NerdWallet is introducing the financial platform's first campaign under its first Chief Marketing Officer Kelly Gillease. The work encourages users to "Turn to the Nerds" for all personal-finance questions. The creative, developed with AOR Argonaut, serves as the next chapter in the ongoing Turn platform, designed to simplify and clarify money information. The three new spots at the center of the campaign — “Money Questions
,” “Fatherly Advice
” and “Card Envy
” — run nationally across a mix of linear and OTT, as well as via YouTube with :30-second and :15-second cuts.