One size does not fit all candidates and campaigns. Every aspect of digital political marketing is now a moving target. TV is being diffused and disrupted by accelerating cord=cutting and scores of OTT alternatives. Social media is changing paid political ad policies monthly, and regulators are bearing down. GoTV has become a wild west of tech and techniques. The channel that transformed political marketing radcially is itself undergoing rapid disruption.
MediaPost's six annual Marketing Politics once again gathers the campaign and party gurus across the aisle to engage the change and share the tactics and strategies that are driving the 2020 cycle up and down the ballot. From finding old TV reach in a new world of OTT to life after custom audiences on social channels, from peer shaming in GoTV text platforms to battling deep fakes and disinfermation on the dark web - we explore the major change points.
Change is in air in 2020, if not for American voters, then certainly for the campaigns appealing to them.
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