As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences.
Talking with Robert Tas, now chief growth officer of 800-FLOWERS, on how tech is transforming TV advertising and the marketing function.
In today's marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.
I used to take the mundane -- daily, inconsequential social exchanges -- for granted. I no longer do.
If there was any doubt the attack on the Capitol was an organized military operation, audio logs put that debate to rest.
Of course it's not the platforms' fault. Nothing ever is -- nothing that could cause accountability, financial culpability, or regulation. And yet...
What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers.
My formula for success: Positivity + Proactivity = Productivity.
I was surprised to see financial markets seemed to ignore what was happening in Washington last Wednesday, racking up a 1% gain.
When Twitter and others decided to ban Trump and his followers from posting on their platforms, they crossed the line and became publishers.