March 16 - 17, 2021
Virtual Event

The Big Brand Shake-Up of 2021: Following The Phygital Shopper

Customer journeys and brand loyalties have changed forever. At the CPG Brand Insider Summit we bring MediaPost's critical lens to the great brand shake-up that is upon us. How will marketers hold their brand loyalists and acquire newbies when most customers say they are now open to switching brands? As the battle for those customers becomes more virtual, how do you digitize shopper marketing mainstays of the real world? What does a virtual endcap look like, anyway? Are the increasingly powerful retail media networks a long term answer? Is the answer beyond traditional advertising? In reaching out more credibly to a multicultural user base?

This is getting really complicated, and so the Brand Insider Summit will engage how marketers are best juggling many forces at once.

We will explore:

  • The new battle for brand switchers
  • Exploring post-advertising media opportunities
  • Speaking to a multicultural consumer base
  • Virtualizing the shopper marketing experience
  • Finding first party data amid the walled gardens
  • What the CPG media strategy looks like now

We're all phygital now. At the CPG Brand Insider Summit, we will follow the new omnichannel CPG customer.

Attendees of the MediaPost Summits Empower Their Organizations

  • Optimize your digital marketing strategy by participating in top quality content
  • Congenial summit experience with all attendees working together to enhance digital marketing programs
  • Be a real part of driving the digital industry forward
  • Unparalleled networking with other senior level digital marketing professionals and development of lifelong professional contacts
  • Editorially driven content and structure to promote professional summit experience for real knowledge exchange during the daytime hours
  • Actual capped attendance in order to ensure meaningful, productive networking so all attendees leave really knowing and learning from their fellow participants
Join the conversation #MPBISCPG

Conference Content Programmer

Steve Smith, Editorial Director, Events, MediaPost

Brand Insider Summit CPG 2021 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Tuesday, 03/16

Day 1 - The Great Brand Shake-Up Half of your customers say they are willing to try another brand. Yikes! We open the CPG Summit engaging the challenges of a new customer journey that has been impacted by the Pandemic, as well as media fragmentation, as well as the multicultural moment.
3:00 PM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:10 PM
Keynote
Keynote
Jonathan Halvorson, Global VP Consumer Experience, Mondelez 
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: The Loyalty Shake-Up: Dancing With Brand Switchers
Consumers come out of the Pandemic year more open than ever to replacing your brand and shifting loyalties. How are CPG marketers evaluating the challenge and, at the same time, defending their brand hold while they look to acquire new loyalists from others? How does this new reality of brand marketing impact overall strategy- messaging, media mix, CRM?
Panelist
Alex Reed, CMO, Truman's 
4:15 PM
Sponsor Spotlight
4:25 PM
Case Study: Planning for the Post-Advertising Future
4:45 PM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
4:45 PM
Roundtable: Social Media Influencers and more
Featuring
Lynn Blashford, Chief Marketing Officer, White Castle 
Cherie Boldt, Director of Marketing, Crispy Green 
Peter Machalek, Chief Commercial Officer, TREC Brands 
Kayla Rochkin, VP Marketing, TREC Brands 
4:45 PM
Roundtable: What is the CPG Media Mix Now?
As the pandemic and secular shifts reroute the customer journey, how are CPG media mavens getting their offers and messaging in front of their consumers at the right place and time? Let's discuss how CPG media budgets are being reshuffled.

Wednesday, 03/17

Day 2 - Capturing the Digital Shopper Walled garden, retail media nets, and a sea of data. Today we dive into the virtual marketing experience. What does shopper marketing look like here? Can data help manage the new "phygital" journey?
3:00 PM
Welcome Back/Marketer Survey Results
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:10 PM
Keynote
Keynote
Ivan Pollard, Global Chief Marketing Officer, General Mills 
4:05 PM
Panel: The Virtual Endcap: Shopper Marketing Goes Digital
How do the traditional in-store shopper marketing techniques translate to the digital environment. How do we rethink sampling, placement, special offers and more? And as the retail media networks grow both in power and diversity, how are CPG marketers redefining shopper marketing in these contexts? How can better targeting and personalization replace physical presence, and yet, contribute to real world shopper marketing as well? This is going to get complicated.
Panelist
Lisa Mathison, Head of Brand Activation, Hostess Brands 
4:35 PM
Sponsor Spotlight
4:45 PM
Case Study: Building the Data Strategy
Always challenging for the CPG segment, getting first party data has never been more important or accessible to brands. But beyond the sweepstakes, how can a brand make closer contact with core consumers and exchange real value for data?
5:00 PM
Sponsor Spotlight
5:10 PM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
5:10 PM
Roundtable: Data, Data Everywhere, And Not a Drop to Drink?
What is the data strategy for CPGs in a world of walled gardens, retail intermediaries and third party providers who promise the world in filling those gaps? How are CPG marketers building their data war chests?
Featuring
Ken Krasnow, VP Omnichannel Marketing, Henkel 
Michael Lampert, Global Marketing Data Lead, Mondelez International 

Featured Speakers

Cherie Boldt

Crispy Green
Director of Marketing

Jonathan Halvorson

Mondelez
Global VP Consumer Experience

Ken Krasnow

Henkel
VP Omnichannel Marketing

Peter Machalek

TREC Brands
Chief Commercial Officer

Lisa Mathison

Hostess Brands
Head of Brand Activation

Kayla Rochkin

TREC Brands
VP Marketing

Lynn Blashford

White Castle
Chief Marketing Officer

Michael Lampert

Mondelez International
Global Marketing Data Lead

Ivan Pollard

General Mills
Global Chief Marketing Officer

Alex Reed

Truman's
CMO

Steve Smith

MediaPost
VP, Editorial Director, Events

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.