After the Revolution: Lessons from the Great Campaign Meltdown of 2016
Campaign 2016 surely upended all common understanding of who we are as a nation. But what will marketers learn from the hits and misses that can inform future analytics, messaging and targeting methods for politics and all sorts of other consumer marketing? Polling was often scandalously off. Data-driven ground games and massive TV buys delivered questionable returns. And our data-driven understanding of who and how many are "purchasing" our product proved murky at best.At Marketing Politics we will explore how the campaigns of 2016 raise questions and offer lessons for marketers in and out of political circles. Was there a failure of data or its practitioners? Should the election make all data-driven marketers re-think the accuracy and value of the “laser-like targeting” ad-tech promises?We ask:Was there a failure of ad/analytics technologies and approaches or just a reminder of their limitations?Was Campaign -16 a meltdown of data-driven consumer profiling?What did we learn from campaigns leveraging hyper-targeted and programmatic video and TV inventory?What can all marketers learn from the campaign about the rising power of earned over paid media?Are the new wave of social platforms tools effective in moving behaviors, attitudes, action?What did digital media teams learn about internal organization for responding to rapidly changing circumstances?The fourth annual MediaPost Marketing Politics event will be the first draft of history for the takeaways from an historic election cycle.
Marketing: Politics 2017 Participants Include:
In the 2016 edition of Mediapost’s Marketing: Politics we focused on the key decision points political marketers would encounter in the coming election about how best to deploy the big data and nano-focused targeting technology that would power what may be the first digitally-powered election of our time.
- How did and will digital investments prove their ROI for campaigns compared to other channels?
- How will 2016 campaign budgets accommodate data and digital ad projects?
- Making the data matter. Best uses for the voter profiles and prioritizing data-driven projects.
- Bridging the messaging gap: customizing content as precisely as the data and targeting parse the voter base
- Leveraging digital to achieve the ultimate KPI – impacting turnout
- Thinking beyond 2016 and the challenge of activating digital native Millennials
Conference Content Programmer
What people are saying about MediaPost's Marketing Politics conference...
"By far one of the best conferences I have ever attended. It was a no nonsense forum, quality people, great conversation and incredible content"
- Ari Zoldan, Talk Radio News Service, Washington, DC
“This was a comprehensive view of the changing political landscape. A must attend event.”
- Daniel Hodges, Managing Director, Consumers In Motion, LLC
"All politicians in Washington need to make sure to send their campaign managers to MediaPost's Marketing Politics conference. Less than that would be pure trial and error that may cost them large sums with low ROI."
- Harun Kazaz, President and CEO, American Story Channel/American Software Works
"It's exciting times to be in political marketing -- the MediaPost Marketing Politics conference pulls the issues and players together in one place."
- Joan FitzGerald, SVP Television & Cross-Media Services, comScore
"Above all other conferences, MediaPost events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SXSW!"
- Dan Clifford, Vice President, Marketing, Victoria's Secret
Quality PledgeMediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.