Last month McKinney and client DuPont Corian Design unveiled
a new app—the Moodboard Maker--intended to help the firm’s designers and customers collaborate quickly and efficiently. Now the companies are bringing the design tool to New York’s Grand Central Terminal in the form of an interactive exhibit to let thousands of passersby check it out for themselves. The exhibit will be at the Terminal Aug. 1-2 (8 a.m.-8 p.m. ET). An estimated 750,000 people pass through the transit hub daily. In addition to that potential audience, the firms are linking the exhibit to social media so that users everywhere can …
Holy Name Medical Center and agency Barker are attempting to pivot away from more somber-toned healthcare marketing ads by highlighting individuals’ real-life stories. This is the first work for the 361-bed acute care facility by the New York-based ad agency. The creative retells actual cases, including a cancer survivor and new mother, as a platform to showcase the institution's ability to provide positive experiences. “Healthcare should be about the patients, and the level of care they receive, so we are happy to help showcase these amazing real life stories of people overcoming their health obstacles thanks to Holy Name in …
The campaign includes TV, print, digital, outdoor billboards, and social channels, and will run throughout the Northeast region of the country.
In support of the product launch, LifeStyles is debuting the Dare to Be Closer Campaign, a digital campaign which aims to bring people closer.
The brand debuted in 1948 and its iconic jingle was a staple in kid's programming (and some older-skewing shows) in the 1950's and 60's via sponsorships.
The campaign also includes signage at restaurants and bars as well as transit OOH, social media and a promotion around the ubiquitous Shark Week (July 22-30).
The video runs across Greenpeace's social networks with a :15-second teaser appearing via YouTube pre-roll as well as select Greenpeace partners.
The creative pulls at the heartstrings as it showcases poignant moments in the lives of a farmer and his daughter, from a lesson on how to ride a bike to dancing on her wedding day.
In addition to an online 60-second brand spot, the campaign includes 30- and 15-second online and broadcast ads that are more product-focused.
The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic).