January 16, 2018Hyatt Regency Washington on Capitol Hill, DC

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Campaigning In a Fishbowl

Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016 and 2017, the key channels of online campaign spending are being investigated, perhaps even regulated as candidates gear up for the 2018 cycle.

MediaPost’s 5th annual Marketing:Politics conference leans into the complexity and controversy of digital campaigning this year. We bring together campaign strategists and media leaders from across parties to explore how, where and how much they will be allocating to digital this cycle.

We will explore:

  • How are planners reallocating towards digital this cycle?
  • In a fragmented video landscape, is TV still king?
  • Will Facebook remain the budget magnet it proved to be in the past cycle, or will controversy and the search for younger voters siphon dollars elsewhere?
  • Will social supplant email as the bulwark of fund-raising?
  • How have we processed the polling and data targeting lessons of the 2016 presidential election. Which data can we trust now?
  • Will the new scrutiny of digital tactics force transparency onto political campaign approaches?
Previous Marketing: Politics Participants Included:



 

 

Join the conversation #MPMKTG

Conference Content Programmer

Steve SmithSenior Editor, MediaPost

What people are saying about MediaPost's Marketing Politics conference...

"By far one of the best conferences I have ever attended.  It was a no nonsense forum, quality people, great conversation and incredible content"
- Ari Zoldan, Talk Radio News Service, Washington, DC

“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC

"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works

"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore

"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo

"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference.  Good luck with the balance of SXSW!"
- Dan Clifford, Vice President, Marketing, Victoria's Secret 


 

Quality Pledge

 
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.