Today's Top News

Television News DailyTokyo Olympics Now At More Than $1 Billion In National TV Advertising

Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues -- a double-digit percentage gain vs. the same time period prior to the 2016 Rio Summer Olympics. Dan Lovinger, executive vp of ad sales, NBC Sports Group, says about half of the Toyko Olympic advertisers are new marketers, coming from ...

Discover Our Publications