Today's Top News

MADGroupM Foresees 11.8% Gain For 2021 U.S. Ad Spending

In its latest ad forecast, the company describes a "K-Shaped" recovery that finds this year's drop in spending won't be as bad as initially expected. ...

Seismic Acquires Grapevine6, Launches New Social Tool
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, b ...
Nonprofits Challenge Cargill's 'Independent Family Farmers' Claims
"Cargill is egregiously misleading consumers... because the Products are in fact produced on large, corporate-controlled factory farms," complai ...
Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully select ...
New Oura Ring Campaign Advises People To Listen To Their Bodies
"You shouldn't have to feel like you're disappointing your tech," says Greg Hahn, founder of Mischief USA, t ...
Quiet Storm Restructures, Employees To Share In Profits
The 25-year-old London-based agency is shifting to an Employee Ownership Trust model. ...
Teleflora's Holiday Ads Spotlight Lonely Shut-Ins
Creative focuses on an "Impromptu Choir" and a floral arrangement left on a doorstep. ...
'Entertainment Weekly' EIC JD Heyman Is Out
Heyman had a short tenure, since June 2019. He succeeded Henry Goldblatt, who had led 'Entertainment Weekly' f ...
Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategie ...
Volkswagen Supports Soccer Groups For #GivingTuesday
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...

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