January 15, 2019Hyatt Regency Washington on Capitol Hill, DC

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On to 2020: Applying Campaign Lessons of 2018

New rules for digital advertising. A shrinking TV footprint. Distrust in social media and changing dynamics for political posts. One-hour news cycles. Digital clutter and in-box fatigue. Campaign 2018 has challenged political marketing with a fluid media environment where the rules of engagement remain unclear and untested. For the sixth year, MediaPost’s annual Marketing Politics will be the first post-mortem on what was learned in Campaign 2018 and the first preamble to how those lessons will be applied to Campaign 2020. 

With a special focus on digital channels we will explore how the perennial tension between TV and online spend is playing out now and where campaigns saw their strongest ROI. Fund-raising hit record high this past cycle, but how has the email, social, ad mix evolved in driving the money? Data remains the lifeblood of campaigns, but how did marketers best identify, find and engage voters and “persuadables,” and where did they see diminishing returns on hypertargeting? The all-important social and ad channels, especially Facebook, enforced new political advertising and posting rules this cycle. How do campaigns navigate them? And messaging itself seems torn between post-fact hyperbolic negatives and inspirational viral video portraits. So what political creative resonates in a post-fact, vitriolic environment?

Campaign and media gurus from both parties and leading PACs and advocates will assemble to explore how lessons from the current election cycle will shape marketing and media in the next. 

Featured Speakers

Previous Marketing Politics Participants Include:



 


 

Quality Pledge

 
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

 

 

Join the conversation #MPMKTG

Conference Content Programmer

Steve SmithSenior Editor, MediaPost


What people are saying about MediaPost's Marketing Politics conference...

"By far one of the best conferences I have ever attended.  It was a no nonsense forum, quality people, great conversation and incredible content"

- Ari Zoldan, Talk Radio News Service, Washington, DC

“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC


"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works

"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore

"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo

"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference.  Good luck with the balance of SXSW!"
- Dan Clifford, Vice President, Marketing, Victoria's Secret