New rules for digital advertising. A shrinking TV footprint. Distrust in social media and changing dynamics for political posts. One-hour news cycles. Digital clutter and in-box fatigue. Campaign 2018 has challenged political marketing with a fluid media environment where the rules of engagement remain unclear and untested. For the sixth year, MediaPost's annual Marketing Politics will be the first post-mortem on what was learned in Campaign 2018 and the first preamble to how those lessons will be applied to Campaign 2020.
With a special focus on digital channels we will explore how the perennial tension between TV and online spend is playing out now and where campaigns saw their strongest ROI. Fund-raising hit record high this past cycle, but how has the email, social, ad mix evolved in driving the money? Data remains the lifeblood of campaigns, but how did marketers best identify, find and engage voters and "persuadables," and where did they see diminishing returns on hypertargeting? The all-important social and ad channels, especially Facebook, enforced new political advertising and posting rules this cycle. How do campaigns navigate them? And messaging itself seems torn between post-fact hyperbolic negatives and inspirational viral video portraits. So what political creative resonates in a post-fact, vitriolic environment?
Campaign and media gurus from both parties and leading PACs and advocates will assemble to explore how lessons from the current election cycle will shape marketing and media in the next.
Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!Register NowAdd to my calendar
Receive updates about this event:
Our Programming Committee is working on putting together the agenda with the latest topics.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.