The campaign includes TV, radio, print, out-of-home, and digital PSAs that direct women to KnowYourGirls.org.
The spot demonstrates what can go wrong when you can't trust the battery power inside your new smart door lock.
The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people.
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas markets.
The ads will run across connected TV, pre-roll, digital display, rich media display and social channels and specifically target friends, couples and families.
The new spot will run across networks like HGTV. There will also be online video coming later in the month.
Two agencies, Grenadier and Chemistry, are using humor to boost awareness for their clients. Stanton Optical and agency Grenadier poke fun at the cartel-like optical industry and absurdly overpaid frame designers. The “Designer Looks Without the Drama” creative introduces a megalomaniacal designer of haute couture eyewear named Macula who throws childlike tantrums and treats his taxidermied dog better than his staff. Ads then cut to a happy customer at a Stanton Optical store receiving drama-free service. Have a look here and here. In addition to TV and online video, the campaign includes print, direct mail, in-store POP, mobile ...
The campaign includes print, paid digital, OOH, radio, and point-of-sale. Targeted ads and social activations will run in local markets where D&W products are available.
Social ads on Facebook, Instagram and YouTube are designed to reach across a variety of potential buyer lifestyles.
The International Committee of the Red Cross is partnering with Vox Media's Explainer Studio for a campaign on arms development. The effort is designed to underscore the importance of limits on autonomy, in compliance with both international legal requirements and ethical standards. The video that anchors the campaign combines research with a mix of footage, photos, audio and graphics in an easily digestible format. In 24 hours, the video on YouTube garnered more than 235,663 views. The campaign also features an article to help further explain autonomous (or robotic) weapons.