by Steven Rosenbaum on Aug 8, 11:58 AM
"Today gaming is in its current size is bigger than TV, movies and music combined," says Rishad Tobaccowala.
by Maarten Albarda on Aug 5, 11:04 AM
SBA's focus on "making the marketing world better" versus the ANA's desire to "just" grow is indicative of two very different interpretations of the world that marketers live in.
by Dave Morgan on Aug 4, 10:37 AM
Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in line.
by Cory Treffiletti on Aug 3, 10:39 AM
It's the ugly truth that more companies are not as settled and cleaned up with their data as you would imagine.
by Gord Hotchkiss on Aug 2, 10:49 AM
Climate change has gone from being an inconvenient truth to something we're determined to ignore, even if it kills us.
by Steven Rosenbaum on Aug 1, 11:44 AM
Social media is an addictive drug, and the platforms that peddle them are drug dealers, says Uri Hasson, a professor of psychology and neuroscience at Princeton.
by Kaila Colbin on Jul 29, 2:16 PM
For instance, before sending a tweet, ask ourselves "Who is this for? Does it need more context? What am I trying to achieve?"
by Dave Morgan on Jul 28, 2:24 PM
For one, consider the revenue reversals at digital ad behemoths like Meta.
by Cory Treffiletti on Jul 27, 1:04 PM
The death of third-party cookies is not the death of online ads or targeting. You are still left with first-party data.
by Gord Hotchkiss on Jul 26, 2:04 PM
I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, part of Generation Jones.