When I had the privilege of working with the late Simon Broadbent in the U.K., the advertising effectiveness research bug bit me firmly in the you-know-what.
I'm sharing my resignation notes to the ARF because I think many others in the industry probably have the same concerns and frustrations.
Mobile's future is in question if it continues to be the primary means of junk, spam and general frustration in our lives.
For a start-up, "decoupling is looking at one activity in the customer value chain and deciding to do it much better than the incumbent."
Trump didn't invent the use of social media as a way to connect directly and authentically with his electorate. That honor goes to Cory Booker.
A billion hours of video viewing per day? What could go wrong? Videos calling the Parkland shooting victims "crisis actors": listed on YouTube's trending page.
For one: People are still watching TV, and they're not just folks "65 to dead."
It really doesn't matter where you play, if you play better than everyone else. Digital media has globalized celebrity in a way unseen in previous years.
I hate 62.4% of the people I email in the futile expectation of a response...sometime...in the next decade or so...
TED Conference 2019 set to explore "the inspiring possibilities that happen when we ask what ideas are truly worth fighting for, worth living for."