by Fern Siegel on Aug 19, 10:00 AM
The creative targets younger demos who may not know the benefits a credit union can offer.
by Steve McClellan on Aug 17, 11:04 AM
NuFace, which markets microcurrent facial devices and other skincare products is out with a new campaign from The Burns Group called “Find Beauty In The Current.” The brand, founded in 2005, says it is its first global ad campaign, in support of its latest innovation and brand relaunch. The campaign promotes the idea that the NuFace device helps improve skin by stimulating underlying facial muscles, which traditional skincare companies can’t do. Burns research found that most women do not realize there is a connection between muscle and aging skin. “Find Beauty In The Current” launched on Aug. 10 across social …
by Steve McClellan on Aug 16, 4:16 PM
International accounting and consulting firm Crowe has launched a new integrated brand campaign entitled “Embrace Volatility.” The firm worked with agency StrawberryFrog on the campaign. The campaign encourages people to embrace volatility as an opportunity and not something to fear. “The world around us is constantly evolving, presenting companies and business leaders with uncertainty, new challenges and unique opportunities every single day,” said Chris Goodman, chief marketing officer at Crowe. Goodman said the effort was the “first national campaign in our firm’s 80-year history, and we’re excited to bring it to market.” Through the “Embrace Volatility” …
by Fern Siegel on Aug 15, 10:00 AM
Featuring an original score by Oskura, the underwear brand spot celebrates outdoor sports, ending with the tag: "It Begins With What's BN3TH."
by Steve McClellan on Aug 9, 10:33 AM
American Family Insurance has launched a new campaign as part of its sponsorship of the seven-part documentary series about pro baseball great Derek Jeter called “The Captain,” now airing on ESPN. Since 2016, Jeter has served as a brand ambassador to the insurer, a role that highlights his commitment to empowering communities and supporting individuals’ pursuit of life goals. The new campaign consists of a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as …
by Steve McClellan on Aug 8, 10:17 AM
Nonprofit organization MY FAVE FIVE
has relaunched its mental wellness app with a new look, tone and feel. Empower did the branding work and PR pro bono. The purpose of the app is to help individuals identify, connect, and build relationships with people already in their life who they feel comfortable talking to about day-to-day challenges, or in a time of need. Users can build a trusted network of up to five people who agree to be accessible for them morning, noon, or night. The app is available on Google Play and the App Store. According to the
by Fern Siegel on Aug 2, 10:00 AM
In the UK, Ritz is associated with Christmas. The campaign turns it into an everyday buy.
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