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Television News DailyMarch Madness Sees 22% Ad Gain, Steady Viewing

The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the levels of a year ago, according to an estimate by iSpot.tv. ...

'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapter 4" rocketed to a $73.5 milli ...
CeraVe's Social Media Strategy Goes IRL In Big Easy
A float featuring a very large bottle of CeraVe Facial Moisturizing Lotion rode in a French Quarter para ...
BMW Adds EVs To Ultimate Driving Experience
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i4, alongside the updated BMW 330e a ...
People Of Color Hold 11% Of Top Editorial Posts In Four Countries
But that percentage rises to 33% in the U.S., Reuters Institute reports. ...
Wendy's Launches Grilled Chicken Ranch Wrap
The new item is an upgraded version of the Go Wrap that Wendy's discontinued in 2020. ...
Tech Title 'Tom's Hardware' Says It Was Plagiarized By Google Bard
Bard walks back admission that it was guilty of plagiarism, Tom's Hardware alleges ...
Internet Archive's E-Book Loans Infringe Copyright, Judge Rules
Siding with book publishers, a federal judge ruled late Friday that the a digital library run by t ...
LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, Unit ...
Webinar Engagement Rose Last Year, Attendees Signed Up Earlier Than In 2021
Engagement for webinars is increasing, and has returned to pre-pandemic levels, ON24 reports. ...
Amazon Urges Judge To Throw Out Alexa Privacy Case -- Again
"Amazon disclosed, and plaintiffs consented to, the very conduct they challenge," the company argues in a motion aski ...

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