In a 1995 book, Sagan penned some prescient words about an America where we're "unable to distinguish between what feels good and what's true."
When I tried to put my 2 rules for communication into practice, I realized I was missing something profound: how to deal with feelings.
Gartner: "The book is a quasi-academic... book that will not shed any real light on the metaverse." Um, no.
And which company has the most insight into what a custom-tailored virtual experience should look like? Hint -- Amazon.
Research has shown that what we see literally is changed by what others are saying -- even if what they're saying is factually incorrect.
"Today gaming is in its current size is bigger than TV, movies and music combined," says Rishad Tobaccowala.
SBA's focus on "making the marketing world better" versus the ANA's desire to "just" grow is indicative of two very different interpretations of the world that marketers live in.
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in line.
It's the ugly truth that more companies are not as settled and cleaned up with their data as you would imagine.
Climate change has gone from being an inconvenient truth to something we're determined to ignore, even if it kills us.