You wouldn't look at just TV spend only to determine the effectiveness of your total marketing campaign, would you? That is so last century!
This show is creating that same attachment to the "Star Wars" universe for my kids that I have, creating a connection between us that I will cherish for years.
It appears my column a few weeks ago on public broadcasting hit a few raw nerves.
Each of Trump's henchmen has an ideal Bond villain counterpart.
A serendipitist's magic: He gets another round of drinks, and finds a new customer. He heads to the bathroom, and comes back with a sponsor for your charity event.
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment.
Will advertisers continue to support a medium that has been proven detrimental to the mental health of their target audience?
With social media, friendship is now many steps removed from its physical, intimate and organic roots. It is stripped of the context in which it evolved.
Prop 22 was supposed to be a law that would give gig employees more rights. But the actual benefits it provided were terrible -- and confusing.
What if consumer research suffers from the same issues that caused the polls to be so wrong, again?