"Friday Night Smackdown" will return to USA Network next year from Fox as part of a reported five-yea ...
Today's Top News
MediaDailyNewsAmazon To Introduce Ads To Prime Video, Charge For Ad-Free Service
The video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime members. ...
The statement doesn't break any new news, but is the MRC's official sum-up on what transpired and whe ...
The FAST platform now offers more than 500 free channels across the U.S. ...
That's according to agency research firm COMvergence, which released its analysis of media agency reviews during the s ...
Heidi Shaffer replaces Michael Sprague, who left the automaker several months ago to "pursue something more entrepreneurial," ...
IPG Mediabrands this morning announced a restructuring of three of its data and tech-oriented operating units -- Repris ...
"Consumers do not have the time to read hundreds of pages of dense privacy policies, and it shou ...
The award was confirmed the same week that Clean Creatives issued its annual "F-List" detailing Adland contracts ...
Bloomberg Says He Will Leave Media Empire To His Foundation
Bloomberg says that, at 81, common sense dictates that he have a succession plan. ...
Wunderman Thompson Reveals New AI-Driven Ad Testing Tool
The testing program, known as Reveal, was developed in-house to measure audience attention and emotional responses to bra ...
Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Adviso ...
Horizon Taps MMB's Lukas As SVP-Human Intelligence
Lukas, who joins from MMB, where he was head of strategy, has held a variety of agency, speaki ...
35% Of NFL Fans Regularly Use Pirate Streaming To Watch Games
Poll of 3,200 fans finds higher rates of piracy among fans of certain teams and those who li ...
Green Giant Utilizes Corn Kid To Promote Vegetables
The new campaign, the brand's first in seven years, focuses on three key values: convenience, goodness and fla ...
Yahoo Advertising Joins Key Partners To Optimize CTV Ads
Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS to maximize media spend and ROI f ...
Millennials, Social, Streaming Will Drive Holiday Spending: Survey
Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV a ...
'The New Yorker' Unveils Critics at Large Podcast
Weekly podcast will feature staff writers Vinson Cunningham, Naomi Fry, and Alexandra Schwartz. ...
News Organizations Embrace AI But Worry About Ethics, Global Survey Finds
A third of newsrooms have an institutional AI strategy or are working on one. ...
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Find Out More »OPINION
This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and
self-attributing networks. ...
The most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. ...
The very fact that Murdoch waited until age 92 to turn over the reins to his son is as good a symbol as any of the man's tenacity. ...
ChatIPG: Mediabrands Reboots Tech, Data Stack Under A Global Kinesso Brand
Here Comes Fright Night: NRF Predicts Record Halloween Spending
GroupM's Wavemaker Takes H1 Global New Biz Crown
MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
Havas Wins Shell Media Account Amid Protests Against Agencies Promoting Fossil Fuels
