• Saucony Breaks "We Who Run" Campaign
    Saucony is launching the athletic brand's first work under agency the community New York that showcases the reasons why people are runners, preferably in Saucony gear. The "We Who Run" campaign includes a four-episode video series featuring global runners explaining their reasons for participating in the sport. The agency brought them to Colorado to shoot the content over the course of two days. A select number of spots also take place at Saucony’s Boston headquarters to go behind-the-scenes at crafting the running shoes.  Sample the content here. The media buy includes online live video, digital display, social, and print.
  • Asparagus, Leek Get Their 50-Plus Seconds Of Fame
    French soup brand Les Recettes Ferme d'Anchin's campaign highlights the importance of vegetables.
  • Common Sense Media Device-Free Dinner Campaign
    Common Sense Media is partnering with NFL player Marshawn Lynch to raise awareness for the advocacy group's second Device-Free Dinner campaign following last year's effort with Will Ferrell.  Created by Goodby Silverstein & Partners and timed with football season and the holidays, two ads featuring Lynch include “Friends Slo Mo” that shows the Beast Mode-nicknamed player using his buddies table as a buffet since they are too busy with their devices to eat their food.  “Hot Sauce” has Lynch encouraging a neglected son to prank his distracted dad by pouring hot sauce into his soda ...
  • Lenovo Seeks To Bring Out Gaming 'Savages'
    Lenovo and agency EP+Co are supporting the platform's hardware and Intel processors by showing how gamers develop inner personas that emerge when they play. The "Bring Out Your Inner Savage" creative features three gamers as special effects studio team Blue Whale transforms them into beasts and stylish creatures as the gamers speak about why and how they play games. The spots end with the brand’s “stylish on the outside, savage on the inside” campaign tagline. The social media campaign includes additional spots that feature the individual gamers. There will also be targeted social content running through ...
  • VI Tourism's Ad Campaign Is 'Real Nice'
    The U.S. Virgin Islands Department of Tourism is relaunching a marketing campaign to encourage winter travelers to consider  St. Croix, St. John and St. Thomas as destinations. The original flight was placed on hiatus due to the impact of Hurricanes Irma and Maria. The "Real Nice" creative, developed with AOR  J. Walter Thompson Atlanta (JWT) and local Virgin Islands company FilmVI, provides an inside look at the Virgin Islands lifestyle. Spots are in rotation across eight networks: CNN, Discovery Channel, Food Network, Fox News, Hallmark Channel, Investigation Discovery, TLC, and Travel Channel. In addition to  $2 ...
  • Samsung, Boys+Girls Create Dublin-To-Sydney "Connected" Pop-Up Restaurant
    Samsung Ireland is hosting what it calls the world's first "connected restaurant" that uses technology to enable families split between Ireland and Sydney, Australia the opportunity to eat together.  The land of Oz ranks as one of the top destinations for Irish-born nationals to emigrate to, often only outnumbered by residents from the UK. The pop-up, developed with creative shop Boys+Girls and production studio UNIT9, uses multiple high-definition cameras and targeted microphones that are synced instantaneously and relayed to the latest Samsung screens to ensure that the diners are connected as though they were seated at the same table. One ...
  • Vice's Virtue Helps Explain Weed History
    Vice's creative shop Virtue is teaming with cannabis technology company Weedmaps to introduce L.A.'s Weedmaps Museum.
  • Jackson Hole Seeks Fat-Tire Bikers
    Jackson Hole Travel & Tourism Board showcases a custom fat-tire bike in latest campaign.
  • John Mayer Loves His Personalized Marshmallows
    An organic posting from social media-savvy singer John Mayer helped Kraft and agency T3 capitalize on a free celebrity endorsement.
  • Nescafe Opens Up Coffee Pop-Ups
    Nescafé is promoting its coffee products Sweet & Creamy and Gold by introducing a bike cafe to college students in Toronto.The "Coffee Shop Chauffeur" mobile pop-up, developed with Boulder-based WorkInProgress, centers on a pedicab that hosts a coffee shop driven by a suit-wearing biker who pedals students to class while they make their own cups of coffee. This activation is supported with 30- and 15-second spots, along with student themed product-centric 6-second bumper videos for retargeting. Spots will air on YouTube and includes a user participation element seeking input on what campus the chauffeur should visit next.Viewers are directed
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