A new "pay-with-change" ad model will require sponsors to be certified as promoting gender equality and will on ...
Today's Top News
MADStagwell Closes Kitchen, Folds It Into MMI
The enhanced MMI will continue to be led by CEO Maggie Malek. Barry Lowenthal, who led Media Kitchen, assisted with the transition and has left the company. ...
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content a ...
The company has confirmed the departure and TikTok's global chief operating officer Vanessa Pappas will fill in f ...
She succeeds Benjamin Jankowski who is retiring from Mastercard. ...
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing a ...
Tim Irwin was previously CEO of the agency's EMEA region and is succeeded in that role by Ry ...
"The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enab ...
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise fr ...
Growth In VR/AR Hardware Invites User Privacy Concerns
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content bas ...
Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Google violated a Texas state consumer protection law by arranging for radio personalities who had not themselves us ...
Amazon To Open Real-Life Clothing Store
Store will be equipped with same technologies as Amazon fulfillment centers, to quickly summon items from the ba ...
Netflix Stock Tanks 20% In After-Market Thursday Trading, Only 2.5M Global Sub Growth In Q1
That projection of 2.5 million subscribers means dramatically slower pacing for the year overall. Wall Street analysts h ...
Dodge Enlists Wrestler Bill Goldberg To Help Find Chief 'Donut' Maker
The series of eliminations will be aired like a reality TV show with the final episode revealing Dodge ...
MessageGears Forms Integration With Phrasee, Enabling Clients To Use Language Tool
The integration will help B2C brands generate, automate and review the language used in emails to "increase t ...
Mini Moves Forward With Road Rally
"There is no doubt that planning an event like MTTS in our current environment creates special challenges," Mini ...
Busch Light Highlights Ice Fishing Cans With Shanty Push
For those eager to get in touch with their inner winter, the beer-inspired shanty makes it easy. ...
6sense Pulls In $200 Million In New Funding, Total Now At $426 Million
The company hopes to spend part of the funding on email services for B2B sales and marketing te ...
Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Loss of third-party data is moving companies to put more resources into zero- and first-party data. ...
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Find Out More »OPINION
Masks have one purpose and one purpose only: to prevent pathogens from entering and exiting your body. Full stop. ...
The positioning of a new ABC drama series as a work descended from Charles Dickens, John Steinbeck and John Ford raises great expectations. ...
NordVPN, which provides virtual private network services, cites involuntary data collection as the most troublesome VR privacy issue. ...
