May 5 - 8, 2024
Nashville, TN

Experience, Affinity, Affordability: The New CPG Value Proposition

Consumers want products they can believe in, embrace, and identify with. Omnichannel CPG marketing is not just about navigating a complicated customer journey; it is about getting closer to consumers all along the journey. At the Spring edition of MediaPost's Brand Insider Summit: CPG we dig into the culture of the new CPG marketing. How are brands leveraging new media channels, celebrity and influencer partnerships and product development to make the consumer experience richer, product affinities deeper, brand identification more meaningful?

Value is key in budget-tightening times. But so is the culture around shopping - the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.


We Will Explore:

  • Omnichannel media planning in the RMN era
  • Meaningful branding
  • Tactics for building first-party data and loyalty
  • Product development as brand building
  • Brand partnerships
  • Celebrity and Influencer alliances
  • Hunting the Gen Z consumer

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


 

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Agenda

Sunday, 05/05

5:30 PM Central
6:30 PM ET
Welcome Cocktails

Monday, 05/06

8:15 AM Central
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote
10:15 AM Central
11:15 AM ET
Panel: The New Map: Omnichannel Planning in the RMN Era
Data-driven media mapping to capture the omnichannel consumers has been enriched and complicated by explosive growth in retail and delivery RMNs. How are these expanding ad and data opportunities changing media strategy and allocation? Which budgets are being tapped as shopper marketing gets redefined? How are brands managing the multiple direct relationships with RMNs and the data being proliferated onto other platforms? And where does the RMN remap the CPG customer journey?
PanelistS
Khara Hutchinson, Head of Programmatic, Bayer 
Courtney Redford, Digital Marketing Manager, Bridges Consumer Healthcare 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Q&A: Life and Death Branding: Santa Teresa's Gang Reform Mission
Interviewee
Andres Chumaceiro V, Chief Operating Officer, C.A. Ron Santa Teresa 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:40 AM Central
12:40 PM ET
Case Study: Star Power: Inside Caravan's Celebrity Brand Incubator
As celebrity and its built-in social infliuence become central to brand differentiation, how do you build new brands from the bottom-up with star oiwer in mind? CAA-aligned brand incubator Caravan shares what it has learned about using a legacy of talent management to find white space in the products market, include celebrities as co-founders and then use that combination to build new brands.
Presenter
Leonard Brody, Executive Director, Co-Founder, Caravan 
12:05 PM Central
1:05 PM ET
Roundtable: RMNs and the New Customer Journey
Featuring
Khara Hutchinson, Head of Programmatic, Bayer 
12:05 PM Central
1:05 PM ET
Roundtable: Brand Partnerships
12:05 PM Central
1:05 PM ET
Roundtable: Product Development as Marketing
Panelist
Christopher Elliott, Senior Director, End to End Connections & Media, The Coca-Cola Company 
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Axe Throwing at Bad Axe
Historic Nashville City Walking Tour
Topgolf outing
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Tuesday, 05/07

8:15 AM Central
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote Q&A: Cardi B and Friends: Rewriting the Celebrity Brand Playbook
Interviewee
David Dreyer, CMO, Starco Brands 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:15 AM Central
11:15 AM ET
Panel: Your First Party Data Recipe: Loyalty, DTC, and a Smidge of Social?
Famously attenuated from direct relationships with consumers, how are CPGs solving for the first party data conundrum? Are DTC, social and loyalty programs filling the void? Are the RMN walled gardens any help? But once they have some direct data, how are marketers making best use of it - to profile consumers, map journeys, target advertising, and develop new products?
Moderator
Danny Gardner, Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics, Haleon 
PanelistS
Robyn DeFina, SVP of Marketing, Sweet Loren’s 
Lauren Flanigan, Head of Partnerships & Portfolio Marketing, Mondelēz International 
Katie Green, CMO, Little Saints 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
The Mechanics of Authenticity: Land O'Lakes' Co-Op Model of Brand Building
Presenter
Brandon Miller, Sr. Marketing Manager, Digital Media, Land O' Lakes, Inc. 
11:40 AM Central
12:40 PM ET
Case Study: Influencers as a Media Strategy
12:00 PM Central
1:00 PM ET
Roundtable: Data as a Marketing Strategy
Featuring
Shannon Parkey, Principal Project Program Manager, AT&T/Cricket Wireless 
12:00 PM Central
1:00 PM ET
Roundtable: Social as a Marketing Strategy
12:00 PM Central
1:00 PM ET
Roundtable: Meaningful Branding
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Skyline Kayak Tour on the Cumberland River
Tour of Jack White's Third Man Records Studio
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner

