It's worth discussing how recent events have informed and continue to inform a new "manual" for scaled event sponsorships.
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of linear TV.
What's the future of the theatrical movie release and the movie theater?
Can you have a team that's creatively bursting with ideas in a virtual workplace?
How will New York's powerful start-up and innovation economy rebound in the post-COVID environment?
It's dangerous to rely on positive financial outcomes as the only justification for investing in a positive workplace culture.
Could television win as companies save money on real estate, but must spend more on customer acquisition and advertising?
The flood gates of sponsorship for college athletes have already opened, raising several issues for teams and players.
Digital connection cannot possibly incorporate all the nuance of face-to-face connections needed to form trust and teamwork.
Will Fox Weather, a 24-hour channel set for launch later this year, plan to turn weather from science to political fodder?