Shell described Volta's ad business as an "early mover advantage" with prime spots in "high-value, high-traffic" markets. ...
Today's Top News
Email Marketing DailyItaly Temporarily Blocks ChatGPT, Threatens OpenAI With Fines
The Italian Data Protection Authority is demanding a plan for protecting data, and says it will block ChatGPT "until ChatGPT respects privacy." The temporary block follows a self-reported data breach. ...
Developed by Kansas City MO-based agency Barkley, the "Flavor Make It" campaign encourages the Gen Z audience ...
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verificati ...
The deodorant brand's educational campaign aims to teach 1 million young women the ins and outs of mon ...
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traff ...
"We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas ...
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practi ...
The acquisition will enhance Publicis Sapient's global offerings, making Latin America the agency's third major global delivery cen ...
Folloze Offers New B2B Identity Matching Tool
The identity matching tool combines identity matching and behavioral data, the company says. ...
Brand Influencer Platform Launches Social Media Advertising Via Content Creators
Creator-guided shopping platform LTK has launched a new ad solution that invites brands to amplify creator collaboration conte ...
Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT
The Acxiom CEO sees generative AI tech as transformative for advertising, and says the underlying technology must ...
Newly OTC Astepro, Nasonex Fight Allergies With Spring Campaigns
30 winners of Nasonex sweepstakes get box containing a bottle of the nasal spray surrounded by Georgia-grown flor ...
Senators Reintroduce Bill Requiring Platforms To Subsidize News
Lawmakers in the Senate are renewing their attempt to pass a controversial bill that would allow news publishe ...
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Tetris has announced the rollout of a new loyalty program that will earn players in-game points they c ...
Stock For Trump-Linked Digital World, Truth Social's Ad Seller, Rises After Indictment
Stock of Digital World Acquisition Company was up 5% in mid-day Friday trading after the news of form ...
Taco Bell Gives, Takes Away
The QSR is removing the Quesarito from its menus on April 19, but welcoming back two other it ...
Build-A-Bear Names New CMO
Julia Fitzgerald joins the retailer from the American Lung Association. ...
SF Agency Feld Advertising Expands Media Practice
The agency has hired Jon Sklaroff for the new position of senior digital manager ...
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Find Out More »OPINION
For an industry that loves auditing things, maybe it's time for media to begin auditing the reality of truth. ...
Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners. ...
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to the daily reach of TV. ...
The Hearst Sweep: Company Not So Dependent On Publishing Anymore
Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
Disney Folds Marvel Entertainment, Ousts Chairman Ike Perlmutter
Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
