The challenge is when you have multiple auto-play video spots on a single page, and they start competing with one another. This gets annoying very quickly.
Outrage -- or, as the French say, "outre" -- sells. The more outrageous it is, the better it seems to work on social media.
Sundance went all virtual again. I watched three films, each powerful, complicated, and memorable in its own right.
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will.
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once.
Still, the challenge I see with NFT music is exactly how and where to listen to it.
Did you hear the one about the plane full of unmasked social media influencers that left Montreal headed for a party in Cancun?
There is a drumbeat of hope as professionals steadfastly demand accountability for misinformation, and platforms begin to respond.
It's dangerous to rely on positive financial outcomes as the only justification for investing in a positive workplace culture.
There were fewer attendees, yes -- but still choice networking opportunities, good content sessions, and cool gadgets to see.