Wednesday, 05/08

9:00 AM Central
10:00 AM ET
The Diaspora Opportunity: Unilever Globalizes "Taste of Home"
Presenter
Lan Trieu, Head of Marketing, Nutrition North America, Unilever International 
9:30 AM Central
10:30 AM ET
Panel: Gen Z Hunting: Remapping the Elusive Next-Generation
Gen Z famously avoids traditional media, prefers their brands to be personal, meaningful, and sustainable. TikTok has replaced TV and even Google as the top brand discovery engine. What does a Gen Z marketing and media strategy mean for CPG marketers? We ask our panel to speak from example. What recent campaigns have effectively targeted and activated the youngest consumers?
Moderator
Michele Burchfield, Founder & President, Blume Honey Water 
PanelistS
Lisle Friedman, Vice President of Marketing, Casa Komos Brands Group 
Jeannie Hannigan, Senior Brand Manager, Little Leaf Farms 
Christina Nevoso, Senior Marketing Lead, Brand Building & Marketing Excellence, Bayer Consumer Health 
10:00 AM Central
11:00 AM ET
Case Study: Reformulating Dramamine: Brand Re-Building In the Digital Era
How do you modernize a 75-year-old Dramamine brand traditionally identified with travel sickness? You align messaging with a more holistic view of the consumer and her lifestyle. You marshal the power of PR and launch a llama on TikTok. Yes, a llama! Randi explains Prestige’s unique approach that reshaped consumer engagement, grew sales substantially and glimpsed the next generation of CPG brand building…whether you have a llama or not.
Presenter
Randi Jachino, VP of Marketing, Prestige Consumer Healthcare 

Featured Speakers

Leonard Brody

Caravan
Executive Director, Co-Founder

Michele Burchfield

Blume Honey Water
Founder & President

Andres Chumaceiro V

C.A. Ron Santa Teresa
Chief Operating Officer

Robyn DeFina

Sweet Loren’s
SVP of Marketing

David Dreyer

Starco Brands
CMO

Christopher Elliott

The Coca-Cola Company
Senior Director, End to End Connections & Media

Lauren Flanigan

Mondelēz International
Head of Partnerships & Portfolio Marketing

Lisle Friedman

Casa Komos Brands Group
Vice President of Marketing

Katie Green

Little Saints
CMO

Jeannie Hannigan

Little Leaf Farms
Senior Brand Manager

Khara Hutchinson

Bayer
Head of Programmatic

Randi Jachino

Prestige Consumer Healthcare
VP of Marketing

Christina Nevoso

Bayer Consumer Health
Senior Marketing Lead, Brand Building & Marketing Excellence

Shannon Parkey

AT&T/Cricket Wireless
Principal Project Program Manager

Courtney Redford

Bridges Consumer Healthcare
Digital Marketing Manager

Lan Trieu

Unilever International
Head of Marketing, Nutrition North America

Danny Gardner

Haleon
Analytics Manager, US & North America Social Intelligence Lead Consumer Business Insights & Analytics

Brandon Miller

Land O' Lakes, Inc.
Sr. Marketing Manager, Digital Media

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 2 p.m.

Axe Throwing at Bad Axe

Join fellow summit attendees at Bad Axe Throwing for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Bad Axe Throwing!

Monday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City".  You won't want to miss this FUN and INFORMATIVE Tour!

Monday 2 p.m.

Topgolf outing

Join fellow summit attendees at Topgolf for a fun afternoon! Originally conceived of as an alternative to driving ranges, Topgolf is an inclusive, high-tech golf game aimed at golfers of all skill levels. Whether you’re an aspiring golf pro or picking up a club for the first time, Topgolf is everyone’s game. There’s no pressure to have a good golf swing or score a lot of points. It’s all about everyone having fun.



Tuesday 2 p.m.

Brewery Tour

Enjoy great times with fellow Summiters on a tour of some of Nashville’s best breweries! Our first stop will be New Heights Brewing Company where we will kick off the day with a tour of their brewery and 4 beer samplings. After a short scenic ride through downtown Nashville, we will stop at Monday Night Brewing to taste one of their 24 craft beer options. Our final stop will be at Yee-Haw Brewing Co which offers a selection of craft beers and will have awesome live music!

Tuesday 2 p.m.

Skyline Kayak Tour on the Cumberland River

Paddle downtown around the Nashville skyline! Float along Shelby Park as you journey to downtown Cumberland Park on this guided paddle tour. Kayakers will paddle under three bridges and the iconic Nashville skyline. Be on the lookout for blue herons, turtles, and kingfishers. An incredible view of the Nashville skyline marks the finish line.

Tuesday 2 p.m.

Tour of Jack White's Third Man Records Studio

Third Man Records is an independent record label founded by Jack White in 2001 its first physical location—a combination of record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009.

The Nashville location serves as a record store, label offices and live venue. It includes The Blue Room (a live performance venue), a photo studio and darkroom, a storage facility for master recording tapes, and the label warehouse. The Blue Room is the only venue in the world to record live shows direct-to-acetate producing a vinyl master in real time.

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 

Booking your Room at The Virgin Hotel

To secure a room for MediaPost's Brand Insider Summit: CPG event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Virgin Hotel, go to:
https://virginhotels.com/nashville/reservations#/booking/step-2?arrive=5%2F01%2F2024&depart=5%2F04%2F2024&adults=1&group=2874481 

This discounted room block will EXPIRE on WEDNESDAY, 4/10/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


Virgin Hotel Nashville

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.