• Spindrift Launches First National Ad Campaign
    After closing $20 million in private equity funding in March, Spindrift Sparkling Water is launching its first national ad campaign to reach a wider audience. Developed with agency Mistress, the “Yup, That’s It!” creative uses both humor and information to differentiate itself from water competitors whose campaigns typically rely more on trendy emojis and selfies, says an agency spokesperson.  With a media strategy developed by AMP Boston, print and out-of-home advertisements are focusing on the product's fruit ingredients. OOH runs in key markets including Chicago, LA, and New York City.  The digital video component of the campaign features actress Kristen ...
  • What Does Your Cheeto Look Like?
    A total of $100,000 in prizes, experiences and merchandise will be awarded. The contest is supported with TV ads and social media.
  • Your Lucky Day, If You Like (Not-So) Nice Cream
    Merlin Entertainment's The San Francisco Dungeon (TSFD) is raising awareness about its immersive experience by hosting the Miss Piggott’s (Not-So) Nice Cream Pop-up Parlor on Friday the 13th. Created in partnership with experiential marketing agency Sense New York, the one-day activation at the Fisherman's Wharf celebrates TSFD's macabre history with a menu that serves dirty ice cream topped with "candy covered critters, including real insects, scorpions and worms."   Visitors will spin the “Wheel of Misfortune” to determine their flavor, as well as a chance to win free tickets to TSFD. Guests are encouraged to share their experience across social media by ...
  • Adams+Fairway Brings Instagram Challenge To Outdoor
    Outdoor ad firm Adams+Fairway is donating more than 700 billboards in 21 states to display the renderings of lettering artists initially designed as part of an Instagram competition. The designs came from digital type design platform Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to Goodtype’s Instagram page, where nearly one million lettering professionals and enthusiasts discover and connect with one another.   Adams+Fairway discovered the challenge and offered to post submissions with the best design, legibility, and messaging. Twenty-two designs were chosen by designers from ...
  • ACLU Campaign Keeps Pressure On Trump To Reunite Families
    The campaign was launched after last week's federal court decision ordering the Trump Administration to reunite thousands of parents and children.
  • Real-Time #SweatLag Campaign
    Calling it a first, Delta Airlines and Equinox Fitness are using real-time flight data to dynamically trigger the creative content on  digital billboards. The companies worked with Wieden+Kennedy, OMA, Clear Channel Outdoor, Lamar Advertising Company and Wow Media on the project.  The #SweatLag campaign first distributes free, one-day gym vouchers to passengers on select red-eye flights. Then, digital billboards in proximity to LAX will display messages intended specifically for these passengers.  Using data from FlightAware, the billboard content features the flight number and city of origination to remind them to "sweat their jet lag away." This billboard content will ...
  • First Work From Tombras Group For Krystal
    The Krystal Company, the southern fast food chain known for its White Castle-like square hamburgers, is launching the first work created under the brand’s new CMO Dominic Losacco, with new AOR, Knoxville-based The Tombras Group. Krystal’s #SquareTalk campaign is designed with a heavy emphasis on digital and social. One TV spot features a talking piñata to promote Krystal’s new pimento cheese bites. A second spot, “Pool Party”, supports Krystal’s party pack, which includes 24 shareable burgers in a single box.  This isn't the first time Krystal has chased after millennials citing similar tactics and goals. Three years ago, ...
  • Sprout Foods Builds Voice App And Campaign To Promote It
    Sprout Foods and agency Walrus are revealing the food brand's "first-of-a-kind" voice skill app to encourage parents to serve its products to their children.  "This isn’t an ad," states Deacon Webster, co-founder/chief creative officer, Walrus, citing the fact audio skills for kids are the fastest growing category of skills for Amazon's voice assistant Alexa. "It’s a tool that can be used over and over again." The "skill" is designed around three common mealtime circumstances. First, it plays songs about fruits, vegetables and plant-based proteins. For example, if a family is having a breakfast of oatmeal and blueberries, a talking plant ...
  • Ad Council, Facebook Team Up For Snaps-Designed Drunk-Driving Campaign
    The Ad Council is introducing its first-ever story-driven chat experience on a mobile platform to raise awareness about the consequences of underage  drinking and driving. The “Ultimate Party Foul” chat story — hosted on Facebook Messenger and supported with donated media from Facebook — invites users to join a group chat with teen characters and actively participate in the story by responding to conversation prompts.  The user gets to know the characters as they plan and attend a party, with one ultimately driving home after drinking. The story concludes the next day, when the rest ...
  • NYC Transit Rejects Beauty Brand Il-Makiage's Taglines
    Il-Makiage wasn't necessarily trying to be controversial for its U.S. relaunch, but several taglines in a new campaign were deemed too "provocative" for NYC's Metropolitan Transit Authority to be advertised in the city's subway system. Rejected messages included “If you see something say it to someone else,” “Don’t even think about manspreading,” and “It’s not the heatwave down there, it’s me." These messages — developed with agency Huge — were designed to speak directly to confident, successful women who are equal parts swagger and substance, with the overarching concept aimed at redefining high maintenance. "After all, there’s nothing 'high maintenance' about ...
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