Let's talk about the impact of simple ideas that can now scale massively thanks to the networked world we live in.

AI allows media companies to preserve celebrities not as people, but as emotionally optimized memories. And audiences may actually prefer this.

In over a decade of "transparency initiatives," trust between advertisers and agencies is actually trending lower.

So many business practices are not focused on customer results. As Intuit founder Scott Cook said "Fall in love with your customers' problems, not your products."

Curation is not a new layer of technology, but a philosophical shift. For many years, programmatic optimized for reach. Curation optimizes for relevance.

Spoiler alert: It doesn't have anything to do with our brains slowing down or lower information literacy rates.

If AI no longer requires grounding in human-created data, we are not just distorting reality. We are beginning to manufacture it.

It is time we stop chanting "AI, AI, AI," and start using it to excavate the value we buried under years of bad processes and commodity pricing.

For one, advertising can pay a lot of bills. AI technology requires massive investments in processing.

The agentic agency model doesn't just change who can compete. It changes the entire look of the competition.