• Bed Bath & Beyond Goes Online For Offline Shoppers
    Bed Bath & Beyond's new national digital ad campaign attempts to entice viewers to visit a brick-and-mortar store.
  • Viva Coco's 'Impossible To Hate' Campaign
    Viva Coco's new campaign features the reactions of social media users regardless of their endorsement to raise awareness for the brand's new Pressed Coconut Water.  The "Impossible to Hate" creative, handled by Interesting Development, used an algorithm to identify online influencers who profess mostly negative opinions. The agency then filmed their reviews after tasting the beverages, with Michelle stating she would drink it only if given to her for free while Alp proclaims "it's doable." The campaign includes content for streaming TV and digital media (Hulu, YouTube, Amazon, Spotify Sessions) and paid social. Radio spots will ...
  • Ernest Packaging's 'Cardboard Chaos' Project
    Project showcases a drum kit made entirely out of cardboard that was "put to the test" by Stone Temple Pilots drummer Eric Kretz.
  • Jack in the Box Supports Esports Sponsorship With Web Series
    Jack in the Box is supporting the chain's sponsorship of Dallas Fuel, an official Overwatch League esports team with a six-part animated web series. Each episode, developed with David&Goliath, features specific themes related to the Dallas Fuel team, gaming and pop culture. New episodes will debut Sundays on multiple digital and social platforms like Gamespot, Reddit and XBOX, with additional support via digital and experiential and social as well as endemic and non-endemic elements. The strategy to create a season-long program that meets millennial gamers "where they are" was selected because "we know the esports audience ...
  • Condiment Brands Gear Up For Grilling Season
    Sir Kensington and Duke's Mayonnaise aim to provide an alternative to better-known mayo and ketchup staples.
  • Nova Scotia Recruits Locals To Expose Region's Hidden Gems
    Tourism Nova Scotia and DDB Canada are calling on local residents to become advocates for their province by recommending hidden gems and little-known experiences to #NovaScotiaUNLISTED for a chance to win one of three Google Pixel 3 smartphones. One participant's photo will appear on of the cover of the organization's 2020 travel guide.   The campaign will also use celebrity brand ambassadors Colin McAllister and Justin Ryan to encourage their followers to vote for the most interesting lesser-known experiences and places as well as take over Tourism Nova Scotia’s Instagram handle. A 30-second spot showcasing the region is ...
  • NHL's New 'Feel' Ad
    Spot showcases current players and is designed to illustrate the sport's "sense of community" to young fans.
  • Conoco Chooses Go With New Campaign
    Conoco's new “Choose to Choose Go" campaign is designed to appeal to those with short attention spans. The creative, developed with Carmichael Lynch, showcases how all stories start with gas, through a quick-talking narrator who digs into tales involving geese, aliens, miniature golf architects and fried calamari.  Sample the work here and here. The spots will run across the brand’s social media channels, including Facebook, Twitter, Instagram and YouTube. Radio and out-of-home will also launch in the Denver markets in June.  
  • 14 Hands 'Hangs' With Unicorns, Horses
    The "Chillhang" creative plays off the wine brand's horse name by showing people wearing horse and unicorn-headed costume headpieces.
  • Liberty Mutual Debuts 'New Car Smell' Print Ads
    Company attempts to link new car smell with purchasing auto insurance through a scented print ad.
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