Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% fr ...

The target audience for the work is peanut-butter-switching adults 25-54 looking for protein-rich snack options. ...

Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in Apri ...

I've committed my career to challenging the status quo in retail media," commerce strategy expert Briana Finelli s ...

The spot, via McCann London, is styled like one of Perry's videos, complete with fun outfits. ...

At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution th ...

Although Paramount Global is seeing a weak scatter market, significant media dollars are expected to land in ...

"Linda was the consummate media maven, colleague, mentor and friend," said Fay Ferguson, co-CEO of Burrell Communications, whe ...