August 18 - 19, 2020
Virtual Event

Event Sponsors

Agenda

Tuesday, 08/18

Day 1 - New Shopping, New Media

Already disrupted, the consumer path to purchase was fully upended this year. We open the CPG Brand Summit mapping media against radically changed media and shopping behaviors.

12:30 PM ET
Opening remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
FacilitatorS
Joshua Palau, VP, Digital Strategy and Platforms, Bayer Consumer Health 
Eve Rabin, Senior Manager; Media Innovation & Partnership Development, PepsiCo, Inc 
12:40 PM ET
Keynote: Pepsi’s Empathy Imperative
For PepsiCo’s Food Service division, the most effective marketing response to the Covid crisis was also the most humane. All of its restaurant, travel, venue and other key partners were among the most impacted by the crisis, and the brand focused its messaging and support on the people behind these partners. Global CMO Scott Finlow explores how empathy drove Pepsi’s decision-making and directed support for people, not just a supply chain. Going forward, how could and should marketers learn from this crisis about identifying with their customers?
Keynote
Scott Finlow, Global Chief Marketing Officer, Pepsi Foodservice 
1:05 PM ET
Sponsor Spotlight Presentation
1:20 PM ET
Panel: Here to Help?: Brand Building for the Next Normal
Every brand just had multiple gut checks about what they are, how they relate to their customers' lives, and the real depth of brand loyalty. The customer journey was radically disrupted this year, as were supply, and even the traditional role of brands. Moving forward, how should companies be thinking about brand?
Moderator
Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst 
PanelistS
Suzanne Darmory, Senior Social Content Manager, International Beauty Brand 
Gretchen Koch, Senior Director of Marketing & Innovation, Consumer Division, Peet's Coffee 
Brian Neumann, Senior Brand Manager, The Kraft Heinz Company 
Tom Rowe, Senior Manager, Digital Marketing Operations, McCormick 
1:50 PM ET
Panel: Learning from the DTCs
The COVID-19 pandemic has consumers flocking to online shopping and looking to brands for support and a more personalized connection. As we begin to venture outside again these changing habits are likely to continue; making this an optimal time for brands to look to D2C models not only for customer acquisition but as a long-term safeguard for potential future market disruption. What can brands learn from D2C’s as we move forward in this uncertain time?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Alex Reed, CMO, Truman's 
Jason Steinberg, Global Direct to Consumer (DTC), Colgate-Palmolive 
2:10 PM ET
Roundtables

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!

2:10 PM ET
Roundtable: From TV to Influencers: What Is the 2021 CPG Media Plan?
CPMs plummeted, then rebounded; creatives locked down, and stayed locked down, and influencers sought to fill the void; streaming and digital inventories ballooned, but where to direct those eyeballs? As we move into Q4/Q1, what is the media plan now?
Featuring
Jason Adamski, North American Consumer Connections Lead, Ferrero 
Amy D'Souza, Media Director, Constellation Brands 
Brad Feinberg, NA VP of Media and Consumer Engagement, Molson Coors 
Eve Rabin, Senior Manager; Media Innovation & Partnership Development, PepsiCo, Inc 
2:10 PM ET
Roundtable: Navigating Culture & Controversy in a Hyper-Social World
Suddenly brands are finding themselves thrust into a range of controversy; having to make hair-trigger responses for fear of backlash. From COVID-19 to social justice, from platform boycotts to “insensitive” ads; social media amplifies even the smallest of signals. How do you respond? Do you respond? How serious is Twitterverse and is this culture of accountability stifling creativity?
Featuring
Eric Bandholz, Founder, Beardbrand 
Paul Hanges, CEO, JibJab 
Jim Parsons, Marketing Executive, UPS 

Wednesday, 08/19

Day 2 - The New and Improved Business Model

From DTC challenger brands to Amazonifcation, leveraging first-party data to subscriptions, today we open the books on new revenue and distribution models.

12:30 PM ET
Welcome Back, Marketer Survey
MC
Lisa Singer, Event Editorial Manager, MediaPost 
FacilitatorS
Derrick Brent, Marketing Consultant, Cut Golf 
Joshua Palau, VP, Digital Strategy and Platforms, Bayer Consumer Health 
12:40 PM ET
Keynote Q&A: Hair Care Brand Curls Makes Waves During Crisis
Curls Beauty Brand found themselves in an optimal position during the pandemic. Online sales surged, and even tripled some days during the first few months. Though business was thriving, the savvy hair care company continued to stay engaged with consumers via virtual tutorials and events; tapping into a virtual data trove. CEO & Founder, Mahisha Dellinger, talks strategy, community outreach and her grassroots’ beginning.
Interviewee
Mahisha Dellinger, CEO & Founder, CURLS Beauty Brands 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
1:05 PM ET
Sponsor Spotlight Presentation - "Understanding Consumers in a Volatile, No-Touch World"
1:20 PM ET
Case Study: Waking Up To Gaming

When Covid shut down all live sports this spring, marketers woke up to the relatively untapped esports opportunity. But Anheuser-Busch has been all in with e-team and event sponsorships for a while. Bud Light’s Director of Sports Marketing outlines the opportunity for brands here, Bud Light’s own strategic approach and how (and how not) to suit up for the virtual game.  

Presenter
Joseph Barnes, Director, Bud Light Sports Marketing, Anheuser-Busch 
1:40 PM ET
Trivia Contest
1:50 PM ET
Case Study: ShopRite's Paperbird Soars
When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning to packaging design to brand activation, Wakefern treated the launch of Paperbird with the same respect as a best in class CPG brand. Laura Kind, VP of Brand Strategy, shares how her team translated the consumer emotion around messes into highly relatable Paperbird brand work.
Presenter
Laura Kind, Vice President of Brand Strategy, Wakefern Food Corp. 
2:10 PM ET
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
2:10 PM ET
Roundtable: Women CPG Leaders: the Industry’s Most Untapped Resource

Female shoppers make or influence up to 80% of all consumer purchases and yet occupy less than 30% of senior positions in the CPG industry. How is this sector missing a perfect opportunity to create stronger connections with customers via leadership that better reflects who they are? How do women leading the CPG marketing charge bring unique perspectives to brands and help cut through the clutter?

Featuring
Sona Bajaria, VP of Marketing, Pernod Ricard 
Randi Jachino, VP of Marketing, Weleda North America 
Kym Recco, Digital Marketing Manager, Tom's of Maine 
2:10 PM ET
Roundtable: Building the Better Data Strategy
First party data is the holy grail of marketers, but CPGs remain at a disadvantage in the data game. How are CPGs finding, building and best leveraging their data trove?
Featuring
Jessica Best, VP, Data-Driven Marketing, Barkley 
Joseph Sanfratello, VP of Performance Marketing, Hubble Contacts 

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

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VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.