DOOH 2020: Reaching Your Base With Precision Out-of-Home
Presentation description coming soon.
Presenter: Lucy Markowitz, VP of US National Sales, Vistar Media
Lucy Markowitz is the VP of US National Sales at Vistar Media. In her six years at Vistar, Lucy has helped scale the sales team across the US creating partnerships with agencies and some of the largest brands in the world. Prior to joining the Vistar team Lucy lead hedge fund and investment bank sales at Dataminr and was an analyst at Goldman Sachs.
All Polls Lie
Data doesn’t lie and polls are data. Yet no data-set can capture the full truth of an election. Joe Schultz, Political Analytics Advisor at Scripps, will be speaking on this presentation centered around polling.
Presenter: Joe Schultz, Political Analytics Advisor, Scripps
Joseph Schultz serves as Scripps’ Political Analytics Advisor, advising on all things political. Joe brings multiple years of experience in political campaigns to the team, as well as expertise with research design, regression modeling and machine learning techniques. He holds an MBA from the University of Saint Thomas and is completing a Masters in Data Science from George Washington University.
Political Advertising in 2020 and The Role of Digital Media
A lack of transparency and accountability in digital political advertising , along with various state-level laws put in place over the past several years, have caused confusion and complexity in the digital advertising space. As the industry prepares for the 2020 presidential election, what do advertisers need to know? Join Xandr’s Alex Chatfield as he discusses these regulations, how the market is adapting and the steps advertisers must take in order to reach key audiences across channels.
Presenter: Alex Chatfield, VP of DSP Sales and Account Management, Xandr
Alex is the VP of Sales and Account Management for Xandr’s strategic buying platform, Xandr Invest. He manages a distributed team of account executives who support Xandr’s agency customers both pre and post sales in the US and Canada. Alex has worked in the programmatic advertising space since 2010, joining AppNexus as employee number 35.
Prior to AppNexus, he was a senior consultant for IBM Global Business Services where he supported several multi-year, multi-million dollar projects for Fortune 500 companies in various capacities.
Alex has a BS in Mechanical Engineering from Lafayette College and a certificate in Web Development from NYU.
Winning the U.S. Hispanic Vote with Univision
Hispanic voters are more energized than ever before. Learn tactics on how your campaign can win with America’s Hispanic Superbrand, Univision. Benefit from Univision’s brand equity, in-language content and connection to the community at scale and with impact.
Presenter: Michele Day, SVP, Political Advocacy & Government Group, Univision
Michele Day is the Senior Vice President of the Political, Advocacy & Government Group at Univision Communications Inc. where she oversees the generation of political advertising revenue across television, radio, digital and network with a heavy emphasis on local media and television for owned and operated (O&O) and affiliate stations. Her responsibilities include defining and building strategies to develop and manage successful advertising programs for top national political, advocacy and government clients and agencies partners. Day works to position Univision as a leader in providing voter insights, creative consultative services, and deep coverage of the unprecedented mobilization of Hispanic voters.
Day has over 20 years of sales and management experience, having worked to position other companies as market leaders in their respective industries. Most recently, Day served as Political Sales Lead in Pandora’s Washington, D.C. office. She previously worked at WashingtonPost.com and iHeartMedia where she was in charge of DC-based political advertising for 9 D.C.-area and Baltimore, Maryland stations.