Conoco's new “Choose to Choose Go" campaign is designed to appeal to those with short attention spans. The creative, developed with Carmichael Lynch, showcases how all stories start with gas, through a quick-talking narrator who digs into tales involving geese, aliens, miniature golf architects and fried calamari. Sample the work here
. The spots will run across the brand’s social media channels, including Facebook, Twitter, Instagram and YouTube. Radio and out-of-home will also launch in the Denver markets in June.