• New England Aquarium Rebrands Under Connelly Partners
    As perception of traditional aquariums continues to turn negative, particularly among crucial younger audiences, the New England Aquarium is transforming from a cultural institution focused on ocean education into a global marine conservation organization. This new direction was largely driven by the aquarium's new President-CEO Vikki Spruill, who joined in August 2018 and previously worked in marine conservation and philanthropy. She collaborated with longtime agency partner Connelly Partners to leverage insight among consumers who want to feel like their actions have purpose, inviting them to join in on the aquarium’s mission to Protect the Blue Planet, simply through the cost ...
  • SeaVees Goes Back In Time To Keep It Casual
    Shoe company SeaVees is launching its first brand campaign with creative that mimics a 1970s-era talk show set (think Dick Cavett).
  • NY Lottery 'All The Foods' Campaign
    New York Lottery and McCann New York are raising awareness for the Cash4Life’s top prize of $1,000 a week for life by suggesting winners would spend their money dining at fine restaurants. The “All the Foods” creative features an acoustic rendition of “Food Glorious Food,” from the “Oliver!” musical with images of food dishes. The TV spot runs across New York State broadcast TV, as well as in cinemas, radio, OOH, social print and point of sale materials.
  • Havaianas Wants You To 'Step Into Summer'
    Havaianas is working with creative shop TBD to launch the sandal brand's first large-scale outdoor activation stateside on the boardwalk in Venice Beach, California.
  • Labatt's "Seize the Lake" Campaign For Summer
    The campaign is designed to show that Labatt drinkers have a serious "real self" but also a wild and free "lake self."
  • Dremel 'Empowers' Clean Freaks In New Campaign
    The spots take a humorous approach to even the tidiest of homeowner's most dreaded cleaning struggles.
  • Bird, Magic, Chainsmokers Team For Wynn Resorts Boston Promotion
    The new TV spot sims to build awareness for the opening of the $2.6 billion integrated resort, Encore Boston Harbor.
  • Pedigree Brings Suite Of Dog Selfie Tools To U.S.
    The Pedigree Dentastix Studios includes the PupBooth tool to build upon the SelfieStix app so people can add 3D filters to their dog faces.
  • Craft Brewers Celebrate Independence Day
    The Brewers Association, an industry group that promotes craft beer, and agency Sterling-Rice Group are leveraging the insight that the July 4th weekend is the biggest week for beer sales annually to declare July 3 as "National Independent Beer Run Day." The campaign includes humor-driven ads marketed across a wide array of social media and digital channels. Audio spots and summer-themed sponsored playlists will appear on Pandora and the Brewers Association will stream a world record attempt at the longest cheer designed to recognize all 7,300 small and independent U.S. craft breweries. CraftBeer.com, the Brewers Association website, will also support the ...
  • DQ Gets Into The Subscription Game
    DQ is introducing the fast-food chain's first subscription box, featuring a different summer-themed activity each month.  The concept, developed with agency Barkley, launches with June's Camp In — in which the box transforms into a nonflammable, family-room-safe campfire illuminated by a flame video via smartphone. The box also includes a shadow-puppet storybook, flashlight and playing cards. July’s “Water Park” box includes a built-in sprinkler and water-themed soundtrack families can play from their phones. In August, subscribers can “Road Trip” with a box that features a cardboard smartphone camcorder case to encourage families to record their memories. Each box comes with ...
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