The Wall Street Journal is debuting its latest brand campaign to encourage subscriptions by urging readers to “Trust Your Decisions.” The campaign builds on research by the WSJ’s customer intelligence team which found that even during the pandemic, WSJ readers were more likely than non-readers to see opportunity in the big decisions they have to make next.
The creative was developed with The&Partnership. Media duties are handled by m/Six. Ads will run via out-of-home, print, digital and social media. A brand film and additional activations for the campaign will debut in the coming months.