Pro golfer Rickie Fowler is the new face behind a Grant Thornton TV campaign set to kick off tomorrow. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the tax, audit and advisory firm, which will air during the Dell Technologies Match Play Tournament (now ongoing in Austin, TX) on Saturday the 24th. Created by gyro Chicago/Denver, the spot is the first in a new campaign dubbed “Obvious Change,” which is part of the client’s umbrella “Status Go” brand platform. “Status Go” is about challenging the status quo in ...
The PSAs run on TV, radio, print, out-of-home and digital, all airing in donated time and space per the Ad Council's model.
The ads are featured on digital panels powered by dynamic triggers synced to day and time. Each creative version builds on the "I Travel For ..." brand campaign.
The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related offer messages.
The digital strategy includes ads appearing on Pandora's website, in-stores and via e-store emails, as well as paid and organic social.
AARP and Grey New York are expanding the campaign across online video, social media, digital, public relations and special events.
Barbasol next year celebrates its 100th anniversary and plans to utilize this new multimedia partnership to promote that milestone.
It's based on the idea that most people love the "thrill of the find: that special feeling you get when you discover something amazing."
Just in time for K9 Veterans Day, which is today, pet treat brand Dingo and its agency, Rodgers Townsend, are introducing the “See Freedom Through Their Eyes” campaign. The creative illustrates how dogs see shades of color. In addition to distributing hand-sewn, commemorative flags to select fans, including one K9 handler during a service dog memorial, Dingo is primarily focusing on raising consumers' awareness of this day through digital engagement. Facebook hosts the video as well as enables users to fly a virtual flag by updating their profile frame. The video is also on Dingo’s YouTube Channel and their website ...
In addition to online videos, three :30-second spots appear across California's Monterey county during prime-time programming.