data from Standard Media Index. The U.S. Ad Market Tracker, a collaboration of SMI and MediaPost, slid slightly from April, falling 1.2% on a sequential basis. May nonetheless posted the strongest index of media-buying demand for the month since SMI began tracking it in 2011. ...
CANNES, FRANCE--The hub of the network remains in London as Lund is uniting the city-based McCann businesses in ...
News Corp. this morning announced it is putting News America Marketing -- one of the biggest distributors of ...
"Far from promoting transparency and improved decision-making, therefore, the rule would instead force pharmaceutical companies to mislead tens ...
A new study found two-thirds of respondents would drop a brand if its ad appeared next to fake ...
IMDb Freedive changed to IMDb TV and its available titles now include Academy Award winners. ...
CANNES, FRANCE--Most consumers (53%) say brands are less than truthful about their commitment to society. according to a ...
The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ...
U.S. Cellular's Summer Presence Boosted With Country Star
Spotify Can Now Target Podcast Listeners By Topic Categories
Pinterest Rebrands Partner Program, Expands Shoppable D2C Experience
Refinery29 Partners With Eko To Produce Interactive Videos, Begins With 'Money Diaries'
Nuts For Basketball: Mr. Peanut Toplines Sneakers
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Captivate Will Distribute First Media Content
NCC Media Partners With OpenAP To Improve Targeting
Comcast Pushes New Addressable Advertising Group
Gmail Users Hit By Outage On Monday
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OMMA Awards
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OPINION
Every time TV's annual primetime upfront beckons there always seem to be calls for either abandoning the whole process or reshaping it so that advertisers get a better shake. Clearly, there are many reasons to retain ...
What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the horizontal. ...
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service is an also-ran to Netflix, it's growing faster. An ad-supported variant might ...
Agencies Notify Stations They Will Switch To New Startup For Processing TV Buys, Effective July 1
Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
Dentsu Aegis Cuts Ad Spending Forecast
Colgate Invents Recyclable Toothpaste Tube, Will Offer Tech To Others
NBA Finals Down 19% In Viewers
