Don't. If you're worried people will be wondering why your brand isn't more vocal -- they aren't. Nobody cares about your brand right now.
We (advertising) created a monster in social media, and it is now deployed by parties who are unconstrained by the rules of engagement for advertising.
The media can help to spread rational thought and stoke symbols of hope -- but today there's no Walter Cronkite. Instead, we have Mark Zuckerberg.
I never would have dreamed that one of the many fault lines in our society would be who wore a face mask and who didn't.
Through his firm Elliott Management, Singer has been engaged in a determined effort to take control of Twitter.
Steps one and two in survival strategy: Do not panic, and do not go short.
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning."
We've seen lots of examples of people coming together to light beacons of hope, but last week one of those examples really resonated with me.
We are willingly tossing the keys to our future to the tech giants. As much as the present may be frightening, we should consider the steps we're taking carefully.
There's a problem when we turn to movies like "Contagion" for lessons: Movies end. But the virus hasn't gone away. The economic fallout is only beginning.