• The Kona Brewing 'Bruddahs' Are Back With More Wisdom For Mainlanders
    "Dear Mainland" campaign spots from agency Duncan Channon focus on baseball.
  • Smashburger Enters The Chicken Sandwich Wars
    The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions.
  • WSJ Launches Latest 'Trust' Brand Campaign
    The Wall Street Journal is debuting its latest brand campaign to encourage subscriptions by urging readers to “Trust Your Decisions.” The campaign builds on research by the WSJ’s customer intelligence team which found that even during the pandemic, WSJ readers were more likely than non-readers to see opportunity in the big decisions they have to make next. The creative was developed with The&Partnership. Media duties are handled by m/Six. Ads will run via out-of-home, print, digital and social media. A brand film and additional activations for the campaign will debut in the coming months.
  • Fellowes Celebrates Return To Work, School
    The creative poses the "Is work ready for us?" question to state its indoor air quality systems are superior.
  • Kraft Pronounces Itself 'Mayo of Mayonnaise' In New Campaign
    Kraft Mayo's first new advertising since 2017 features luscious product shots of large sandwiches adorned with heaping doses of mayonnaise.
  • Goodwill Orange County, Donate Life CA Team For Organ Donation Drive
    Goodwill of Orange County, California is teaming with Donate Life California on a campaign promoting organ donation. The campaign, developed with Casanova/McCann plays off Goodwill’s donation model to raise awareness for April’s National Organ Donation Month. The campaign includes a call-to-action video highlighting the dire need for more donors in the state. The video encourages everyone to sign up. The partnership between Donate Life CA and Goodwill of Orange County transforms all local Orange County Goodwill sites into registration centers for organ, eye and tissue donors throughout the month. “This is our second initiative for Donate Life …
  • Lacoste Promotes L.12.12 Fragrance In New Campaign From Publicis Luxe
    Creative features youthful urban dwellers -- all wearing the brand's polo shirts -- tossing a bottle of the fragrance to one another.
  • Showcasing Its Technology, Cox Reimagines The School Play
    Technology transforms real middle-school drama students into animated/virtual performers.
  • Mexico Rebrands Baja Norte, Launches Campaign To Promote It
    The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines.
  • Cox Reimagines The School Play In Connections Campaign
    Cox Communications is using its technology to help students participate in their school play despite COVID-19-related shutdowns.
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