T. Rowe Price has launched a new global branding program called “The Power Of Curiosity” which is designed to convey how active questioning conducted by investment professionals drives more informed insights that can better enhance the investment process. Digitas New York is the firm’s agency for strategy, creative, and production, and Assembly developed the media buying plan. The new …
Bourbon maker Maker’s Mark is marking Women’s History Month with a campaign that will let fans create personalized labels for 750 ML bottles of bourbon to recognize an inspirational woman in their lives. The labels are free but not the bourbon. The bourbon brand is working on the effort with its agency Doe-Anderson and Vital Voices a nonprofit that invests in female leaders tackling big challenges.
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on TikTok.
The new dynamic design symbolizes the transformative nature of change.
Pasta Alla Tequila is a new take on a classic dish. And it comes with a limited-edition kit.
The launch is timed to dovetail with National Margarita Day on Feb. 22.
A California wine is capitalizing on the Swift-Kelce romance by targeting U.K. fans watching the Super Bowl.
Eyeglass World, one of the retail brands owned by National Vision Inc., is out with new ads featuring its fuzzy globe-headed character Mr. World—this time around manning the mic of his own podcast. As a podcaster, Mr. World has made it his mission to uncover the “secrets” that allow Eyeglass world to make eyeglasses so quickly—like one-day turnaround quickly. The work is …
The Angel character replaced the brand's photo-realistic baby, which had appeared on packaging since 1987.
Let Iron Man make your excuses for missing work the day after the big game.