Papa Murphy's, which bills itself as a "take and bake" pizza brand, is launching its first brand campaign in years.
The work, from Omnicom's The Marketing Arm, will be seen in high-profile television events including the NFL championships.
Well Enterprises has selected Stagwell’s Gale as its new agency. The remit includes creative, media and social. It is also tasked with developing a growth strategy for Wells, the parent company of Blue Bunny and Halo Top ice cream brands and ice pop brand Bomb Pop. Creative duties will be split between Gale and sibling agencies, Observatory and Wolfgang for Bomb Pop, Blue Bunny and Halo Top, respectively. Gale CEO Brad Simms said, “Wells was looking for a fully integrated marketing partner, and we look forward to helping them end-to-end, from audience definition to brand and media strategy to modern storytelling.” …
$1 million campaign will run on Washington, D.C.-area cable television and social and digital platforms from Dec. 16 through early next year.
Rodman realizes George is getting the spotlight and pampered star treatment, while Rodman goes unnoticed.
Spot features "John Birk," armed with a college degree in "Citrus Technology," who has the exceedingly non-technical job of product demonstrator.
While banking is often rife with indifference, Truist promotes the idea that it brings care to everything it does.
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