• Peroni's New 'Walk With Us' Global Campaign
    Peroni Nastro Azzurro is introducing the global “Walk With Us” campaign designed to provide  hope and optimism as the world recovers from COVID-19. The creative, developed with new agency partner Troublemaker, promotes the Italian beer brand by reminding people of the enjoyment of life moments, like taking a walk with friends or drinking beer together. Launching first in the UK, the campaign will expand globally across TV, radio, video-on-demand, print, OOH, and social media.
  • Heinz, TGAT Team Up For French Fry Day Sweepstakes
    Heinz and The Great American Takeout are joining forces to celebrate National French Fry Day (Monday July 13) with a promotion combing takeout and ketchup art. To participate, order takeout on July 13 and art it up with ketchup, and post a picture of the creation on Instagram or Twitter by 11:59 PDT with #TheGreatAmericanTakeout and #sweepstakes. Full terms and conditions can be found here. The grand prize is $1,869 worth of takeout, while 50 additional ketchup artists will win $57 to use on a future takeout meals. Heinz was founded in 1869 and used “57 Varieties” as a ...
  • Los Cabos Co-Opts COVID-19 Safety Rules For Travel Ads
    Ads link COVID-19 safety guidelines to resort settings, like "Stay At Home" while watching a gorgeous sunset.
  • McCann, Annovera Unapologetic About Birth Control
    The creative is designed to reach younger viewers with copy that suggests it's "time to speak truth and be sorry about it never."
  • MOAA Addresses Pandemic In New Ads
    Military Officers Association of America ads center on the real-life challenges officers go through.
  • New Creative Job Platform Launches 'Creatively Class Of 2020'
    Creatively, a new job platform for creatives launched in May by alice+Olivia CEO Stacey Bendet, has announced a new initiative called the “Creatively Class of 2020.” This new list spotlights rising creative talent from universities across the country and aims to help recent college graduates connect and find jobs in the midst of the toughest job economy since the Great Depression.   Creatively worked with art, design and fashion schools - Pratt, Parsons, FIT, Yale Architecture, NYU, University of Cincinnati, The City College of New York, Academy of Art University and Bronx Community College - to identify nearly 50 of ...
  • Zambezi Teams With Quan Media For Social Justice OOH Campaign
    The Zambezi agency is turbocharging what originally started as a social media post to express solidarity with the Black community.
  • Edelman Financial Engines Campaign Features Founder Dispensing Advice
    Edelman Financial Engines is out with a new brand campaign from San Francisco-based agency Cutwater focused on how the pandemic has impacted the economy and personal investments. The agency said its research found that consumers are hungry for insights and advice that address the impact the pandemic is having on their lives and finances.  The ads feature the brand’s founder Ric Edelman, a personal finance writer who is also the host of a weekly personal finance talk radio show. The campaign consists of spots using recordings from the radio show that offer advice on a number of topics including financial ...
  • Northwest RiverPartners Pushes Hydropower In New Campaign
    Northwest RiverPartners and agency North are debuting new work urging residents to sign up for hydropower. Although the “Our Power Is Water” creative adheres to familiar messaging of gorgeous landscapes with an educational voiceover, the shoot was more challenging in light of COVID-19. While under shelter-in-place orders, the films were directed remotely by North’s Ashod Simonian. The small production team filmed over the course of two weeks in remote locations that were extensively researched to ensure their legality. Safety was at the forefront of shooting the film so the agency decided to use members of the same household to ...
  • Discover Boating Promotes Boating, Fishing In New Campaign
    Discover Boating, an advocacy group managed by the National Marine Manufacturing Association, is promoting boating and fishing as fun outdoor leisure activities in a new campaign.  The “Get On Board” creative, developed with Colle McVoy, mixes existing footage with purchased stock footage to illustrate the joys of fishing. Viewers are encouraged to visit TakeMeFishing.org/GetonBoard. The campaign will be supported by online advertising, social media and public relations.
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