Financial company Kabbage is launching its first national TV campaign which stars actor Gary Cole as the brand's new "spokesguy." The creative, developed with agency Eleven, shows small business owners grappling over money problems before Cole shows up as the representation of what the company will look like in 10 minutes and 10 years after receiving Kabbage funding. The campaign appears across traditional broadcast channels, over-the-top (OTT) networks, and streaming platforms.
Bushmills is out with a new campaign from agency Virtue to reach a younger audience for the liquor brand's Red Bush whiskey.
The creative, developed with AOR Quench, references childhood moments, like cartwheels, the inability to reach countertops -- and, naturally, red Sun-Maid boxes.
Freelance platform Upwork is out with a new campaign today from its agency of record Duncan Channon called “This Is Happening.” The agency handled both creative and media for the effort. The campaign takes a humorous approach to illustrating how corporate managers can get projects accomplished efficiently by tapping in to the easy-to-use Upwork online platform. Upwork claims that 30% of the Fortune 500 now uses its site, up 10% from a year ago, when the platform launched its “Hey World” campaign, also from Duncan Channon. The new campaign, which includes TV and radio, launches in New York, San ...
Ad proclaims everything in today's world is inauthentic, before showing Match is real because members must pay to sign up and express real emotions.
A videos uses the words of "Mr. Rogers" speaking about unity as images of Pittsburgh residents coming together after the attack are displayed.
The Ad Council and the AARP are evoking nostalgia to remind Americans to be proactive about their retirement savings.
The "It's Not Stock, It's Shutterstock" campaign was created in collaboration with agency DiMassimo Goldstein.
Xfinity is raising awareness for its new on-demand reality show platform by converting one of Miami's most popular sports bars into one dedicated to reality television.
Online freelance marketplace Fiverr is introducing a new brand campaign that refreshes the company's visual identity. The creative, developed with Mekanism, showcases real interactions with active Fiverr community members. “Fiverr’s mission is to change how the world works together,” says Gali Arnon, chief marketing officer, Fiverr. "That is why our new campaign focuses on the authentic connections established on our platform. Just as they’re advocating for us and helping us further our mission, it is our goal to always support and celebrate them.” Imagery shows dual sides of the transaction with the business-person stating his or her challenge next to ...