• The Gun Debate: A Marketing Battle
    I've been thinking a lot about the NRA lately. For most nonprofits, a catastrophic event that puts them in a critical conversation would be a public relations nightmare. The board of directors would be called into question; the CEO would be raked over the coals. Changes would be made.
  • We Are All Being Gaslighted -- And It's Only Going To Get Worse
    It was 1940 when the first version of the movie "Gaslight" hit the cinemas. Based on the play by Patrick Hamilton, it chronicles the psychological torture of Bella Mallen (Diana Wynyard) by her husband Paul (Anton Walbrook ). Paul dims the lamps -- and then tells Bella they're unchanged. He sneaks around on the upper floors -- and tells her she's hearing noises when she comments on his footsteps. Bella begins to doubt her sanity. The play, the movie and subsequent remakes - including Ingrid Bergman and Charles Boyer in the more well-known Hollywood 1944 version - were such powerful ...
  • Why Have TV Viewers Stopped Channel Surfing?
    We all know the headlines about television these days: "Massive ratings declines." "Prime time down." "TV dying as viewers cut the cord." Do these really tell the whole story about the behaviors of U.S. TV viewers, and the health of TV as media? Not exactly.
  • Content Marketing: Not As Easy As People Say It Is
    Content marketing is one of the most difficult forms of marketing to master. First off, it takes a village. A successful content strategy requires writers, designers and media people who understand how to find the right audience even if it is not through paid media.
  • Drawing A Line In The Sand For Net Privacy
    Ever heard of Strava? The likelihood that you would say yes jumped astronomically on Jan. 27 -- the day of the Strava security breach. Before that, you had probably never heard of it, unless you happened to be a cyclist or runner. I've talked about Strava before. Then, I was talking about social modality and trying to keep our various selves straight on various social networks. Today, I'm talking about privacy
  • Entrepreneurs As Magicians: Achieving The Impossible
    I went to see "The Greatest Showman," a movie musical loosely based on the life of P.T. Barnum. Early reviews had been, well, let's just say meh. But in the weeks since its release, both the movie and its soundtrack are turning into hits. What about this movie is connecting with audiences and turning it into a sleeper hit?
  • The Human Side Of Modern Agency Pitches
    Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen five or 10 years ago. Agency RFPs now include lengthy requirements for data, insights, marketing technology and other digital components. These are not "fluff" requests like "increase likes" or "drive search results."
  • Death Of The Company Man
    In the '90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.
  • A Series Of Single And Doubles, With The Chance to Swing for The Fences
    The Super Bowl is over, basketball is headed towards the All-Star break and baseball is about to herald the arrival of pitchers and catchers. I love sports and all its analogies - so, as we enter into this glorious time of year, I start thinking about how what I do relates to the games we all love to watch.
  • Sorry, I Don't Speak Complexity
    I read about an interesting study this week. Dr. Morten Christiansen, co-director of Cornell's Cognitive Science Program, and his colleagues, explored an interesting linguistic paradox: Languages that a lot of people speak, like English and Mandarin, have large vocabularies but relatively simple grammar. Languages that are smaller and more localized have fewer words, but more complex grammatical rules.
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