by Steve McClellan on Apr 30, 4:17 PM
"Dear Mainland" campaign spots from agency Duncan Channon focus on baseball.
by Larissa Faw on Apr 28, 4:19 PM
The creative, developed with agency Partners + Napier, attempts to grab the viewer's attention through captions.
by Larissa Faw on Apr 27, 2:38 PM
The Wall Street Journal is debuting its latest brand campaign to encourage subscriptions by urging readers to “Trust Your Decisions.” The campaign builds on research by the WSJ’s customer intelligence team which found that even during the pandemic, WSJ readers were more likely than non-readers to see opportunity in the big decisions they have to make next. The creative was developed with The&Partnership. Media duties are handled by m/Six. Ads will run via out-of-home, print, digital and social media. A brand film and additional activations for the campaign will debut in the coming months.
by Larissa Faw on Apr 23, 11:41 AM
The creative poses the "Is work ready for us?" question to state its indoor air quality systems are superior.
by Larissa Faw on Apr 15, 12:35 PM
Kraft Mayo's first new advertising since 2017 features luscious product shots of large sandwiches adorned with heaping doses of mayonnaise.
by Larissa Faw on Apr 13, 10:19 AM
Goodwill of Orange County, California is teaming with Donate Life California on a campaign promoting organ donation. The campaign, developed with Casanova/McCann plays off Goodwill’s donation model to raise awareness for April’s National Organ Donation Month. The campaign includes a call-to-action video highlighting the dire need for more donors in the state. The video encourages everyone to sign up
. The partnership between Donate Life CA and Goodwill of Orange County transforms all local Orange County Goodwill sites into registration centers for organ, eye and tissue donors throughout the month. “This is our second initiative for Donate Life …
by Steve McClellan on Apr 12, 10:13 AM
Creative features youthful urban dwellers -- all wearing the brand's polo shirts -- tossing a bottle of the fragrance to one another.
by Larissa Faw on Apr 9, 12:25 PM
Technology transforms real middle-school drama students into animated/virtual performers.
by Larissa Faw on Apr 9, 9:32 AM
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines.
by Larissa Faw on Apr 7, 7:57 AM
Cox Communications is using its technology to help students participate in their school play despite COVID-19-related shutdowns.