• New Creative Job Platform Launches 'Creatively Class Of 2020'
    Creatively, a new job platform for creatives launched in May by alice+Olivia CEO Stacey Bendet, has announced a new initiative called the “Creatively Class of 2020.” This new list spotlights rising creative talent from universities across the country and aims to help recent college graduates connect and find jobs in the midst of the toughest job economy since the Great Depression.   Creatively worked with art, design and fashion schools - Pratt, Parsons, FIT, Yale Architecture, NYU, University of Cincinnati, The City College of New York, Academy of Art University and Bronx Community College - to identify nearly 50 of ...
  • Zambezi Teams With Quan Media For Social Justice OOH Campaign
    The Zambezi agency is turbocharging what originally started as a social media post to express solidarity with the Black community.
  • Edelman Financial Engines Campaign Features Founder Dispensing Advice
    Edelman Financial Engines is out with a new brand campaign from San Francisco-based agency Cutwater focused on how the pandemic has impacted the economy and personal investments. The agency said its research found that consumers are hungry for insights and advice that address the impact the pandemic is having on their lives and finances.  The ads feature the brand’s founder Ric Edelman, a personal finance writer who is also the host of a weekly personal finance talk radio show. The campaign consists of spots using recordings from the radio show that offer advice on a number of topics including financial ...
  • Northwest RiverPartners Pushes Hydropower In New Campaign
    Northwest RiverPartners and agency North are debuting new work urging residents to sign up for hydropower. Although the “Our Power Is Water” creative adheres to familiar messaging of gorgeous landscapes with an educational voiceover, the shoot was more challenging in light of COVID-19. While under shelter-in-place orders, the films were directed remotely by North’s Ashod Simonian. The small production team filmed over the course of two weeks in remote locations that were extensively researched to ensure their legality. Safety was at the forefront of shooting the film so the agency decided to use members of the same household to ...
  • Discover Boating Promotes Boating, Fishing In New Campaign
    Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a new campaign.  The “Get On Board” creative, developed with Colle McVoy, mixes existing footage with purchased stock footage to illustrate the joys of fishing. Viewers are encouraged to visit TakeMeFishing.org/GetonBoard. The campaign will be supported by online advertising, social media and public relations.
  • Colorado Springs Utilities Pivots To Animation In New Campaign
    In December, the City Council of Colorado Springs, Colorado, approved new rules to support so-called “smart use” of water. Colorado Springs Utilities, a municipal utility, is now educating the community about the new regulations. Earlier in 2020, the organization and advertising agency Vladimir Jones (VJ) story-boarded the creative to cast and film educational videos with live actors using on-set crew. Then this strategy became impractical in light of Colorado’s stay-at-home and social-distancing restrictions to prevent the spread of the novel coronavirus. However, the campaign still needed to hit its target June 1 launch date. Colorado Springs Utilities ...
  • Pairwise Debuts Brand Makeover
    The startup health food brand Pairwise is revealing a new brand positioning as it seeks to further scale its offerings. The company uses a genome editing platform to grow fresh fruits and vegetables. The work developed by agency Elevation includes a new logo, graphic platform, and “Grown with care. Grown to crave.” tagline. The website is designed to communicate with multiple audiences, from consumers who will someday have access to Pairwise produce, to current and potential partners who want to utilize Pairwise’s innovative technologies.
  • Electrifying: Vegas Is Recharged In New Ad
    Las Vegas is generating awareness for the city's post-pandemic reopening by featuring the iconic Strip powering back up after its shutdown.
  • New Literacy Partners Campaign
    The COVID-19 epidemic is revealing the urgent need for universal literacy in society and Literacy Partners (LP) and The&Partnership (working pro bono on the effort) are introducing a new awareness campaign to showcase its programs and encourage donations.  “We can't afford for some members of our community not to be able to read basic public health information,” says LP’s Anthony Tassi. “Their inability to do so has potentially fatal consequences for not only their families, but for everyone around them.” The campaign is anchored by an online video — narrated by an LP student — that uses a custom-developed ...
  • Celebs To Share Social Media Influence Under #ShareTheMicNow
    Celebrities including Gwyneth Paltrow and Katie Couric will sign over their Instagram accounts to notable black women,
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