• Working Vs. Non-Working Budgets: Outdated Metric
    You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century!
  • 'The Mandalorian' Gives 'A New Hope' To A Younger Generation
    This show is creating that same attachment to the "Star Wars" universe for my kids that I have, creating a connection between us that I will cherish for years.
  • You Said, 'Why Public Broadcasting?' I Still Say, 'Why Not?'
    It appears my column a few weeks ago on public broadcasting hit a few raw nerves.
  • Why Do Henchmen Remain Loyal?
    Each of Trump's henchmen has an ideal Bond villain counterpart.
  • Your Next Hire: Chief Serendipitist
    A serendipitist's magic: He gets another round of drinks, and finds a new customer. He heads to the bathroom, and comes back with a sponsor for your charity event.
  • TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
    The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment.
  • The Social (Advertising) Dilemma(s)
    Will advertisers continue to support a medium that has been proven detrimental to the mental health of their target audience?
  • Friendship, Uncoupled
    With social media, friendship is now many steps removed from its physical, intimate and organic roots. It is stripped of the context in which it evolved.
  • Did Gig Workers Lose Out On California Prop 22?
    Prop 22 was supposed to be a law that would give gig employees more rights. But the actual benefits it provided were terrible -- and confusing.
  • What 2020 Election Polls Might Indicate About Consumer Research
    What if consumer research suffers from the same issues that caused the polls to be so wrong, again?
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