• Ad Council Finds Love For Adoptable Pets With OOH Activation
    Initiative took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents.
  • Coke's New 'Feel It' Campaign
    Publicis Italy's new OOH, print and social campaign for Coca-Cola is designed to look like a Coke bottle -- that isn't actually there.
  • Happy 'Val-Intestine' Day! With Love From Culturelle
    Campaign creative mimics middle-school style Valentines packed with bathroom-infused puns.
  • Golden Corral Says You Are What You Eat
    Golden Corral's new campaign aims to shift the focus beyond the food and toward human connection and feelings.
  • VSP Vision Care Addresses Eye Health In New Campaign
    The "Eyeballs are Amazeballs" creative features extremely close views of numerous single eyeballs as a voiceover propounds the necessity of quality eye care.
  • GSD&M, Wildlife Build Donation Site For Australia
    The two agencies partnered to create a microsite that encourages donations to WIRES, Australia's largest wildlife rescue organization.
  • Right Twix Knows What The Left Is Doing
    Twix is introducing the candy brand's newest variety, Cookies & Creme, with campaign that incorporates ongoing storyline of two competing Twix factories.
  • Geodis Attempts To Decode Its Purpose
    Geodis’ new advertising campaign is designed to help clarify what exactly an “international logistics company” does for others. The “Keep Rising” creative, developed with VMLY&R France, starts off in a suburb garage before following three Millennials as they build up a business and eventually work in a tall skyscraper. The overall message seems to suggest Geodis helps companies and their founders “grow.” Reuben and the Dark’s “Hold Me Like  A Fire” serves as the ad’s theme song. The work runs across TV and digital media in Europe, the U.S., and China.
  • GNC Is 'There For You' In New Ad Campaign
    The creative, developed with Havas NY, focuses on GNC sales associate who helps guide customers through an abundance of health-focused options.
  • Bombas Makes Socks, Not Oven Mitts
    Actor Zac Efron stars in a new Bombas ad campaign promoting the D2C apparel maker's Hex Tec performance socks.
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