• BambooHR Promotes 'Wellness' For HR Pros
    This campaign is an acknowledgement of the challenges people in human resources face, particularly in the last two years.
  • For A 'Good Time,' Call Cantine Maschio's Prosecco
    The work positions the sparkling wine as making every day special.
  • Serta Simmons Launches 'Sleep First Class' Campaign
    Serta Simmons is out with a new campaign from Badger Agency called “Sleep First Class,” that positions the company’s line of beds as providing high-quality sleep (with style) that helps people live healthier lives.  “Our ‘Sleep First Class’ campaign elevates sleep to a luxury – one that speaks to those who want the best in life and understand the importance of consistent sleep, night after night,” said Madonna Badger, chief creative officer at the Badger Agency. The campaign was directed by Oscar-winning cinematographer Janusz Kaminski, whose storytelling approach merges the technical with the emotional. Sample the work here.
  • Coors Light Cools Miami With Chillboards
    Coors Light has launched a new ad campaign in Miami that encourages Americans to save on home cooling.
  • S&P Global Launches 'Seek & Prosper' Campaign
    S&P Global, purveyor of corporate credit ratings and other financial information and related analytics, has launched what it is calling its first international and integrated marketing campaign.  The new effort was created with agency Joan Creative.    The campaign is called “Seek & Prosper,” which purports to show how curiosity and an open mind can create a path to a more equitable, sustainable future and how S&P Global’s services allow customers to work smarter, better and faster.  The campaign includes a film shot underwater that follows diver exploring the ocean. The voiceover encourages people to go beyond …
  • 'Happier Place' Takes Gentle Approach To Mental-Health Awareness
    A guerilla-marketing campaign has hit Richmond, Virginia, to highlight a social crisis.
  • Colectivo Touts Special Brew Made Just For Moms
    In celebration of Mother’s Day (May 8), Milwaukee-based coffee roaster Colectivo Coffee is offering a special, limited-time "Mom's Coffee." The coffee comes from an association of female producers in Colombia called "Las Rosas" (The Roses) and is available online as well as at Colectivo Cafés. The special edition blend is supported by a social media campaign appearing on Facebook, Instagram and Colectivo social media channels.  The campaign was created by agency Hanson Dodge, also based in Milwaukee-based. The independent shop was named Colectivo’s agency of record in February.  HD is also handling the media buying and planning. …
  • New Now Campaign Focuses On What Good Health Feels Like
    Now, marketer of vitamins, supplements and other health-related products is out with a new ad campaign—its first from Milwaukee-based Hanson Dodge. Now named HD its first-ever national agency of record in February. The premise of the new campaign is that you can “feel good spending less with Now.”  The work seeks to differentiate itself from much of the “sameness” in the category.  Instead of typical images intended to show what health looks like, such as people doing yoga, making homemade smoothies or hiking in the beautiful outdoors the new NOW campaign focuses on demonstrating what good health …
  • New Campaign For Corona Refresca Debuts
    Corona is out with a new campaign for its Corona Refresca malt beverage product called Let Flavor Reign. The work is from Walton Isaacson.  The campaign celebrates diversity and empowering women of color to take pride in expressing themselves by “crowning” them (a nod to the crown in Corona’s logo) and giving them the bold royal treatment they deserve.  Campaign work can be sampled here.  Corona Refresca was the company’s first non-beer product and introduced in 2019.  Ads in the new campaign will run across English and Spanish-language TV, print and digital including social media. …
  • Old Speckled Hen Ale Gets Foxy Endorsement
    The campaign taps into an audience that sees curiosity as a virtue.
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