• by Lisa Singer , Staff Writer, April 19, 2024

Clarks' Tara McRae talks days filled with lots of problem solving, balancing art & science, and pahking her cah.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I was often the youngest person in the room and the only woman…I'm now really comfortable with it. I didn't used to be when I was younger because I was trying to figure out, do I try to act like them? Now I'm confident, and I just embrace it.” What Tara McRae now embraces is her uniqueness, and she wants other women to do the same. Clarks’ chief marketing & digital officer advises women to have confidence in being themselves, something she wishes she had been told early on in her career. In this episode of Brand Insider: BTS, Tara is happy to report she now finds herself sitting around the table with multiple women. She also admits to making mistakes, and that’s a good thing, because it means she’s taking risks, learning from her mistakes, and constantly evolving-- making her the better leader she is today. You can watch the entire conversation here: