• McKinney, Corian Bring Moodboard Maker To New York's Grand Central
    Last month McKinney and client DuPont Corian Design unveiled a new app—the Moodboard Maker--intended to help the firm’s designers and customers collaborate quickly and efficiently. Now the companies are bringing the design tool to New York’s Grand Central Terminal in the form of an interactive exhibit to let thousands of passersby check it out for themselves. The exhibit will be at the Terminal Aug. 1-2 (8 a.m.-8 p.m. ET). An estimated 750,000 people pass through the transit hub daily. In addition to that potential audience, the firms are linking the exhibit to social media so that users everywhere can ...
  • Barker Tells 'Different' Stories Of Recovery For Health System
    Holy Name Medical Center and agency Barker are attempting to pivot away from more somber-toned healthcare marketing ads by highlighting individuals’ real-life stories. This is the first work for the 361-bed acute care facility by the New York-based ad agency.  The creative retells actual cases, including a cancer survivor and new mother, as a platform to showcase the institution's ability to provide positive experiences.  “Healthcare should be about the patients, and the level of care they receive, so we are happy to help showcase these amazing real life stories of people overcoming their health obstacles thanks to Holy Name in ...
  • McCann NY Debuts 'First' MGM Springfield Spot
    The campaign includes TV, print, digital, outdoor billboards, and social channels, and will run throughout the Northeast region of the country.
  • Lifestyles Dares You To Be Closer In New Campaign
    In support of the product launch, LifeStyles is debuting the Dare to Be Closer Campaign, a digital campaign which aims to bring people closer.
  • Nesquik's 70th Anniversary L.A. Pop-Up Activation
    The brand debuted in 1948 and its iconic jingle was a staple in kid's programming (and some older-skewing shows) in the 1950's and 60's via sponsorships.
  • 'Give A Sip' Campaign Targets Plastic Straw Usage In NYC
    The campaign also includes signage at restaurants and bars as well as transit OOH, social media and a promotion around the ubiquitous Shark Week (July 22-30).
  • Outdoor Grilling, The Environment and 'Notorious P.I.G.'
    The video runs across Greenpeace's social networks with a :15-second teaser appearing via YouTube pre-roll as well as select Greenpeace partners.
  • New #MortonMoments Campaign From O+B | P
    The creative pulls at the heartstrings as it showcases poignant moments in the lives of a farmer and his daughter, from a lesson on how to ride a bike to dancing on her wedding day.
  • Moen Shifts Messaging To Broader Water Concerns
    In addition to an online 60-second brand spot, the campaign includes 30- and 15-second online and broadcast ads that are more product-focused.
  • Terra Chips Overhauls Branding
    The campaign runs across a variety of channels, including YouTube, Roku, Hulu, Amazon Fire, Programmatic, Facebook, Instagram (paid and organic).
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