Rombauer Vineyards and agency The Engine Is Red are launching the Napa Valley winery's first direct-to-consumer campaign. The “The Joy of Wine" creative is straight-forward and simple by showing how everyday moments are enhanced by the wine. The messaging also references the company's best-selling cookbook, The Joy of Cooking, published 40 years ago. The campaign includes 30-second and 6-second digital pre-roll and custom landing pages. As the company steps into the 6 second ad format for the first time, these short spots will air with only light branding, keeping the focus on the connection taking place, says a winery spokesperson. The ...
Upwork and its agency, Duncan Channon, are introducing a clever campaign that taps pop culture and current events to raise awareness for the freelance platform. The "Hey World" creative is designed to transcend traditional B2B messaging through straight-forward questions, such as "Hey Mr. President? Need a social media strategist?" or "Hey The Rock? Need a website for that 2020 presidential run?" “Our challenge was to find people, companies and stories that were of-the-moment, but also durable enough to still have relevance as the media buy draws to a close,” says Michael Lemme, chief creative officer, Duncan Channon. The selected roster ...
The campaign's multi-channel national components include a 30-second TV spot, radio, print and digital ads. The media mix is aimed at B2B audiences across CNN, Bing Search, and Accounting Today, among other outlets.
"Our hope is to make Colonel Sanders a real pop culture personality in France. It's an incredible opportunity to be able to tell the story of such a persona."
Ads will also appear across TV and out-of-home, based on Santander's branch footprint, specifically Boston, Philadelphia and New York.
The creative is designed to challenge the notion that all Canadians are nice by following an athlete on a training run before a hockey game as he slowly becomes "less nice."
Omnicom's The Integer Group is expanding its Digitail practice, opening the agency's first ecommerce consultancy in Sydney following the recent launch of Amazon in Australia. Wylie Fowler, general manager of Integer Sydney will lead the operations. "When it comes to ecommerce, there wasn't previously a need for sophistication here," says Fowler. "Amazon's launch changes that." Fowler oversees a team of 18, and will draw from the digital and production arms of parent company TBWA Group Australia and Integer's global network Digitail team as the consultancy ramps up. They will help clients "immediately embrace and thrive" in what will be a ...
The integrated ad campaign includes a long-form film, and two 30-second spots that will air nationwide. Additional short films will run online across multiple channels and within display ads.
The ads first launched on digital channels in December and will expand into an integrated social campaign and a revised website that will launch in early 2018.
This campaign will include organic and paid social ads as well as forthcoming user-generated content from select influencers. Instagram is the priority channel.