A new analysis of top-spending D2C brands finds that just five of them made up more than half ...
Today's Top News
Search Marketing DailyFacebook Opens Search Ad Placements To All Advertisers
Ads in Facebook Search Results are now open to all marketers for a select group of topics. The ad unit, which appears in Facebook News Feeds and across its marketplace, aims to provide a way for marketers to reach consumers looking for products to purchase. The option is only available on mobile devices. ...
Direct-to-consumer (D2C) brands may seem to come out of nowhere for many of the establishment brands they compete ...
Brian Smith, Hyundai's chief operating officer and a former vice president of marketing for Lexus, will lead the ...
With strong performances from "Thursday Night Football" and "The Masked Singer," Fox continues to lead broadcast networks in ...
Hamlin will serve as president of York Creative Collective, a newly formed marketing collective founded by Travis York, ...
Neiman Marcus has unwrapped its Christmas Book, the retail's industry's annual exercise in billionaire daydreams. ...
"Never in the history of this country has a President been the subject of such a sustained barrage ...
Unless the Supreme Court steps in, Illinois Facebook users can now proceed with a class-action alleging that the ...
Facebook Advertisers Increase Video Budgets
'New York Times' Offers Merchandise Inspired By 'Modern Love' Column
Adobe Enhances Its Digital Experience Platform
Study: Podcast Ads Increase Brand Favorability With Super Listeners
T-Mobile Makes Deal With Quibi, New Mobile Content Service
Self-Driving (And Flying) Around The Corner: Panelists At Synapse Orlando
Parents Prefer Emails For Most Messages From Schools: Study
PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Lead411 Adds Email/SMS Outreach Tool
Publicis Rebrands BT Both Inside And Outside
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Find Out More »OPINION
MONTAUK, NY -- As I was preparing the opening remarks to kick off MediaPost's TV & Video Insider Summit here this morning, I was struck by the ad industry's obsession with direct-to-consumer (D2C) brands and the ...
The Top 10 Best Brands represent $5.6 billion dollars in ad spend. ...
According to a Braze study, D2C brands get open rates that are 59% higher in email, in-app and push notifications. ...
