"Today gaming is in its current size is bigger than TV, movies and music combined," says Rishad Tobaccowala.

SBA's focus on "making the marketing world better" versus the ANA's desire to "just" grow is indicative of two very different interpretations of the world that marketers live in.

Let's attack some of the real, low-hanging fruit in the gaps in today's TV ad measurement. Content versus ad ratings should be first in line.

It's the ugly truth that more companies are not as settled and cleaned up with their data as you would imagine.

Climate change has gone from being an inconvenient truth to something we're determined to ignore, even if it kills us.

Social media is an addictive drug, and the platforms that peddle them are drug dealers, says Uri Hasson, a professor of psychology and neuroscience at Princeton.

For instance, before sending a tweet, ask ourselves "Who is this for? Does it need more context? What am I trying to achieve?"

For one, consider the revenue reversals at digital ad behemoths like Meta.

The death of third-party cookies is not the death of online ads or targeting. You are still left with first-party data.

I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, part of Generation Jones.