Great Southern Wood Preserving(GSWP) is going all in with Major League Baseball by promoting its YellaWood line in an ad buy running exclusively on Fox Sports MLB. Developed with ad agency Brunner, the campaign is designed to reach a more upscale audience known as the "do it for me-ers." This is the brand’s first effort to reach “experienced” homeowners (on their second or third home), with $100K+ household incomes. Predictably, these featured decks are expansive, says the agency. The creative, titled "Decklaration of Independence," is what the agency calls a "category sell," with no …

Millennials are mocked with their own generation's "Stereotypes" in a 2:30 video for the 2016 Chevrolet Cruze. A groups of Millennials take part in a focus group for Chevy. They're shown a storyboard of a future ad targeting them. All the guys have beards and tattoos, there's a lot of dancing and impromptu road trips and jumping in lakes. The young group is appalled that other generations view them as lazy hipsters. Even the men in the focus group who actually had beards and tattoos were offended. Moral of the story: Don't make the …

McDonald's France launched an amusing 60-second ad that promotes its new Triple Cheeseburger while poking fun at the movie, "Gravity." "Gravicheese" reenacts the memorable George Clooney, Sandra Bullock moment when the two have to part ways. One astronaut is out of oxygen and far away from his colleague and safety. The astronaut who's not in trouble motivates his friend by telling him to think of his family. The man looks at a photo of his family, but is still ready to give up. That is, until his colleague tells him to hang on so …

Random iPhone App of the week:SamyRoad, a technology platform founded in Spain, has launched stateside. The free app offers tools and resources to help creators monetize their passions. SamyRoad users connect with SamyRoad brand clients to create original, branded content. So far, SamyRoad is a community of 25,000 creators and influencers built around seven different passions: fashion, art, music, startups, travel, adventure, and charity. Content is uploaded to a road (a "profile") or imported from other social media accounts such as Instagram and YouTube. In 2015, SamyMediaHouse produced 160 campaigns for 28 global …

The National Highway Traffic Safety Administration launched a 60-second ad to combat texting and driving. "Don't Let an Emoji Ruin Your Life" targets Millennials and illustrates how one split second can change your life forever. A girl with an emoji face wakes up and heads to high school. Her emoji face changes from asleep to sad, nervous and crying in the school bathroom. The kids are looking at her strangely, but it's not because of her emoji face. Viewers see a flashback of the girl texting and driving with her boyfriend in the passenger …

Adidas Golf launched a trio of TV ads set to run throughout the golf season and starring Jason Day, Sergio Garcia and Dustin Johnson. These athletes work hard and are motivated by their naysayers. Jason Day doesn't want to win just one major, he wants to win everything. Sergio Garcia works extra hard when he thinks of the haters who tell him that his best playing days are behind him. Dustin Johnson is a little more zen, talking about challenges in life and how to handle them. Each player is "Geared for …

Milka launched a global brand campaign called "Tenderness is Inside" -- also the first time the company advertised its chocolate and biscuits under the same brand platform. The campaign is running in Central and Eastern Europe and will roll out in additional international markets later in this year. In "The Strongman," we follow an adorable boy on a bus trip to see his favorite sideshow character -- the strongman -- perform for local townspeople. The boy tries to see his hero but is pushed out of the crowded tent. So he tries his luck …

Brands get ready for the Olympics. Don't text and drive. Let's launch!

We've heard Donald Trump say things that the average person wouldn't dare say. And that's exactly what happens in a set of ads for EMILY's List, a PAC devoted to putting pro-choice Democratic females in office. Targeting Millennials, the ads launched during the Republican National Convention. The ads begin with a simple premise: Try to get people on the street to read actual Donald Trump statements out loud. Person after person stand in front of a microphone and refuse to read what's in front of them. Eventually, one person reads a statement: "Putting your wife …

When in Transylvania, it seems fitting that blood is an accepted form of currency. Last year's Untold Festival, held in Romania, offered concert-goers a fitting option to obtain a one-day pass: donate blood. Created by McCann Bucharest, the campaign drew attention to the horrifically low blood bank supplies, with an additional goal of changing the way Millennials view donating blood. This year, the agency added a new incentive to buying a festival pass: the bracelet can be used to access famous tourist attractions in Transylvania for free or at a discounted price. It also …