What's disrupting the agency model? The decoupling of the advertising supply chain and the flip of an advertiser's need from the vertical to the horizontal.
Reliving the legacy of David Picker, one of the most powerful and prolific producers working inside the movie business.
General Mills CMO Ivan Pollard issued a statement following backlash against the terms of an agency review his company is conducting.
Contrary to the session promo headlines, the industry isn't likely to make any real progress in solving several big issues.
Most people think their speech sounds like a Shakespearean sonnet, but in reality, it's like what a non-Phish fan hears when they listen to Phish: painful and meandering.
As we rely more and more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.
Content curation was a wholly new discipline, but with a trajectory that had value in 2011, when McGraw Hill published my book "Curation Nation."
Huh? Conference attendees applaud ideas meant as pranks -- like VoteAuction.com, where voters can sell their vote directly to the highest bidder.
Is traditional retail disrupted by D2C? Certainly, retail is suffering, but direct selling by brands may not be the reason.
If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time.