• T. Rowe Price Rolls Out 'Power Of Curiosity' Campaign
    T. Rowe Price has launched a new global branding program called “The Power Of Curiosity” which is designed to convey how active questioning conducted by investment professionals drives more informed insights that can better enhance the investment process.    Digitas New York is the firm’s agency for strategy, creative, and production, and Assembly developed the media buying plan.    The new …
  • Maker's Mark's Call To Action: Recognize 'Spirited Women'
    Bourbon maker Maker’s Mark is marking Women’s History Month with a campaign that will let fans create personalized labels for 750 ML bottles of bourbon to recognize an inspirational woman in their lives. The labels are free but not the bourbon.   The bourbon brand is working on the effort with its agency Doe-Anderson and Vital Voices a nonprofit that invests in female leaders tackling big challenges. 
  • Cover FX Takes Bite Out Of Hickeys
    Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on TikTok.
  • Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
    The new dynamic design symbolizes the transformative nature of change.
  • Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
    Pasta Alla Tequila is a new take on a classic dish. And it comes with a limited-edition kit.
  • Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
    The launch is timed to dovetail with National Margarita Day on Feb. 22.
  • Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
    A California wine is capitalizing on the Swift-Kelce romance by targeting U.K. fans watching the Super Bowl.
  • Mr. World Gets A Podcast
    Eyeglass World, one of the retail brands owned by National Vision Inc., is out with new ads featuring its fuzzy globe-headed character Mr. World—this time around manning the mic of his own podcast.   As a podcaster, Mr. World has made it his mission to uncover the “secrets” that allow Eyeglass world to make eyeglasses so quickly—like one-day turnaround quickly.  The work is …
  • Angel Soft Packages New Look, Based On Animated Spot
    The Angel character replaced the brand's photo-realistic baby, which had appeared on packaging since 1987.
  • Robert Downey's Happy Company Devises Post-Super Bowl Response
    Let Iron Man make your excuses for missing work the day after the big game.
« Previous Entries