Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone.

Linear TV ads -- even data-driven targeted ads -- cost a fraction of targeted ads in premium streaming or on smart TVs,

There's definitely adoption, but the conversation is not as hot as it once was. A backroom debate on standards has slowed things down.

Literacy has had a good run as a definer of social status. But that may finally be passe.

In a novella that's too relevant to be true escapist fare, "The Delivery" shows what happens when a family gets their very own robot.

Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their budgets.

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty.

The agencies winning reviews right now aren't necessarily the ones with the best individual talent, but those that have built the right stack for your needs.

Playing is ridiculous, especially if you're an adult. Still, it's a real-life sandbox where we learn how to be better people:

Each morning I wake to a series of pleasant emails from Joe, Sally, or Fred, each of them "checking in" or "following up."