Customer journeys and brand loyalties have changed forever. At the CPG Brand Insider Summit we bring MediaPost's critical lens to the great brand shake-up that is upon us. How will marketers hold their brand loyalists and acquire newbies when most customers say they are now open to switching brands? As the battle for those customers becomes more virtual, how do you digitize shopper marketing mainstays of the real world? What does a virtual endcap look like, anyway? Are the increasingly powerful retail media networks a long term answer? Is the answer beyond traditional advertising? In reaching out more credibly to a multicultural user base?
This is getting really complicated, and so the Brand Insider Summit will engage how marketers are best juggling many forces at once.
We will explore:
We're all phygital now. At the CPG Brand Insider Summit, we will follow the new omnichannel CPG customer.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Ken Fadner at email@example.com.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at firstname.lastname@example.org.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at email@example.com.